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YOUR PRESTIGIOUS
SPEAKER PANEL
FIND YOUR REASONS
TO ATTEND
New Role of HR in
Automotive Industry
Maria Zepper, General Motors Europe
HR Director, Sales, Marketing and Aftersales
Ivo Wetsels, Toyota
Director Human Resources Group
& Toyota Academy Europe
Wilfried von Rath, Volkswagen Coaching
Executive Director
Martin Jahn, Skoda Auto
Director Human Resources
Andrea Maserati, Fiat
Human Resources Vice President Managerial Systems
Joachim Sauer, Faurecia
Director HR Group Germany
John Ireland, Federal Mogul
Director, Global Human Resources,
Vehicle Safety and Performance
Peter Zulehner, Magna International Europe
Vice President Human Resources Europe
Michael Clarke, Tenneco Europe
Vice President Human Resources
Amalia Di Stefano, CLEPA European Association
of Automotive Suppliers, Director European Affairs
Mateja Sedej, Ministry of Labor, Family and Social
Affairs, Slovenia, Undersecretary
Project HR Manager at the Automotive Cluster of Slovenia
22
nd
& 23
rd
February 2007, Berlin
Hotel Concorde
Supporting Organization: Media Partner:
MoBs, Presidents and Vice-Presidents, Heads, Directors
HR, Corporate Planners, Business Development Managers,
Senior Managers HR, Organization, Talent Management,
Performance Management, Training and Development,
Compensation and Benets
The senior HR executives from automotive industry have
stepped up to become a business partner.
Their new role is to spread a culture of commitment and
exibility in order to support business goals.
See how HR executives from leading automotive
companies identied future leaders who are leading along
the winning path.
You will also learn how they managed to support the
production move to low-cost countries and retain the
talents in western factory locations at the same time.
The interactive discussions will uncover how to support
innovation activities and much more.
Over the course of two days, you will be able to share
best practices and your outlook on the industry with
HR experts from leading automotive industry
companies.

Find out about the future perspective of HR
management in automotive industry

Bring a culture of exibility into the
organization

Learn about the new aspects of leadership in
the automotive industry

Boost the motivation
And much more
WHO WILL ATTEND?
Berlin has been at the centre of political developments in
Europe throughout the last century. Famous all over the world
as the city of the wall, today Berlin offers an incomparable
cultural and artistic scenery, a vivid and dynamic life, an
agenda rich in worldly events, exhibitions and unloosing
appointments, numerous green oasis and a renown cuisine.
The conference provides an opportunity for delegates from all
over the world to visit this historic city and see for themselves
this fascinating place, with its many historic buildings, and
the impact of the developments which have taken place since
reunication.
WHY BERLIN?
DAY 1, February 22
nd
2007
8:30 Registration and Coffee
9:10 Opening remarks from the chair
Quo Vadis Automotive Industry
9:20
KEY NOTE Securing growth, innovation and
employment in the automotive industry
Situation of the European Automotive industry
Restructuring, re-location and employment
Life-long learning
Skills enhancement
Amalia Di Stefano, CLEPA European Association
of Automotive Suppliers, Director European Affairs
10:00 Morning Coffee and Networking
Organizational Design and Development
in Automotive
10:30
CASE STUDY

The role of local employee needs
in global enterprises
Aligning with business activities
Facing the cultural difference and resistance
Bringing the culture of exibility opportunities, needs
and limitations
Peter Zulehner, Magna International Europe
Vice President Human Resources Europe
11:10
CASE STUDY

Impact of workforce transfer
to Organizational Culture
Organizational Culture-Present State
Market driven change on Culture
Comparison of individual proles: present and future
Effect of workforce transfer on recruitment, career
panning and individual aspirations
John Ireland, Federal Mogul Corporation
Director, Global Human Resources, Vehicle Safety and
Performance Division
11:50 Luncheon
13:20
CASE STUDY

Restructuring
To be delivered shortly
Joachim Sauer, Faurecia
Director HR Group Germany
14:00 Interactive Panel Discussion
Suggested topics:
Flexible HR strategies in addressing rapid market changes
Predominance of organization over well-being of
individuals
Visualizing future prospects for the organization
14:40 Afternoon tea and networking
15:10
WORKSHOP

Boosting the motivation
Do you think you are doing enough to motivate your
employees? Are you using the right motivation tools?
Learn how to use proven techniques and apply them to
your organization.
Dene the motivational issues
Find out about new techniques
Apply them into real life
Michael Clarke, Tenneco Europe
Vice President Human Resources
16:00 Interactive Panel Discussion
Suggested topics:
Confronting changing markets
Opportunities and threats for HR
Investment in training as a key factor in maintaining
a competitive edge
16:40 Closing Remarks from the Chair

Speakers and delegates are cordially
invited to attend a
Networking Cocktail Reception
Booking line: tel: + 421 258 252 731, fax: + 421 258 252 778
DAY 2, February 23
rd
2007
8:30 Registration and Coffee
9:00 Opening remarks from the chair
Leadership Aspects in Automotive Industry
9:10
CASE STUDY

Strategies for sourcing and
attracting the right talents
Who is the talent and who not: dening the criteria
Becoming an employer of choice through innovative
benets
Non-standard employment relationships employee
leasing
Martin Jahn, Skoda Auto
MoB, Chief Human Resources Ofcer
9:50 Morning Coffee and Networking
10:20
CASE STUDY

Identifying and developing key
competences within the Volkswagen Group
Identication of key competencies in the Automotive
Industry
Competency based-management: linking competencies
with strategic objectives and development programs
Examples of process related networks based on the
development of key competencies
Competences development as retention factor
Wilfried von Rath, Volkswagen Coaching
Executive Director
11:00
CASE STUDY

Building a strong business in Europe
based on the Toyota Way
Toyotas journey in Europe
Toyota Way Values: pillars of Toyotas global
development
Developing people for growth: competency based HR
management and learning
Toyota Way leadership: building a strong and stable
team
Future challenges
Ivo Wetsels, Toyota Motor Europe
Director Human Resources Group
& Toyota Academy Europe
11:40 Interactive Panel Discussion
Suggested topics:
The impact of competences
Mistakes made in identifying and developing key
competences
Featuring speakers from the morning session
12:20 Luncheon
Developing People for Your Business Objectives
13:50
CASE STUDY

Working Globally Implications
for the HR Management
Creating multicultural appreciation, understanding and
relationships
Building local and global Talent Pools
Investing in Human Performance
Providing career opportunities
Talent Management in New Markets
Maria Zepper, General Motors Europe AG
HR Director, Sales, Marketing and Aftersales
14:30
CASE STUDY

People and capabilities nding
the balance
Abilities of your organization
Maintain motivation and engagement while managing
talent
People and capabilities measurement techniques
Andrea Maserati, Fiat
Human Resources Vice President Managerial Systems
15:10 Afternoon Tea and Networking
15:40
CASE STUDY

The challenges and the benets
of becoming INVESTOR IN PEOPLE
Introduction: Investor in people Standard
National level: Introducing IIP in Slovenia (the history
and the present situation, new policies and strategies on
the labor market with connection the European Social
Fund)
National, entrepreneurship level: Automotive Cluster of
Slovenia and IIP (the history and the present)
Entrepreneurship, employee level: Case study: When
you think you invest in your people enough what can
be improved? An example and experiences of Slovene
automotive companies who have decided to assess and
improve their HR approach through Investors in people.
Mateja Sedej, Ministry of Labor, Family
and Social Affairs, Directorate of Labor Market
and Employment, Slovenia
Undersecretary, Project HR Manager at the Automotive
Cluster of Slovenia
16:20 Interactive Panel Discussion
Suggested topics:
Engaging employees: win-win situation
The role of clusters/automotive associations
Featuring speakers from the afternoon session
17:00 Closing Remarks from the Chair
email: events@jacobeming.com, www.jacobeming.com
Meet Our Comprehensive Speaker Panel
Amalia Di Stefano, CLEPA European
Association of Automotive Suppliers, Director
European Affairs
Ms Di Stefano has worked at the European Commission,
Directorate General for Transport as an expert on Trans-european
networks and satellite navigation policies for several years.
Following which she advised various consultancies groups on the
decision making processes at EU levels for various sectors including the automotive
industry. In 1999 she joined Clepa where she led the Human Resources and
Development Department. She was also responsible for several e-learning projects
focusing on Total Quality. In 2004 she was appointed Director of European Affairs.
Maria Zepper, General Motors Europe
HR Director, Sales, Marketing and Aftersales
Maria Zepper has been HR Director Sales, Marketing and Aftersales for GME AG in
Zrich, Switzerland, since September 1, 2005. She started her professional career
with Alcatel SEL AG in 1978, and has held several positions in Human Resources
Management for Alcatel SEL in Stuttgart, Germany. She was promoted to Manager,
Management Resources of Alcatel N.V. in Brussels, Belgium, and moved from there
to the Alcatel Headquarters in Paris, France. She joined Adam Opel AG in 1997,
and assumed responsibility as Director European Human Resources in November
1997 at the GM Europe Headquarters in Zrich, Switzerland, prior to taking up
her assignment as Director Personnel and HRM Communication for the GM-Fiat
Worldwide Purchasing Joint Venture.
Ivo Wetsels, Toyota Motor Europe
Director Human Resources Group & Toyota Academy Europe
After an initial line role in nance at Bandag Inc. Ivo Wetsels joined
Hay Group Management Consultants in 1985 where he managed
projects for multinational clients in the areas of human resources
and organisation development.
From Hay, he moved to Price Waterhouse Consultancy where he
headed up, as managing consultant, the HR and organisation
consulting practice for Belgium but also was involved in
international assignments in diverse industries.
Ivo joined Johnson Controls in 1995 as Director Human Resources Europe for the
Controls Group before being promoted to Vice President Human Resources at Johnson
Controls automotive Groups European headquarters in Germany. In addition to his
role in HR, Ivo also ran the JCI Leadership Institute and was heavily involved in the 6
sigma initiative.
Prior to joining Toyota in 2002, Ivo worked for Unilever in Rotterdam and London
as Global Vice President Executive Recruitment and HR Development. Ivos current
role includes the responsibility for Human Resources and the Toyota Academy for the
European Sales and Marketing Organisation.
Wilfried von Rath, Volkswagen Coaching
Executive Director
Wilfried von Rath started his career as Consultant and
Management Trainer in EU funded conversion projects in Eastern
European countries. In 1994 he joined Lufthansa Consulting.
As Head of Human Resources Consulting he was responsible for
various global HR projects in the Far East, USA, Latin-America,
Mexico and Eastern European countries.
In 1998 he joined Volkswagen Coaching GmbH the HR
development subsidiary of Volkswagen AG as Head of Management Development.
The position included responsibility for the Volkswagen brand as well as an advisory
role to all brands within the Volkswagen Group.
Since January 2004 Wilfried von Rath is Executive Director of Volkswagen Coaching
GmbH (for more information www.volkswagen-coaching.de).
John Ireland, Federal Mogul
Worldwide Director of Human Resources
In 15 years with Federal Mogul, John Ireland has taken roles of increasing
responsibility in Human Resources across Europe, Asia and North America. He has
lived and worked in the UK, France, Belgium and North America. Prior to joining
Federal Mogul, John worked in Human Resources consultancy and as a commercial
manager. He has a BA in French and an MA in Strategic Human Resources
Management.
Peter Zulehner, Magna International Europe
Vice President Human Resources Europe
Mr. Zulehner became Vice President Human Resources Europe
at Magna International In 2003, responsible for the Human
Resources Management in Europe including all related activities.
His duties are the implementation of the Magna Culture in all 83
European sites in over 12 countries for approx. 30,000 employees.
Peter Zulehner is also a certied business mediator and a lecturer at the Frank
Stronach Institute at the Technical University in Graz.
Martin Jahn, Skoda Auto
MoB, Chief Human Resources Ofcer
Martin Jahn took a position with CzechInvest, a governmental
agency in 1994. 5 years later, he was appointed General Director
of CzechInvest. In that function, he was responsible for some of
the most signicant foreign investment ventures in the Czech
Republic, e.g., the TPCA automobile factory in Koln and the DHL
Center for Management of Information Technologies in Prague. Furthermore, he was
in charge of the preparation and implementation of programs supporting commercial
and industrial development funded by the EU. In August 2004, he accepted the
post of Vice-premier for Economy. In that function, he concentrated primarily on
improvement of the countrys business environment, support for scientic research
and innovations, as well as strategic management of human resources in the CR.
Since February 2006, he has been Member of the Board of Management, Chief
Human Resources Ofcer of koda Auto a.s. He was awarded the Order of merit by
the president of France.
Michael Clarke, Tenneco Europe
Vice President Human Resources
Michael Clarke is a Human Resources professional with a
background encompassing both HR Management and Operations
for major blue chip companies within Automotive and process
industries, including working for Delco Electronics, Colgate
Palmolive and Allied Signal. He has spent the last 7 years with
Tenneco and is responsible for all HR matters within Europe, South America and
India across all three Strategic Business Units (OERC, OEEC and Aftermarket). Most
recently he has been appointed to the Senior Management Team and Compensation
, Nomination, Governance Committee. Michael is signicantly involved in many
business matters and inuential in driving the restructuring efforts, at the same time
placing increasing focus on ensuring Tenneco people processes are fully engaged and
in alignment with the global strategic focus. He is creative and innovative with a
pragmatic approach focused to delivering business imperatives. His key experience is
in labor relations and Trade Union negotiations.
Mateja Sedej, Ministry of Labor, Family
and Social Affairs, Slovenia, Undersecretary,
Project HR Manager at the Automotive Cluster of
Slovenia
Mateja SEDEJ, for 8 years employed with Iskra Mehanizmi as
HR Executive, a Slovene automotive company of 500 employees.
The company has in 2003 as the rst Slovene company achieved an important
international reward working with people Investors in people Standard (IIP UK).
Ms. Sedej, working very extensively as an HR expert from 2000, is also certied as
Investors in people assesor and advisor and has many experiences in HR. Ms. Sedej
has been leading the HR Group Training and Education at the Automotive Cluster
of Slovenia from 2002. During this period the Group, which integrates HR Experts
from many eminent Slovene automotive companies, has introduced some important
Training and Educational Projects, among them the introduction of IIP Standard.
Ms. Sedej is from April 2006 employed as the Undersecretary and the National
Coordinator for European Social Fund Employment and HR at the Ministry of Labor,
Family and Social Affairs, working intensively on national HR strategies and active
labor market policies, taking into account the exicurity as the rst must for the
employers and working force. She lectures and has published several articles on HR.
Joachim Sauer, Faurecia
Director HR Group Germany
Andrea Maserati, Fiat
Human Resources Vice President Managerial Systems
Booking line: tel: + 421 258 252 731, fax: + 421 258 252 778

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WHO WILL ATTEND?
MoBs, Presidents and Vice-Presidents, Heads, Directors HR, Corporate
Planners, Business Development Managers, Senior Managers HR,
Organization, Talent Management, Performance Management,
Training and Development, Compensation and Benets
New Role of HR in Automotive Industry
22
nd
& 23
rd
February 2007, Hotel Concorde, Berlin