Professional Documents
Culture Documents
Author
Yvonne Yen Liu
Advisory Committee:
Elena Foshay, Research Associate, Apollo Alliance
Stacy Ho, Policy Associate, Green for All
Rubén Lizardo, Associate Director, PolicyLink
Billy Parish, Co-Founder, Energy Action Coalition and Ashoka Fellow
Raquel Pinderhughes, Professor of Urban Studies and Planning, San Francisco State University
Chris Rabb, Visiting Researcher, the Woodrow Wilson School of Public and International Affairs, Princeton University
and Demos Fellow
Jeff Rickert, Director, AFL-CIO Green Jobs Center
Juhu Thukral, Director of Law and Advocacy, The Opportunity Agenda
Hashim Yeomans-Benford, Community Organizer, Miami Workers Center
Copyright 2009.
•C
hanging demographics: White is no longer the majority in many
places in the United States. By 2042, the U.S. will be a majority minority
nation. California has had larger numbers of people of color than whites
for some time. Los Angeles experienced a large influx of immigrants starting
in the 1980s; the population of residents born abroad increased by nearly
a half million from 1990 to 20006. The new face of labor in L.A. was the
immigrant worker, concentrated in low-wage, service jobs. Organized
labor in L.A. was the first to embrace this demographic shift by focusing
campaigns to increase membership of immigrant, service workers.7
•C
hanging economy: Corporations as well as labor and community
organizers realize that the gray economy is not sustainable for the planet
and its peoples. (A gray economy is the conventional economy that too
often sacrifices the well-being of the environment and workers, in contrast
to the emerging green economy.) The Great Recession that started officially
in late 2007 is evidence that the trend of the last two centuries of squeezing
profit from workers and the earth doesn’t lead to long-term growth. Studies
show that places with high racial and gender disparities also don’t grow.8
This is a wakeup call to cities and employers that investment in human
capital and equity is key to economic prosperity for all.
•C
hanging environment: There’s a new popular consensus that our
environment can no longer tolerate unlimited extraction of its natural
resources and pollution of its air, water and land. Businesses need to
green their enterprises, or they will be forced to by consumer demand and
political pressure.
These four factors contributed to the landscape in which SCOPE found itself in
2005, on the brink of launching their green jobs campaign.
Doing homework
SCOPE initiated its green jobs campaign in 2005 by spending over a year to
research the potential for a green economy in L.A. and the opportunities to
make green jobs accessible for communities of color living in poverty.15 The
research occured in three phases. SCOPE engaged in a series of research
inquiries to first ascertain what the needs of the community were for employment
and training.16 Secondly, SCOPE investigated the growth possibilities of two
sectors in the Angeleno economy: green building and manufacturing.17 Last and
most important, SCOPE sought to identify methods for connecting communities “There’s a lot of
of color living in poverty to green jobs and career pathways.18
greenwashing
1. Green Growth in L.A.: Early on, SCOPE identified green building as an
area for future growth for the city. A survey by BW Research, a public opinion
surrounding green jobs,
research firm, found that green construction firms plan to employ twice the where people talk about
number of workers than gray companies in a 12-month period.19 In the city internships or jobs for
of Los Angeles alone, labor market research by the Economic Roundtable
identified construction, manufacturing, maintenance and operations as areas
high school students as
for new job creation or the upgrade of existing employment.20 green jobs,” explained
SCOPE acquired a new language and technical capacity to understand the Elsa Barboza, SCOPE’s
green economy, an internal capacity critical for the campaign’s subsequent Campaign Director.
success. For example, staff and members spent time learning about
Leadership in Energy and Environmental Design (LEED) standards. This “That’s nice and we
involved participatory workshops as well as tours of green buildings and solar support jobs for youth,
panel production plants with SCOPE’s community leaders. but we’re trying to
2. Assessing Community Needs: Three community-needs surveys of create career pipelines
constituents were carried out to assess the environment-related impacts on the
health of South L.A. residents, as well as their interest in green jobs. The first
for working age adults,
survey was conducted in 2005 by SCOPE of over 1,000 constituents, which green career ladders to
established the guidelines for high-quality jobs, also applicable to the green quality, union jobs.”
economy.21 The participants in the survey were mostly Black and Latino who
were earning annual incomes below $30,000, many living in poverty.22 The
survey identified the following desired characteristics of green jobs:
•T
rack A: Prepare low-income, less-skilled people of color and single moms
for apprenticeship programs in the private sector.
•T
rack B: Target incumbent, underemployed city workers and new entrants
for public-sector jobs and careers involved in the maintenance and
operations of energy-efficient, city-owned buildings, parks and open space.
•T
rack C: Help those who don’t qualify for the two former pathways to
prepare for reapplication with intensive case management.32
“One of our critiques is that in local government, economic development is often completely
divorced from workforce development,” said Graciela Geyer, lead organizer for SCOPE’s
green jobs campaign. “There’s a real need to have policies that connect the two. Many
communities of color are not guaranteed a job at the end of (workforce) training. And, if they
are placed, a lot of times, these are not career jobs. They’re part-time or low wage jobs. When
we’re really talking about getting people out of poverty, that’s not enough.”
SCOPE staff and members in the mayor’s office. Photo courtesy of SCOPE.
UNEMPLOYED
Apollo published a report in 2004 called “New Energy Apollo has 14 affiliates in cities and states across the
for America” that identified our dependence on fossil fuels country.38 Each chapter is autonomous, but endorsed the
as the root cause underlying the current issues that are overall mission of the New Apollo Program. The affiliates
plaguing our country—the energy crisis, climate change, work on the ground, at the local level, to bring to fruition
national security threats, and economic crises.37 The New the vision of a clean energy economy providing good,
Apollo Program was established to advance a green green jobs.
alternative that would help to rebuild the economy and
create green jobs through five initiatives:
2. Forge relationships with allies and atypical partners in your quest for green
equity. Do your homework to learn what interests and capacities different
groups can bring to the table. Identify who would help to build a strong
alliance for equity in the green economy.
For SCOPE and the Los Angeles Apollo Alliance, the future is clear: to
continue to organize for regional green job creation and investment.
The Alliance is considering setting their sights next on the private sector,
demanding that all existing residential and commercial buildings be brought
to code. With the passage of the retrofit ordinance for municipal buildings,
there’s now a model for the private sector. Also under consideration is the
expansion of the model to other municipalities and cities in the region near
Los Angeles.52
For Barboza, her eyes have always been on the prize of revitalizing the City
of Angels, making it an innovative hub for green industries and sustainable
jobs. The city that was once aflame is now positioned to be a leader in the
region and nationally in the green economy, setting the standard for how
equity and green growth can go hand in hand.
Carmen De Roy, Tessa et al. “The Green Career Ladder Initiative: A Concept Paper
and Proposal for Year One, 2008-2009.” SCOPE, April 2008.
Delp, Linda et al. “Good, Green, Safe Jobs: The LA Green Retrofit and Workforce
Program.” UCLA Institute for Research on Labor and Employment, Research & Policy
Brief, Number 2, July 2009.
Ito, Jennifer and Aaron, Yardenna. “Under the Line: An Assessment of Los Angeles’
Employment and Training Needs Based on a Survey of Over 1,000 Residents.”
SCOPE, April 2005.
Lee, Joanna and Ito, Jennifer. “Growing a Grassroots, Green Jobs Movement in South
Los Angeles.” SCOPE, February 2009.
Liu, Yvonne Yen and Keleher, Terry. “Green Equity Toolkit: Standards and Strategies
for Advancing Race, Gender and Economic Equity in the Green Economy.” Applied
Research Center, November 2009. http://www.arc.org/greenjobs
Pastor, Manuel, Benner, Chris, and Matsuoka, Martha. This Could be the Start of
Something Big: How Social Movements for Regional Equity are Reshaping Metropolitian
America. Ithaca: Cornell University Press, 2009.
Rosner, Sigalle. “Job Implications in Los Angeles’ Green Building Sector.” Report
prepared for SCOPE, May 2006.
Applied Research Center sincerely appreciates the time that SCOPE staff and
members spent to share their insights on the green jobs campaign, especially
Campaign Director Elsa Barboza and Lead Organizer Graciela Geyer.
Jackie Cornejo, a researcher at the Los Angeles Alliance for New Economy
(LAANE), helped us to understand the political landscape of the city and LAANE’s
construction career policy.
ARC is also grateful for the advice of our Green Equity Toolkit advisory committee:
Any errors are the sole responsibility of the Applied Research Center.
1. Pastor, Manuel; Benner, Chris; and Matsuoka, 11. Lee and Ito. 2009. “Growing a Grassroots, Green
Martha. This Could be the Start of Something Big: Jobs Movement in South Los Angeles.” SCOPE. p. 3.
How Social Movements for Regional Equity are
12. Statistics and Charts by Race/Ethnicity: Statistics
Reshaping Metropolitan America. Ithaca: Cornell
Highlighting Disparities, African American, Latino,
University Press, 2009. p. 107.
Native American, Asian, Pacific Islander. California
2. Dear, Michael J. “L.A. School of Urbanism.” Pan-Ethnic Health Network. http://www.cpehn.org/
Department of Geography, University of Southern democharts.php (accessed 11/16/09).
California. http://college.usc.edu/la_school/
13. Union Membership and Coverage Database
(accessed 11/16/09).
from the CPS. Georgia State University. http://
3. Interview with Manuel Pastor, 11/4/09. unionstats.gsu.edu/.
4. “Advising Regional Equity: Opportunities under the 14. Interview with Elsa Barboza, 10/28/09.
Obama Administration.” Plenary by Manuel Pastor.
15. Ibid.
Cleveland, Ohio: Surdna Foundation Learning
Retreat, 10/21/09. 16. Ito, Jennifer and Aaron, Yardenna. “Under the
Line: An Assessment of Los Angeles’ Employment
5. Liu, Yvonne Yen. “A Tale of Two Cities: Creating
and Training Needs Based on a Survey of Over
Race and Gender Equity in L.A.’s Green Economy.”
1,000 Residents.” SCOPE, April 2005.
A presentation for Working for an Equitable
Economic Recovery Telebriefing, The Opportunity 17. Matsunaga, Michael et al. “Green Building
Agenda, September 2009. Manufacturing in Los Angeles County.” Report
commissioned by SCOPE, December 2006.
6. “Los Angeles County QuickFacts from the US
Rosner, Sigalle. “Job Implications in Los Angeles’
Census Bureau.” Census Bureau FactFinder. http://
Green Building Sector” Report prepared for
quickfacts.census.gov/qfd/states/06/06037.html
SCOPE, May 2006.
(accessed 11/16/09).
18. Carmen De Roy, Tessa et al. “The Green Career
7. Milkman, Ruth. L.A. Story: Immigrant Workers
Ladder Initiative: A Concept Paper and Proposal
and the Future of the U.S. Labor Movement. New
for Year One, 2008-2009.” SCOPE, April 2008.
York: Russell Sage Foundation, 2006. See also:
“On the Line: Latinos on Labor’s Cutting Edge.” 19. Lee, Joanna and Ito, Jennifer. “A Greener Future
NACLA Report on the Americas. Volume 30, Issue 3. for Los Angeles: Principles to Ensure an Equitable
November-December 1996. Green Economy.” SCOPE, February 2009. p. 3.
8. Pastor, Manuel et al. Regions That Work: How Cities 20. Ibid.
and Suburbs can Grow Together. Minneapolis:
University of Minnesota Press, 2000. 21. Ito and Aaron. “Under the Line.” SCOPE, 2005.
9. “Los Angeles city, California.” American 22. Ito and Aaron. “Under the Line.” SCOPE, 2005. p. 9.
Community Survey, 2006-2008 3-Year Estimates. 23. Lee and Ito. “Growing a Grassroots, Green Jobs
American Fact Finder, U.S. Census Bureau. Movement.” SCOPE, 2009. p. 6.
10. Table 3: Civilian labor force and unemployment 24. Liu, Yvonne Yen and Keleher, Terry. “Green Equity
by state and selected area, seasonally adjusted. Toolkit: Standards and Strategies for Advancing
Bureau of Labor Statistics. http://www.bls.gov/ Race, Gender and Economic Equity in the Green
news.release/laus.t03.htm (accessed 11/16/09.) Economy.” Applied Research Center, November
2009. See, in particular, the section on “Equity
Outcomes,” p. 11-12.
30. Carmen De Roy, Tessa et al. “The Green Career 49. Interview with Elsa Barboza, 10/28/09.
Ladder Initiative.” SCOPE, 2008. p. 5.
50. Ibid.
31. Carmen De Roy, Tessa et al. “The Green Career
51. Ibid.
Ladder Initiative.” SCOPE, 2008. p. 3.
52. Ibid.
32. Carmen De Roy, Tessa et al. “The Green Career
Ladder Initiative.” SCOPE, 2008. p. 10.
34. Ibid.
35. Ibid.
37. Ibid.
39. Ibid.
41. Ibid.
42. Ibid.