Amit Vaghela

020102017

Cricketonomics
India is very big country with diverse culture and almost every state speaks
different language and everyone is having different perception about different
things. There is no common thing in every Indian except cricket. Here in India
cricket is religion. Every individual pray to the god to make his/her team win along
with his personal problem.

We Indian treat our cricketers as a hero and do not want to miss a single
moment when our heroes are in action. And this love towards this game and
towards our cricketers has made one industry. Apart from cricket administration
cricket sponsorship rights, advertisements on the field and on television,
endorsement from cricketers and recent IPL is part of that gold mine industry.
Business groups have seen tremendous business opportunity in this cricket
industry.

Everyone is saying that commercialization of cricket started from 18thapril,

2008 when first season of IPL twenty 20 started. But the true beginning is in 2001
when Stuart Robertson, marketing manager of ECB (England cricket board),
proposed a 20 over per inning game to county chairman. And the cricket got the
fuel in England. Suddenly ECB could attract younger population and sponsors to the
stadium which were empty at the time of longer version of the game. Slowly and
gradually each cricket playing country adopt this format and succeed in getting the
crowded stands.

India, which adopts this format so late but up till now India has gained the
maximum from this format of the game. The first twenty20 world cup played in
south Africa in September 2007 and the least experience country of this game, India
won the tournament. Experts says that this is the beauty of this format, no one can
predict that who will win.

But India won so many things along with this world cup title. Our cricketers got
grand welcome on that rainy day in Mumbai. And suddenly the thought of Indian
premium league came in to the mind of Mr. Lalit modi. Though it was to couter
attack to the Indian cricket league of Zee group, it started to create curiosity in the
mind of every Indian. And business groups became exited with the fact that they
can buy a team and can select players which they want to play for their team from
excellent pool of national international players.

Different business group bought different cities (as a team). Here is some idea
that which business group bought which team at what price.
 WHO BOUGHT WHICH TEAM

Bangalore Team Vijay Mallya $111.6 million

Mumbai Team Mukesh Ambani $111.9 million
Kolkata Team Shah Rukh Khan $75.09 million
Delhi Team GMR $ 84 million
Chennai Team India Cement $91 million
Mohali Team Preity Zinta, Ness $76 million
Wadia
Jaipur team Emerging Media $67 million
Hyderabad team Deccan Chronicle $107.1 million

Bidding was not only for team but also for players. Cricketers got sold in
such a big price. Previously they were getting this much of amount only by
endorsement not by playing cricket. Everybody was shock. The whole world was in
amaze by watching the amount invested in IPL. Before IPL begun experts started
comparing IPL with EPL of football in England and NBA of basketball in USA.

IPL just told the world that how well we Indian in organizing such a big
sporting event. And how well we can get the maximum output (in terms of money)
from minimum input. Each and every thing was used to make the most out of it.
And every cricketer wanted to play in IPL and entertain the Indians.

And after that grand success of IPL board of cricket control in India launch
champions league T20 along with cricket Australia, cricket south Africa and England
cricket board. In which champions team and runner up team of domestic T20
tournament of each country played a champions league. This event also helped the
cricket to be compared with soccer. And more opportunity to earn money from this
game.

Endorsement is also one of the biggest source of money inflow in the

cricket. We can take the example of king of cricket, sachin tendulkar he is endorsing
so many product across the globe, followings are some of those product.

• Canon
• Airtel (till 2006)
• Nazara techonology
• Britannia
• Sunfeast
• Boost
 • Adidas
• Reynolds
• ESPN star soprts
• Sanyo BPL
• Colgate pamolive
• Philips
• VISA
• Aviva
• Royal bank of Scotland group

Mahendra singh dhoni is also one of the biggest brand in india.

Followings are some of those products.
• Pepsi
• Reebok
• Exide
• TVS motors
• Mysore sandal soap
• Videocon
• Reliance communication
• Reliance energy
• Bharat petroleum
• Titan sonata
• Brylcream
• NDTV
• GE money
• Big bazzar
• Maha choco
• Boost
• Dainik bhaskar
• Dabur honey
• Kolkata fashion week

There is a hot debate is going on that who is the better

for any product or service. Sachin tendulkar or MS dhoni. But both are
good at their place and both are endorsing somewhere equal amount
of products.

We can hope that performance of our cricketers increase along with

increasing investment. And our favorite game became favorite of whole world.