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Kelly A.

McCahon


1029 N. Marshfield Avenue, Unit 2 Chicago, IL 60622 | 913.221.7710 | kellyamccahon@gmail.com


For creative, design, and copy samples + letters of recommendation: http://www.kellskc.wix.com/onlineportfolio


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PROFILE

Inspirational and gumptious sales and marketing leader with solid reputation in
relationship development, product promotion, and ingenuity; driven to produce value
and revenue through strategic collaborations, challenging ideation, and high-end
customer service

I have known Kelly McCahon for many years, both as a friend and as a business associate. If I could describe her in one
word it would be relentless. It is rare to find anyone with such drive and tenacity while being one of the most ethical and
friendly people I know. Kelly can not only run circles around her competition, she does it with a smile. Kelly is the kind of
person we all strive to be and would be an asset to have on any team. - Christopher Wells, DJ/Producer/On-Air
Personality, JT Quick/Projekt-X/Cumulus Media

PROFESSIONAL EXPERIENCE

Marketing and Entertainment Director | VIP Manager 2013 2014
Starz Nightclub, St Thomas Entertainment Group St Thomas, USVI

Hired to revitalize the club atmosphere, changing its negative reputation by increasing customer
service standards as well as planning, organizing, and executing new marketing initiatives and events;
managed staff of 20
! Successfully changed over clientele and increased nightly sales 150% within first month
implementing new and improved policies and procedures for staffing and training, cross-
establishment organization, branding, inventory and ordering, client database and reservation
systems, strategic partnership and sponsorship opportunities, music format and entertainment
! Negotiated vendor contracts including a 5 year, multiple venue, $315M distributor agreement
! Improved systems for social media, digital, radio, and print campaigns; grew online presence
upgrading website, SEO, Facebook, Instagram, FourSquare, and Constant Contact campaigns

President, Master Instructor 2010 2013
BPM Indoor Cycling Studio Kansas City, MO

Independently opened niche fitness studio providing indoor cycling classes to clients, offering an exciting
and educational atmosphere, and raising industry standard to new heights
! Secured necessary funding for start-up with compelling creation and presentation of business and
marketing plans; digitally designed space in Live Interior 3D and oversaw site build-out
! Successfully added over 600 clients utilizing consultative B2C sales, word of mouth, personal,
network, community, digital, and social media marketing, promotions, and incentives
! Increased brand awareness and client experience through active recruiting, training, and managing
of instructors and employees, strategic scheduling, SEO, web analytics, print, mobile, social and
video ads, email marketing, and social media management including Facebook, Twitter, Pinterest,
Yelp, Four Square, LinkedIn, and Instagram utilizing Photoshop, Constant Contact, and HootSuite
! Increased sales by 35% month over month, bringing in 90% of revenue via e-commerce applications
! Developed solid relationships with sources in targeted industries resulting in added referral business
! Established Cycle KC, a smaller-scale spin off of BPM, at large local condo building; negotiated
contract to incur zero overhead and fees; increased clientele by 23%

Kelly A. McCahon

For creative, design, and copy samples + letters of recommendation: http://www.kellskc.wix.com/onlineportfolio

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Director of Sales & Marketing 2009 2010
FUNacho, Crispy Critters Cookies, PretzelHaus Bakery, Cutting Edge Concessions Cincinnati, OH

Recruited by former customer to manage marketing, advertising, and B2B sales for 4 food manufacturing
companies, including 3 start-ups, working remotely from home office; managed 100+ US and Canadian key
accounts within theatre, c-store, and concessions industries
! Secured approximately $2MM in multi-year contracts and added 20+ high-volume accounts through
personal book of business as well as establishing and growing rapport with new and existing clients,
distributors, and vendors via on-site dinners, events, trade show initiatives, client-facing meetings,
and integrated marketing campaigns
! Reduced marketing expenditures by 38% sourcing and managing local team of graphic design
freelancers, print houses, and vendors; developed operational guidelines for project and program
execution including website creation, branding, promotions, danglers, static clings, one-sheets, table
toppers, posters, trade show graphics, print and digital advertisements, product packaging and more
! Initiated branding of SnacktimeAnytime.com linking all 4 companies to single web address,
allowing consumer access to complete product line and information
! Implemented and controlled Salesforce.com, streamlining communications, sales, and operations

Sales Manager, East Coast 2007 2009
Cinema Scene Marketing Overland Park, KS

Assigned Eastern territory of 31 US States and Canada for in-theatre marketing company providing
promotional and custom label items and programs; marketed and presented programs through various trade
shows and sales calls
! Exceeded sales quotas on monthly, quarterly, and yearly basis through high energy, B2B, relationship-
driven sales, strategic partnerships, and follow through; grew customer base of 39 key circuits and
175+ independent theatres, adding 55+ new accounts and salvaging 5 inactive key accounts
! Increased auxiliary income by prospecting and selling several high-volume custom-label products
! Won multiple non-traditional opportunities allowing additional products to be sold in programs
! Provided comprehensive customer service to all accounts incorporating guidance through the sales
process, product lines, and promotional timelines as well as freight pricing and order tracking

Project Manager 2005 2007
Padgett Communications Clearwater, FL

Managed all aspects of assigned projects for software services company including consummate
communications, travel and accommodations, budget, and on-site PR and marketing
! Positively developed and maintained relationships as main point of contact for Fortune 500 clients
including The Oprah Winfrey Show, Pepsi, Johnson & Johnson, KForce, AstraZeneca, Bristol-
Myers Squibb, and Motorola, seamlessly integrating and operating exclusive software and equipment
at sales meetings, live programming, trade shows, and events ranging in attendance from 15-15,000
! Coached, mentored, and led physicians and C-level executives to interactive success of live software
presentation within a technical team environment through virtual and on-site training
! Assumed lead IT position, maintaining, upgrading, and ghosting all computers and laptops in office



EDUCATION

Bachelor of Arts in Communication 2001 - 2005
The University of Tampa Tampa, FL
Minor In Advertising Cum Laude