November 18, 2009

Fraser Milner Casgrain LLP

15th Floor, Bankers Court 850 – 2nd Street SW
Calgary, Alberta T2P 0R8

Dear Human Resource Advisor:

Please accept my application for the position of Marketing Coordinator with Fraser Milner Casgrain LLP. I believe
that I have developed strong marketing and communication skills through my education and recent work
experiences. I graduated with an Honours Bachelor of Arts degree in English from McMaster University and I am
currently working towards a Marketing Management Certificate through online correspondence with Ryerson
University. My marketing and corporate communications experience at a major insurance company in Toronto
has also helped develop the skill sets required for a successful tenure with Fraser Milner Casgrain.

I joined Travelers Guarantee Company of Canada as a summer student in 2006, and returned after graduation to
the position of Marketing and Corporate Communications Assistant. For the past two and a half years, I was
responsible for communicating the Company`s message in a positive light to both employees and clients. I
authored weekly communications that highlighted corporate privacy policies which were disseminated to staff
across the country. Furthermore, I played a significant role editing newsletters and intranet articles for the
marketing department. In addition, I acted as the Assistant Corporate Secretary at the Board of Director`s
meetings in which I was responsible for the preparation of the meeting`s materials and minutes. I was also active
in developing the marketing initiatives for Travelers` suite of products.

I am also continuing to develop my marketing and corporate communication skills through education and
extracurricular activities. The online marketing management certificate at Ryerson has helped me to identify the
link between our Company`s brand and how to effectively communicate the Corporate values to staff and clients.
Furthermore, I was actively involved in a number of volunteer committees within Travelers Guarantee, including
the Marketing Committee and the United Way Committee.

Please accept the attached resume for the position of Marketing Coordinator. Thank you for taking the time to
read my application. I look forward to discussing my ability to contribute to Fraser Milner Casgrain LLP in this role
with you in the near future.

Best Regards,

Heather Wilkins
 HEATHER WILKINS
215 13th Avenue SW · Calgary, AB · (403) 861-9535 · h-wilkins@hotmail.com

EDUCATION
Marketing Management Certificate (Online Continuing Education) – Ryerson University
2008-Present
General Insurance Essentials – The Insurance Institute of Ontario
April 2009
CIP Designation (Chartered Insurance Professional) – The Insurance Institute of Southern Alberta
April 2009-Present
Honours Bachelor of Arts, English - McMaster University
2003-2007
• McMaster University Entrance Award
2003

WORK EXPERIENCE
Travelers Canada, Calgary, AB August
2009-Current
Account Manager
o Participate with brokers and underwriters in renewal and new business activities in
order to develop a strategy that supports the business units marketing initiatives and
growth goals.
o Establish the support needs of brokers and clients for new and renewal policies.
o Manage account documentation.
o Coordinate with underwriters and brokers to define assignments and goals of new
and renewal policies.

Travelers Guarantee Company of Canada, Toronto, ON

April 2007- July 2009
2006
(Summer)
Marketing and Corporate Communications Assistant
• Marketing and Corporate Communications
o Compiled and edited company news, events, education and product updates for the
bi-annual online newspaper and company intranet.
o Planned and managed large corporate conferences and management meetings.
o Implemented marketing initiatives and monitored marketing budgets for branches
nationwide.
o Oversaw the development and placement of company advertisements in various
print media across Canada.
o Coordinated company lunch and learn sessions and focus groups.
o Assisted the President and CEO with presentations and corporate communications.
 • Compliance Management
o Synthesized and managed a large database of regulatory filings using an online
Compliance Management System. Improved the coordination and efficiency of the
company`s internal regulatory filings and coordinated with OSFI auditors.
o Updated and revised company-wide signing authority policies and practices.
o Acted as Assistant Corporate Secretary in quarterly Board of Directors meetings.
Prepared all meeting materials and minutes.
o Led the development of a Privacy Awareness Program. Tasks included authoring
weekly privacy alert communications and interactive quizzes for employees across
Canada.

COMPUTER SKILLS
Strong Microsoft Office skills in Access, Excel, PowerPoint, and Word.
Working knowledge of Analytical Software SPSS.

EXTRACURRICULAR
Travelers Guarantee Marketing Committee
2008-Current
o Coordinated marketing training initiatives for all staff to improve the marketing of lines and
products to clients.
o Liaised with staff across the firm to develop novel marketing plans for new marketing
approaches.

McMaster University Peer Helper Program

September – April 2006 &2007
o Created promotional materials, conducted seminars and led presentations that focused on
time management and organizational issues for groups that ranged from individual sessions
to upwards of 200 students.
o Worked within McMasters Career Services Centre to market the services the centre offered
to students. Created presentations, print media and other marketing initiatives to enhance
awareness of Career Services.