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Fact File AHMEDABAD

AHMEDABAD TRENDS
Almost all respondents own mobile phones. This is higher than even the metro's
Brands like MICROMAX and others are very popular though Samsung still rules here
Facebook usage here is among the highest in the country
IT and Engineering remain the top Career choices
Interestingly students aspiring for Government jobs here are higher than the national average


1.1. Which of the following GADGETS do you own?
Gadgets All India Metro Mini Metro Ahmedabad
Mobile Phone 86.68 82.43 90.94 95.12
Home PC 77.03 61.28 71.62 75.94
Laptop 55.05 66.00 58.18 73.09
MP3 player 48.40 51.92 44.88 63.89
Tablet 35.85 42.35 29.34 36.15
Gaming Console 32.19 34.82 29.55 37.59


1.2. What Gadget do you use the most?
Gadgets All India Metro Mini Metro Ahmedabad
Mobile Phone 51.44 48.21 54.66 71.12
Computer 17.40 17.55 17.25 19.92
Laptop 15.82 18.09 13.55 16.89
Tablet 6.74 7.04 6.44 9.01
MP3 Players 6.07 5.94 6.20 9.01
Gaming Console 2.53 3.17 1.90 2.89


GADGETS


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Fact File AHMEDABAD

1.3. Which is your favourite GADGETS?
Gadgets All India Metro Mini Metro Ahmedabad
Mobile Phone 29.06 28.20 29.91 38.59
Tablet 23.57 21.29 25.84 33.41
MP3 Players 14.72 15.76 13.68 16.93
Laptop 13.40 14.19 12.61 14.94
Gaming Console 11.57 10.10 13.04 16.19
Computer 10.12 10.47 9.78 12.81



1.4. Which of these brands of electronic items do you use?
Brands All India Metro Mini Metro Ahmedabad
Samsung 60.19 57.45 62.92 80.10
Nokia 49.19 44.60 53.78 70.42
Sony 31.81 32.67 30.94 37.58
Apple 31.38 41.07 21.69 25.98
Other 30.63 31.91 29.36 32.68
Micromax 22.16 17.03 27.29 31.68
HTC 12.33 12.56 12.09 14.94






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Fact File AHMEDABAD

2.1. Which of the following Social Networking Sites have you registered with?
Website All India Metro Mini Metro Ahmedabad
Facebook 85.97 85.14 86.79 94.12
Others 26.25 19.75 32.74 39.59
Twitter 22.93 26.10 19.77 21.87
Google + 10.67 11.04 10.30 12.81
Pinterest 9.82 18.04 1.59 2.19
Linkedin 8.59 5.68 11.50 13.94

2.2. What is your favourite way to access Social Media Networking Sites?
Source of Access All India Metro Mini Metro Ahmedabad
Home PC 50.45 45.55 55.35 69.42
Smart Phone 24.54 28.70 20.39 23.98
Tablet 11.94 13.71 10.17 13.28
Cyber Caf 4.96 3.49 6.44 9.09
Others 1.62 1.85 1.38 2.19

2.3. Which is your most preferred Social Networking site?
Website All India Metro Mini Metro Ahmedabad
Facebook 75.85 74.35 77.36 80.94
Google + 17.64 18.60 16.68 19.97
Others 3.51 3.81 3.21 4.19
Twitter 2.74 2.87 2.60 3.19
Linkedin 0.26 0.37 0.15 0.28


SOCIAL NETWORKING


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Fact File AHMEDABAD
2.4. Which is your favourite way to communicate with friends?
Favorite Way to Communicate All India Metro Mini Metro Ahmedabad
Face to Face 45.56 44.73 46.40 51.98
Phone Calls 20.94 19.20 22.68 23.98
Through Social Networking Sites 19.52 18.13 20.91 23.98
Instant Messaging 11.45 11.50 11.40 13.35
SMS 9.65 9.54 9.77 12.89
Email 3.33 4.68 1.97 3.19
Twitter 1.59 1.42 1.77 2.28

2.5. Do you have a Facebook Account?
Answer All India Metro Mini Metro Ahmedabad
No 24.27 27.13 21.42 25.98
Yes 75.73 72.87 78.58 74.02

2.6. How often do you post on Facebook?
Frequency of Posting All India Metro Mini Metro Ahmedabad
More than 3 times a week 25.68 22.86 28.49 35.91
Everyday 21.94 21.44 22.45 26.18
More than 5 times a month 21.47 18.77 24.16 27.98
Never 9.50 9.98 9.01 12.41




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Fact File AHMEDABAD
2.7. Why is it your favourite way to communicate with friends?
Favorite Way to Communicate All India Metro Mini Metro Ahmedabad
It Is Fun 51.13 45.52 56.73 69.42
It Is Easier to converse 40.59 38.18 43.00 49.98
It Is Private 38.63 36.00 41.27 44.28
IT Is Quick 38.24 36.24 40.23 41.90
It is easier to bring other
friends into the conversation
29.65 25.38 33.92 44.92

2.8. How many friends do you have on Facebook?
Frequency of Posting All India Metro Mini Metro Ahmedabad
More than 120 53.09 46.96 59.22 73.09
80 to 120 9.94 8.81 11.07 13.48
40 to 80 7.64 7.46 7.82 8.56
Less than 40 6.11 8.56 3.65 4.34

2.9. Using Social Media helped me make more friends. Do you Agree or Disagree?
Agree/Disagree All India Metro Mini Metro Ahmedabad
Some what Agree 29.64 37.84 21.44 23.98
Strongly Agree 23.88 23.64 24.11 26.98
Some What Disagree 10.57 13.73 7.41 8.76
Strongly Disagree 4.33 6.60 2.07 3.49




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Fact File AHMEDABAD
2.10. Social media means I don't meet friends very often. Do you Agree or Disagree?
Agree/Disagree All India Metro Mini Metro Ahmedabad
Some what Agree 31.36 33.47 29.24 36.91
Strongly Agree 30.79 26.37 35.21 43.53
Some What Disagree 20.64 20.54 20.75 23.98
Strongly Disagree 11.44 12.50 10.39 11.44

2.11. Do you have a Twitter Account?
Answer All India Metro Mini Metro Ahmedabad
No 68.72 74.44 62.99 80.19
Yes 31.28 25.56 37.01 19.81

2.12. How many people do you follow?
No. Of Followers All India Metro Mini Metro Ahmedabad
Less than 40 18.48 12.90 24.06 27.98
40 to 80 8.64 6.92 10.36 13.28
More than 120 4.37 4.21 4.52 6.01
80 to 120 4.26 4.61 3.90 5.69

2.13. Using Social Media helps me perform better at studies and school. Do you Agree or Disagree?
Agree/Disagree All India Metro Mini Metro Ahmedabad
Some what Agree 41.64 40.65 42.63 47.98
Strongly Agree 22.38 20.75 24.02 26.98
Some What Disagree 16.13 19.80 12.46 13.94
Strongly Disagree 13.61 11.90 15.31 20.94


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Fact File AHMEDABAD

2.14. Social media helps me keep in touch with family and relatives. Do you Agree or Disagree?
Agree/Disagree All India Metro Mini Metro Ahmedabad
Some what Agree 58.27 56.10 60.44 79.86
Strongly Agree 25.51 25.34 25.68 26.92
Some What Disagree 4.98 5.29 4.66 6.01
Strongly Disagree 3.87 5.32 2.43 3.09

2.15. Social media has made be aware of current events. Do you Agree or Disagree?
Agree/Disagree All India Metro Mini Metro Ahmedabad
Some what Agree 56.21 52.30 60.12 79.89
Strongly Agree 29.29 30.35 28.22 36.98
Some What Disagree 7.35 6.72 7.98 9.76
Strongly Disagree 2.58 3.32 1.83 2.26




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Fact File AHMEDABAD

3.1. Which is your easier/preferred place to access Internet?
Access Location All India Metro Mini Metro Ahmedabad
Home 78.82 79.40 78.23 82.94
Mobile Phone 10.96 13.88 8.04 11.51
Cyber Caf 5.31 2.40 8.22 10.01
School 0.23 0.47 0.00 -
Do Not Access 0.09 0.10 0.08 0.09

3.2. Do you shop online?
Answer All India Metro Mini Metro Ahmedabad
No 31.88 31.68 32.09 37.82
Yes 68.12 68.32 67.91 62.18

3.3. How much time do you spend on the Internet in a day?
Time spent on Internet All India Metro Mini Metro Ahmedabad
30 - 60 mts 32.71 33.81 31.60 38.68
1-2 hrs 22.76 19.46 26.05 33.38
15 - 30 mts 20.27 21.26 19.27 21.97
2-3 hrs 12.47 11.69 13.25 16.53
<15 mts 9.15 10.53 7.76 10.11

3.4. What do you buy online?
Product All India Metro Mini Metro Ahmedabad
Clothes & accessories 48.18 53.98 42.37 45.19
Movies tickets 46.01 53.39 38.64 45.86
Books/DVD/Music 39.77 35.22 44.32 49.87
Airline /railway tickets 27.36 24.43 30.29 37.58
Others 27.07 24.95 29.19 36.89
INFORMATION ACCESS


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Fact File AHMEDABAD


4. Which of the following are your top 3 career options?
Stream All India Metro Mini Metro Ahmedabad
IT 36.58 32.73 40.42 42.87
Engineering 20.24 20.98 19.50 22.98
Media/ Entertainment 9.85 12.43 7.28 8.96
Medicine 9.38 7.35 11.40 13.98
Others/Not Sure 6.59 1.43 11.74 13.94
Banking / Financial 5.22 5.30 5.14 6.28
Government 5.03 3.84 6.22 9.01
Tourism / Hospitality 3.30 3.15 3.46 4.19
Retail 1.26 0.75 1.77 3.19




5. How do you communicate the most?
Mode of Communication All India Metro Mini Metro Ahmedabad
Chat / IM 80.95 85.78 76.12 80.04
Phone Call 78.44 71.26 85.61 91.94
Post Pictures 47.40 41.82 52.97 69.42
Social Networking site 45.93 45.03 46.82 51.98
SMS 32.53 32.52 32.54 40.53
Email 28.76 28.48 29.05 36.81
Write / Comment on Blog 12.77 11.29 14.25 17.94

CAREER INTERESTS
COMMUNICATION (Preference)