Sep Des 2013

Syllabus
Credit Points: 2

UNIT

: APPLIED RESEARCH & STATISTICS

UNIT CODE : ECMM801111

PERIOD
: SEPTEMBER DECEMBER 2013

DESCRIPTIONS

This unit exposes participants to research methods and applied statistics. It

covers various research methods and statistical analyses.

OBJECTIVES

Participants of this unit are expected to obtain these competencies:

Able to explain various research designs and methodologies
Able to choose suitable statistical test for each research objective
Able to explain various sampling methods

TEACHING METHODS

Reading the references before attending each session is compulsory for every
participant. Each session is delivered with Participant-Centered Learning
method. Before the mid-term, basics of research and various research designs
are discussed, and after the mid-term, statistical analyses are discussed.

REFERENCES

Main References:

Donald Cooper & Pamela Schindler, Business Research Methods, 9th

ed., McGraw-Hill/Irwin, 2006. (CS)

Levine, Stephan, Krehbiel, & Berenson, Statistics for Managers Using

Microsoft Excel, 6th. Ed., Pearson International Edition, 2011 (LSKB)

Lind, Marchal, & Wathen, Statistical Techniques in Business &

Economics, 14th.Ed., McGraw-Hill, 2011 (LMW)

GRADING

Mid-term exam
Final-term exam
Quiz
Participation

: 35%
: 35%
: 20%
: 10%

Page 1 of 3

SESSION SCHEDULES AND TOPICS

SESSIONS

DISCUSSION TOPICS

REFERENCES

PART 1

CS (Ch. 1-5)

RESEARCH METHODS
Introduction to Research Methods, Research Process, Research Proposal, and
Research Ethics
Introduction to Research Designs

Quantitative Research Designs

CS (Ch. 10-11)

Qualitative Research Designs

CS (Ch. 7-9)

Sampling Methods & Questionnaire Design

CS (Ch. 6)

CS (Ch. 12-15)

MID-TERM EXAM
PART 2

APPLIED STATISTICS

Introduction and Data Collection

Presenting Data in Table and Chart
Numerical Descriptive Measure

LSKB (Ch.1-3);
LMW (Ch. 1-4)

Random Variable and Discrete Probability Distribution

The Normal Distribution and Sampling Distribution

LSKB (Ch. 4-7)

LMW (Ch. 5-8)

Confidence Interval Estimation

Fundamentals of Hypothesis Testing: One sample test

LSKB (Ch. 8-9)

LMW (Ch. 9-10)

Two Sample Tests with Numerical Data

Analysis of Variance

LSKB (Ch. 10-11)

LMW (Ch. 11-12)

10

Simple Linear Regression

Multiple Regression

LSKB (Ch. 13-14)

LMW (Ch. 13-14)

FINAL-TERM EXAM
PLAGIARISM
Plagiarism often results from rushed or careless note-taking from other sources during writing process,
with intentionally unwilling, or unintentionally forget, to put references around students original words.
Plagiarism is:
Using someone elses words or idea without proper documentation;
Copying some portion of your text from another source without proper acknowledgement of
indebtedness;
Borrowing another persons specific ideas without documenting the source;
Turning in a paper written by or copying from someone else, an essay from service business, or
from a World Wide Web Site (reproductions of such essays or papers).
Plagiarism is a very serious offense, both inside and outside of academic communities.

Page 2 of 3

MAINTAINING INTELLECTUAL INTEGRITY:

In the learning and writing processes, it is important that students learn how to work with sources
without plagiarizing, either intentionally or accidentally. Intellectual endeavor emphasizes sharing
knowledge and information for advancing knowledge.

Students need to develop autonomous thinking to reach their opinion and conclusions. To
encourage that practice, students can read, synthesize and write about other peoples work.
However, students are obligated to give reference on these texts whenever they quote them directly,
paraphrase the authors point or points, or use the authors ideas to help clarify, sustain, support, or
organize their own ideas.

Using other sources for a paper, students must document ideas or words derived from them both by
listing the sources in a bibliography at the end of the paper and by citing sources in the main text
itself.

To cite a source is to make clear to the reader 1) who originated the idea or quotation that you have
used; and 2) where it can be found. This then allows the reader to do further research or check your
evidence.

Page 3 of 3