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Valley Lake Animal Shelter

Business Plan 2014

Mercede Allen


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Table of Contents
Contents
Section 1: Introduction ................................................................................................................ 3
Statement of Purpose ................................................................................................................. 3
Executive Summary .................................................................................................................... 3
Business Goals and Objectives: .................................................................................................. 5
Mission Statement: .................................................................................................................... 6
Section 2: Products/Services ........................................................................................................ 6
Section 3: Marketing ................................................................................................................... 6
Market Analysis ......................................................................................................................... 6
Customer Analysis .................................................................................................................... 6
Competitive Analysis ................................................................................................................ 7
Marketing Strategies ..................................................................................................................10
SMART Goal ..........................................................................................................................10
Positioning, Packaging, and Pricing Strategies .............................................................................10
Selling Strategies .....................................................................................................................10
Promotional Strategies and Marketing Plan .................................................................................11
Section 4: Operations .................................................................................................................12
Codes of Ethics: .......................................................................................................................12
Business Organization ..............................................................................................................12
Management and Personnel .......................................................................................................13
Section 5: Financial Documents ..................................................................................................15
Section 6: Attachments-Support Documents ...............................................................................21
Dog Adoption Application Form ................................................................................................21
Web Page Preview ...................................................................................................................25










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Section 1: Introduction

Statement of Purpose
My objective is a non-profit organization and limited access animal shelter for dogs only, located
in the town of Woodbury, Vermont that will be sheltering, rehabilitating, and finding them a
forever home. This being a limited access shelter is essential. As a limited access shelter it means
no dog in our care will be euthanized to create room for another. This shelter will be run out of
my own home on 21 acres of open and wooded land. From a business perspective, a non-profit
organization is a business that offers services and products, but does not strive to make a profit.
As a business in our free-enterprise economy, which is an economic system in which individuals
own and operate a majority of businesses, it will run efficiently and could be trusted upon that
the business will remain a going-concern. Any profit, the difference between the cost to make
and sell products/services and what a customer would pay for it, made from this shelter and its
products will solely be put back into the shelter and the dogs that currently reside here. This plan
is not only an operational guide for my business, but also for financing. This animal shelter will
need funding to obtain the shelter materials and supplies to fix the building to what is needed and
most accommodating for the animals. Resources of all kinds will be used in the operation of this
shelter, such as reaching out to the community, grants and fundraising. Financing will be a small
amount due to the anticipated amount of capital and products we will receive from donations,
grants and fundraising.

Executive Summary
Valley Lake Animal Shelter is a non-profit organization and a limited access shelter for dogs.
This shelter is solely operated by me. The shelter will be located on 21 acres of open and wooded
land where I reside. Through this business plan I am looking to get financing and outline my
business for startup.
Business Goals
Short Term Goals:
Have 300 or more adoptions in the first year.
Fundraise or receive grants of at least $2500 each month.
Gain at least 3 reliable volunteers by June 2014.
Have a successful dog-a-thon walk with over $4000 in donations and money
fundraised in June 2014.
Long Term Goals:
Complete over 2000 adoptions in the third year.
Start a fostering program in the second year.
Fundraise or receive grants of over $3000 each month starting the second year.

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Build a strong foundational support in the community in order to meet
fundraising/financial goals by 2017.
Gain over 8 reliable volunteers by 2016.

Marketing
As the shelter manager my main goal is to get every animal a forever home and to have a
successful shelter. To achieve this, multiple advertising and promotional plans will be set in
place. The shelter will attract a target market of people 21 and older who are looking for a dog
companion. In Packaged Facts' February/March 2013 Pet Owner Survey the results showed that
67% of pet owners agree with shelter adoption over other forms of pet acquisition. The number
of animals in shelters is swiftly increasing, but people are answering this with more adoptions.
An animal shelter in this market will be successful, and have a wide ranging customer basis to
grow off of.

Ownership and Personnel
I'll be in charge of the management of the shelter. With my experience, in business through the
Business Administration class at Green Mountain Tech, internships and employment at North
Country Animal League and my associates degree in Vet Technician at Vermont Tech, I have
the needed skills and knowledge to run my own shelter. Operation and success of this shelter will
be my fulltime job. The only other employee I will have is the trainer I hired for dogs in need or
customers. Volunteers will be vital as well to the shelter.

Financials
In section 5 of this business plan I have placed the following financial statements:

Income Statement- My 1
st
year projected sales are $83,731, total expenses are $69,699.27
which results in a net income of $13,071.23.

Cash Flow Analysis- I will be injecting $2,500 of my own capital into the business for
startup. Anticipating I receive the requested loan amount of $5,030.71, and fundraise
$2,500 as well, my cash position pre-startup is $2,424.07, when all the pre-startup
expenses for the business are taken out.

Balance Sheet- The loan amount I have requested is $5,030.71. With an average interest
rate of 7 percent, I was expecting to pay off my loan in 7 years at payments of $75.93.

Break Even Analysis- My break-even sales amount is $46,076.

3-5 Year Projections- I am projecting sales to increase by an average annual rate of 4 to 6
percent.


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This business plan is set to not only be an operational guide, but for financing as well. Financing
amount will be little due to anticipated amount of capital and products from fundraising and
grants.

Business Concept
Name: Valley Lake Animal Shelter

Type of Business& Business Structure: Non-Profit and limited access animal shelter for dogs,
operated solely by me.

Product Line and/or Services: This shelter will be selling animal products, goods and services
with tangible and intangible characteristics, such as ones needed for proper care including (but
not limited to) bedding, leashes, collars, toys, crates, training and adoption.

Market: The shelter will target people of 21 years of age or older who are looking for a dog
companion.

Location: Woodbury, Vermont on my property of 21 acres of open and wooded land. Part of the
financing will be used towards supplies for the shelter dogs such as holding kennels and fenced
in areas to keep the dogs active but safe.

Operation: The Valley Lake Animal Shelter will operate year round. Hours the shelter will be
open to the public is Tuesday- Thursday: 12 to 4pm, Friday: 12 to 5pm, Saturday: 11 to 4pm and
Sunday- Monday: Closed. The fiscal year for my business begins in October. Peak periods will
be during the summer months, June and July.
Business Goals and Objectives:
Short Term Goals:
Have 300 or more adoptions in the first year.
Fundraise or receive grants of at least $2500 each month.
Gain at least 3 reliable volunteers by June 2014.
Have a successful dog-a-thon walk with over $4000 in donations and money
fundraised in June 2014.
Long Term Goals:
Complete over 2000 adoptions in the third year.
Fundraise or receive grants of over $3000 each month starting the second year.
Build a strong foundational support in the community in order to meet
fundraising/financial goals by 2017.
Gain over 8 reliable volunteers by 2016.


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Mission Statement:
Valley Lake Animal Shelters mission is to provide a shelter to homeless and abandoned
animals, primarily dogs from high-kill shelters and owners who can no longer care for them. By
working with reliable and dedicated volunteers, foster homes, local veterinarians, trainers, and
boarding facilities, we will be able to rescue hundreds of animals every year, provide them a
shelter with loving temporary care, and find them a perfectly matched forever home.

Section 2: Products/Services
This shelter will be selling animal products, goods and services with tangible and intangible
characteristics, such as ones needed for proper care including (but not limited to) bedding,
leashes, collars, toys, crates, training and adoption. Some of the reliable animal products we will
be selling, and using are Lupine dog collars and California Natural dog food.

Section 3: Marketing
Market Analysis
A great part about this business, in this market, is the slight inflation, a continuing rise in prices,
so the cost of our products and services are never ridiculous, and can cater to the needs of people
in Vermont that do not make as big of an income as others, but still need this resource. The
shelter will attract a target market of people 21 and older who are looking for a dog companion.
In Packaged Facts' February/March 2013 Pet Owner Survey the results showed that 67% of pet
owners agree with shelter adoption over other forms of pet acquisition. The number of animals in
shelters is swiftly increasing, but people are answering this with more adoptions. As people are
becoming more aware of "puppy mills," they are becoming more and more concerned with
purchasing dogs from breeders, thus resulting in more shelter adoptions. An animal shelter in this
market will be successful, and have a wide ranging customer basis to grow off of.
Customer Analysis
My target market will be adults who are 21 or older, and looking to adopt an animal or an
individual who owns an animal and is looking for some supplies such as collars, and toys etc. to
benefit the shelter. However to adopt and be an actual customer they will have to match our
expectations for personality, attitude, and social roles based on the animal they want to adopt.
The sales method will be to advertise, and get the word out about our shelter to get people to
visit. Also adoption events at pet stores such as Petsmart will take place to get people from other
locations to have a chance to adopt as well.
Everything about the customers will have to be taken into consideration when they are adopting
from the shelter. Customers have to be adults of the age of 21 or older, and where they live,
characteristics, marital and family status, sex, income, level, occupation, lifestyle etc. will have

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to be thought of carefully when considering the animal they want to adopt to match the animal
up with an acceptable adopter.
This target market will represent the primary market. They will be the most important and vital
to the adoptions of the animals and the well being of the shelter as well.
Competitive Analysis
The competition, rivalry among businesses for consumers dollars, for my animal shelter would
be little due to location, and demand, which is the number of goods/services consumers are
willing to buy. This shelter is not a monopoly, a market where only one business is selling a
product in a given market, nor an oligopoly, a market where there are few businesses selling one
product, since there are other animal shelters out there in different regions and towns. Being
located in Woodbury, the nearest competitor is in Hardwick, and Montpelier. The Hardwick
shelter is out of home and recently starting up; still trying to get a footing. The Central Vermont
Humane Society in Montpelier has been running for a couple years, completely renovated, and
steady with business. Greatest competitor would be the Montpelier shelter, and the least would
most definitely be the Hardwick shelter. Some shelters in Vermont, not including the two
mentioned above, in a reasonable distance from my Woodbury shelter are: North Country
Animal League, Homeward Bound, Green Mountain Animal Defenders, and Almost Home Dog
Rescue and Rehab. Demand is a big factor too, because due to the recent recession, a decline in
employment, production and income, and depression, a condition in which unemployment is
high, consumer spending is low and business output is sharply reduced, in past years people
could not afford animals, leaving many animals a stray. To meet this demand thered be an
indefinite supply, amount of products/ services this shelter is willing to sell, creating an
equilibrium price, price of which amount of products that businesses are willing to supply equals
amount of products consumers are willing to buy, creating a overall structured and balanced
business. . With a high demand also economic contraction, a slowdown of the economy due to a
decline in spending which business start to cut back on production and lay off workers, could
hopefully be avoided so the shelter could still be supplied. Thus another shelter in a town with no
such resource would be a great investment, and help to the Woodbury community and
surrounding towns.

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CVHumane North Country Animal
League
Homeward Bound Green Mountain
Animal Defenders


Almost Home Dog
Rescue and Rehab
Products/
Services
Dog supplies,
spaying/neutering,
training classes, and
adoptions.
Sheltering, education
programs, spaying/
neutering and Training
classes
T-shirts, hats, tote bags and
cat and dog collars, leashes,
beds, crates, toys, and
medications are some of the
products.
Sheltering,
spaying/neutering, Meals on
wheels for pets, pet crisis
services, pet cremation, and
training classes
Wildlife Rescue and
Transport,
Spaying/Neutering,
Mentorship,
Education/Awareness,
Assistance to Homeless
Animals

Rescue and rehabilitation
of dogs from high kill
shelters all along the east
coast and the southern
US.
Pricing Puppies: $400
(includes a 6 week
training class) Dogs 1-
8 years: $250 (Some
dogs will be $350,
including a 6 week
training class) Dogs
9+ years: $200
Puppies 6 months and
younger: $250

Dogs over 6 months:$200






Puppy (0-12 months)
$200
Adult Dog (1-8 years)
$150
Senior Dog (8+ years)
$100
Special Needs Dog
Donation Only


Doesn't cost a thing. Free
help for people in need.
Fees range anywhere
from $150 to $350.
Sales/
Promotion/
Walk for Animals
2014
Raffles, Pedal 4 Paws,
Menagerie, volunteer a
Have-A-HeartGive-A-
Heart (February)
Festivities include a
gourmet vegan/vegetarian
N/A
Competitive Chart

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Advertising
Maddies Pet
Adoption Days
certain amount of hours for
free spay or neuter, an open
house,
a birthday party for an
animal, a speaker or
a childrens story hour.

WoofstockFestival of
Fidos at Basin Harbor Club
(May)
Ruff RideA Motorcycle
and Bicycle Ride to Benefit
the Animals (June)
Cash for Paw92.1 WVTK
with Bruce and Hobbes
(October)
Lights of Love and Holiday
Guardian Angels
(December)

buffet dinner and silent-
auction fundraiser
featuring a Smugglers
Notch Bash Badge; gift
certificates to Vermont
restaurants; gift baskets
from Seventh Generation,
Healthy Living, and City
Market; lift tickets to
Stowe Mountain; designer
dog beds by Rags and
Riches; and a beautiful
selection of signed artwork
and books by local talent.
(ALL THIS @ A GALA)
I mage More upscale than
most places.
Clean and neat. Nice but slightly thrown
together.
An online site only. Well
put together.
Sweet and all about the
animals, more than any
other place I've seen.
Location Montpelier

Morrisville Middlebury Burlington Montpelier
Layout for
Retail(if
applicable)
In a corner near
waiting area. Not very
well put together.
Section completely
dedicated to the retail. In a
room off from front desk.
N/A N/A N/A

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Marketing Strategies
SMART Goal
(S)pecific: This shelter will have completed over 300 adoptions in the first year.
(M)easurable: The goal will be reached when 300 adoptions have been completed without
falling through or the animal coming back.
(A)chievable : This goal is very realistic, and will be achieved with advertising, and adoption
events.
(R)elevant: This goal is important to the shelter because it means less stray or homeless animals,
more cared for animals, and a successful outlook on the shelter from the public.
(T)imely: I can achieve this goal through the twelve months that follow from the opening of the
shelter in October.
Positioning, Packaging, and Pricing Strategies
The image of my business is low key, and friendly. I want the focus to be all about the animals.
The shelter will be located on my property with over 21 acres of land for use. When customers
come they will be at ease, and know these animals are well taken care of. The only products I
will have is apparel with our logo, to help promote the shelter, and dog supplies so when
adoptions occur the adoptee has all the items at hand to equip them for their new companion.
There wont be any packaging. All the products will be in a specific room hanging up or on a
shelf ready for sale. Lastly, I wanted to choose reasonable prices for my products, so the markup
is 40% of the original cost.
Selling Strategies
The shelters products will be sold directly there, and on the website through mailing. Some
advertising will be used via the website, but little due to the main focus is the adoption of the
animals, not the products. Also I will not be offering my products or services to other countries.
My goal as a nonprofit shelter is to help out the surrounding community. I hope to build a
community based clientele to support my business. Even though expanding my business to other
nations may bring my animal shelter above others, I would like to be able to give locals
availability to my shelter before other nations. Also by eliminating this option I dont have to
deal with possible embargos and extra costs to export products, or to import animals here from
other countries. Even though Northern American Federal Trade Agreement has made business a
lot easier to do in different countries, I still would like to not have to worry, and keep my
business simply local.



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Promotional Strategies and Marketing Plan
As the shelter manager my main goal is to get every animal a forever home and to have a
successful shelter. To achieve this, multiple advertising and promotional plans will be set in
place. Social media such as Facebook is the best plan of action to take with advertisement due to
the fact its a free service. A print-ad, 30 second commercial, and a website I created will be used
as well. Promotion will be set through mini fundraisers throughout the business year, adoption
events and a huge dog-a-thon walk in June.





Print Ad

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Section 4: Operations
Codes of Ethics:

1. At all times to be honest, and fair to not only the public, but the animals.
2. Always be respectful to potential adopters, donors, sponsors, volunteers, and the animals.
3. Communication is vital to the daily operation of the shelter. For an example, if an issue
arises please communicate it to me so I can address it.
4. Participation will be mandatory. Everyone is to help out one another, whether if it is your
duty or not.
6. Attitude is everything. When a potential adopter comes in a smile should always be on
your face, and they should feel welcomed by you.
7. Any animal that reside here, at any time, is to be treated with love. You are no better than
them.
8. Time spent here is solely for working, and actions that benefit this shelter, and its
residents.

Business Organization
Type of Business Advantage Disadvantage
Sole Proprietorship Ease & Cost Formation;
Secrecy; Use of Profits;
Flexibility & Control; Less
Government Control; Taxed
at Personal Tax Rates; Ease
of Closing Business
Unlimited Liability; Limited
Sources of Funding; Limited
Skills; Lack of Continuity;
Lack of Qualified Employees;
Taxation if Income of Less
Than $75,000
Partnership Ease of Organization;
Availability of Capital &
Credit; Combined Knowledge
& Skills; Easy Decision
Making; Less Government
Control
Unlimited Liability; All
Partners are Responsible; Life
of Partnership; Distribution of
Profits; Limited Sources of
Funds; Taxation is Individual
Not Combined
Corporation Limited Liability; Ease of
Transfer of Ownership;
Perpetual Life; External
Sources of Funds; Expansion
Potential
Double Taxation; Costly
Formation; Disclosure of
Information; Employee-
Owner Separation



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The type of business/ownership that would best suit my company would be sole proprietorship
with intent to file for a nonprofit 501(c)3. This is an American tax-exempt nonprofit
organization. It would be the least costly and easiest way to get my business running. A
partnership, an association of two or more people who carry on as co-workers of a business for
profit, would not work because I want to be the sole owner, and be in full control. Lastly a
corporation, a legal entity created by the state, whose assets and liabilities are separate from its
owners, would definitely not work because of how costly it is, and the zero amount of control.

Management and Personnel
I'll be in charge of the management of the shelter. Operation and success of this shelter will be
my fulltime job. Since the location is on my property, I will have complete access whenever to
the dogs, and the time. The only other employee I will have is the trainer I hired for dogs in need
or customers. Volunteers will be vital as well to the shelter. Below is a table listing out some of
the situations I will handle, under the different managements and the dog trainer

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Owner & Manager
( Mercede Allen)
Financial:
All financial situations will be
handled by me. With my recent
completion of Office Accounting
college course I know I have the
experience and knowledge to
handle financial situations.
Human Resources:
I'll be dealing the clients,
volunteers and employees.
Interning and working at
North Country Animal
League has given me real-
world experience with
potential adoptees and
customers at a shelter.
Administrative:
Any administrative work
will be my duty. All
adoption requests,
paperwork, and
administrative tasks will be
my side work along with
daily shelter chores.

Production/ Operations:
I will be in charge of
operation being as it is
my fulltime job.
Information Technology:
My experience in Business
Administration has given me
knowledge around computers.
Any unknown solutions will be
handled by a professional IT
tech.

Human Resources:
I will manage employees, and
plan scheduling.
Marketing:
I will be using low cost
and popular advertising
i.e. social media sites
(Facebook), print ads,
commercials, and a
website through
Weebly.com.

(1) Dog Trainer The trainer will teach adopters or
customers from the public to train
their own dogs.


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Section 5: Financial Documents
(Listed in Order of Placement)
Income Statement-My 1
st
year projected sales are $83,731; total expenses are
$69,699.27 which results in a net income of $13,071.23. The break out of my sales
products are adoptions, apparel, dog supplies and training classes.

Cash Flow Analysis-I will be injecting $2,500 of my own capital into the business
for startup. Anticipating I receive the requested loan amount of $5,030.71, and fundraise
$2,500 as well, my cash position pre-startup is $2,424.07, when all the pre-startup
expenses for the business are taken out. My monthly cash flow position allows me to
have two months worth of fixed expenses. My cash flow also carries a positive balance
each month.

Balance Sheet-With this business plan I am looking for financing. The loan amount I
have requested is $5,030.71. With an average interest rate of 7 percent, I was expecting to
pay off my loan in 7 years at payments of $75.93.

Break-Even Analysis-My break-even sales amount is $46,076. This is the amount
of sales I need to generate each year to stay in business and pay all of my expenses.

3 5 Year Projections- I am projecting sales to increase by an average annual rate
of 4 to 6 percent.



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Income Statement
Revenue: % of Sales
Sales-Adoption 30,250.00 $
Sales-Apparel 2,977.00 $
Sales-Dog Supplies 4,504.00 $
Sales-Training Classes 16,000.00 $
Fundraising/Grants 30,000.00 $
Net Sales 83,731.00 $ 100%
Cost Of Merchandise Sold:
Beginning Inventory 1,200.00 $
Add: Purchases 2,900.00 $
Total Cost of Merchandise avail. For sale 4,100.00 $
Less: Ending Inventory 139.50 $
Cost Of Merchandise Sold 3,960.50 $ 5%
Gross Profit: 79,770.50 $ 95%
Expenses:
Gross Wages(Exact withdrawl) 37,908.00 $ 57%
Supplies(Office &oper.) 2,600.00 $ 4%
Advertising 700.00 $ 1%
Car, Delivery, & Travel 1,250.00 $ 2%
Accouting & Legal 350.00 $ 1%
Telephone 1,950.00 $ 3%
Utilities 4,550.00 $ 7%
Insurance 1,500.02 $ 2%
Other (Shelter Dog Supplies) 3,450.00 $ 5%
Other (Dog Food) 9,000.00 $ 13%
Other(Medical Expenses) 3,441.25 $ 5%
Total Expense 66,699.27 $ 80%
Net Income 13,071.23 $ 16%
Valley Lake Animal Shelter
Pro Forma Income Statement
Year End September 01, 2015

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Pre-
Startup EST Oct-00 Nov-00 Dec-00 Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 Jul-01 Aug-01 Sep-01 Total Item EST
Cash On Hand(beginning of the month) $2,424.07 $2,224.76 $2,525.46 $2,757.15 $4,393.84 $7,469.53 $10,417.22 $11,894.58 $14,678.95 $19,687.31 $22,831.67 $25,261.03
Cash Receipts
Cash- Adoption Sales $1,050.00 $1,300.00 $650.00 $1,750.00 $3,850.00 $3,950.00 $2,150.00 $3,900.00 $3,250.00 $3,350.00 $3,050.00 $2,000.00 $30,250.00
Cash - Apparel Sales $306.00 $0.00 $587.00 $402.00 $273.00 $153.00 $216.00 $187.00 $103.00 $155.00 $108.00 $487.00 $2,977.00
Cash-Dog Supply Sales $268.00 $174.00 $468.00 $458.00 $426.00 $468.00 $268.00 $354.00 $462.00 $546.00 $278.00 $334.00 $4,504.00
Training Class Sales $1,400.00 $1,100.00 $1,300.00 $1,300.00 $1,300.00 $1,400.00 $1,300.00 $1,300.00 $1,300.00 $1,200.00 $1,600.00 $1,500.00 $16,000.00
Fundraising/Grants $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $5,000.00 $2,500.00 $2,500.00 $2,500.00 $30,000.00
Collections from CR accounts
Loan/other cash inj $10,030.71
Total Cash Receipts $12,530.71 $5,524.00 $5,074.00 $5,505.00 $6,410.00 $8,349.00 $8,471.00 $6,434.00 $8,241.00 $10,115.00 $7,751.00 $7,536.00 $6,821.00 $98,761.71
Total Cash Available(Before Cash Out) $12,530.71 $7,948.07 $7,298.76 $8,030.46 $9,167.15 $12,742.84 $15,940.53 $16,851.22 $20,135.58 $24,793.95 $27,438.31 $30,367.67 $32,082.03 $225,327.28
Cash Paid Out
Purchases(Apparel) $870.00 $500.00 $500.00 $500.00 $2,370.00
Purchases(Dog Supplies) $330.00 $350.00 $350.00 $350.00 $350.00 $1,730.00
Gross Wages(Exact withdrawl) $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $2,916.00 $37,908.00
Payroll expenses(taxes, etc.) $0.00
Outside services $0.00
Supplies(Office &oper.) $2,000.00 $150.00 $150.00 $150.00 $150.00 $2,600.00
Repairs & Maintenance $0.00 $0.00
Advertising $350.00 $350.00 $700.00
Car, Delivery, & Travel $50.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $1,250.00
Accouting & Legal $350.00 $350.00
Rent $0.00
Telephone $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $1,950.00
Utilities $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $4,550.00
Insurance $500.00 $166.67 $166.67 $166.67 $166.67 $166.67 $166.67 $1,500.02
Taxes(Realestate etc.) $0.00
Interest $0.00
Other expenses license $0.00
Other (Shelter Dog Supplies) $1,500.00 $1,700.00 $0.00 $250.00 $3,450.00
Other(Dog Food) $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $9,000.00
Other(Medical Expenses) $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $264.71 $3,441.25
Micellaneous $0.00
Subtotal $10,030.71 $5,647.38 $4,697.38 $5,197.38 $4,697.38 $5,197.38 $5,447.38 $4,880.71 $5,380.71 $5,030.71 $4,530.71 $5,030.71 $5,030.71 $70,799.27
Loan Principal Payment $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $75.93 $987.05
Capital Purchase(Specify)
Other Startup Costs
Owners Withdrawl
Total Cash Paid out $10,106.64 $5,723.31 $4,773.31 $5,273.31 $4,773.31 $5,273.31 $5,523.31 $4,956.64 $5,456.64 $5,106.64 $4,606.64 $5,106.64 $5,106.64 $71,786.32
Cash Position(End of the month) $2,424.07 $2,224.76 $2,525.46 $2,757.15 $4,393.84 $7,469.53 $10,417.22 $11,894.58 $14,678.95 $19,687.31 $22,831.67 $25,261.03 $26,975.39
Cash Flow Analysis

18





Balance Sheet



Assets
Current Assets
Cash 10,030.71 $
Merchandise Inventory 1,200.00 $
Supplies 2,000.00 $
Prepaid Insurance 500.00 $
Total Current Assets 13,730.71 $
Total Assets 13,730.71 $
Liabilities
Long Term Liability 5,030.71 $
Total Liabilities 5,030.71 $
Owners Equity
Capital 8,700.00 $
Total Liabilities and Owners Equity 13,730.71 $
Valley Lake Animal Shelter
Start Up Balance Sheet
October 1, 2014

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Break-Even Analysis
Valley Lake Animal Shelter
Cost Description Fixed Costs ($) Variable Expenses (%)
Gross Wages 37,908 0.00
Purchases(Dog Supplies) 0.02
Purchases(Apparel) 0.03
Supplies 0.04
Repairs & maintenance 0.00
Advertising 0.01
Car, delivery and travel - 0.02
Accounting and legal - 0.01
Telephone 1,950 0.0
Utilities 4,550 0.0
Insurance 1,500 0.0
Depreciation - 0.0
Other (Shelter Dog Supplies) 0.05
Other (Dog Food) 0.13
Other(Medical Exepnses) 0.05
Miscellaneous expenses - 0.0
Principal portion of debt payment - 0.0
Owner's draw - 0.0
Total Fixed Expenses $ 45,908
Total Variable Expenses 0.4
Breakeven Sales level = $ 46,076
Break-Even Analysis

20


































$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
1 2 3 4 5 6 7 8 9 10 11 12
Projected Sales

Cash- Adoption Sales
Cash - Apparel Sales
Cash-Dog Supply Sales
Training Class Sales
Fundraising/Grants
57%
4%
1%
2%
1%
3%
7%
2%
5%
13%
5%
Precentage of Yearly Expenses
Gross Wages(Exact
withdrawl)
Supplies(Office &oper.)
Advertising
Car, Delivery, & Travel
Accouting & Legal
Telephone
Utilities
9%
3%
29%
20%
0%
3%
1%
2%
3%
5%
15%
7%
3%
Startup Expenses
Purchases(Apparel)
Purchases(Dog Supplies)
Gross Wages(Exact
withdrawl)
Supplies(Office &oper.)
Repairs & Maintenance
Valley Lake Animal Shelter
Financial Charts

21

Section 6: Attachments-Support Documents




Dog Adoption Application Form



Contact Information

Full name: ______________________________________________________________

Occupation: ______________________________________________________________

Address: ______________________________________________________________

How long at this address: ___________________________________________________

Daytime Phone: ___________________________________________________________

Evening Phone: __________________________________________________________

Best time to call: ___________________________________________________________

Email address: __________________________________________________________


Family & Housing

How many adults are there in your family (their relationship to you)?
_________________________________________________________________________

How many children (ages)?
_________________________________________________________________________

What type of home do you live in single family, town home, apartment, farm, etc.?
_________________________________________________________________________

Please describe your household: __ Active __ Noisy __ Quiet __ Average

If you rent, please give the rules governing pets and the landlords name and number:

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(By providing this information you are allowing VLAS to contact your landlord please inform
them of this call so they will speak with us)

Does anyone in the family have a known allergy to dogs? _________________________

Is everyone in agreement with the decision to adopt a dog? _________________________

Do you have time to provide adequate love and attention? _________________________

Other Pets

What other pets do you have (specify type and number)?


Are these pets up to date on vaccines? _________________________________________

Are these pets spayed/neutered? If not..why?____________________________________

_________________________________________________________________________

Have you every surrendered a pet? If so, why?

_________________________________________________________________________

Have you ever had a pet euthanized? If so, why?

_________________________________________________________________________

Have you ever lost a pet to an accident?

_________________________________________________________________________

How do you discipline your pets and why?

_________________________________________________________________________


Veterinarian

Do you have a regular veterinarian? __ Yes __ No

Veterinarians name: _______________________________________________________


23

Clinic Name: _______________________________________________________

Clinic Address: ________________________________________________________

Clinic Phone: ________________________________________________________

(Providing VLAS with this information you are allowing VLAS to call your vet. Please call your
vet and ask them to authorize the release of information to VLAS.)









About the Dog You Wish to Adopt

What is your idea of an ideal dog and why?

Desired age: __________ Desired Size: _____________________________________

Desired breed: _______________________________________________________________

Breed you would not adopt:_____________________________________________________

Desired sex: _ Spayed Female _ Neutered Male _ No preference

Willing to adopt: __ outgoing/hyper dog __ shy dog
__ dog that needs regular medication __ dog that needs training
__ dog that needs grooming __ None of these




Where will the dog spend the day? (describe)
_________________________________________________________________________

Where will the dog spend the night? (describe)
_________________________________________________________________________

Number of hours (average) dog will spend alone? _________________________________


24

Who will have primary responsibility for this dog's daily care? _______________________

Who will have financial responsibility for this dog? ________________________________

Do you agree to provide regular health care by a Licensed Veterinarian? __ Yes __ No

Do you agree to keep the dog as an indoor dog? __Yes __No

When the dog goes out, how do you plan to supervise it? Fenced yard?

Do you agree to contact VLAS if you can no longer keep this dog? __Yes __No

Are you be willing to let a representative of VLAS visit your home by appointment?
__Yes __No

How did you hear about VLAS?
_____________________________________________________

Personal References
Please list someone who is familiar with both you and your pets.

Name:
Address:
Phone:
Relationship (relative, neighbor, friend, etc.):

Name:
Address:
Phone:
Relationship (relative, neighbor, friend, etc.):

All of the information I have given is true and complete. This dog will reside in my home as a
pet. I will provide it with quality dog food, plenty of fresh water, indoor shelter, affection, annual
physical examination and vaccinations under the supervision of a licensed Veterinarian.

___________________________ _________
(Signature) (Date)




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