Congreso

& Expo
de
24 - 26 de Agosto, 2010
Tierra de Maravillas
Secretara de Fomento Turstico
PATROCINADORES DE ORO
PATROCINADOR DE PLATA
Turismo Mdico,
La nueva tendencia
del turismo!!
11
Bienvenidos a Jalisco, lugar reconocido en Mxico y en el mundo como cuna y sustento de
nuestras tradiciones ms representativas, as como por la diversidad de sus sectores
econmicos: agropecuario, joyero, mueblero, industria del calzado para dama, servicios y
comercio, electrnica y alta tecnologa, en los que Jalisco est a la vanguardia y es lder
nacional.
Esta diversidad se debe a que nuestro estado mantiene un ambiente propicio para los negocios,
lo que tambin nos permite sostener niveles de generacin de empleo por encima del promedio
nacional.
Hoy en da el Estado de Jalisco ofrece, como ningn otro lugar en Mxico, la conjuncin ms
favorable de varios elementos fundamentales para el desarrollo de la emergente y
prometedora industria del Turismo Mdico y de Salud:
Amplia infraestructura hospitalaria: contamos con una red de ms de 600 camas en hospitales
certificados por el Consejo de Salubridad General, un hospital acreditado por la Joint
Commission International y otros cinco ms en proceso de adoptar e implantar dicha
certificacin de calidad, que redunda en la seguridad de los pacientes y de sus familias, al
garantizar servicios mdicos reconocidos internacionalmente.
Capacidad tcnica y profesional de los servicios: contamos con una red de mdicos
certificados y renombrados, que operan en los mejores hospitales del mundo. Las
Universidades de Jalisco preparan los mejores mdicos, enfermeros, e ingenieros en reas
conexas, como verdaderos profesionales de la salud.
Por otra parte, Jalisco cuenta con hermosos destinos tursticos, con climas privilegiados y
conectividad internacional, como Puerto Vallarta y la ribera de Chapala, que son ya lugares de
residencia de miles de extranjeros, y que representan destinos naturales para albergar al
turismo de salud.
Deseo a todos ustedes que disfruten su estancia en Jalisco y que les sea muy provechoso
participar en este Congreso de Turismo Mdico, Puerto Vallarta 2010 en el que tendremos
orgullosamente, por primera ocasin en Mxico, reunidos a directores de hospitales,
profesionales de la salud, representantes de aseguradoras, funcionarios pblicos y acadmicos
nacionales e internacionales. Estoy seguro de que ello nos permitir a todos obtener una amplia
comprensin de los alcances y las potencialidades del turismo Mdico y de salud como
mercado internacional e industria emergente.
Jalisco los recibe con afecto y les augura el mayor de los xitos.
Emilio Gonzlez Mrquez
Gobernador Constitucional del Estado de Jalisco
Emilio Gonzlez Mrquez
Gobernador Constitucional del Estado de Jalisco
2
The Impact of Health Reform in the U.S. on Medical
Tourism
By: Roy Ramthun / White House Former Advisor and the
Department of the Treasury in the United States on Health
policies.
Generation of Clusters of Medical Tourism in Mexico
By: Alonso Ulloa Velez / Secretary of Economical Promotion
of the Government of the State of Jalisco
Fonatur Destinations for Medical Tourism
By: Juan M. Galarza / Director Deputy of Comercialitation
FONATUR
Indicator of Quality in Medical Care in Mexico, Latin
American and the World.
By: Jorge Luis Poo / Hospital and Foundation Medical
Clinic South.
The Importance of Certifications
By: Enrique Ruelas Barajas / Secretary of the Council of
General Health
How to attract 20 millions of Latins Residents in the
United States through Medical Tourism?
By: Jim Arriola / President of Sekure Healthcare
Medical Tourism a great business for Hospitals,
Clinics, Hotels, Tourist Developers, Travel Agencies
and Airlines
By: Oscar Espinosa Villareal / President of Strategic
Consultation Firm.
Hot to attract Medical Tourism from the United States?
How to attract North American Retired Tourist?
By: David G. Vequist IV
Promotion Strategies to attract Medical Tourism
By: Carlos Zavala Ruiz / Director of Business
Development, Los Angeles Hospital in Tijuana.
Mexico's Opportunities on Medical Tourism
By: Jaime Zabludovsky / Executive Vice-President IQOM
Commercial Intelligence
Houston success on Medical Tourism
By: Jorge Franz / Vice President of Tourism
Challenges, Limitations, Advances and Opportunities
of Medical Tourism in Sonora and their pespective in
Mexico.
By: Bernardo Campillo / Secretary of Health of the State of
Sonora
Mexico's participation in the Global Chain of Value of
Medical Tourism: Challenges and Opportunities.
By: Eduardo Portas Cabrera / Private Consultant of Service
Export Companies
Possibilities of Medicare in Mexico
By: Paul Crist / President for American Medicare, C.A.
Possibilities of Medicare in Mexico
By: David Warner /Professor of Health Policy, University of
Texas, LBJ School
Dimensioning the Market of Medical Tourism in
Mexico.
By: Fernando Sepulveda Armos /Director Geeral,
International Healthcare and Wellness
United States Insurance Companies Perspectives to
hire Medical Suppliers in Mexico.
By: Maria Todd / CEO of Mercury Healthcare
United States Insurance Companies Perspective to
Hire Medical Suppliers in Mexico.
By: Jose M. Loaiza / Senior Network Manager for Blue
Shield of California
Challenges, Limitations, Advances and Opportunities
of Medical Tourism in the Federal District.
By: Alejandro Rojas Diaz Duran /Secretary of Tourism of
the Government of Mexico City.
Implications of United States Health Reforms in the
Medical Tourism for Mexico
By: Robert Page / President of MedToGo International
SPEAKERS SPEAKERS SPEAKERS
Leon City, in The Medical Tourism .
By: Francisco Ricardo Sheffield Padilla / Major of Leon City,
Guanajuato
Key Trends, Key Statistics key Stakeholders Analisys -
Patients, Regulators, Influencers, Healthcare
Facilitators & Providers
By: Javier Gonzalez de la Torre / Director Consultant
Deloitte Mexico
Medical Tourism Experience of San Javier
Entrepreneurial Group.
By: Carlos Dueas Garca / Medical Director Hospital
San Javier
Graziano Sovernigo /
President Paradise Village Group
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El EVENTO DE TURISMO MEDICO MAS GRANDE DE MXICO
CONGRESO & EXPO DE TURISMO MEDICO GLOBAL, ser el escaparate mas importante
que se haya realizado en Mxico, con la presencia de conferencistas de clase mundial, que
expondrn sus puntos de vista sobre la tendencias y oportunidades que ofrece el Turismo
Mdico para Mxico.
CONGRESO & EXPO TURISMO MEDICO GLOBAL asistirn Funcionarios de los Gobiernos
Federal, Estatal y Municipal as como representantes del sector salud y turstico como:
Hospitales, Clnicas, Laboratorios Clnicos y Farmacuticos, Proveedores Mdicos,
Aseguradoras, Spas, Hoteles, Desarrolladores Tursticos.
CONGRESO & EXPO DE TURISMO MEDICO GLOBAL, encontrara informacin importante sobre el Turismo Mdico y la
oportunidad de generar relaciones comerciales.
CONGRESO & EXPO DE TURISMO MEDICO GLOBAL tiene como firme propsito de crear y generar una cultura en Turismo
Mdico en Mxico. El Turismo Mdico es la industria de mayor crecimiento dentro del rea de los servicios de salud. Esto es
consecuencia de que miles de estadounidenses, canadienses y europeos estn viajando a pases Latinos en busca de
tratamientos mdicos mas baratos, medicinas y prescripciones que no estn aprobados en sus pases de origen. Estos
tratamientos mdicos van desde implantes de clulas madre, cirugas plsticas, cirugas cardiacas, implantes dentales,
tratamientos alternativos, spa mdico y bienestar.
Pases como India, Tailandia, Singapur, Taiwn, Costa Rica, Argentina, Colombia, Brasil, y Cuba, estn compitiendo con sus
hospitales por los millones de pacientes internacionales.
Mxico, debe planear y disear estrategias para promover los esfuerzos mdicos, cientficos, tecnolgicos, y tursticos para
posicionarse a nivel internacional como uno de los mejores destinos en Turismo Mdico.
Mxico podra convertirse en el destino favorito de los estadounidenses que salgan de su pas en bsqueda de atencin mdica
en los prximos 3 aos, debido a su cercana geogrfica y a costos hasta 50% ms econmicos.
MEXICO, EL MEJOR DESTINO DE TURISMO MEDICO
Carlos Arceo Real
CEO/Presidente Fundador
CONGRESO & EXPO DE TURISMO MDICO GLOBAL
MEXICOS LARGEST MEDICAL TOURISM EVENT
THE GLOBAL MEDICAL TOURISM EXPO & CONGRESS will be the most important showcase being carried in Mexico, with the
presence of world class speakers, who will present their stand point about the trends and opportunities offered by the Medical
Tourism for Mexico.
GLOBAL MEDICAL TOURISM CONGRESS & EXPO will be attended by Federal, State and Municipal as well as
representatives of the health and tourist sector, such: Hospital, Clinics, Clinical Labs and Pharmaceutical Labs, Medical
Suppliers, Insurance Companies, Spas, Hotels and Tourist Developers.
GLOBAL MEDICAL TOURISM CONGRESS & EXPO you will find important information about Medical Tourism and the
opportunity of generating commercial relationships.
GLOBAL MEDICAL TOURISM CONGRESS & EXPO has as its solid purpose to create and generate a Medical Tourism Culture
in Mexico. Medical Tourism is the largest growth sector within the area of health services industry. This is consequence that
thousands of United States Citizens, Canadian and European ones are traveling to Latin America countries searching for
cheaper medial treatments, drugs and non-approved prescriptions in their countries of origin. These medical treatments go from
stem cells implants, plastic surgeries, heart surgeries, dental implants, alternative treatments, medical and wellness spas.
Countries such as India, Thailand, Singapore, Taiwan, Costa Rica, Argentina, Colombia, Brazil and Cuba are competing with
their hospitals for the millions of international patients.
Mexico must plan and design strategies to promote medical, scientific, technological and tourist efforts to position itself at an
international level as one of the top destinations in Medical Tourism.
Mexico could become the favorite destination amongst United States Citizens leaving their country searching for medical
attention in the next 3 years, due to its geographical vicinity and its costs, 50% cheaper.
MEXICO, THE BEST DESTINATION FOR MEDICAL TOURISM
Carlos Arceo Real
CEO/Presidente Fundador
GLOBAL MEDICAL TOURISM CONGRESS & EXPO
Mxico: Un destino nico en
Turismo Mdico
Mexico: A Unique Medical
Tourism Destination
6 7
CONFERENCIAS & EXPO
7:00 am a 7:40 am
7:50 am a 7:55 am
Desayuno.
Bienvenida por Sr. Carlos Arceo
CEO & Presidente Fundador.
8:00 am a 8:15 am Ceremonia de Inauguracin
Por: El C. Lic. Emilio Gonzlez Mrquez
Gobernador del Estado de Jalisco.
PROGRAMA Primer Da
Martes 24 de Agosto del 2010
Lunes 23
Congreso de Turismo Mdico Global
Registros y entrega de gafetes. De las 14hrs. a las 19hrs.
2:00 pm a 2:50 pm
Tema: Las Oportunidades de Mxico en el Turismo Mdico.
Jaime Zabludovsky
Vicepresidente de IQOM Inteligencia Comercial.
3:00 pm a 3:50 pm
Tema: .
Carlos Dueas Garca
Director Mdico del Hospital San Javier
Experiencia de Grupo Empresarial San Javier en Turismo Mdico
8:00 pm a 9:00 pm Cocktail de gala (Bienvenida) por FONATUR
12:00 pm a 12:50 pm
Tema: Tendencias, Estadisticas clave, y Anlisis de los principales participantes
- pacientes, reguladores, influenciadores, facilitadores de la salud y proveedores.
Javier Gonzalez de la Torre
Director Nacional SME Life / Science & Health Care Deloitte.
10:00 am a 10:50 am
Tema: El Impacto de la Reforma de la Salud de Estados Unidos en el Turismo
Mdico
Roy Ramthun
Ex Asesor en salud de la Casa Blanca y del Departamento del Tesoro de
Estados Unidos.
PROGRAMA Segundo da
Mircoles 25 de Agosto del 2010
TALLER
4:00 pm a 4:50 pm
Tema: Perspectivas de las Aseguradoras de Estados Unidos para Contratar a
Proveedores Mdicos en Mxico.
Maria Todd / CEO of Mercury Healthcare.
Jose Loaiza / Senior Network Manager for Blue Shield of California.
Moderador: Jim Arriola / President, Sekure Healthcare.
9:00 am a 9:40 am
Tema: Generacin de Clusters de Turismo Mdico en Mxico.
Alonso Ulloa Vlez
Secretario de Promocin Econmica del Estado de Jalisco.
TIEMPO LIBRE 1:00 pm a 1:50 pm
24 al 26 de Agosto 2010
Tema: Costo de los Servicios Mdicos Privados desde el punto de vista de los
Aseguradores.
Eduardo Lara di Lauro
Principal y Director de Consultora / Milliman.
5:00 pm a 7:55 pm Reunin Privada de Negocios Cara a Cara
11:00 am a 11:50 am
Tema: Len, Guanajuato en el Turismo Mdico.
Francisco Ricardo Sheffield Padilla
Presidente Municipal
11:50 am a 12:00pm COFFEE BREAK por Len Tu ciudad
8:20 am a 8:25 am Por: El C. Lic. Salvador Gonzlez Resendis
Presidente Municipal de Puerto Vallarta
8:30 am a 8:35 am Por: El C. Diputado Federal Rafael Yerena Zambrano
Miembro de la Comisin de Turismo del Congreso de la
Unin
8:40 am a 8:55 am Ceremonia del corte de listn de Inauguracin de la
Expo Turismo Mdico 2010.
8:00am a 8:50 am Desayuno.
2:00 pm a 2:50 pm
Tema: Como Atraer a los Turistas Norteamericanos Jubilados?
David G. Vequist IV
Fundador y Director del Center for Medical Tourism Research.
8:00 am a 8:50 am
PROGRAMA Tercer da
Jueves 26 de Agosto de 2010
Desayuno.
10:00 am a 10:50 am
Tema: Estrategias de Promocin para Atraer Turismo Mdico.
Carlos Zavala Ruz
Director de Desarrollo de Negocios de Hospitales ngeles, Tijuana.
9:00 am a 9:50 am
Tema: Como Atraer a los 20 millones de Latinos Residentes en Estados
Unidos por Medio del Turismo Mdico?
Jim Arriola
Sekure Healthcare.
CONFERENCIAS & EXPO
11:00 am a 11:35 am
Tema: Retos, Limitaciones, Avances y Oportunidades del Turismo Mdico en
Sonora.
Bernardo Campillo
Secretario de Salud del Gobierno del Estado de Sonora.
12:00 pm a 12:50 pm
Tema: La Importancia de las Certificaciones.
Enrique Ruelas Barajas
Secretario del Consejo de Salubridad General.
Tema: Participacin de Mxico en la Cadena Global de Valor de Turismo Mdico.
Eduardo Portas Cabrera
Consultor Privado de Empresas Exportadoras de Servicios.
CONFERENCIAS & EXPO
12:00 pm a 12:50 pm
Tema: El Dimensionamiento del Mercado de Turismo Mdico en Mxico.
Fernando Sepulveda Amor
Director General, International Healthcare & Wellness.
3:00 pm a 3:50 pm
Tema: El xito de Houston en Turismo Mdico.
Jorge Franz
Vice Presidente de Turismo del Houston Convention & Visitors Bureau.
2:00 pm a 2:50 pm
Tema: Retos, Limitaciones, Avances y Oportunidades del Turismo Mdico en
el D.F.
Alejandro Rojas Daz Durn
Secretario de Turismo del Gobierno de la Ciudad de Mxico.
TIEMPO LIBRE 1:00 pm a 1:50 pm
TIEMPO LIBRE 1:00 pm a 1:50 pm
TALLER
4:00 pm a 4:50 pm
Tema: Las Posibilidades de Medicare en Mxico
David Wagner
Profesor en Poltica de Salud por la Universidad de Texas LBJ School.
Paul Crist
Presidente de Americans for Medicare en Mxico, A. C.
Moderator: Jim Arriola / Presidente de Sekure Healthcare.
11:00 am a 11:50 am
Tema: Turismo Mdico, Un Gran Negocio para Hospitales, Clnicas, Hoteles,
Agencias de Viajes y Desarrolladores Tursticos.
Oscar Espinosa Villareal
Presidente del Bufete Consulta Estratgicas.
3:00 pm a 3:50 pm
Tema: Indicadores de la Calidad en los Cuidados Mdicos en Mxico, Amrica
Latina y el Mundo.
Jorge Luis Poo
Hospital y Fundacin Clnica Mdica Sur.
10:00 am a 10:50 am
Tema: Las Implicaciones de las Reformas de Salud de Estados Unidos en la
Industria del Turismo Mdico para Mxico.
Robert Page
Presidente de MedToGo International.
09:00 am a 09:50 am
Tema: Los Destinos Fonatur para el Turismo Mdico.
Juan Manuel Galarza
Director Adjunto de Comercializacin FONATUR
5:00 pm a 7:55 pm Reunin Privada de Negocios Cara a Cara

Recorrido por los hospitales de Puerto Vallarta.

Amerimed, San Javier y Premiere
4:00 pm a 6:00 pm Reunin Privada de Negocios Cara a Cara
Tema: La Sinergia entre el Turismo Mdico y los Retirados Norteamericanos
en Mxico.
Javier Godinez
Presidente de Amar.
11:45 am a 11:55 am COFFEE BREAK por Grupo Paradise Village
Graziano Sovernigo
Presidente Grupo Paradise Village
11:40 am a 11:45 am
CONFERENCES & EXPO
7:00 am to 7:40 am
7:55 am to 7:55 am
Breakfast.
Welcome by Mr. Carlos Arceo
CEO and President Founder.
8:00 am to 8:15 am Opening Ceremony
By: Emilio Gonzalez Marquez
Governor to the State of Jalisco.
SCHEDULE First Day
Tuesday August 24, 2010
Monday 23
Global Medical Tourism Congress
. 14:00 to 19:00 p.m. Registration and delivery of badges
2:00 pm to 2:50 pm
Topic: Mexico's Opportunities on Medical Tourism.
Jaime Zabludovsky
Vice President of IQOM Commercial Intelligence.
3:00 pm to 3:50 pm

Topic: Medical Tourism experience of San Javier Entrepreneurial Group.
Carlos Dueas Garca
Medical Director Hospital San Javier.
8:00 pm to 9:00 pm Gala Cocktail (Welcome)
12:00 pm to 12:50 pm
Topic: Key Trends, Key Statistics key Stakeholders Analisys - Patients, Regulators,
Influencers, Healthcare Facilitators & Providers.
Javier Gonzalez de la Torre
Director Consultant Deloitte Mexico.
10:00 am to 10:50 am
Topic: The Impact of Health Reform in the U.S. on Medical Tourism.
Roy Ramthum
White House Former Advisor on health and of the Department of
Treasury of the United States.
SCHEDULE Second Day
Wednesday August 25, 2010
WORKSHOP
4:00 pm to 4:50 pm
Topic: United States Insurance Companies Perspectives to Hire Medical Suppliers
in Mexico.
Maria Todd/ CEO of Mercury Healthcare.
Jose Loaiza / Senior Network Manager for Blue Shield of California.
Moderator: Jim Arriola / President, Sekure Healthcare.
9:00 am to 9:40 am
Topic: Clusters Generation of Medical Tourism in Mexico.
Alonso Ulloa Velez
Secretary of Economical Promotion of the State of Jalisco.
FREE TIME 1:00 pm to 1:50 pm
August 24 - 26, 2010
Topic: Private Health Care Financial Cost from Insurance Industry Stand Point.
Eduardo Lara di Lauro
Principal and Managing Director / Milliman.
5:00 pm to 7:55 pm Private Networkings Meetings
11:50 am to 12:00pm COFFEE BREAK by Len Your City
11:00 am to 11:50 am
Topic: Leon City, in The Medical Tourism.
Francisco Ricardo Sheffield Padilla
Major of Leon City, Guanajuato.
8:20 am to 8:25 am By: Salvador Gonzalez Resendis
Major of Puerto Vallarta
8:30 am to 8:35 am By: Representative Federal Rafael Yerena
Zambrano
Member of Tourism Comision of Federal
Representative
8:40 am to 8:55 am Opening Ceremony Medical Tourism Expo.
8:00am to 8:50 am Breakfast.
CONFERENCES & EXPO
09:00 am to 09:50 am
Topic: Fonaturs Destination for Medical Tourism.
Juan Manuel Galarza
Director Deputy of Comercialitation FONATUR
2:00 pm to 2:50 pm
Topic: How to attract Retired Northamerican Tourists.
David G. Vequist IV
Founder and Director of the Center for Medical Tourism Research.
8:00 am to 8:50 am
SCHEDULE Third Day
Thursday August 26, 2010
Breakfast.
10:00 am to 10:50 am
Topic: Promotion Strategies to Attract Medical Tourism.
Carlos Zavala Ruiz
Director of Business Development (Angeles Hospital in Tijuana)
9:00 am to 9:50 am
Topic: How to attract 20 millions of Latin Residents in the United States through
Medical Tourism.
Jim Arriola
Sekure Healthcare.
CONFERENCES & EXPO
11:00 am to 11:30 am
Topic: Challenges, Limitations, Advances and Opportunities of the Medical
Tourism in Sonora.
Bernardo Campillo
Secretary of Health of the Government of the State of Sonora.
12:00 pm to 12:50 pm
Topic: The Importance of Certifications.
Enrique Ruelas Barajas
Secretary for the Council of General Health.
Topic: Participation of Mexico in the Global Chain of Value of the Medical
Tourism: Challenges and Opportunities.
Eduardo Portas Cabrera
Private Consultant of Service Export Companies .
12:00 pm to 12:50 pm
Topic: Dimensioning of the Market of Medical Tourism in Mexico.
Fernando Sepulveda Amor
Director General, International Healthcare & wellness.
3:00 pm to 3:50 pm
Topic: Houston success on Medical Tourism.
Jorge Franz
Vice President of Houston Tourism (Convention & Visitors Bureau)
FREE TIME 1:00 pm to 1:50 pm
FREE TIME 1:00 pm to 1:50 pm
WORKSHOP
4:00 pm to 4:50 pm
Topic: Possibilities of Medicare in Mexico.
David Wagner
Professor of health policy, University of Texas LBJ School.
Paul Crist
President / Americans for Medicare in Mexico, A.C.
Moderator: Jim Arriola / President, Sekure Healthcare.
11:00 am to 11:50 am
Topic: Medical Tourism a Great business for Hospitals, Clinics, Hotels, Tourist
Developers,Travel Agencies and Airlines.
Oscar Espinosa Villareal
President of Strategic Consultation Firm.
10:00 am to 10:50 am
Topic: Implications of the United States Health Reforms in the industry of
Medical Tourism for Mexico.
Robert Page
President of MedToGo International.
5:00 pm to 7:55 pm Private Networkings Meetings
or
Puerto Vallarta's Hospitals Tour Amerimed Hospital,
San Javier Hospital, Premiere Hospital.
Topic: The Business Nexus of Medical Tourism and Assisted Living
Developments for Americans in Mexico.
Javier Godinez
Amars President.
11:45 am to 11:55 am COFFEE BREAK by Paradise Village Group
Graziano Sovernigo
President Paradise Village Group
11:40 am to 11:45 am
2:00 pm to 2:50 pm
Topic: Challenges, Limitations, Advances and Opportunities of the Medical
Tourism in the Federal District.
Alejandro Rojas Diaz Duran
Secretary of Tourism of the Government of Mexico City.
3:00 pm to 3:50 pm
Topic:
.
Jorge Luis Poo
Hospital y Foundation Medical Clinic South.
Indicator of the Quality in Medical Care in Mexico, Latin American and
the World
4:00 pm to 6:00 pm Private Networkings Meetings
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Stand Expositores / Exhibitors
Rehab in Mxico
Hospital San Javier
Doctor Joya
Amerimed
Connell & Associates
Paradise Village
Almar Resort
Ah, Chihuahua!
Len
Hospital Premiere
FUMEC
Yucatn
Puerta de Hierro
Americans for Medicare in Mexico
FONATUR
Hospital MexicoAmericano
Promed
Quertaro
Ciudad de Mxico
Mdica Sur
Asociacin de Hospitales Particulares de Jalisco
Krper
SEPROE
CASAMAGNA Marriott
Presidente Intercontinental
Tierra de Maravillas
Secretara de Fomento Turstico
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El Impacto de la Reforma de la Salud de Estados
Unidos en el Turismo Mdico
Por: Roy Ramthun / Ex-Asesor de la Casa Blanca y del
Departamento del Tesoro de E.U.A. en politicas de Salud
Generacin de Clusters de Turismo Mdico en Mxico
Por: Alonso Ulloa Vlez / Secretario de Promocin
Econmica del Gobierno del Estado de Jalisco
Los Destinos Fonatur para el Turismo Mdico
Por: Juan M. Galrza / Director Adjunto de Comercializacin
FONATUR
Como atraer a los 20 millones de Latinos,
Residentes en Estados Unidos por medio del Tursmo
Mdico?
Por: Jim Arriola / Presidente de Sekure Healthcare
Turismo Mdico un gran Negocio para Hospitales,
Clnicas, Hoteles, Desarrolladores Tursticos,
Agencias de Viajes y Lneas Areas
scar Espinosa Villarreal / Presidente de Bufete Consulta
Estratgicas.
-Como atraer el Turismo Mdico de Estados Unidos?
-Como atraer a los Turistas Norteamericanos
Jubilados?
Por: David G. Vequist IV / Fundador y Director del Center
for Medical Tourism Research
Estratgias de Promocin para atraer Turismo
Mdico
Por: Carlos Zavala Ruz / Dir. Business Development Hosp.
Angeles Tijuana
El xito de Houston en Turismo Mdico
Por: Jorge Franz / Vice President of Tourism
Retos, Limitaciones, Avances y Oportunidades del
Turismo Mdico en Sonora y su Perspectiva en
Mxico.
Por: Bernardo Campillo / Secretario de Salud del Estado de
Sonora.
Participacin de Mxico en la Cadena Global de
Valor de Turismo Mdico: Retos y Oportunidades
Por: Eduardo Portas Cabrera / Consultor Privado de
Empresas Exportadoras de Servicios.
Las Posibilidades Medicare en Mxico
Por: Paul Crist / President for American medicare, A.C.
Las Posibilidades de Medicare en Mxico
Por: David Warner / Professor of health policy, University
of Texas LBJ School
El Dimensionamiento del Mercado de Turismo
Mdico en Mxico.
Por: Fernando Sepulveda Amor / Director General,
International Healthcare & Wellness
Perspectiva de las Aseguradoras de Estados Unidos
para Contratar a Proveedores Mdicos en Mxico.
Por: Maria Todd / CEO of Mercury Healthcare
Perspectiva de las Aseguradoras de Estados Unidos
para Contratar a Proveedores Mdicos en Mxico.
Por: Jose M. Loaiza / Senior Network Manager for Blue
Shield of California
Retos, Limitaciones, Avances y Oportunidades
del Turismo Mdico en el D.F.
Por: Alejandro Rojas Daz Durn / Secretario de Turismo
del Gobierno de la Ciudad de Mxico.
Las implicaciones de las Reformas de Salud de
Estados Unidos en la Industria de Turismo Mdico para
Mxico.
Por: Robert Page / Medtogo International President.
Indicadores de la Calidad en los Cuidados Mdicos en
Mxico, Amrica Latina y el Mundo.
Por: Jorge Luis Poo / Hospital y Fundacin Clnica Mdica
Sur.
La Importancia de las Certificaciones
Por: Enrique Ruelas Barajas / Secretario del Consejo de
Salubridad General
Las Oportunidades de Mxico en el Turismo Mdico
Por: Jaime Zabludovsky / Ejecutivo Vicepresidente IQOM
Inteligencia Comercial
Len, Guanajuato en el Turismo Mdico .
Por: Francisco Ricardo Sheffield Padilla / Presidente
Municipal.
Tendencias, Estadsticas clave, y Anlisis de los
Principales Participantes - Pacientes, Reguladores,
Influenciadores, Facilitadores de la Salud y
Proveedores.
Por: Javier Gonzalez de la Torre / Director Nacional SME life
Science & Health Care Deloitte.
Experiencia de Grupo Empresarial San Javier en
Turismo Mdico.
Por: Carlos Dueas Garca / Director Mdico de Hospital
San Javier
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Graziano Sovernigo /
Presidente Grupo Paradise Village
Welcome to Jalisco, place renowned in Mexico and worldwide as the place of origin and
nourishment of our most representative traditions, as well as due to its diversity on economical
sectors: agricultural, jewelry, furniture, ladies shoe industry, services and trade, electronics and
high tech, where Jalisco has proven to be the leader in the Nation.
This diversity is caused by the fact that our state keeps a healthy business environment, which
also enables us to sustain employment generation levels above the national average.
As of to date, the state of Jalisco offers, as no other place in Mexico, the most favorable
conjunction of several fundamental elements for the development of the emerging and
promising Medical and Health Tourism industry:
Wide healthcare infrastructue: we have a net of more than 600 bed in hospitals certified by the
General Health Council, one hospital accredited by the Joint Commission International and
other five in the process of adopting and implementing said quality certification, which results in
the safety of the patients and their families, by warranting internationally acknowledged medical
services.
Technical and professional skills and services: we have a net of certified renowned medical
doctors who operate at worlds top hospitals. The Universities of Jalisco prepare top medical
doctors, nurses and engineers in related areas, as true health professionals.
On the other hand, Jalisco has beautiful tourist destinations, with privileged weather and
international connectivity, as Puerto Vallarta and the Ribera de Chapala, which already are
residential homes of thousand of foreigners, and that represent natural destinations to lodge
health tourism.
I wish you all a pleasant stay in Jalisco and an advantageous participation in this Medical Tourism
Congress, Puerto Vallarta 2010, where we will proudly, for the first time in Mexico, reunite
hospital CEOs, health professionals, insurance representatives, public officials and national and
international scholars. Im sure that this will allow us all to obtain a vast comprehension of the
reach and potentialities of the Medical and Health Tourism as an international market and
emerging industry.
Jalisco warmly welcomes you and foreshows the greatest of success.
Emilio Gonzalez Marquez
Constitutional Governor of the State of Jalisco
Emilio Gonzalez Marquez
Constitutional Governor of the State of Jalisco
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