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DEPARTMENT OF MANAGFMENT
No 196 from 6
th
of December 2013

SYLLABUS
for the MASTERS PROGRAM admission exam
Masters program: INTERNATIONAL BUSINESS MANAGEMENT (IBM)
Study duration: 4 semesters
Subject: MANAGEMENT

CHAPTER 1. INTRDODUCTION TO MANAGEMENT
1.1. Fundamental concepts in Management
1.2. Management functions
1.3.Managers role
CHAPTER 2. MANAGEMENT IN ORGANIZATIONS
2.1. Change management and innovation management
2.2. Human behavior in organizations
2.3.Leadership
2.4.Motivation
2.5.Communication
CHAPTER 3: THE EXTERNAL ENVIRONMENT
3.1 The general environment
3.2 The industry environment
3.3 The evolution of an industry
3.4 Strategic groups and strategic types
CHAPTER 4: THE INTERNAL ENVIRONMENT
4.1 Resources and competencies
4.2 Value chain analysis. Outsourcing
4.3 Benchmarking process
CHAPTER 5: CORPORATE-LEVEL STRATEGIES
5.1 Related diversification strategy
5.2 Unrelated diversification strategy





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5.3 Cooperative strategies: joint ventures
5.4 Strategic alliances and strategic networks
5.5 Merger and acquisition strategies
5.6 Restructuring strategy
CHAPTER 6: BUSINESS-LEVEL STRATEGIES
6.1 Cost leadership strategy
6.2 Differentiation strategy
6.3 Focus strategies
6.4 Integrated cost leadership/differentiation strategy

REFERNCES
1. Anupindi, R., Chopra, S., Deshmukh, S.D. (2006) Managing business process
flows : principles of operations management, Pearson Prentice Hall, Upper Saddle River,
N.J
2. Armstrong, M. (2005) How to be an even better manager : a complete A-Z of proven
techniques & essential skills, Kogan Page
3. Armstrong, M. (2006) A handbook of management techniques : a comprehensive guide to
achieving managerial excellence and improved decision making, Kogan Page, London
4. Bartol, K. M., Martin, D. C. (1994), Management, McGraw-Hill series in management
5. Brtianu, C., Vasilache, S. , Jianu, I. (2006) Business management, Editura A.S.E.,
Bucuresti
6. David, F., 2008, Strategic management. Concepts and Cases, 11th Edition, New-Jersey:
Pearson/Prentince Hall
7. Hitt, M., Hoskisson, R., Ireland, D., 2007, Management of Strategy. Concepts and Cases,
USA: Thomson/South-Western
8. Johnson, G., Scholes, K., 2002, Exploring Corporate Strategy, 6th Edition, UK: Pearson
Education
9. Lasserre, P., 2012, Global Strategic Management, 3rd Edition, Palgrave Macmillan
10. Pitt, M.R., Koufopoulos, D., 2012, Essentials of Strategic Management, Sage Publications
11. Verbeke, A., 2013, International Business Strategy,2nd Edition, Cambridge University
Press
12. Thompson, A.A., Gamble, J.E., Strickland, A.J., 2004, Strategy, Core concepts, Analytical
Tools, Readings, McGraw Hill



HEAD OF THE DEPARTMENT HEAD OF MASTERS PROGRAM
Professor Rzvan NISTOR, PhD Professor Rzvan NISTOR, PhD