1

2005 Cisco Systems, Inc. All rights reserved.

Session Number
Presentation_ID
Cisco Confidential
UNDERSTANDING IP VIDEO
TELEPHONY AND AUDIO AND DATA
CONFERENCING SOLUTIONS
SESSION VVT-1100
2
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Questions This Presentation Will Address
What are the technical components required to
enable rich media conferencing over an IP network
How to identify which products are required for
your organization?
What is the difference between videoconferencing,
video telephony and rich-media conferencing?
How can these components be integrated to
provide a seamless rich media communications
solution?
3
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Session Objectives
Give attendees the information needed to
understand the components required for
rich-media conferencing and video telephony
over an IP network
Key components being covered are:
IP videoconferencing
Rich-media conferencing
IP video telephony
Cisco CallManager video elements
4
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Agenda
Overview
IP Videoconferencing
Rich-Media Conferencing
Video Telephony
Summary
OVERVIEW
555 2005 Cisco Systems, Inc. All rights reserved.
VVT-1100
11154_05_2005_c2
6
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Traditional Conferencing Systems
Discrete, focused solutions
Different network
infrastructures
Separate cost models
Separate contracts or purchase
agreements
Different support groups
Require unique training
Different standards/equipment
Isolated solutions/users
Service provider-based, plus
customer premise-based
Audio
Conferencing
PSTN
Video
Conferencing
ISDN/IP
Data
Conferencing
IP Network
Inefficiencies of Integration Inhibit Ease of Use
7
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Rich Media Conferencing Solutions
Integrated solution with
common services: Dial plan,
directory, scheduling, quality of
service, security, management
Common network infrastructure
Reduced cost structure
Integrated IP network
Unified support groups
Application level training
Lower maintenance costs
Common tools
Simplified user access to
multiple services
Dial/click into meeting
Multiple conferencing services
IP Audio
Conferencing
IP Network
Video
Telephony
IP Network
Data
Conferencing
IP Network IM
IP Network
IP NETWORK
Solve Ease of Use Barriers
Drive Efficiencies of Scale
8
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
The Intelligent Information Network
I
P

C
o
m
m
u
n
i
c
a
t
i
o
n
s

A
d
o
p
t
i
o
n
2006 2009 1997 2001
Movement
Media
Convergence
OPEX OPEX
REDUCTION REDUCTION
All Communications All Communications
Over IP Over IP
Integrated Wiring Integrated Wiring
Plants Plants
Toll Bypass Toll Bypass
Service
Convergence
NETWORK
SIMPLIFICATION
Integrated Security
Centralized Call
Control
User
Mobility
Virtualization
Communications
Experience
Convergence
NEW
CAPABILITIES
Personalized
Services
Context and
Presence
Rich
Communications
Applications
1
2
3
9
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Key Technologies for Next-Generation
IP Communications
Presence and Context
Leveraging Dynamic Information in
the Network, Including Presence,
Location, and Authorization
Rich Media
Enriching Communication
Through Integration of Voice, Video
and Data Collaboration
Natural Language
Simple, Natural Language
Access to a Portfolio of
Communications Services
Modality
Support for Multiple
Media Types, Devices, and
Bandwidth Capabilities
Personalization
Preferences That Track
with the User, Not the Device
or Directory Number
10
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP Videoconferencing
Reduced costs
Consolidation
Infrastructure
Maintenance
Training
Management
Feature-rich functionality
Multiple connection speeds
Multiple conference views
Text/graphic overlays
Up to 16 participants displayed
11
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Video Telephony
Video telephony for Cisco
IP phones
Built on Cisco CallManager
Consistent voice and video
experience
Cost-effective video to
every desktop
High-quality video for effective
non-verbal communication
Video Is Now a Phone Call!
12
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Rich-Media Conferencing
Voice conferencing:
Enterprise scalable IP and TDM platform
IP integration to backbone/platform/desktop
Web conferencing:
Tightly integrated fourth generation
solution
Complete meeting management
and control
Video conferencing:
Integrated multipoint video
conferencing
Broad endpoint support
13
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Components
Multipoint Control Unit (MCU)Audio and video
GatewaysIP/ISDN connectivity
GatekeepersCall control
Web serverPresentation and data collaboration
Applicatons serverText messaging/availability,
scheduler, remote network management,
integration
End pointsMultiple vendor/models
14
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Multipoint Control Unit
Enable multipoint calls over the IP network
DSP Resources for enhanced multipoint calls
Audio only or audio/video/data configurations
Available in both hardware, software and
embedded models
Deployable in centralized or distributed
architectures
Multiple features sets available
15
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Gateways
Enable voice, video and data connectivity
between networks
IP (H.323) video units connect to ISDN (H.320) video units
IP telephones connect to PSTN/POTS/CELL telephones
Support for multiple session
Provide bandwidth management controls
Deployable in centralized or distributed
architectures
Standards-based device ensuring interoperability
16
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Gatekeeper
Essential element to management and policy of
conferencing network
Provides address translation, registration,
bandwidth management, security, Quality of
Service (QoS), and billing (CDR) functions
The gatekeeper can reside on a server, router or
even embedded in an MCU or gateway
Call control is a strategic element to the solution
17
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Application Servers
Enables Real-Time Collaboration
Client/server model
Centralized architecture
Simpler administration, security and management
Ability to launch collaborative conferences
Standards-based SIP/SIMPLE/H.323 protocols
Secure Instant Messaging
Presenceprovide real-time user status
18
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
End Points
Group systems
Large meeting or work room environments
Multipurpose PC and dedicated appliance models
Stationary or mobile form factors
Multiprotocol supportH.320, H.323, SIP, SCCP
Personal systems
Desktop or personal work units
PC hardware add-ons and PC software models
Video phonesexecutive desktop units
Multiprotocol supportH.323, SIP, SCCP
19
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Applications
Scheduling
Complete resource scheduling
E-mail notification
In session controls
Network Management
Centralized access, control and monitoring
Network status and statistics
Intuitive elements, maps and views
Integration
Directory Services (LDAP)
Microsoft Outlook
Lotus Notes
SMTP e-mail gateway
IP phones XML interface
20
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Two Types:
Not planned
No resources reserved
On-demand
Available at the push of a button
Caller brings others
into conversation
Traditionally component
of call processing (PBX)
Simple conference
features:
Hold, mute, roster,
Drop party, join, transfer
Defining Conferencing
RESERVATION-LESS SCHEDULED AD HOC
Two Types:
Planned meetings
No bridge reservation required
Meet-me
By invitationparticipants
are invited to a conference
Participants dials a number
or access a server to join
conference
Pre-configured
Permanent conference ID
assigned with maximum
participant size
Chair control with
enhanced features:
Name announcement, roster,
in-conference control, lock
conference
Two Types:
By invitation
Participants are invited
to a conference
Participants dial
Participants dial a # or access
a server to join conference
Pre-configured
Permanent conference
ID with guaranteed MCU
resources available
Chair control with
enhanced features:
Name announcement, roster,
in-conference control, lock
conference
21
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Defining Conferencing
Two Types:
Not planned
No resources reserved
On-demand
Available at the push of a button
Caller brings others
into conversation
Traditionally component
of call processing (PBX)
Simple conference
features:
Hold, mute, roster,
Drop party, join, transfer
RESERVATION-LESS SCHEDULED AD HOC
Two Types:
Planned meetings
No bridge reservation required
Meet-Me
By invitationparticipants
are invited to a conference
Participants dials a number
or access a server to join
conference
Pre-configured
Permanent conference ID
assigned with maximum
participant size
Chair control with
enhanced features:
Name announcement, roster,
in-conference control, lock
conference
Two Types:
By invitation
Participants are invited
to a conference
Participants dial
Participants dial a # or access
a server to join conference
Pre-configured
Permanent conference
ID with guaranteed MCU
resources available
Chair control with
enhanced features:
Name announcement, roster,
in-conference control, lock
conference
IP VIDEO
TELEPHONY
RICH-MEDIA
CONFERENCING
IP VIDEOCONFERENCING
22 22 22 2005 Cisco Systems, Inc. All rights reserved.
VVT-1100
11154_05_2005_c2
23
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Applications
Video Infrastructure
IP Videoconferencing Network
Applications Interactive
Voice Response
ISDN
Network Infrastructure
Campus
Branch
Video
Endpoints MCUs
Video
Endpoints
H.320
Gateway
H.320
Gateway
Call Processing
Agents
GK
Gateway
WAN
Aggregation
Router
Branch
Router
IP WAN
Access
Switch
Access
Switch
Si Si
Distribution/
Core Switch
Si Si
Directories
24
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Applications
Network Infrastructure
Campus
Branch
Telephony Infrastructure Telephony Infrastructure
IP Telephony Network
Conf
Xcode
Media
Resources
Gateway/
Survivable
Remote
Voice Mail/
Unified
Messaging
Auto-Attendant/
Interactive
Voice Response
XML
Phone
Services
GK
Call Processing
Agents
Branch
PSTN
Gateway
PSTN
LDAP
Directory
Telephony
Endpoints
Telephony
Endpoints
WAN
Aggregation
Router
Branch
Router
IP WAN
Access
Switch
Access
Switch
Si Si
Distribution/
Core Switch
Si Si
25
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
GK
Voice Zone
Zone Prefix 2
Video Zone
Zone Prefix 3
VMail
JTAPI
IP-IVR
IP Phone
Gateway
PC-Based
IP Phone
Conf
Xcode
Video Terminal
PC-Based
Video Terminal
MCU
Gateway
Integrating Voice/Video Call Processing
26
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Integrating Voice/Video Call Processing
Cisco
CallManager
Router/GW
IP WAN
Apps (VM, IVR)
Apps (Schd, Dir) Gatekeeper
MCU
Router/GW
Video GW
PSTN
ISDN
H.323 Video
H.320 Video
Conf
Xcode
Media Resources
1
Cisco CallManager integrates to gatekeeper for call routing to/from video
2
Phones can call into MCU videoconferences, or to video terminals
3
Transcoding can be used between voice/video networks
4
PSTN/ISDN legacy endpoints can participate seamlessly
27
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Deployment Considerations
ScalabilityNumber of ports to users
ArchitectureCentralized versus distributed
BandwidthBusiness quality, LAN versus WAN
Inter-operabilityProtocols, codecs, resolution
TranscodingAudio and video
Customer featuresApplications
ManagementAdministration, upgrades
FlexibilityOpen API for customer application
development
Multipoint Control Unit
28
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Deployment Considerations
ScalabilityRatio of off net calls
ArchitectureCentralized versus distributed
BandwidthBusiness quality, ISDN connectivity
TranscodingAudio and video
ManagementAdministration, upgrades
Inbound call routing
Interactive Voice Response (IVR)
Direct Inward Dial (DID)
Outbound call routing
Gateway service prefix
Gateways
29
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Deployment Considerations
Address resolutionIP to E-164 addressing
Scalabilitymultitiered hierarchical support
Authenticationdevice registration (TACACS)
Firewall traversalsecure proxy management
Zone bandwidth managementcall limits
Call admission controlcall denials
Call detail recordsaccounting
Device managementadministration and upgrades
Gatekeeper
30
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Deployment Considerations
Ease of use
Room versus desktop deployments
Applications
Meeting size and sites involved
Data collaboration and presentation requirements
Security level/confidentiality
System management
Interoperability
End Points
31
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Deployment Considerations
Scheduling
Determine organizations needsad hoc, reservationless,
scheduled
Management
Get accurate tracking of network and room usage/costs
Improves support model
Integration
Improve conference efficiencies within workflow process
Applications
32
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Campus Branch Office
IP WAN
PSTN
Classification: Mark the Packets with a Specific Priority Denoting a
Requirement for Class of Service from the Network
Trust Boundary: Define and Enforce a Trust Boundary at the Network Edge
Provisioning: Accurately Calculate the Required Bandwidth
for All Applications Plus Element Overhead
Enabling QoS for Voice, Video, and Data
Ciscos Approach to QoS
GK
Scheduling: Assign Packets to One of Multiple Queues (Based on
Classification) for Expedited Treatment Through the Network
Congestion Avoidance: Eliminate Buffer Congestion Before It Happens
33
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Link Capacity
WAN Provisioning
Recommended WAN Utilization Levels
Link Capacity Provisioning =
(BW for Voice + BW for Video + BW for Data) / 0.75
0.75 x Link Capacity
Voice
RESERVED
Voice/Video
Control
Data
Routing
Etc.
Voice/Video Are Not Free (Especially on Low-Speed Links)
Engineer the Network for Data, Voice, and Video
Video
VVT-1100
11154_05_2005_c2
RICH-MEDIA CONFERENCING
34 34 34 2005 Cisco Systems, Inc. All rights reserved.
VVT-1100
11154_05_2005_c2
35
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Rich-Media Conferencing Experience
Whos Sharing
Whos Speaking
Whos Attending
How Attending
2006 Results
Movable,
Sizable Video
Window
As Natural and Effective as Face-to-Face Meetings
Complete Voice, Video and Web Conferencing
Capabilities and Control
36
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Web Meeting Room
Participant List:
Show all web and voice
participants in the
conference
Chat Pod:
In session chat is
provided. Chat with a
specific participant or
send a message to
everyone
Note Pod:
In session notepad is
provided
Share Window:
This collaboration space allows participants to screen share an application,
window or their desktop
37
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Todays Typical Environment
Data Network
Voice Network
Groupware
PBX/
IP PBX
Content
Mgmt.
Directory
Server
IM
Server
Voice
Web
Video
ON-NET OFF-NET
Expensive Limited Security Weak Integration
38
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Rich-Media Conferencing Solution
Secure
Public Access
Corporate Converged Network
Cisco MeetingPlace
Groupware
PBX/
IP PBX
Content
Mgmt.
Directory
Server
IM
Server
Cost Effective Secure Full Integration
ON-NET OFF-NET
39
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Rich-Media Conferencing Architecture
Audio Server
PSTN or IP
Video
Endpoints
H.323/SIP
H.320 Endpoint
or
ISDN Gateway
to Gateway
IP Gateway
MCS Server
MP Web
MP Video
MP Outlook
H.323/H.320
Gateway
Room
System
H.323/SIP
Video MCU
GK
40
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
MeetingPlace Express Deployment
MeetingPlace Express
(Voice + Web)
Mobile
Phone
PC
IP
Phone
IP
Phone
PC
PC
PSTN
IP WAN
Corporate
Directory
Unity
Voicemail
CallManager
PC
IP
Phone
Voice
Gateway
Catalyst
LAN
Internet
Firewall
Internet
Router
Mult cluster
CallManager
Location
Remote office
Centralized
CallManager Cluster
SMTP
Email
** See slide notes for additional information
H.323 or SIP
41
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Implementation Considerations
Off-network access to meetings required?
Need for secure meetings?
Scheduled vs. reservationless?
What conferencing server is right for my
organization? Scalability?
What application components can I use with rich-
media conferencing?
42
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Calendar, Web,
Phone, IM
Seamless Desktop Integration
E-mail, Calendar, IM
E-mail, Calendar,
Web, Phone, IM
SCHEDULE AUTOMATIC
NOTIFICATION
ATTEND
43
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Web
Cisco MeetingPlace Express Integration
SCHEDULE
Web
44
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
The On-Network Advantage
Applications are
on-network when:
Run on servers connected to a
companys network, and
Sit behind the corporate firewall
or in a DMZ
Servers physically reside on
your premises or at hosting
facility securely linked to
network through VPN tunnel
or dedicated line
Benefits:
Increased security, simplified
maintenance and easier
administration
Customization and integration
Cost savings
Group
Ware
IP
PBX
Voice
Mail
Directory
Server
Content
Mgmt
Conferencing Server
CONVERGED CORPORATE NETWORK
45
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Integration (Outlook)
Users familiar with Outlook can immediately
schedule meetings without problems
Notifications populate calendar with Click To
Attend (CTA) linksno extra steps
Can check resource availability directly
from Outlook
Non-Outlook attendees receive same information
via Simple Mail Transport Protocol (SMTP)
Recurring meetings supported
Single Focal Point for Personal Scheduling
46
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Voice Conferencing
Integrate meeting scheduling
and attendance through
IP phone XML interface
Support for multiple protocols
H.323, SIP, G.711, G.729A
Interoperate with:
IP-PBX i.e. Cisco CallManager
Session Initiation Protocol (SIP)
Proxy Servers
H.323 gatekeepers
Voice Voice
47
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Local or Wide
Area Network
Skinny Station Protocol
Audio (G711)
H.323
GWSIM API
IP Gateway (H.323)
IP-PBX
Data Conferencing Endpoint
Java-enabled web browser, or
T.120 Client
IP Phone
Touchtone
Phone
H.323 Client
(e.g. NetMeeting)
Touchtone
Phone
Touchtone
Phone
Conference
Server
Voice
Gateway
(PSTN / IP)
IP: PBX Integration
Tight Protocol Integration with IP-PBX
Is Required
PBX/Telephone
Network
48
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Cisco IP Phone Integration
Advanced Conferencing Phone UI
49
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP Phone Interface
View list of conferences using
services button
Single button join the conference
Hidden conference calls not in the
list of conference on IP phone
Password prompt for password
protected conferences
Start a Reservationless meeting
View list of participants in a
conference
Conference Phone Management
50
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Meeting Control: Telephone
Standard meeting controls
Mute/unmute
Roll call
Start/stop recording
Out-dial to find missing participants or include non-invited
personnel
Security
Multi tier password/profile user requirements
Lock/unlock meeting
Eject last person
Breakout rooms for private conversations
51
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Video Conferencing
Cisco CallManager video
telephony and Cisco IPVC
video conferencing
Integration of voice telephony
and video conferencing
Integration of video into audio-
and web-enabled meetings
Desktop video calls with ad-hoc
video conferencing
Easy scheduling of and
attending video conferences
from Outlook and web
Voice
Video Video
IM
Web
52
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Scheduling Experience (Web)
1 800 555-xxxx
Budget
53
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
1 800 555-xxxx
Budget
Scheduling Experience (Web)
Additional Field for Video Ports
to Be Reserved in Meeting
54
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
E-Mail Notifications
http://webserver8.cisco.com/attend/prkjf/join
http://webserver8.cisco.com/join?177xxxx
1-800-555-xxxx ID: 5777456
1-800-555-xxxx :5777456
Provide User Options to Connect with Video End Point
or Dial into Meeting with Voice Only Device
1-800-555-xxxx
5777456
55
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Video Control for Layout
Active speaker
Continuous presence (view multiple videos)
Controls from within web conference interface
Stop My Video
Play My Video
View Multiple Videos
View Active Speaker
a
Additional Functions Extend Features
Particular to Video
56
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Integrated Participant List
Mute will mute all audio sources
Eject will eject all media types connected
in meeting
Becky
Mary
Conference room
Conference room 2
x
x
x
EJECT MUTE AUDIO PAUSE VIDEO
57
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Voice
Video
IM
Web Web
Web Conferencing
Supports presentations,
application sharing
Full meeting control
Whos there, permissions, privacy
Support for multiple desktop
environments
No plug-ins, executables
58
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Elements of Web Collaboration
Presentation
Ability to present a document or presentation to the participant of a conference
Application Share ControlHosts to share control of the presentation with
participants
Chat
Exchange text messages to the audience entire audience or a specific member of the
conference
Whiteboard
Use a common easel to draw flow charts, sketches, record meeting notes, etc.
File Transfer
Upload and download files for sharing with participants
Polling
Online surveys: with ability to tabulate results immediately and shared with all
participants
Desktop Sharing
Share any application that resides on their PC
DESKTOP SHARE CONTROLsupport personnel can access participants PCs for
troubleshooting and problem resolution
Audio and Video Conferencing Plus
59
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Web Integration
Integrated with
other media types
in conference
Should have
universal access
from standards-
based platforms
Performs
management
functions
60
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IM Integration
Ad-hoc meetings
Meetings launched from IM sessions
Multiclient support
Sametime, AOL, Yahoo!, MSN Messenger
Manage participant availability
Leverage Presence to find and invite
Click Link
to Launch
Meeting
IM IM
Voice
Video
Web
61
2005 Cisco Systems, Inc. All rights reserved.
Session Number
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Cisco Confidential
1. User starts an IM
session with a buddy;
internal users will
receive links to
START a meeting
Starting a Meeting from Instant Messaging
User Chat Buddy
62
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
1. User starts an IM
session with a buddy;
internal users will
receive links to
START a meeting
2. User clicks on the START Meeting
Link and launches a Meeting Web
Conference
User Chat Buddy
Starting a Meeting from Instant Messaging
63
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Starting a Meeting from Instant Messaging
1. User starts an IM
session with a buddy;
internal users will
receive links to
START a meeting
2. User clicks on the START Meeting
Link and launches a Meeting Web
Conference
User
3. When the web
conference is initiated,
the chat buddy (external
or internal) receives a
JOIN meeting link to
that meeting
Chat Buddy
64
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Starting a Meeting from Instant Messaging
1. User starts an IM
session with a buddy;
internal users will
receive links to
START a meeting
2. User clicks on the START Meeting
Link and launches a Meeting Web
Conference
User Chat Buddy
3. When the web
conference is initiated,
the chat buddy (external
or internal) receives a
JOIN meeting link to
that meeting
4. The chat buddy clicks on the JOIN
link and is automatically brought
into the web conference (after login)
65
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Enterprise Integration
Simple
schedule
and attend
Single Sign-on,
Administrative
Control
CORPORATE CONVERGED NETWORK
E-Mail/
Calendar
PBX/
IP PBX
Content
Mgmt.
Directory
Server
IM
Server
Directory
Integration
Cisco MeetingPlace
Outlook/Notes
Calendar
Integration
VIDEO TELEPHONY
66 66 66 2005 Cisco Systems, Inc. All rights reserved.
VVT-1100
11154_05_2005_c2
67
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Separate IP Voice and Video Networks
IP Phones
Voice Mail
Conference
Server
Voice Network
Voice
Dial plan administration: IP-PBX
PSTN access: voice gateways
Conferencing: audio MCU
PSTN
IP WAN
H.323
MCU
H.323 Room
System
Legacy H.320
H.323-H.320
Gatekeeper
H.323 Room
System
GK
Video Network
Converged Voice and Video Networks
Video
Dial plan administration: gatekeeper
PSTN access: H.320 gateway
Conferencing: video MCU
IP-PBX
Converged Network
68
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP Video Telephony
Converged Application
IP Phones
Voice/Video
Mail Resources
PSTN
IP WAN
Voice/Video
Conference
Resources
Room
Systems
Legacy H.320
Voice/Video
Gateway Gatekeeper
H.323/SIP Room
System
GK
Voice/Video Telephony
Dial plan administration: IP-PBX
PSTN access: common gateway platform
Conferencing: common platform
Endpoints
IP-PBX
Voice/Video
Gateway
Scheduling
69
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Why Is Video Telephony Different
Than Videoconferencing?
Common call control
Common bridging resources
Common gateway resources
Common network services
Voice/video mail
Common features/experience
Conference, transfer, park, CFW
Allows Ease of Use Through Unified Experience
Leverages Infrastructure and Tools Allowing Efficiencies in Scale
Application Layer Integration
70
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Applications
Network Infrastructure
Video Tel Infrastructure
The Elements of IP Video Telephony
Directories
LDAP
Network Infrastructure
Campus
Branch
Endpoints
MCUs
Endpoints
PSTN and
H.320
Gateways
Call Processing
Agents
WAN
Aggregation
Router
Branch
Router
IP WAN
Access
Switch
Access
Switch
Si Si
Distribution/
Core Switch
Si Si
H.320
Gateway
ISDN
Scheduling
Applications
Interactive
Voice
Response
Voice Mail/
Unified
Messaging
GK
71
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in User Interfaces/Ease-of-Use
Easy to use telephone interface
(90% of the world knows how to
use one)
Automated configuration, always
onuser never has to mess with it
Lots of models, range of costs
Telephony features (hold, transfer,
conference, park, CFW)
Voicemail/messaging NOT VIDEO
Hard to use (in fact, nearly impossible
for the average employee!)
No automated configuration, must be
turned onuser has to program it
Few models, very expensive
No telephony features
No voicemail (manual, based on
another call to a voice client)
VideoTelephony Videoconferencing
vs.
72
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in Call Processing Methods
PBXs (i.e. Cisco CallManager)
MultiprotocolSCCP, H.323, SIP
Sophisticated dial plan,
call routing, CDRs
Full digit manipulation
Telephony features (Hold,
Transfer, Conference,
Park, CFW)
Gatekeepers (i.e. Cisco
IOS

)
H.323 only
Limited dial plan, call
routing, CDRs
Limited digit manipulation
No telephony features
VideoTelephony Videoconferencing
vs.
GK
GK
GK GK
73
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in Ad Hoc
Conferencing Solutions
Integrated in routers/switches
(multiple options available)
Highly manageable
Audio only
IP-PBX controlled
Single-button conferencing
Integrated Transcoding
Max participants = 4 to 128
Only twothree models on the
market today (expensive)
Hardly manageable
Audio and video
H.323 only
No single-button conferencing
Integrated Transcoding
Max participants = 100+
Voice Videoconferencing
vs.
GK
GK
GK GK
Conf
74
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in Reservation-Less
Conferencing Solutions
Lots of options available (i.e.
Cisco MPE, MeetingPlace)
Highly manageable
Audio and video
Almost always dial-in
Rich telephony DTMF features
Integrated Transcoding
Max participants = 100+
Only twothree models on the
market today (expensive)
Good management has improved
Audio and video
Dial-out mode used frequently
DTMF features are rare
Integrated Transcoding
Max participants = 100+
VideoTelephony Videoconferencing
vs.
Conf
GK
GK
GK GK
75
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in Reserved
Conferencing Solutions
Lots of options available (i.e.
Cisco CMPE, MeetingPlace)
Highly manageable
Audio only
Almost always dial-in
Rich telephony DTMF features
Integrated Transcoding
Max participants = 100+
Only twothree models on the
market today (expensive)
Good management has improved
Audio and video
Dial-out mode used frequently
DTMF features are rare
Integrated Transcoding
Max participants = 100+
Voice Videoconferencing
vs.
Conf
GK
GK
GK GK
76
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in Gateway Solutions
Integrated in routers/switches
(multiple options available)
Highly manageable
Audio only
MultiprotocolH.323, MGCP, SIP
Sophisticated dial-peers, CDRs
Full digit manipulation
Telephony features (Hookflash
Transfer, Q.SIG, )
Only two-three models on the
market today (high cost/port)
Hardly manageable
Audio and Video capabilities
H.323 only
No dial-peers; no CDRs
Limited digit manipulation
No telephony features
Voice Videoconferencing
vs.
GK
GK
GK GK
77
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Differences in Networking/QoS
Ethernet port negotiation works
very well
All products support DSCP
and 802.1p
Network can automatically trust
the endpoints QoS settings
DHCP, TFTP for automated
configuration, excellent
redundancy/high-availability
Ethernet port negotiation
problems are common
Most support DSCP
Network cannot automatically
trust endpoints QoS settings
DHCP only, manual
configuration, limited
redundancy
Voice Videoconferencing
vs.
78
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP
Communications
Network
IP-PBX
Wireless
Business
Color
Professional
Standards Based
H.323/H.320 System
Small Group
System
IP Phone with
Cisco VTA
Executive
Desktop
MCU
Voice/Video
Mail Resources
Elements of IP Video Telephony
79
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP-PBX
Provide common control agent for voice or
video endpoints
Unified dial planCommon calling patterns
Call detail recordsEnhances video capabilities
Quality of Service/call admission control tools
Call rerouting capabilitiesISDN hop-offs, Automatic
Alternate Routing (AAR)
Voice supplementary features extended to video
Park, Hold, Resume, Transfer, Forward, Conference,
Meet-Me, Join
Far-End Camera Control, Music on Hold, XML Applications
Managed scalability
IP-PBX tools extended to video endpoints
80
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP-PBX Call Policy
Endpoints are assigned to pools that establish
device capabilities:
Max bandwidth for calls placed
Allowed calling destinations, time specific policies
Allowed incoming call sources
Endpoints are assigned to locations that are used
for inter-location calls
Inter-location calls are subject to bandwidth maximums
Inter-location aggregate bandwidth is used for CAC
to allow a call, reroute through Gateway, or given a
busy signal
81
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Locations Configuration Locations Configuration
82
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Regions List
83
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Phone Configuration
(Showing Retry Video Call as Audio)
84
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Call Admission Control
Cisco CallManager Locations
Prevent WAN link over-
subscription by limiting
voice bandwidth
Assign bandwidth limit for
voice per location
When resources are
insufficient, phone gets
fast-busy tone and a
message is displayed
If AAR is enabled, the call
is automatically rerouted
across the PSTN
IP WAN
PSTN/
ISDN
Central
Site
Location 1
Location 2
<Null>
Location
Remote
Sites
1
2
Max BW = 400 kbps Max BW = 800 kbps
3 3
STOP
85
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Transfer
Corporate HQ
Desk Phone
IP-PBX
Third Party
Transfer
Answer
Answer
Voice
Video
Call
Signaling
CALL ON
HOLD
86
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Multipoint Conference Unit
IP-PBX has direct control of
video MCU resource
Configured in the IP-PBX as a
conferencing resource
Identify Media Resource Group
(MRG) will help define endpoint
video capabilities
Automatically invoked when a
video capable device hits the
conference soft key
Allows additional participants to be
added to the conference
Enables ad-hoc
videoconferencing
87
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
How Is Ad-Hoc
VideoTelephony Enabled?
Allows one to create point-point calls then
seamlessly expand into videoconference format
Same video telephony experience through soft key:
Point to point call
To add participant
Push Confr button
Get dial tone
Dial participants number
(Repeat as Needed)
Pick up phone
Push Meet Me button
Enter assigned number
Notify participants via
IM, e-mail, phone, etc.
Everyone dials in
(Max 64 Participants)
Point to point call
Receive incoming call
Place first call on hold
Pickup second call
Press Join button
Incoming caller joins
existing call
MeetMe
Pre-Call Feature
Join
In-Call Feature
Confr
In-Call Feature
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Ad-Hoc Conferencing
IP PBX
Answer
Conference
CALL ON
HOLD
Answer
Video
Video
Video
Video MCU
Signaling
Video
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Ad-Hoc Conferencing
IP PBX
Video MCU
Signaling
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Ad-Hoc Conferencing
IP PBX
Answer
CALL ON
HOLD
Video MCU
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Ad-Hoc Conferencing
IP PBX
Answer
CALL ON
HOLD
Video MCU
Video
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Ad-Hoc Conferencing
IP PBX
Answer
Video MCU
Signaling
Video
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
User Experience: Ad-Hoc Conferencing
IP PBX
Answer
Conference
CALL ON
HOLD
Answer
Video
Video
Video
Video MCU
Signaling
Video
94
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
SCCP Endpoints
DHCP option 150 support
No CDP support
Downloads config via TFTP
Software release key obtained
through manufacturer
CallManager QED device patch
installer (available from Tandberg)
required
Functions just like a SCCP IP phone
SoftKeys, Settings, Messages, Directories
(Received/Placed/Missed/Corporate), XML
Services*
H.261, H.263+, H.264 G.711 and far-
end camera control
Cisco, Tandberg and Sony models
* Many XML Services Not Yet Supported, Such as Extension Mobility for Instance
95
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Cisco VT Advantage with Cisco CallManager
Initiating Voice/Video from Cisco IP Phones
Audio on the phone
Video on the PC (Cisco
VT Camera)
PC associates with
IP phone
Phone registers as a
video capable phone
Association
Cisco IP Phone
7960G
Dialing
Answer
Video
Voice
96
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Room Systems
IP-PBX
Audio/Video RTP
Media
IP-PBX
Endpoint
S
C
C
P

S
i
g
n
a
l
i
n
g
H.323 Gatekeeper
H
.
3
2
3

S
i
g
n
a
l
i
n
g
H.323
Endpoint
For Inbound
Calls Gatekeeper
Is Optional If
H.323 End Point
Registers
Directly with
IP-PBX
H.323
Signaling
H.323 Interoperability
GK
97
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
H.323 End Points
Call routing features are
supported
Common Dialing, Call Forwarding,
Shared Lines, Hunt Groups
H.323 endpoint initiation of
supplementary features is not
supported
H.323 end points can be
subject to supplementary
features depending on their
support of empty capability set
98
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Unsupported Features
Supplemental Features
Park, Hold, Transfer,
Conf, Join
Supported Features
Common Dialing
Call Forward
Shared Lines
Hunt Groups
Limited Features
Transfer/conference do
not work properly
No up-speeding from
audio to video
Supported Features
Down-speeding is okay
In call features do work
Hold, Resume, Park
H.323 Empty Capability Sets
H.323 End Points Can Be Subject to
Supplementary Features Depending on
Their Support of Empty Capability Set (ECS)
Supported Features
All Call supplementary
features are supported
Can be subject to above
features, allowing end
point react when IP-PBX
end point initiates
feature request
With Improper ECS
Implementation
Proper ECS
Implementation
Without ECS
Implementation
99
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Transfer for H.323 Endpoints
with Proper ECS Implementation
IP-PBX
Gatekeeper
IP
Phone
H.323 Unit
H.323 Unit
Scenario:
1. Call from IP phone (ext 1000) talking to H.323 End Point (ext 1001)voice only
2. IP phones transfers ext 1001 to ext 1002now a video call
Switch
Ext. 1000
Ext. 1001
Ext. 1002
100
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
IP Video Telephony with
H.320 Interoperability
IP-PBX
Media
IP-PBX
Endpoint
H.323 Gatekeeper
H.320
Endpoint
H.323-H.320 Gateway
ISDN
H
.
3
2
3

S
i
g
n
a
l
i
n
g
ISDN
ISDN
GK
S
C
C
P

S
i
g
n
a
l
i
n
g
SUMMARY
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VVT-1100
11154_05_2005_c2
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
SCCP
Endpoints
H.323
Endpoints
H.320
Endpoint
VT Advantage
H.323
VideoTelephony Architecture- JR update needed
Cisco IOS
Gatekeeper
H.323
H.323
IPVC H.323-
H.320 Gateway
H.323
IPVC MCU
SCCP
Cisco
CallManager
Video Telephony
IP Videoconferencing
Rich-Media Conferencing
H.320
ISDN
SCCP
103
2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Summary
The technical components are common for rich media
conferencing networksMCU, gateways, call control, end
points and applications
The components that are required depend heavily on the
applications and deployment architecture
Video telephony builds on existing videoconferencing
solutions extending IP-PBX functionality to the end user
Rich-media conferencing consolidates the audio, video and
web conferencing solutions
Common call control and gateways allows these applications
to be integrated extending the solution and benefits to
multiple users throughout the organization
Q and A
104 104 104 2005 Cisco Systems, Inc. All rights reserved.
VVT-1100
11154_05_2005_c2
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Reference Material
Product information
http://www.cisco.com/go/ipvc
http://www.cisco.com/go/iptelephony
http://www.cisco.com/go/meetingplace
Design guides
http://www.cisco.com/go/srnd
Best practices in web conferencing security
http://www.cisco.com/application/pdf/en/us/guest/products/
ps5669/c1244/ccmigration_09186a00801e9a39.pdf
www.cisco.com
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2005 Cisco Systems, Inc. All rights reserved.
Session Number
Presentation_ID
Cisco Confidential
Recommended Reading
Continue your Networkers
learning experience with
further reading for this
session from Cisco Press
Check the Recommended
Reading flyer for
suggested books
Available Onsite at the Cisco Company Store
107 107 107 2005 Cisco Systems, Inc. All rights reserved.
VVT-1100
11154_05_2005_c2