BUCHAREST ACADEMY OF ECONOMIC STUDIES

FACULTY OF AGRI-FOOD AND ENVIRONMENTAL ECONOMICS

RESEARCH CENTER FOR REGIONAL ANALYZES AND POLICIES
in collaboration with






Editors
Florina BRAN Tudor George MRUNELU
Ildiko IOAN Carmen Valentina RDULESCU

INTERNATIONAL CONFERENCE
Fifth edition
ECOLOGICAL PERFORMANCE
IN A COMPETITIVE ECONOMY
Bucharest 07-08 March 2013

Proceedings


Supplement of Quality-Access to Success Journal
Vol. 14, S1, March 2013.
The journal is published by the Romanian Society for Quality Assurance,
The journal is indexed in SCOPUS, EBSCO Publishing, ProQuest and Cabells Directory Management databases.
ISSN 1582-2559



MOLDAVIAN ACADEMY OF
ECONOMIC STUDIES
R. Moldova
ROMANIAN ACADEMY
INSTITUTE OF NATIONAL ECONOMY
INSTITUTE OF GEOGRAPHY
SOCAR
Romania
MEDIA PARTNER
Quality access to success Journal
SIMONE CESARETTI
FOUNDATION
Italy
GENERAL ASSOCIATION OF
ECONOMISTS FROM ROMANIA
CATANIA UNIVERSITY
Italy
PARTHENOPE UNIVERSITY
NAPOLI
Italy


II

Scientific Committee
Prof.univ.dr. Rzvan Zaharia President, Senate Bucharest AES
Prof.univ.dr. Ion Stancu Vice Rector, Bucharest AES
Prof.univ.dr. Constantin Mitru Vice Rector, Bucharest AES
Prof.univ.dr. Gabriela igu Vice Rector, Bucharest AES
Conf.univ.dr. Dorel Paraschiv - Vice Rector, Bucharest AES
Conf.univ.dr. Robert ova Vice Rector, Bucharest AES
Prof.univ.dr. Andrei Tudorel - Director, Institute of Doctoral Studies
Prof.univ.dr. Vladimir Rojanschi - Ecological University Bucharest
Prof.univ.dr. Iuri Peri - University of Catania (Italy)
Prof.univ.dr. Magdalena Iordache Platis Dean, Faculty of
Administration and Business, University of Bucharest
Dr. James MacAskill Dean, St. James Business School Londra
(Great Britain)
Prof.univ.dr. Carlo Alberto Campiotti, National Agency for New
Technology, Energy and Sustainable Economic Development (Italy)
Prof.univ.dr. Elena Nolica Druic University of Bucharest
Prof.univ.dr. Diego Begalli University of Verona (Italy)
Prof.univ.dr.hab. Constantin Matei - ASE Moldova (R. Moldovia)
Prof.univ.dr. Daniela Covino - Parthenope University Naples (Italy)
Prof.univ.dr. Philip Bur ny , Gembloux Agro Bio Tech, University Liege
(Belgium)
Prof.univ.dr. Marius Profiroiu Dean, Faculty of Administration and
Public Management
Dr. Marek Wigier Director, Institute of Agr-Food Economy Institute
of National Research (Poland)
Prof.univ.dr. Dumitru Miron Dean,FacultyofInternationalEconomicRelations
Prof.univ.dr. Mirela Stoian Vice Dean, Faculty of Agro-Food and
Environmental Economics
Prof.univ.dr. Melinda Cndea University of Bucharest
Prof.univ.dr. Gabriella Vindigni University of Catania (Italy)
Prof.univ.dr. Octavia Bogdan Institute of Geography of Romanian
Academy
Prof.univ.dr. Costel Negrei Bucharest AES
Prof.univ.dr. Mircea Nstase Bucharest AES
Sc.rs.dr. Dana Magdalena Micu, Institute of Geography of Romanian
Academy
Conf.univ.dr. Carmen Lenuta Trica - Vice Dean, Faculty of Agro-Food
and Environmental Economics
Conf.univ.dr. Corneliu Guu Vice Rector, ASE Moldova (R. Moldovia)
Conf.univ.dr. Romulus Andreica Rector, Satu Mare Commercial Academy
Lect.univ.dr. Raluca Ignat Vice Dean, Faculty of Agro-Food and
Environmental Economics
Sc.rs.dr. Mihai Alexandru Micu - Institute of Geography of Romanian
Academy
Conf.univ.dr. Ghenadie Ciobanu - ASE Moldova (R. Moldovia)
Prof.univ.dr. Ionel Bostan - tefan cel Mare University Suceava
Prof.univ.dr. Gheorghe Lepdatu - Dimitrie Cantemir Christian
University Bucharest
Prof.univ.dr. Dinu Marin Director, Department of Economy and Economic
Policies
Conf.univ.dr. Cristina Alpopi Director, Department of Administration and
PublicManagement
Prof.univ.dr. Dorel Ailenei - Dean, Faculty of Economics
Prof.univ.dr. Ion Dobre - AESBucharest
Tudor Mrunelu Editor in chief Quality Access to Succes Journal
Prof.univ.dr. Tudor Nistorescu University of Craiova
Prof.univ.dr. Dumitru Ristoiu - Babe-Bolyai University Cluj-Napoca
Anca Peroiu Editor, Quality Access to Succes Journal
Prof.univ.dr. Daniela Borisov - Bucharest AES
Prof.univ.dr. Victoria Stanciu - Bucharest AES
Prof.univ.dr. Marin Andreica - Bucharest AES
Prof.univ.dr. Alexandru Ozunu Dean, Faculty of Environmental
Science and Engineering Babe-Bolyai University Cluj-Napoca
Prof.univ.dr. Alexandru Negrea - Ovidius University Constana
Conf.univ.dr. Gabriel Nstase - Dimitrie Cantemir Christian
University Bucharest
Conf.univ.dr. Ruxandra Irina Popescu Vice Dean, Faculty of
Administration and Public Management
Conf.univ.dr. Maria Mortan - Babe-Bolyai University Cluj-Napoca
Conf.univ.dr. Crina Dacinia Petrescu - Babe-Bolyai University Cluj-
Napoca
Conf.univ.dr. Irena Munteanu - Ovidius University Constana
Dr. Cristina Popa Ministry of Environment and Climate Changes
Lect.univ.dr. Elena Bogan University of Bucharest



Organizing Committee
Prof.univ.dr. Dan Boboc - Dean
Faculty of Agri-Food and Environmental Economics
Prof.univ.dr. Florina Bran
Faculty of Agri-Food and Environmental Economics
Prof.univ.dr. Nicolae Istudor Vice Rector
Bucharest Academy of Economic Studies
Prof.univ.dr. Gabriel Popescu Director
Department of Agri-Food and Environmental Economics
Conf.univ.dr. Carmen Valentina Rdulescu
Faculty of Agri-Food and Environmental Economics
Conf.univ.dr. Ildiko Ioan
Faculty of Agri-Food and Environmental Economics
Drd. Cristina Partal Bucharest AES
Drd. Octavian erban - Bucharest AES
Drd. Paul Calanter - Bucharest AES
Drd. Cristina Ciovic - Bucharest AES


Computer editing
Conf.univ.dr. Ildiko Ioan
Conf.univ.dr. Carmen Valentina Rdulescu
Drd. Cristina Emilia Ciovica

Aknowledgements
The proceedings of the PEEC2013 International Conference were
published with the financial support of SOCAR Romania.

Disclaimer
The editors and the board of the Quality Access to
Success Journal do not assume any responsibility for
the content of the papers. The responsibility for the
content of the papers published in this volume
regards only the authors and co-authors of the papers.


III
OPENING SPEECH

PhD. Professor Pavel Nstase
Rector of the Bucharest Academy of Economic Studies


This year our institution reached a historical milestone: the Bucharest Academy of Economic Studies
turns 100 years. A century of economic higher education is of great contribution for the progress toward
performance in Romania within increasing turmoil generated by various crises.
I welcome the initiative to continue discussions on economic and environmental problems during
the fourth edition of the conference 'Environmental performance in a competitive economy. "Assuming
the values of sustainable development emphasizes the care and consideration for future generations. As
we strive to satisfy the aspirations of growth and social development to meet the present needs, one
should make sure that the chances of future generations to meet their own aspirations are not
compromised. In a practical sense, this means increasing research efforts to develop clean technologies
capable of promoting growth and social objectives. Profit maximization under increased social and
environmental constraints is the equation of sustainable development at microeconomic level. Several
operational formulae like: eco-efficiency, industrial ecosystem, social responsibility have been
implemented in order to solve the equation in a progressive number of companies. The fact that 80% of
the 250 world largest companies issues social responsability reports proofs the recognition of these values.
Resources can be managed rationally if there is enough managerial capacity and a balance between
economy and environment exists. Failure to size appropriate managerial dimension in the environmental
requirements context leads to disruptions, risks and imbalances with irreversible effects. Improving
environmental management assumes abandoning polarized debates and building partnerships that
transcend scientific, political, economic, social and geographical.boundaries.
Environmental performance is a competitive advantage in the global market, with implications for
both short and long term. The companies that integrate principles of environmental protection and
sustainable development, environmental concern is manifested not only in business relations, but also
within them, in each compartment and production sector. The broad participation to this event shows an
increased interest and awareness of environmental issues in the context of eco-economic dynamic
processes that characterize international social and political climate. Environmental challenges are serious
in Romania: air pollution imposes high costs in terms of human health, infrastructure for water and
wastewater is underdeveloped and damaged; the list of hot spots and critical areas is alarmingly long.
Allocating funds for environmental problems is difficult given that they coexist with other social priorities
such as education, health and pension reforms and, more recently, with the urgent problems caused by
the global economic crisis. Achieving sustainable development requires, in addition to environmental
compliance improving environmental performance and new ways of cooperation and mutual learning. Of
course, there may be some who consider such initiatives as green enthusiasm that passes, during
economic recession. They show no prospect as environmental legislation becomes more complex and
extensive, affecting all types of economic activities. Public authorities are about to implement Local
Agenda 21 and the public is more aware of the environmental problems. We hope that the debates
occasioned by the conference will create the premises to formulate the necessary conditions for
businesses to reduce their environmental impact and to ensure continuous improvement and progress
towards operational excellence in environmental management.
Within this context, we consider the debate initiated by the organizers a great opportunity to create
premises for formulating the methodology to be adapted to various situations. We also welcome the
collaboration with the Academy of Economic Studies of Moldova, Institute of National Economy and
the Institute of Geography of the Romanian Academy, General Association of Economists from
Romania, Parthenope University Naples, "Simone Cesaretti" Foundation from Naples, University of
Catania which we hope that will ensure a very good correlation between the analysis of information on
physical phenomena and the real possibilities that can provide economic resources. We warmly welcome
you in the Academy of Economic Studies and I wish you interesting and vivid debates.

March 2013



IV
MESSAGE
Academician PhD. Professor Grigore Belostecinic
Rector of the Moldavian Academy of Economic Studies

Dear Mr. Rector,
Ladies and gentlemen,
Honored assistance,

I gladly and anxiously address you my greeting message, to you, the organizers and participants to
this Conference.
Ladies and Gentlemen,
We have a great pleasure to answer your Invitation to participate in the fourth edition of the
International Scientific Conference Environmental Performance in a competitive economy. We
appreciate the efforts made by the organizers in order to achieve this fruitful scientific conference that
will boost and enhance further our common achievements, in order to respond as quickly and effectively
to the current challenges of the economic science and practice. At the same time, we have a special
gratitude to the successes obtained by ASE Bucharest and, in particular by the Faculty of Agri-food and
Environmental Economy, for the hard work and notorious successes recorded in the assessment of the
environmental components and their integration in the economic decision-making process and national
development program achievement.
Using this occasion I would like to mention that recently, The Academy of Economic Studies of
Moldova had an event of great significance - the 20 years anniversary since its founding, a huge role into
the foundation was brought by ASE Bucharest, due to the first rector of the Academy, Professor Paul
Bran, Rector and founder of this prestigious association of Moldova. We would like to thank to all those
who have supported us during that time and with whom we have a scientific and teaching partnership and
also a good friendship, which in future may be even more effective.
Dear colleagues,
The themes and subjects discussed in this scientific forum are of a great importance and theoretical
and practical topicality. The increase of the environmental exigencies is more and more obvious in all
fields of activity. The economy is not an exception. The fulfillment of these requirements is an important
challenge for the enterprises, but also for the authorities. This is due on one hand to the numerous
changes which are necessary to reduce the environmental impact, changes which, in their turn, require
significant resources. On the other hand, the moment of change also means numerous opportunities
created by developing the green economy and the new types of relations between the public and private
participants of the economic life.
The debates of the first three editions attest the complexity of the problems, and the need to
continue the confrontations between theory and practice, between researchers, representatives of the
academic and public administration, business men and consultants, representatives of the civil society to
identify and evaluate the increase channels of ecological performance in the context of an economy
characterized by a high competiveness.
Improving economic productivity on ecological criteria is a desideratum to achieve under the
conditions of health degradation and the impossibility to assure peoples security and safety. Obtaining
environmental performance has become an important requirement of the market economy of The
European Union to contribute to the improvement of the social dimension of the economic development.
The agenda proposed by the organizers and the themes the attendees bring under discussion cover a wide
range of issues related to the causes of the production, analysis indicators, monitoring, environmental
management and communication. They address various issues of the environment, such as foreground
problems, like climate change, biodiversity loss, waste management, protection of air quality, reducing
energy consumption, using renewable energy, pollution of the seas and oceans. We hope that the debates
initiated here help us determine what must be done, so that we obtain useful information for those
directly involved in the environmental management.
Finally, I wish the organizers and to all of the participants at this important scientific manifestation a
lot of success in finding and implementing the most effective methods of increasing the ecological
performance at a micro and macro level. For a 2020 Romania with modern and competitive performance
in the new society and knowledge economy!!!

March 2013


V
Dear Colleagues,
As a member of Scientific Committee of the International Conference Environmental
Performance in a Competitive Economy 5
th
Edition, I wish to thank the Bucharest
Academy of Economic Studies for both organizing such a relevant meeting and for inviting me
to presence.
I really appreciate the abundance and variety of all fundamental themes faced by this Conference
and strongly believe that this kind of academic initiative have the important role of sustaining
international debate about them.
As a member of Department of Economics of Parthenope University of Naples and
Coordinator of PhD Programme in Economics of Agri-food and Environmental Resources, I
strongly support and appreciate the attempt of establishing networks between universities, for
both educational and research purposes.
The organisations that I represent are both really inside the issue of links between economic
evolution and sustainability.
Specifically, the PhD Programme, faces advanced scientific issues in the fields of Agri-food and
environmental economics and policy, with respect to EU and International contest. Among
these, the core interest is increasingly focusing on economic, environmental and ethical
sustainability of Agri-food systems functioning and evolution, so that interests are strongly
shared with some of the fundamental activities carried out by the Bucharest Academy of
Economic Studies.
Consequently, I am pleased to wish a strong success to the International Conference
Environmental Performance in a Competitive Economy 5
th
Edition, and hope for a future
profitable collaboration between the Academy and the Organisations I am representing.

Sincerely,
Prof. Dr. Daniela Covino