where

magazine
Where

. Here and now.

Where magazine is
a portable, monthly
guidebook-style
magazine that readers
take with them when
they explore the city.
With upbeat covers,
extensive maps and
information-rich
content about where
to go and what to see
detailed on every cover.
Where magazine is
the must-have visitor
guide for both travelers
and hotel concierges.
Edited and published
locally for each market,
Where magazines useful
articles, timely sidebars
and comprehensive
listings provide the most
complete guide to the
citys top restaurants,
shops, shows, attractions,
exhibits and tours.
Available at leading
hotels and visitor venues
around the world,
Where reaches an
audience of more than
80 million every year.
Where

. The Complete Guide To Go.

neW york WHere

magazine
The visitor experience: They shop. They dine.
They play. They spend. and they do it over and over
again. Where

magazine reaches them every day.

in their hotel rooms. on the street. in the city.
Let us show you where
.
COVER HERE
in every issue
WHere noW Top local breweries.
Hip neighborhood roundups. Interviews
with rising star chefs. This colorful
front-of-book section gives you the latest
and greatest info on whats hot and
happening around the city.
HoT DaTes From Broadway shows to
buzzing local festivals, our expert editors
deliver the scoop on the months most
exciting events.
THe WHere guiDe Packed with informative
listings and specially selected spotlights
of restaurants, boutiques, museums and
tours, the Guide is the heart of Where
magazineand a must-read for visitors
looking for ideas on where to eat, drink,
shop and play.
maps Accurate, up-to-date and
visually appealing, our maps provide
the most direct, user-friendly route to
top sights, shops, restaurants and
entertainment options all over the city.
my neW york The city as seen through
the eyes of a local personality and a look
at that persons perfect day.
published since 1936,
Where magazine
is distributed at
leading hotels,
available in-room,
at the concierge and
front desk, and at visitor
venues throughout
the city. available in
45 cities throughout
the world.
neW york WHere

magazine
where

magazine
wheretraveler.com
Demographic Profle
reader Demographics
gender
Male 40.7%
Female 59.3%
average age 49.3
marital status
Married 56.2%
Unmarried* 43.8%
*single, partnered, separated, widowed, divorced
affluence mmr index
Average Household Income $134,400 200
Average Household Net Worth $855,000 N/A
education and employment mmr index
Graduated College+ 72.4% 286
Post-Graduate Study/Degree 31.5% 389
Professional/Managerial Employment 65.5% 183
reader engagement
77.6% of readers pick up their issue of Where magazine
in the hotel.
80.8% are repeat readers of Where Magazine.
Readers spend an average of 44.9 minutes, in total,
reading Where Magazine.
Visitors refer to the magazine 4.4 times during their trip.
Readers share the information with others: each issue
has 5.6 readers per copy.
Where Magazine is the primary source of visitor information
for 71.4% of readers.
Source: 2008 Where Magazine Reader Profile Study, MMR, Monroe Mendelson Research
neW york WHere

magazine
where

magazine
wheretraveler.com
Visitors vs. Residents
54.3 miLLion
visiTors
8.4 miLLion
resiDenTs
NEW YORK CITY is one of the leading
visitor destinations in the U.S. Every year,
54.3 million travelers spend more than
39.4 billion in NEW YORK CITY.
Total annual visitor
expenditures
*
Accommodations: 10 billion
Food & Beverage: 7.4 billion
Entertainment: 4.2 million
Shopping: 8 million
Transportation: 6.8 million
vs.
Compare...
NEW YORK CITY
Visitor population of 54.3 million
Spend 39.4 billion a year
Dine out for every meal
Shop 365 days a year
Attend a show, attraction, etc.,
every day
NEW YORK CITY
Resident population of 8.4 million
Have a set budget
Might dine out once a week
Might shop twice a month
Might attend a show, attraction,
etc., once a month
54.3 miL
10 miL
accommodations
27%
Food & Beverage
20%
entertainment
11%
shopping
22%
Transportation
18%
*Source: NYC & Company 2012 and preliminary
2013 statistics. Total might not sum due to rounding.
where

magazine
wheretraveler.com
neW york WHere

magazine
Reaching more than 9.4 million readers annually and distributed in more than 50,000 hotel rooms.
Average monthly circulation of 141,000.
Distribution
proudly distributed at
these locations:
Hotels/Clubs
6 Columbus A SIxTY Hotel
70 Park Ave. Hotel
414 Hotel
Affinia 50
Affinia Dumont
Affinia Gardens
Affinia Manhattan
Affinia Shelburne
Alexander Hotel*
Algonquin, The*
Ameritania Hotel*
Amsterdam Court Hotel
Andaz 5th Ave.
Andaz Wall Street
Bedford Hotel
Belvedere Hotel
Benjamin, The
Bentley, The
Best Western Bowery
Best Western President Hotel
Best Western Seaport Inn
Best Western W. 38th St.
Blakely New York Hotel*
Bowery Hotel
Broadway Hotel
Broadway Plaza Hotel, The
Broome NYC, The
Bryant Park Hotel, The
Candlewood Suite
Carlton on Madison Hotel*
Carlyle, The
Carvi Hotel
Casablanca Hotel*
Cassa Hotel
Chambers Hotel
Chatwal, The
Chelsea Savoy Hotel*
City Club Hotel
Clarion Hotel Park Ave.
Club Quarters Downtown
Club Quarters Grand Central
Club Quarters Midtown
Club Quarters World Trade Center
Colonial House
Colony Club*
Comfort Inn W. 25th St.
Comfort Inn W. 35th St.
Comfort Inn W. 36th St.
Comfort Inn W. 39th St.*
Comfort Inn W. 46th St.
Comfort Inn W. 71st St.
Concorde Hotel
Conrad Hotel
Cornell Club, The*
Cosmopolitan Club, The
Cosmopolitan Hotel Tribeca
Courtyard by Marriott
Manhattan/Fifth Ave.
Courtyard by Marriott
Manhattan/Midtown East*
Courtyard by Marriott
Manhattan/Soho*
Courtyard by Marriott/Times Square
South*
Courtyard by Marriott Times Square
West*
Courtyard by Marriott
Manhattan/Upper East Side
Crosby Street Hotel
Crowne Plaza
Times Square Manhattan
Da Vinci Hotel
Days Inn
Distrikt, The*
DoubleTree Chelsea
DoubleTree Financial District
DoubleTree Guest Suites
DoubleTree Metropolitan
Hotel New York*
Dream*
Dream Downtown
Duane Street Hotel
Dylan Hotel*
East Houston Hotel
East Village Hotel
Element Times Square
Eurostar Wall St.
*Indicates magazine is in-room at these hotels
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Excelsior Hotel
Eventi Hotel*
Fairfield Inn by Marriott
Times Square
Fitzpatrick
Grand Central Hotel
Fitzpatrick Manhattan Hotel
Flat Iron Hotel
Four Points by Sheraton SoHo
Four Points by Sheraton
Manhattan Chelsea*
Four Points by Sheraton
Manhattan Times Square
Four Seasons Hotel New York
Franklin Hotel, The
Gansevoort Meatpacking NYC*
Gansevoort Park Avenue NYC
Gem Chelsea, The
Gem Hotel Midtown West, The
Gershwin, The
Gild Hall
Gotham Hotel
Gracie Inn
Gramercy Park Hotel
Grand Hyatt New York
Greenwich Hotel, The
Hampton Inn Manhattan SoHo*
Hampton Inn Manhattan
Times Square North
Hampton Inn Pearl St.
Hampton Inn W. 24th St.
Hampton Inn W. 31st St.
Hampton Inn W. 35th St.*
Harvard Club, The*
High Line Hotel, The
Hilton Garden Inn (W. 28th)
Hilton Garden Inn Times Square
Hilton Manhattan East*
Hilton New York Fashion District
Hilton Times Square*
Holiday Inn Express (W. 29th St.)
Holiday Inn Express (W. 45th St.)
Holiday Inn Express Times Square
(W. 39th St.)
Holiday Inn Express Water Street
Holiday Inn LES
Holiday Inn Midtown
Holiday Inn Midtown West
31st Street
Holiday Inn SoHo
Homewood Suites by Hilton
Hostelling International
Hotel 31
Hotel 99*
Hotel 373 Fifth Ave.*
Hotel at Times Square, The
Hotel Azure
Hotel Beacon*
Hotel Belleclaire*
Hotel Carter
Hotel Chandler
Hotel Deauville
Hotel Edison
Hotel Elyse*
Hotel Grand Union*
Hotel Giraffe*
Hotel Hugo*
HoteI Indigo*
Hotel Mela
Hotel Metro
Hotel on Rivington
Hotel Pennsylvania
Htel Plaza Athne New York
Hotel Verite
Hotel Vetiver*
Hotel Wales
Hotel Wolcott, The
Howard Johnson Express
Hudson Hotel
Hyatt 48 Lex
Hyatt Union Square
Incentra Village House
Ink 48*
Inn at Irving Place*
Inn on 23rd St.*
InterContinental New York
Times Square, The
InterContinental New York
Barclay, The*
Iroquois New York, The
Jade Hotel, The
James New York, The
Jewel Hotel, The
JW Marriott Essex House NY
Kimberly, The*
Kitano New York, The*
La Maison dArt
La Quinta Manhattan
Langham Place, Fifth Avenue
Larchmont Hotel
Le Parker Meridien New York
Lex NYC, The
Lexington, The
Library Hotel*
Lombardy Hotel*
London NYC, The
Lotos Club*
Loews Regency
Lowell, The
Lucerne, The
Mandarin Oriental New York
Manhattan Broadway
Manhattan Centre Hotel
Manhattan Club, The
Manhattan at Times Square Hotel,
The
Manhattan West Hotel
Mansfield Hotel
Marcel, The
Marriott Fairfield Inn and Suites
W. 33rd St
Maritime Hotel, The
Mark, The
Marmara-Manhattan, The
Marrakech Hotel, The*
Martha Washington
Mave Hotel
Mayfair New York*
Mercer, The
Michelangelo, The*
Milburn Hotel
Milford Plaza Hotel
Millenium Hilton, The*
Millennium Broadway Hotel
New York*
Mondrian Soho
Morgans Hotel
Murray Hill Suites*
Muse Hotel, The
New York Hilton Midtown
New York Manhattan Hotel
New York Marriott Downtown*
New York Marriott East Side*
New York Marriott Marquis
Times Square*
*Indicates magazine is in-room at these hotels
where

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New York Palace, The*
New York Presbyterian
Guest Facility*
New York Yacht Club
Newton*
NH Jolly Madison Towers
Night Hotel
Night Hotel Times Square
Nolitan Hotel
Nomad Hotel
Novotel New York
NYLO New York City
One UN Plaza Hotel
Opera House Hotel*
Out NYC, The
Paramount Hotel
Park 79
Park Central New York
Park Lane Hotel
Park South Hotel*
Pearl Hotel
Peninsula New York, The
Penn Club of New York*
Phillips Club, The*
Pierre, A Taj Hotel, New York, The*
Plaza, The
POD Hotel
POD 39 Hotel
Princeton Club of New York, The
Quin, The
Radisson Martinique on Broadway
Renaissance New York Hotel 57
Renaissance New York Hotel
Times Square
Residence Inn Marriott 48th & Lex
Residence Inn Marriott
Times Square, The
Ritz-Carlton New York,
Battery Park, The
Ritz-Carlton New York,
Central Park, The
Ritz-Carlton, Westchester, The
River Club*
Riverside Tower Hotel
Roger, The*
Roger Smith Hotel*
Room Mate Grace
Roosevelt Hotel, The
Royalton
Salisbury Hotel*
San Carlos Hotel*
Sanctuary, The
Setai Club
Seton Hotel
Sheraton New York Hotel
and Towers
Sheraton Tribeca*
Sherry-Netherland Hotel, The
Shoreham Hotel*
SIxTY LES
SIxTY SoHo
Skyline Hotel
Sky City Apartment Rentals
Smyth TriBeCa
Sofitel New York
SoHo Grand Hotel, The
SoHo House New York, The
Solita SoHo Hotel
St. Giles Hotel New York:
The Court
St. Giles Hotel New York:
The Tuscany
St. James Hotel
St. Regis New York, The
Standard New York
Standard East Village
Stanford Hotel
Staybridge Suites
Strand Hotel, The*
Surrey, The*
Sutton Court Hotel
Time, The
Travel Inn
Tribeca Blu*
Tribeca Grand Hotel
Trump International
Hotel & Tower

New York
Trump SoHo

New York
Union Club
University Club
Viceroy New York
Vincci Avalon, The*
W New York
W New YorkDowntown
W New YorkTimes Square
W New YorkUnion Square
Waldorf Astoria New York*
Waldorf Towers, The*
Wall Street Inn, The
Warwick New York, The
Washington Jefferson Hotel
Washington Square
Wellington Hotel
West 57th Street by Hilton Club
WestHouse Hotel
Westin New York at
Grand Central, The*
Westin Governor Morris, The
Westin New York at Times Square*
Wingate by Wyndham
Wyndham Garden (W. 24th)
Wyndham Garden (W. 58th)
Wyndham Garden Inn Chelsea*
Wyndham Midtown 45
Wyndham New Yorker
Yale Club of New York City, The
Yotel NY at Times Square
Brooklyn/Queens/Long island
staten island
Aloft Brooklyn*
Best Western Arena Hotel
Best Western Brooklyn Bay
Best Western Gregory Hotel
Comfort Inn (LIC)
Condor Hotel
Courtyard by Marriott LaGuardia
Crowne Plaza Laguardia Airport
Fairfield Inn (LIC)
Fairlfield Inn and Suites Brooklyn
Fairfield Inn Marriott (Jamaica)
Fairfield Inn & Suites (LIC)
Four Points by Sheraton (LIC)
Garden City Hotel
Garden Inn & Suites (Jamaica)
Hampton Inn LaGuardia
Hilton Garden Inn Queens
Hilton New York JFK
Holiday Inn Express Brooklyn
Holiday Inn Manhattan View
Hotel Allegria (Long Beach)
Hotel Indigo Brooklyn
Hotel Le Bleu*
Marco LaGuardia Hotel
*Indicates magazine is in-room at these hotels
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New York Marriott at the
Brooklyn Bridge Hotel*
NY Moore Hostel
NU Hotel
Parc Hotel, The*
Pointe Plaza Hotel
Q4 Hotel
Ramada Staten Island
Sheraton Brooklyn*
Super 8 Brooklyn
Wingate Inn & Suites at
LaGuardia Airport*
Z Hotel (LIC)
new Jersey Hotels
Clinton Inn Hotel*
Crowne Plaza Meadowlands
Doubletree by Hilton Jersey City
Hampton Inn Carlstadt
Hilton Hasbrouck Heights
Hilton at Newark
Hilton Short Hills
Holland Motor Lodge Jersey City
Holiday Inn Express Paramus
Holiday Inn Harmon Meadow
Hyatt Regency Jersey City
LaQuinta Inn & Suites,
Meadowlands
Madison Hotel Morristown, The
Newark Airport Marriott
Oakwood Corporate Housing
Jersey City
Renaissance Meadowlands
Sheraton Edison Hotel Raritan
Center NJ*
Sheraton at Newark Airport
Sheraton Meadowlands
Springhill Suites by Marriott
Travelers Aid Concierge Desk
Newark International Airport
W Hoboken
Westin Jersey City
Westminster Hotel
Connecticut Hotels
Compass Furnished Apartments
Harbor House Inn
Holiday Inn Select Stamford
Stamford Marriott Hotel
Corporate Housing
AKA: Central Park
AKA: Sutton Place
AKA: Times Square
AKA: United Nations
Bridgestreet Corporate Housing
Churchill Corporate Housing
Hospitality Company
Maison, International
NYC-JC (Jersey City)
Oakwood Corporate Housing
Radio City Apartments
Conventions/ Trade shows/
special events
Affordable Art Fair
Architectural Digest Home
Design Show
Big Apple Greeter Fundraisers
City Harvest Fundraisers
Excel Limousine Services
GLBT Expo at Jacob K. Javits
Convention Center
Grand Gourmet
Hotel/Motel & Restaurant
Show at Jacob K. Javits
Convention Center
New York Times Travel Show at
Jacob K. Javits Convention
Center, The
Solstice in Times Square
Taste of Times Square
Winters Eve
Corporations in new york City
111 Eight Avenue
5 Penn Plaza
Archstone
Capital One
Luxury Attach Corporate
Pfizer Pharmaceuticals
TOWN Residential
TOWN Residential 5th Ave
TOWN Residential Astor Place
TOWN Residential FIDI
TOWN Residential Flatiron
TOWN Residential Soho
UK Trade and Investment
United Nations
Secratariat Building
residential
43-45 E. 30th St.
90 Washington
170 East End
180 Maiden Lane
260 W. 54th St.
200 Central Park South
325 Fifth Ave.
681 Fifth Ave.
Abigail Michaels Concierge
Anthem, The
Bristol Plaza
Centurion Condominium
DJK Residential
Heritage at Trump Place
Liberty View @ 99 Battery Place
Manhattan House Residential
Marc, The
Murray Hill Mews
NYbG Attache
Ocean
Omni Condiminium Company
One Beacon Court
Oval Concierge
Ritz Plaza, The
Ritz Tower, The
Rivertower
Sheffield 57
Sovereign
Stonehenge Village
Suites at Silver Towers
Tower 53
Tribeca Towers
Trump Parc at 106 Central Park
South
Trump Parc East at 100 Central
Park South
Trump Park Avenue at 502 Park
Ave.
Trump Place at 200 Riverside Blvd.
Trump Place at 220 Riverside Blvd.
Trump World Tower
other Locations
34th Street Partnership
Penn Station
9/11 Tribute Visitor Center
*Indicates magazine is in-room at these hotels
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AAA New Jersey Motor Club
Akam Associates
Allied Tours/T-Pro
Alston & Bird LLP
Altour American Express
American Management
Association
AMEx Centurion Lounge Mexico
City Airport
Amtrak First Class Acela Lounge
Penn Station
Amtrak Passenger Cars on Trains
from Chicago to New York
Montreal to New YorK
Barneys New York
Beyond Group Travel
Big Apple Greeter
Bloomingdales Visitor Center
Bloomingdales SoHo Guest
Relations Center
Brooks Brothers
Capricorn
CFM Gallery
Chamber of Commerce
Churrascaria Plataforma Brazilian
Steakhouse
Cliqcar
Consulate of El Salvador
Davis Day Trips
Discover NY with Kitt Garrett
Drama Book Shop
Empire CLS
Exclusive Resorts
Excel Limousine Service
Federal Hall
Gem Limo
Grand Central Partnership
Great Jones Spa
Gray Line New York
Sightseeing Visitors Center
Hospital for Special Surgery
Intrepid New Yorker
Jacob K. Javits Convention Center
KATIE Show
KLS Worldwide Chauffuered
Services
Lady of Our Rosary
Lincoln Square BID
Lladr USA
Lower East Side
BID Visitors Center
Macys Visitor Center
Manhattan Concert Productions
Memorial Sloan Kettering
International Center
Mendel Goldberg Fabrics
New York Airport Shuttle
(City Experts Desk)
New York Athletic Club
New York Institute of Finance
New York City College of
Technology
New York Commission of the
United Nations
NY Presbyterian Weill Cornell
Hospital Campus
New World Travel
New York Water Taxi Boats
NYC & Company Kiosks Chinatown,
Financial District and Harlem
NYC & Company Visitors Center
NYC Branch, Department of State
Rossinis
Saks Fifth Avenue
Shops at Columbus Circle, The
Shrine NYC
South Street Seaport
Teachers College
Times Square Visitor Center
Thomas Cook India Ltd.
Wempe Jewelers
World Windows
Zarin Fabrics
*Indicates magazine is in-room at these hotels
where

magazine
in every issue
eDiTors iTinerary
Tips on how to spend your day, with a plan that
takes you from morning to night
HoT DaTes
Our picks for the months hottest happenings
WHere noW
Whats new, whats cool, whats now
THe guiDe
Listings of the citys best in shopping, dining,
museums, entertainment, attractions and more
my neW york
The city as seen through the eyes of a local
personality and a look at that persons perfect day
maps
Comprehensive maps for navigating the city
January super Bowl Coverage
PLUS: Whats new and hot in NYC (new shops, restaurants, exhibits, etc...
all things NEW)
FeBruary special Dining issue
PLUS: Romantic Gifts
marCH art and antiques
PLUS: Music
apriL editors picks
PLUS: Spas
may special Dining issue
PLUS: Cocktails and Wine
June special entertainment issue
PLUS: Nightlife
JuLy outdoor Fun/if it rains
PLUS: Family Fun
augusT inside scoop: Where retailers & Chefs eat & shop
PLUS: Museums
sepTemBer special Fashion issue/Home Decor
PLUS: Fall Season of Entertainment
oCToBer art & antiques
PLUS: Beauty and Grooming
novemBer special Dining issue
PLUS: Gift Guide
DeCemBer special gift guide issue
PLUS: Entertainment
JuLy: outdoor Fun/if it rains augusT: inside scoop: Where
retailers & Chefs eat & shop
sepTemBer: special Fashion
issue/Home Decor
oCToBer: art & antiques novemBer: special Dining issue DeCemBer: special gift guide issue
January: super Bowl Coverage FeBruary: special Dining issue marCH: art and antiques apriL: editor's picks may: special Dining issue June: special entertainment issue
Where

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Editorial Calendar
wheretraveler.com
2014 neW york WHere

magazine
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries
and more in every issue. Below is an overview of our planned feature stories. Youll fnd all this content and more at wheretraveler.com.
Advertising Rates, Size, Specs and Schedules
2014 neW york WHere

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raTes/sizes
uniT 1 x 3x 6x 9x 12x
Full Page $12,000 $11,400 $10,635 $9,780 $8,280
2/3 Page $10,160 $9,660 $8,750 $7,970 $7,015
1/2 Page $9,790 $9,295 $8,420 $7,730 $6,760
Horizontal Only
1/3 Page $5,805 $5,505 $4,975 $4,520 $3,885
1/6 Page $3,375 $3,225 $2,900 $2,655 $2,200
Vertical Only
1/12 Page $1,985 $1,880 $1,705 $1,490 $1,230
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
**Add 1/4 on each side of center line of spine for safety margin.
All ads must conform to the dimensions above. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
speCiFiCaTions
uniT non-BLeeD BLeeD Live area*
2 Pg. Spread** 13" x 9" 14" x 9 1/2" 12" x 8 1/2"
Full Page 6.5 x 9 7 x 9 1/2 6 x 8 1/2
2/3 Vertical 3 7/8 x 8 3/16
1/2 Horizontal 6 x 4
1/3 Square 3 7/8 x 4
1/3 Vertical 1 7/8 x 8 3/16
1/6 Vertical 1 7/8 x 4
1/12 1 7/8 x 2
1/8 = .125
1/4 = .25
3/8 = .375
3/16= .1875
5/8 = .625
7/8 = .875
useFuL measuremenTs:
2/3 vert
3 7/8" x 8 3/16"
1/3 vert
1 7/8"
x
8 3/16"
Full page
6.5 x 9- Non-Bleed
7 x 9 1/2 - Bleed
6 x 8 1/2 - Live Area
2 page spread
13 x 9 - Non-Bleed
14 x 9 1/2 - Bleed
12 x 8 1/2 - Trim
1/2 Horiz
6" x 4"
1/6 vert
1 7/8"
x
4"
1/3 sq
3 7/8 x 4
1/12 sq
1 7/8 x 2
issue aD CLose maTeriaLs Due
JULY MAY 23 MAY 30
AUGUST JUNE 24 JUNE 27
SEPTEMBER JULY 24 JULY 31
OCTOBER AUG. 22 AUG. 29
NOVEMBER SEPT. 24 SEPT. 30
DECEMBER OCT. 24 OCT. 31
issue aD CLose maTeriaLs Due
JANUARY NOV. 21 NOV. 27
FEBRUARY DEC. 20 DEC. 27
MARCH JAN. 24 JAN. 30
APRIL FEB. 21 FEB. 28
MAY MARCH 21 MARCH 28
JUNE APRIL 23 APRIL 29
aDverTising DeaDLine
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meCHaniCaL reQuiremenTs
Where

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