Title of Project

A Summer Training Project Report

Submitted in partial fulfilment of the requirement for the
Award of Degree of Master of Business Administration
2012 2014

Under the Guidance of: Submitted by:
MS. RIYA SHARMA
MBA- 3A
(05814803912)




DEPARTMENT OF MANAGEMENT
MAHARAJA AGRASEN INSTITUTE OF TECHNOLOGY
(Affiliated to G.G.S.I.P. University)
Sector 22, Rohini, Delhi -110086
An ISO 9001:2008 Certified Institute
AICTE NBA Accredited Institute


Certificate from the Company/Organization
























Student Undertaking


This is to certify that I VISHNU BAJAJ had completed the Project titled To Study the
Consumer Buying Behaviour with special reference to B2B markets in Delhi/NCR under
the guidance of MS. RIYA SHARMA in the partial fulfilment of the requirement for the
award of degree of MBA from Maharaja Agrasen Institute of Technology (Affiliated to
G.G.S.I.P. University), New Delhi. This is an original piece of work and I had neither
copied nor submitted it earlier elsewhere.



VISHNU BAJAJ
MBA-3 A













Certificate from Guide

This is to certify that the project titled To Study the Consumer Buying Behaviour with
special reference to B2B markets in Delhi/NCR is an academic work done by VISHNU
BAJAJ submitted in the partial fulfilment of the requirement for the award of the Degree of
MBA from Maharaja Agrasen Institute of Technology (Affiliated to G.G.S.I.P. University),
New Delhi under my guidance and direction. To the best of my knowledge and belief the
data and information presented by him/her in the project has not been submitted earlier.



MS. RIYA SHARMA
(ASSISTANT PROFESSOR)














TABLE OF CONTENTS


Chapters Page No.

Chapter 1 Introduction 1
1.1 Overview of the Industry 1
1.2 About the Organisation 3
1.2.1 Company Overview 3
1.2.2 Competitive Status 10
1.2.3 SWOT Analysis 12

Chapter 2 Research Methodology 13
2.1 Objective of the Study 13
2.2 Scope of the Study 13
2.3 Purpose of the Study 14
2.4 Research Methodology 14
2.4.1 Type of Research 16
2.4.2 Research Design 16
2.4.3 Sources of Data Collection 18
2.4.4 Sample Design & Sample Size 19
2.4.5 Tools of Primary Data Collection 20

Chapter 3 Findings & Analysis 21

Chapter 4 Limitations of the Study 26

Chapter 5 Suggestions & Recommendations 27
Conclusion 28
Bibliography 29