Marketing Intern (Summer 2013) Brand Management and Business Development Fronteira, PORTUGAL Renewed brand identity for Terra dAlter by creating new portfolio presentation; leveraged presentation in prospecting calls to distributors, 5 to whom the company is sending samples and scheduling 2014 distributor visits Recommended 2 strategic options to rebrand and reposition the Terra dAlter and Fado brands in each country of sale; management continues to evaluate these options as resources become available Digital and Social Media Strategy Developed plan to transform online presence into an effective sales and marketing tool; result will be measureable statistics on number, frequency, and length of website visits, visitor demographics, and conversion rates Introduced social media management to drive brand continuity, integrated Terra de Alters traditional website with social media presences to manage the brands tone of voice and content calendar; expect to reduce time spent on repetitive manual data entry by 8 hours per month
ARTS THERAPY & MEDICINE: DR. IVA FATTORINI (CLEVELAND CLINIC ABU DHABI) Fontainebleau, FRANCE Pro Bono Consultant (2013) Business Development and Strategy
Defined go-to-market strategy for an Arts Therapy in Medicine business venture, recommended incorporation as not-for- profit venture to maximize sources of funding; tentative launch in mid-2014 Identified target markets and potential market demand in 1 st and 3 rd world countries, recommended targeting Alzheimer patients in 1 st world countries as early adopters; goal is to convert family members and medical staff into evangelists through observed improvement in patients and measureable statistics on treatment efficacy
CHATEAU DE TAVERS Volunteer Social Media Marketing Manager (2013) Social Media Campaign Management
Fontainebleau, FRANCE Led 12 peers in cross functional teams across event logistics, ticket sales, and 3rd party contractors; set ticket price and event budget by analyzing target market discretionary income, historical and comparable event pricing, and price sensitivity testing, and dynamically adjusted event spending to target breakeven operating results Developed marketing strategy and produced promotional content on Facebook, Twitter, and email - including invitation copy and graphics; resulting buzz drove 75% year-over-year increase in ticket sales to ~300 tickets
BANK OF AMERICA MERRILL LYNCH Senior Corporate Debt Products Analyst Technology (2007-2012) San Francisco, CA, USA Associate Underwriter (2007), promoted from Credit Products Analyst (2006) Chicago, IL, USA International Account Management Managed relationships with 15 Fortune 500 high technology companies and collaborated with FX, treasury, and leasing across Asia, Europe, and Latin America; portfolio generated annual revenue of ~$50MM with ~20% returns Evaluated risk vs. return of M&A financing requests and advised clients on optimal financing mix; made recommendations to Senior Management to fund acquisition of EDS by HP and McAfee by Intel and finance Motorola Mobility / Solutions split Training and Communications Hosted live teach-ins for 8-10 senior team members on a new proprietary bank system; subsequently invited to join the risk management model redesign committee Trained and managed 4 new analysts; transitioned all trainees to full client portfolios 6-months before other teams Analytics Analyzed company, industry, and economic trends to model future cash flows; conclusions used to make annual relationship exposure recommendations to management based on credit profile strength Extrapolated implications of the 2008/2009 Recession to highlight weaknesses in the portfolio; limited losses by restructuring at-risk credits resulting in minimal loan write-offs Studied work flows and presented results of case studies supporting the streamlining of credit processes to senior management; implementation resulted in weekly time savings of 4 hours per analyst
EDUCATION INSEAD Masters of Business Administration (2013) Singapore, SINGAPORE; Fontainebleau, FRANCE Treasurer of Women In Business Club, Officer of Rugby Football Club, Student Blogger, Class Social Representative Coursework: Managing Media Companies, Communication & Social Media Strategy, Strategy/Structure/Incentives
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
Exchange Student Program (Fall 2013) Evanston, IL, USA Coursework: Writing in Organizations, Digital Marketing Analytics, Strategy to Execution: Capabilities Approach
UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN, COLLEGE OF BUSINESS Bachelors of Science: Business Administration Marketing (2002-2005) Bachelors of Science: Finance (2002-2005) Champaign, IL, USA Champaign, IL, USA