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BUSINESS STRATEGY
Communication Communication
Lecturer: PHD. PHM QUC KHNH
Banking Academy (Vietnam)
khanhhvnh@gmail.com
Mobile: 0913210000
Communication
Learning outcomes
Part D- Strategy implementation:
Communication;
Managing projects;
Teams;
Strategy implementation;
Review and monitoring.
Communication
Learning outcomes
Strategic management process:
External
Audit
Long-Term
Objectives
Generate,
Evaluate,
Select
I mplement
Strategies:
I mplement
Strategies:
Marketing,
Fi / A
Measure &
Evaluate
f
Vision
&
I nternal
Audit
Objectives Select
Strategies
Mgmt I ssues Fin/ Acct,
R&D, CI S
Performance
Mission
One of the keys to successful
strategy implementation is that
of communication throughout
the organisation!
After finishing these chapters, you will
understand:
Communication
Learning outcomes
understand:
The importance of information and communications in
the effective management of activities;
The purposes and media of downward and upward
communication in organisations;
Basic managerial communication tasks; g ;
The purposes and design of different types of
Management Information System.
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Communication
Definition and assumption
Informationisthebasisofstrategic
planning and decision making
Communication in strategy implementation is about:
How a manager communicates goals and
instructions about strategy implementation to his
or her team;
planninganddecision making
;
How the information required for tasks and
decisions can be gathered and shared;
How the team can feed back information on
performance for the purposes of control.
Game:
Communication
Definition and assumption
Director Director
Manager1 Manager2 Manager3 Manager4
Staff1.1
Staff1.2
Staff2.1
Staff2.2
Staff3.1
Staff3.2
Staff4.1
Staff4.2
Communicationin strategyimplementationis about:
Communication
Definition and assumption
Communication in strategy implementation is about:
How a manager communicates goals and
instructions about strategy implementation to his
or her team;
How the information required for tasks and
d i i b th d d h d decisions can be gathered and shared;
How the team can feed back information on
performance for the purposes of control.
Organisational communication
Information needs
Gathering
Company
g
Inputs Outputs
Processing
Dissemination/
distribution
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Why do employees need information for
Organisational communication
Information needs
their tasks?
Employees information needs:
Organisational communication
Information needs
Inordertoperformtheirtaskseffectivelyandefficiently.
Formotivation,learninganddevelopment.
Forjobsatisfaction.
Information and management functions:
Organisational communication
Information needs
M f i Managementfunctions
Planning Planning
Control Control
Decisionmaking/problem solving Decisionmaking/problem solving
Co ordinating Co ordinating
Organising Organising
Commanding Commanding
If you are in charge for Nestles strategy
implementation what kindof informationdo you
Organisational communication
Information needs
implementation, what kind of information do you
need for this task?
Task Information required
Planning
Control
D i i ki / bl l i Decisionmaking/problem solving
Co ordinating
Organising
Commanding
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Organisational communication
Information outputs by the organisation
What kind of companys information do your
li t d? clients need?
Stakeholders
Other
business
purposes
Outputs
Organisational communication
Formal communication
The delegation of authority down the chain of
commandimplies communicationfromsuperior to command implies communication from superior to
subordinate in some forms.
Accountability/ responsibility back up the line of
command implies communication from subordinate
to superior.
Co ordination links individuals teams and Co-ordination links individuals, teams and
departments in co-operative systems of working.
Organisational communication
Informal communication
How might you, as a manager, use the grapevine
to help you manage your team? to help you manage your team?
Organisational communication
Informal communication
The grapevine, the network for rumours and
gossip works very fast 'wordgets around' often gossip, works very fast word gets around often
before the formal structure has conveyed news.
The problem is that it tends to distort information on
organisational issues, through rumour and
speculation especially on sensitive issues like pay,
redundancy or change. y g
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Communication
Communication
Downward communication
Communication
Downward communication
Ordersand
instructions
Briefings
Motivation
Communication
Upward communication
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Upward communication:
Communication
Upward communication
To give feedback on performance;
To give information;
To give suggestions.
Report p
A Management Information System
Communication
Management information system
(MIS) is a system designed to collect
data from all available sources and to
convert it into information relevant to
managers at all levels, for the purposes
f l i d t l f th ti iti of planning and control of the activities
for which they are responsible.
Communication
Management information system
A Management Information System (MIS):
Communication
Management information system
Operational
levelMIS
Tactical
levelMIS
Strategic
levelMIS
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A Management Information System (MIS):
Communication
Management information system
Operational decisions are essentially every-day,
small-scale and largely routine.
Tactical decision- making is concerned with how
the company goes about achieving its objectives,
and particularly with control system.
Strategic decisions are the long-term decisions
which define the organisation's purpose and
direction, goals and practices.
Communication
Management information system
Customer
Sales Clerk Computer
Customer Order
Enter Orders
Edit
Orders
Accept Orders
Process
Order
Inventory
Master
Sales
Orders
Customer
Master
1
2
3
4
Sales
Order 5
Warehouse
Shipping
Billing
Customer
A
Communication
Management information system
Management
Production
Cycle
Revenue
Cycle
Expenditure
Cycle
Performance Reports
Purchase
Requisitions
Raw Materials
& Overhead
y
General Ledger &
Reporting System
& Overhead
Human Resource
Payroll Cycle
Cost of Goods
Manufactured
Labor Needs
Labor Costs
Communication
Management information system
Tactical level
Operational Strategic
Routine
Short-term
Ad hoc
Long-term
Unstructured
Summarized
Incomplete
Proportion
of required
information
which is
Structured
Detailed
Complete
Computational
Quantifiable
Incomplete
Subjective
Quantitative
which is ...
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Communication
MIS- Decision supporting system
Communication
MIS- Decision supporting system
Modeling
Sensitivity
analysis
Spreadsheets