Whats best for you?

Perception of using mobile phones has changed into a mass commodity, regardless of the users
age. Beyond what it may be seen to be a luxurious liability back in the 196s, the current modern
day to day acti!ities include e!en the slightest usage of mobile phones. "he con!enience and
accessibility place a great weight on the ser!ice pro!iders to upgrade and tailor the plans offered
according to the needs and wants of the users. #s it may commonly be, different categories of
users are being targeted, be it from the corporate sector or students. #s a marketing strategy, the
telecommunication pro!iders will come up with the !arious promotional plan packages to attract
users, therefore it is wise to choose the one most suitable for you.
#s a student myself, it is generally understandable that we are more likely to ha!e a lower
budget, be it prepaid or postpaid. $ost students are more interested in surfing the internet rather
than texting and calling. "his is partly moti!ated by the fact that we now ha!e a range of social
networks as a platform for us to communicate easily with friends and family, be it %acebook, &ine
and 'hatsapp. &ocal ser!ice pro!iders such as $axis, (igi and )elcom are aware such needs of
the students on mobile plan packages and had introduced affordable and enticing ones.
Personally, * would prefer to use the prepaid plan, due to se!eral reasons. +ne of it is genuinely
the pay,as,you,use method which allows me to reload whene!er and at any amount that * like -
the minimal is at .$/. #side from this, * can also subscribe to the mobile data plans either on a
daily or weekly basis. "his seems to be a great deal since the only time * access online !ia mobile
is when *m neither at home nor college. "he downside of this is that the 0uota may be capped,
and there may be excessi!e charges upon going beyond the limit.
1owe!er, students who ha!e a higher budget on mobile plans can sign up for the postpaid
packages which, * belie!e, offer a great deal as well. 2specially for those who are more likely to
be attached to their mobile phones all day, it is more ad!isable to get plans with unlimited data.
%rom my perception, the good side of it is that one need not be worried about going beyond the
limit. "his would certainly be a great offer for those who are out all day long and for those who
lo!e browsing !ideos, taking up a whole lot of data.
Besides targeting the student users, ser!ice pro!iders also target users in the corporate world.
"hese users are usually the ones that may prefer the entire package or known as the business
mobile plan, including text messages, calls and data plans. 3nlike students, they do not ha!e a
specific budget as what concerns them most is the ability to connect fast and effecti!ely with
others. )harged at a higher price and usually postpaid, these packages aim to ease these
corporate users and increase their profitability by pro!iding a smooth ser!ice.
#nother type of users that * ha!e identified is, those who engaged themsel!es in using mobile
phones for the !ery basic features, ie4 calling and texting. 5ot excluding this group of users,
telecommunication pro!iders pro!ide low cost plan packages. *t is more ad!isable for this group
of user to get the prepaid plan since they ha!e the discretion to reload anytime they want. "he
drawback for users who are unaware of the expiration may end up getting their number being
terminated.
.egardless of the different categori6ation of user target and the packages they may choose to
subscribe, bear in mind to take into account the network co!erage and speed. "here may be
plenty enticing deals a!ailable, but it is !ital to choose what is best for you.