Rubric: Propaganda

(Newsletter, AD,
Commercial)

Progressing


Proficient


Advanced


8.18: Students
write persuasive texts to
influence the attitudes or
actions of a specific
audience on specific issues.

8.18A: Establishes a clear
position.

8.18B: Considers
and responds to the views of
others and anticipates and
answers reader concerns
and counterarguments.

8.18C: Includes evidence
that is logically organized to
support the author's
viewpoint and
that differentiates between
fact and opinion.

8.14: Students use elements
of the writing process
(planning, drafting, revising,
editing, and publishing) to
compose text.


Speaking
8.27: Students speak
clearly and to the point,
using the conventions of
language.

8.27A: Advocate a position
using anecdotes, analogies,
and/or illustrations, and use
eye contact, speaking rate,
volume, enunciation, a
variety of natural gestures,
and conventions
of language to communicate
ideas effectively.
The student
demonstrates limited
understanding of and
minimal use of
propaganda and uses
very little of the
following: color,
slogan, words,
images, layout,
symbols, and/or
statistics.

The final project
shows limited
imagination and
creativity. The project
does not follow many
of the directions from
the direction sheet.
There are few
details and/or
development in the
chosen visuals

The way in which the
pictures, color,
words, images, etc.
are displayed, makes
it somewhat difficult
for the reader to
understand the
information.

Your presentation
was only partly
loud, clear, and
enthusiastic. It would
have been better if
we could have heard
the whole
presentation.
The student
demonstrates an
adequate
understanding and
some uses of
propaganda through
the use of some color,
slogan, words, images,
layout, symbols, and/or
statistics to support the
chosen topic/cause.
The final project reflects
some imagination and
creativity. The project
generally follows most
of the directions from
the directions sheet.
There are some
relevant details and
development in the
chosen visuals
Some stylistic
choices of words, and
visuals demonstrate
some awareness of the
impact on an audience.
The student makes
adequate use of
standard organizational
structures to present
information.
The way in which
pictures, color, words,
images, etc. are
displayed, allows the
reader to adequately
understand the
information.

Your presentation was
mostly loud, clear and
enthusiastic. Good job!

The student demonstrates
high degree of
understanding and keen use
of propaganda through the use
of many of the following: color,
slogan, words, images, layout,
symbols and/or statistics to
support the chosen
topic/cause.
The final project reflects a
high degree of imagination
and creativity. The project
effectively follows the
directions. There are
extensive, illustrative, and
relevant details and
development in the chosen
visuals.
Key understanding of
stylistic choices of words and
visuals demonstrates a clear
awareness of the impact on an
audience
The student consistently uses
sophisticated organizational
structures to present the
information.
The ways in which pictures,
words, color, images, etc. are
displayed enhance the
reader's understanding of the
information.


Your presentation was loud,
clear, and enthusiastic. Great
job!
Key vocabulary: PROPAGANDA the use of a variety of communication techniques that create an emotional appeal to accept a
particular belief or opinion, to adopt a certain behavior or to perform a particular action.
NAME CALLING links a person, or idea, to a negative symbol.
GLITTERING GENERALITIES use of virtue words; the opposite of name calling, i.e., links a
person, or idea, to a positive symbol.
BANDWAGON makes the appeal that everyone else is doing it, and so should you.
TESTIMONIAL a public figure or a celebrity promotes or endorses a product, a policy, or a political candidate.
PLAIN FOLKS attempt to convince the audience that a prominent person and his ideas are of the people.