Professional Documents
Culture Documents
k
P
Q
Where
kP P Q
=
Quantity corresponds to the volume of traffic and price to the cost of a ticket. k is a constant
which is derived from the data available and is the price elasticity of demand (see section
below).
The economic benefit that is derived from a cost reduction is the consumer surplus. This is
graphically represented as the area delineated by the letters a,b,c,e in the figure above.
Booz & Company
Date: June 2009 Study on the Economic Benefits of Opening
Aviation Markets between the EU and Brazil
Prepared for: European Commission
Directorate General for Energy and
Transport
136
The area a,b,d,e is the benefit to existing passengers who will save the full value of any cost
reduction. The area b,c,d is the benefit to new passengers, i.e. those who are only travelling
due to the price reduction.
Total increase in consumer surplus, the area a,b,e,c, is calculated by taking the integral of the
demand curve between P0 and P1. The two areas are then separated in order to quantify
how the benefit is distributed between the new and existing passengers.
The benefit to existing passengers due to price reductions is arguably not a true benefit to
society, rather it is a transfer from the firms (in this case airlines) to the consumers. In
contrast, the consumer surplus of the new passengers is a net gain in welfare, with no
corresponding loss to the producers.
This model is calibrated using data from Eurostat to provide quantity figures (i.e. traffic
volume) and our own research to estimate price information.
This methodological framework is also used to calculate consumer surplus arising from
increased output. Increased output implies price decreases, assuming that the firms have
been efficient in setting their prices in the past. This in turn gives rise to a consumer surplus.
Price elasticity of demand
Elasticity is an expression of the relationship between market price and quantity of demand.
The nature of demand is such that a reduction in market price will usually lead to an
increase in quantity demanded. An elasticity is expressed as the proportionate change in
demand for any given proportionate change in price such that:
price base the is
) ( price in change the is
demand of level base the is
) ( demand in change the is
price respect to with demand of elasticity the is
:
) / (
) / (
0
0 1
0
0 1
0
0
P
P P P
Q
Q Q Q
Where
P P
Q Q
Markets, and specifically passengers, tend to fall into two broad categories, dependent on
the value of the elasticity, they are generally considered as either elastic or inelastic. An
elastic market is one where small changes in cost cause large changes in demand, inelastic
markets are the opposite, where large changes in cost cause only small changes in demand.
Studies have typically shown leisure passengers to have a demand curve that price elastic
(i.e. they are sensitive to changes in fares) and business passengers to be price inelastic (i.e. a
reduction in the cost of fares has little effect on their propensity to travel).
In addition, the distance involved affects the sensitivity to price. Very short haul flights may
face competition from alternative forms of transport, such as train and car, and are therefore
likely to have a higher price elasticity of demand
Booz & Company
Date: June 2009 Study on the Economic Benefits of Opening
Aviation Markets between the EU and Brazil
Prepared for: European Commission
Directorate General for Energy and
Transport
137
For our analysis, two scenarios have been modelled: one with a constant price elasticity of
0.6 representing a comparatively inelastic demand, such as one might associate with
business travel, and another with an elasticity of 1.2 representing an elastic demand for
travel, which is more in line with revealed preferences of leisure travellers.
166
Using
industry data, we have identified typical fares for business and leisure travellers, and have
then produced a total figure, which reflects the business : leisure ratio for the specific
markets.
166
See, for example, Gillen et al,(2003)