Asia Pacific Live Gaming

Social Media Marketing Prelim Idea

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Prepared By: PacificLink Project Management Team
Date: 13
th
May, 2014
Recommended
Marketing Calendar
1. Fan Page Setup and Maintenance for the Gaming Website
Reference site:
https://www.facebook.com/MyOffersCompetitions
https://www.facebook.com/bestofthebestsupercars

PacificLink will respond for the initial setup the FB fanpage if client subscribe for the
yearly maintenance package


Unit Period Unit Cost Sub-Total
12 Months Jun 2014 to May 2015 HK$40,000/month HK$480,000.00
1. Fan Page Setup and Maintenance for the Gaming Website
Strategy Content
Write up some engaging content related
to automobile cars in monthly basis.
Feature different type of content
including lift-style feeds related to
gadgets, promotion, company vision,..etc

2. Weibo Page Setup and Maintenance for the Gaming Website
Reference site:
http://weibo.com/p/1006063216351691/weibo?is_search=0&visible=0&is_tag=0&pr
ofile_ftype=1&page=2#feedtop

PacificLink will respond for the initial setup the Weibo page if client subscribe for the
yearly maintenance package


Recommend Unit Period Unit Cost
Weibo Page
Setup and
Maintenance
for the Gaming
Website
12 Months Jun 2014 to May 2015 HK$50,000/month
2. Weibo Page Setup and Maintenance for the Gaming
Website Reference Content
Fully use bulletin board and links
To increase the traffic of associated websites

Add product images, video and interactive item eg:
Polling to enrich the channel

Fresh up profile picture and cover photo

Consistent with Facebook page design
Profile picture: logo + company name
Background photo: Elegant product shot, Campaign
theme+ Tagline
Frequent update of head banners, implement with
photos/ videos
2. Weibo Page Setup and Maintenance for the Gaming
Website Reference Content
Use Weibo Event () to host the
campaign make the campaign more
clearly and credible

Make use of the hot topic on weibo to
attract more attention
3. WeChat Page Setup and Maintenance for the Gaming Website
PacificLink will respond for the initial setup the WeChat account if client subscribe for
the yearly maintenance package


Recommend Unit Period Unit Cost Sub-Total
WeChat Page Setup and Maintenance for the Gaming
Website
12 Months Jun 2014 to May 2015 HK$40,000/month HK$480,000.00
3. WeChat Page Setup and Maintenance for the Gaming Website
Welcome Message Setup

- Generic greeting message to new fans










3. WeChat Page Setup and Maintenance for the Gaming Website
Keyword Mapping Auto-reply Setup












Location Product Promotion Tips
4. YouTube Channel Monitoring for promotion video
Reference site:
https://www.youtube.com/user/BestotBest


Recommend Unit Period Unit Cost Sub-Total
YouTube Channel Monitoring for promotion video (e.g.
Make the negative comment to the bottom)
12 Months Jun 2014 to May 2015 HK$20,000/month HK$240,000.00
4. YouTube Channel Monitoring for promotion video
PacificLink will respond for
open new post and
monitoring the user
comments in the YouTube
Channel
5. Digital Campaign Development and Management:
Reference site:
https://www.facebook.com/bestofthebestsupercars/app_190322544333196


Recommend Unit Period Unit Cost Sub-Total
Digital Campaign Development and Management:
1. New Year
2. Labour day
3. Mid Autumn Festival
4. National Day
4 Campaigns
1. 1 Jan 2015 to 6 Feb 2015
2. 27 Apr 2015 to 8 May 2015
3. 1 Sep 2015 to 11 Sep 2015
4. 29 Sep 2015 to 9 Oct 2015
HK$200,000/Campaign HK$800,000.00
5. Digital Campaign Development and Management:
Tab Application:
More sophisticated mechanics like photo
upload, voting, gaming etc can be apply
through building a Tab Application.

Need more resource to handle but good to
drive the fan based and collect customer
data. Easy to viral out as we can force to
post auto newsfeed and persuade them to
share to friends.
6. Interactive eCard Development:
Recommend Unit Period Unit Cost Sub-Total
Interactive eCard Development 2
1. Website Launch
2. CNY
HK$30,000/Card HK$60,000.00
6. Interactive eCard Development:
Reference eCard - 1:
http://volkswagen.111115jc.2011xma
secard.wdemo.pacim.com/demo/inde
x.html
Reference eCard - 2:
http://promotion.wynnmacau.com/xmas_e-
card_2010/en/eCard2010flash.html

7. Facebook Social Ad Budget Reserved:
Recommend Unit Period Unit Cost Sub-Total
Facebook Social Ad Budget Reserved (15% AC fee) 12 Months Jun 2014 to May 2015 HK$20,000/month HK$240,000.00
7. Facebook Social Ad Budget Reserved:
Facebook social ad
Targeted & result oriented marcomm
vehicle
Leading desired audience to both our
Facebook page and campaign

7. Facebook Social Ad Budget Reserved:
Facebook Social Ad/
Page Post Ad:

Why using Facebook Ad?
Targeting specific Target
group (by age, geographic,
social profile etc.) or Friends
of Fans

reach to the right people
8. Weibo Social Ad Budget Reserved :
Recommend Unit Period Unit Cost Sub-Total
Weibo Social Ad Budget Reserved (15% AC fee) 12 Months Jun 2014 to May 2015 HK$50,000/month HK$600,000.00
8. Weibo Social Ad Budget Reserved :
Promotion Channel : Newsfeed & Weibo
Advertising (Depends on Budget)
Weibo Advertising (Optional) Weibo
have different ad format for ad placement:
Recommended Activity (Similar to
Facebook ad, showing in the right column
of Weibo to draw awareness of the
campaign and maximize the reach)
Recommended Activity Recommended Video
9. Keyword Search Ad Budget Reserved:
Recommend Unit Period Unit Cost Sub-Total
Keyword Search Ad Budget Reserved (15% AC fee) 12 Months Jun 2014 to May 2015 HK$40,000/month HK$480,000.00
9. Keyword Search Ad Budget Reserved:
SEM/SEO:
Keyword Search
Ad appears at a eye-catching place of relevant
search results
Daily budget can be set and charge by CPC
SEO
Page ranking by organic search, better SEO
optimization for higher ranking
Suggested Items
10. Display Ad Budget Reserved for Campaign:
Suggested items Unit Period Unit Cost Sub-Total
Display Ad Budget Reserved for Campaign 2 TBC HK$400,000.00 HK$800,000.00
10. Display Ad Budget Reserved for Campaign:
Media Ad
Banner placement to media portals to
drive user to Facebook campaign

Suggest Portals:
10. Display Ad Budget Reserved for Campaign:
Yahoo! HK News
Section: HK Section
Duration: 14 days
Impression: 2,040,000
10. Display Ad Budget Reserved for Campaign:
Discuss.com.hk
Section:
Duration: 14 days
Impression: 3,612,028
10. Display Ad Budget Reserved for Campaign:
Mobile Ad
Direct mobile user to mobile version of campaign

Suggest Portals:
10. Display Ad Budget Reserved for Campaign:
AppleDaily
Section: Run of iPhone App
Duration: 1 weeks
Impression: 2,000,000

Section: Run of Android
App
Duration: 1 weeks
Impression: 1,500,000
Standard Banner
Standard Banner
11. NFC Photo Booth (Rental, setup and Application
development):
Recommend Unit Period Unit Cost Sub-Total
NFC Photo Booth (Rental, setup and Application
development)
1 Oct 2014 HK$250,000.00 HK$250,000.00
10. NFC Photo Booth (Rental, setup and Application
development):
Included:
Exterior Design (Sticker) x 1
Application Re-skin x 1
Photo Print Out Re-skin x 1
Onsite Deliver, Setup and
Discharge x 1
Cost Summary:
Recommend Unit Period Unit Cost Sub-Total
Fan Page Setup and Maintenance for the Gaming Website 12 Months Jun 2014 to May 2015 HK$40,000/month HK$480,000.00
Weibo Page Setup and Maintenance for the Gaming Website 12 Months Jun 2014 to May 2015 HK$50,000/month HK$600,000.00
WeChat Page Setup and Maintenance for the Gaming Website 12 Months Jun 2014 to May 2015 HK$40,000/month HK$480,000.00
YouTube Channel Monitoring for promotion video (e.g. Make the
negative comment to the bottom)
12 Months Jun 2014 to May 2015 HK$20,000/month HK$240,000.00
Digital Campaign Development and Management:
1. New Year
2. Labour day
3. Mid Autumn Festival
4. National Day
4 Campaigns
1. 1 Jan 2015 to 6 Feb 2015
2. 27 Apr 2015 to 8 May 2015
3. 1 Sep 2015 to 11 Sep 2015
4. 29 Sep 2015 to 9 Oct 2015
HK$200,000/Campaign HK$800,000.00
Interactive eCard Development 2
1. Website Launch
2. CNY
HK$30,000/Card HK$60,000.00
Facebook Social Ad Budget Reserved (15% AC fee) 12 Months Jun 2014 to May 2015 HK$20,000/month HK$240,000.00
Weibo Social Ad Budget Reserved (15% AC fee) 12 Months Jun 2014 to May 2015 HK$50,000/month HK$600,000.00
Keyword Search Ad Budget Reserved (15% AC fee) 12 Months Jun 2014 to May 2015 HK$40,000/month HK$480,000.00
HK$3,980,000.00

Suggested items Unit Period Unit Cost Sub-Total
Display Ad Budget Reserved for Campaign 2 TBC HK$400,000.00 HK$800,000.00
NFC Photo Booth (Rental, setup and Application development) 1 Oct 2014 HK$250,000.00 HK$250,000.00