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ABSTRACT
Mag Excel Exports Pvt. Limited is one of the leading Manufacturers, Exporters and Suppliers of
quality range of industrial salts and chemicals products. t has a large customer !ase and dealers
dealing "ith its products in domestic and international mar#ets. $nly if the dealers in domestic
and international mar#ets are satisfied, the sales of the company products can !e sustained and
promoted in the international mar#et. %ealer&s satisfaction can !e determined, "hich is dependent
on the follo"ing factors'
(. Ensuring quality products are supplied to the dealers, !y maintaining international quality
standards.
). Post sales services are provided to the customers at satisfactory level !y organi*ing
necessary service net"or# at important locations.
+. ,dvertisement, sales promotion and mar#eting activities are devised !y the organi*ation
to meet the competitive international mar#et.
-. Suppliers motivate dealers to ensure sales promotion !y offering !etter incentives.
CUSTOMERS & DEALERS SATISFACTION' . Esta!lishing customers and dealer&s
satisfaction has to !e the ultimate goal of !usiness pursuit of higher profits or shareholder&s
"ealth. Perfect dealer service or satisfaction is one that meets the com!ined need satisfaction is a
systemi*ed service that involves the entire organi*ation. /ut many organi*ations have yet to
develop this #ind of a"areness of dealer satisfaction strategy. %ealer&s satisfaction is of utmost
importance to ensure !etter sales and high share in the mar#et, !esides reasona!le margin. 0his in
turn "ould ena!le the organi*ation to enhance its stringent competitiveness in their Product&s
mar#et.
CHANNELS DECISIONS: - 0he channel strategies for distri!ution of goods, push and pull,
product, cost, location etc are very important. Most consumer goods manufacturers could never
1ustify the cost of selling direct to their consumers, except !y mail order. Many suppliers seem to
assume that once their product has !een sold into the channel, into the !eginning of the
distri!ution chain, their 1o! is finished. 2et that distri!ution chain is merely assuming a part of
the supplier3s responsi!ility4 and, if they have any aspirations to !e mar#et.oriented, their 1o!
should really !e extended to managing all the processes involved in that chain, until the product
or service arrives "ith the end.user.
0his may involve a num!er of decisions on the part of the supplier, such as 5hannel
mem!ership, 5hannel motivation, Monitoring and managing channels etc.