www.elle.

vn
MEDIA
I NF OR MAT I ON
2012 BRAND VISION
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE BRAND VISION
ELLE is the worlds largest FASHION MAGAZINE AND THE AUTHORITY IN VIETNAM
ON FASHION, STYLE AND BEAUTY. Launched to awesome fanfare in late 2010,
ELLE in Vietnam quickly sets the standard for hi-end fashion and beauty. With its strong
sense of taste, unparalleled access to the worlds leading fashion designers,
celebrities, models and photographers and celebrating the best of Vietnams growing
fashion and beauty scene, ELLE in Vietnam INSPIRES READERS, AND CELEBRATES
THEIR SENSE OF STYLE. Forever, sexy, stylish and spirited, ELLE in 2012 electrifes
fashion and beauty further, taking its readers and partners to gorgeous new heights
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S 12. THNG 10-2011
Magazine
Special Collections
www.elle.vn
Services
Tablet
Events
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE INTERNATIONAL
Launched in Paris, 1945, ELLE is The Worlds Largest Fashion Magazine.
ELLE in Vietnam is the titles 43
rd
edition.
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE READERSHIP
Readership* 140,000
Circulation 20,000
Average Readers per Copy 7
Median Age 27
Readership
AB Social Class 91%
Ho Chi Minh 49%
Hanoi 30%
Other cities 20%
WHO READS ELLE?
Passionate shoppers devoted to ELLE
71% of ELLE readers bought items featured in ELLE magazine
63% of ELLE readers want to immediately buy the products they see in ELLE
64% of ELLE readers buy ELLE each month
Fashionable trendsetters with individual styles
77% of ELLE readers are asked by friends and family for advice on fashion
and beauty
75% of ELLE readers believe they have a strong sense of style and can eas-
ily mix affordable and premium fashion brands
Very affuent women
76% of ELLE readers have a medium to high income
21% of ELLE readers report incomes 400% higher than average

Young women
49% of ELLE readers are 25-34 years old
FOR ME, ELLE IS...
93% The handbook for fashion and beauty in Vietnam
81% My favorite magazine
78% Makes me feel happy and optimistic
*Based on Cimigo 2011 ELLE Reader Survey. 75% increase in readership compared
to 2010 and 2011. Circulation claimed by Phai Dep-ELLE.
ELLE BY THE NUMBERS
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
Fashion 43% Beauty 32%
Lifestyle 15%
Culture 6%
News 5%
ELLE Vietnam covers the entire fashion and beauty scene in Vietnam.
Working with both international and local fashion and beauty experts,
65% of ELLE Vietnam content is produced by ELLE editorial team in
Vietnam.
ELLE Planet
ELLE Fashion & Beauty Trends
ELLE Celebrities & Stars
ELLE Man
ELLE Review & Culture
ELLE Fashion
ELLE Shopping
ELLE Beauty
ELLE Travel
ELLE Dcor
ELLE Psychology
ELLE Eye
IN EVERY ISSUE OF ELLE
INSIDE ELLE VIETNAM
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn

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C QUAN HI P HI N DOANH NHN H NI
TRENDS 2011
FALL
WINTER
THNG10 -2011
PHTRNG
xu hng
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PARIS
LONDON
NEW YORK
VIT NAM
12
ELLE SPECIAL COLLECTIONS
In 2012, ELLE will expand its Special Magazine Collections - a series of
premium fashion, lifestyle and beauty magazines published together and
inside of ELLE magazine.
ELLE TREND COLLECTIONS
ELLE Trend Collections (Spring Summer and Fall Winter) are the years
most anticipated moments in the fashion and beauty industry. Besides offering
an exclusive look at the top international fashion styles that are dominating
runways for each main fashion season, ELLE also invites Vietnams leading
fashion designers to create and share their seasonal designs. The best are
then presented live at ELLEs Spring Summer and ELLE Fall Winter fashion
shows (see event calendar for dates). ELLE Trend Collections have become
the fashion and beauty industrys most anticipated moments.
ELLE Spring Summer Trends: April 2012
ELLE Fall Winter Trends: October 2012
ELLE DCOR SPECIAL COLLECTIONS
In 2012, ELLE opens the door to Vietnams and the worlds most stylish
places with its ELLE Dcor Special Collection in ELLE magazine. By
showcasing the latest luxury trends, inspirations and talents for interior
design in Vietnam and overseas, ELLE brings style, fashion and sophistication
to upscale readers homes.
ELLE Dcor Special Collection: 2012 calendar to be announced
ELLE MAN SPECIAL COLLECTION
ELLE MAN takes the very best of ELLE upscale fashion and style to
create a special collection of features, fashion shoots, grooming tips, hi-end
shopping, interviews and more for ELLEs growing male readership.
Designed uniquely for fashionable men (and the women who know
how to celebrate the style of their better half), ELLE MAN breaks ground
in Vietnam by championing mens fashion and lifestyle in the pages of the
worlds largest fashion magazine.
ELLE MAN Special Collection: 2012 calendar to be announced
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
WWW.ELLE.VN
In 2012, ELLE launches www.elle.vn. Based off of ELLE.com, featuring
1.6m unique visitors a month, the ELLE website in Vietnam revolves around
a highly active, professional and passionate community of fashionistas,
beauty experts and ELLE editors who regularly share unique stories and
photos from the style world. The ELLE website is closely integrated with
ELLE magazine, giving readers the opportunity to immerse themselves in
glorious details and beauty of fashion trends, designers, stores, photo
galleries and places in the world and in Vietnam. www.elle.vn is the
defnitive online destination for the latest fashion news, photos, videos
and designs in Vietnam.
ELLE TABLET EDITION
Together with ELLE website, ELLE moves to the iPad and other tablet devices
in 2012. Visit online newsstands to fnd the latest issue of ELLE magazine
delivered with stunning digital display and exclusive tablet-only features.
ELLE DIGITAL
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
In each ELLE Beauty section, ELLE beauty editors select the best beauty
products for fashionable and beauty-conscious women in Vietnam. Organized
in reader-friendly categories, products featured in ELLE Beauty Awards are
automatically entered into annual ELLE Beauty Awards competition
(December) as fnalists. ELLE Beauty Awards winners are then selected
by a combination of beauty experts, ELLE editors and an online reader
survey. Winning products are promoted in annual ELLE Beauty Awards
Book and online at www.elle.vn. Award-winning brands can also use
the ELLE Beauty Awards in their marketing campaigns and retail centers
as a sign of excellence in beauty.
ELLE BEAUTY AWARDS
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
Stylishly produced and always professional, ELLE Events are the
must-attend events of the year.
ELLE SPRING SUMMER FASHION SHOW (APRIL, HCMC)
Based on ELLE Spring Summer Trend Collections, ELLE Spring & Summer
Fashion Show invites Vietnams top fashion designers to prepare original
collections based on the international fashion trends reported only in ELLE.
ELLE FASHION SHOPPING WEEKEND (JUNE, HCMC)
Using its unique connection to both readers and retailers, in 2012 ELLE
organizes ELLE Fashion Shopping Weekend, a fun shopping experience
with special offers exclusively for ELLE readers. ELLE Fashion Shopping
Weekend is heavily promoted in local media and in ELLE magazine and
online.
ELLE FALL WINTER FASHION SHOW (OCTOBER, HANOI)
Based on ELLE Fall Winter Trend Collections, ELLE Fall Winter Fashion
Show showcases internationally famous guest fashion designers and
selects Vietnams most talked-about fashion designers to prepare original
collections based on Fall Winter fashion trends seen only in ELLE magazine.
ELLE BEAUTY AWARDS CEREMONY (DECEMBER, HCMC/HANOI)
Each year, ELLE beauty editors, experts and readers select the best beauty
products featured in ELLE magazine. The winners are celebrated in Beauty
Awards Ceremony event, promoted in ELLE Beauty Awards Book and
online at www.elle.vn. Award-winning brands are able to use the ELLE
Beauty Awards in their marketing campaigns and retail centers as a sign
of excellence in beauty.
ELLE EVENTS
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE EDITORIAL
CALENDAR & THEMES
Issue Month
Publishing Day
Content and Ad
Booking Deadline
Editorial Theme
ELLE Beauty Awards
ELLE Special Collections
ELLE Events
MAY
19/4/2012
4/4/2012
Fashion: Travel Issue
Beauty: Body Care
UV & Sunblock
ELLE MAN
to be announced
Issue Month
Publishing Day
Content and Ad
Booking Deadline
Editorial Theme
ELLE Beauty Awards
Issue Month
Publishing Day
Content and Ad
Booking Deadline
Editorial Theme
ELLE Beauty Awards
ELLE Special Collections
ELLE Events
FEBRUARY
5/1/2012
21/12/2011
Fashion: Romantic mix &
match
Beauty: Pink Valentine
Lip Stick/Gloss
MARCH
16/2/2012
18/1/2012
Fashion: Workwear
Beauty: Natural looks and
beauty at work
Whitening
APRIL
22/3/2012
7/3/2012
Fashion: Spring Summer
trends; Accessories: key
looks to suit you
Beauty: Real beauty
Cleansing
Spring Summer Trends
Spring Summer Show
JANUARY
15/12/2011
5/12/2011
Beauty: Colors for the
spring season
Fashion: Seasonal looks
Serum
JUNE
17/5/2012
4/5/2012
Fashion: Swimsuit Issue
Beauty: Body Image
Eye Care/Make up
ELLE Dcor
to be announced
ELLE Fashion Shopping
Weekend
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE EDITORIAL
CALENDAR & THEMES
Issue Month
Publishing Day
Content and Ad
Booking Deadline
Editorial Theme
ELLE Beauty Awards
Issue Month
Publishing Day
Content and Ad
Booking Deadline
Editorial Theme
ELLE Beauty Awards
ELLE Special Collections
ELLE Events
Issue Month
Publishing Day
Content and Ad
Booking Deadline
Editorial Theme
ELLE Beauty Awards
ELLE Special Collections
ELLE Events
AUGUST
19/7/2012
4/7/2012
Fashion: New rules for
summer looks
Beauty: Hair
Hair
SEPTEMBER
16/8/2012
1/8/2012
Fashion: Boots, bags,
and jackets
Beauty: Relaxing
looks
Anti-Aging
OCTOBER
20/9/2012
29/8/2012
Fashion: Fall Winter
trends
Beauty: Winter

Foundation
ELLE Fall Winter Trends
ELLE Fall Winter Show
NOVEMBER
18/10/2012
26/9/2012
Fashion: Most wanted
accessories
Beauty: Romanticism
Lifting & Firming
DECEMBER
22/11/2012
31/10/2012
Fashion: Style for
change
Beauty: Party themes
Mascara
ELLE Dcor
ELLE Beauty Awards
Ceremony
JULY
21/6/2012
6/6/2012
Fashion: Jeans Issue
Beauty: Nails
Moisturizer
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE SPECIAL OFFERINGS
ELLE UPDATE
Connect your brand to the authority of ELLE editorial and increase
product awareness by participating in ELLE Update, a stylish layout
of the latest stories
and products
making headlines
in the fashion and
beauty scene.
Participate in ELLE
Update by sending
ELLE a hi-res logo
or image and a
brief product news
description.
ELLE CREATIVE PROMOTIONS
Promote your brand with the full weight of ELLE editorial quality. Creative
features and photo shoots available with ELLE resources and authority
are available. Rates start at 20% above ELLE 2010 advertising rate card
pricing.

ELLE SPECIAL MAGAZINE COLLECTIONS
Advertise in targeted ELLE media products with special editorial themes.
For pricing, please see ELLE rate card. Special benefts, positions and
discounts are available for ELLE advertising partners.

ELLE BULK SALES
Create a custom copy of ELLE magazine covering to promote your
brand. Perfect as a premium fashion gift. Special cover price discounts
apply for bulk purchases.
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE PARTNERS
& ADVERTISERS
FASHION &
ACCESSORIES
AXARA
Balenciaga
Bally
BCBG MAXAZRIA
Bebe
Bon Mua Boutique
Burberry
BVLGARI
CHANEL
Charles & Keith
Charles David
Chlo
Christian Louboutin
Diesel
DKNY
FCUK
Galleria
GAP
Givenchy
Gucci
Herms
Jimmy Choo
Just Cavalli
Kenzo
Lacoste
La Perla
La Senza
Levis
Loewe
Louis Vuitton
LUALA
Lyn Around
Mango
Marc by Marc Jacobs
Marc Jacobs
Moschino
Naf Naf
Pedro
Pinko
Prada
Replay
Roberto Cavalli
Salvatore Ferragamo
Sergio Rossi
Swarovski
Tommy Hilfger
Tumi
Valentino
Versace
Warehouse
WATCHES &
JEWELERY AC
CAO Fine Jewellery
Cartier
Chopard
Claude Bernard
Dogray
Edox
Korloff
Longines
Montblanc
Omega
Pandora
Prima Gold
Rado
Rolex
Tag Heuer
Titoni
BEAUTY &
FRAGANCES
Carolina Herrera
CHANEL
Clear Shampoo
Cl de Peau Beaut
Clinique
Cora
Dior
Dove
Elite Fitness
Elizabeth Arden
Este Lauder
Hiruscar
Hugo Boss Perfume
Igora
Imedeen
Issey Miyake
Jean Paul Gaultier
Kenzo Perfume
LOreal
Lancme
LApothiquaire
LOccitane
Melascreen
Menard
Nivea
OHUI
Olay
Paco
Pantene
Perrier
Ponds
Procter & Gamble
PS
Revlon
Rohto
Shiseido
Skin Food
Spa Medicare
Sunsilk
Vaseline
Yves Rocher
OTHERS
AA Decor
Acer
Audi
California Fitness
Citibank
Citron
Crescent Mall
Dcor
Eleganz
EMPIRE Capital
Fusion Maia(resort)
Hfele
Hitachi
Honda
Hong Kong Fashion Week (HKTDC)
HSBC
LG Mobile
Hotel Softel Legend Metropole Hanoi
Mercedes-Benz
Nokia
Panasonic
Parkson
Piaggio
Samsung
Sony
Toyota
Versace Mobile
Vespa
Yamaha
ELLE RATE CARD
& SPECIFICATIONS
PREMIUM DOUBLE PAGE SPREAD POSITIONS RATES (VN)
Inside Front Cover (IFC) 6,900
1ST Double Page Spread (DPS) 6,700
2ND 6,400
3RD 6,200
4TH 5,900
5TH 5,700
6TH 5,400
7TH 5,400
8TH 5,400
Standard DPS 4,800
PREMIUM SINGLE PAGE SPREAD POSITIONS RATES (VN)
Cover 3 2,700
Cover 4 5,300
Facing Table of Contents 3,500
Facing Credit 3,400
Facing Editors Letter 3,200
Standard Single Page 2,600
Special Promotion Page 2,600
MAGAZINE ADVERTISING RATES
MAGAZINE ADVERTISING SPECIFICATIONS
Ad Type
Trim Size
Type Area (10mm white
margin, for example, all around
the advert)
Bleed Size (4mm extra
on each side of the trim size
advert)
SINGLE PAGE
210x285 mm
190x265 mm
218x293 mm
DOUBLE PAGE SPREAD
420x285 mm
400x265 mm
428x293 mm
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
144.900.000
140.700.000
134.400.000
130.200.000
123.900.000
119.700.000
113.400.000
113.400.000
113.400.000
100.800.000
56.700.000
111.300.000
73.500.000
71.400.000
67.200.000
54.600.000
54.600.000
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
ELLE RATE CARD
& SPECIFICATIONS
WWW.ELLE.VN RATES
PREMIUM ONLINE POSITIONS VN/MONTH
Full site sponsorship 3,900
Homepage Float (750x500 pixel) 2,900
Top Banner (728x90 pixel) 2,000
Leaderboard (950x90 pixel) 2,200
Skyscraper (300x500 pixel) 2,900
1st Rectangle (300x250 pixel) 1,900
2nd Rectangle (300x250 pixel) 1,800
3rd Rectangle (300x250 pixel) 1,900
Button Ad (300x100 pixel) 900
Bottom Banner (468x60 pixel) 700
Search Sponsor 500
Homepage Pop Up 450 (VN/day)
Special Promotion Article 1,100
Newsletter Top Banner (728x90 pixel) 1,200
Promotion Email 4,900
Pop Under 70 (USD/day)
ELLE TABLET EDITION
Standard magazine rates apply. ELLE can provide multimedia service and
production for tablet advertising. Please contact ELLE Sales to learn more
about tablet advertising opportunities and assistance.
81.900.000
60.900.000
42.000.000
46.200.000
60.900.000
39.900.000
37.800.000
39.900.000
18.900.000
14.700.000
10.500.000
9.450.000 (VN/day)
23.100.000
25.200.000
102.900.000
1.470.000 (VN/day)
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn
CONTACT ELLE
Ringier Vietnam is the Vietnamese offce of Ringier AG, a Swiss media
company and the exclusive advertising, sales and marketing representative
of ELLE in Vietnam - the Worlds Largest and Vietnams Number One
Womens Fashion Magazine. Ringier is the proud partner of Phai Dep
ELLE and the Hanoi Womens Entrepreneur Association. To speak with
ELLE for advertising, please contact an offce below or visit www.elle.
vn to learn more.

VIETNAM OFFICES
Ho Chi Minh Offce
Ringier Vietnam
111B Ly Chinh Thang, Ward 7, District 3
Ho Chi Minh, Vietnam +84 8 3526 8155

Hanoi Offce
Ringier Vietnam
25 Thanh Mien Dong Da District
Hanoi, Vietnam +84 4 3747 1648
Advertising: sales@elle.vn
Marketing & Events: phaidepelle@elle.vn
Editorial: content@elle.vn
Distribution: phathanh@asiacas.vn
Website: www.elle.vn
Facebook: http://www.facebook.com/ellevn

INTERNATIONAL OFFICES
PARIS Offce
Lagardere Global Advertising Paris 23 Rue Baudin
92538 Levallois-Perret Cedex
00 33 14 13 48 18 88
WORLDS LARGEST AND VIETNAMS NO. 1 FASHION MAGAZINE www.elle.vn