D.

Although people always focus on the negative side when discuss the effects of
advertising. It is important to know that advertising also have its positive side. The
positive side is the advertising provide vast information of products to consumers and
they have variety products to choice.
i. Actually advertising informs the consumers about the advantages they could get when
they purchase a particular products. However the information provided should
complete and true.
a. Consumers are aware about what the advertisers advertising to them.
b. There is another area where people gets benefits of advertising such as in
health advertising. The eagerness of advertisers to give information on what
consumers desires will advantages to them (John E. Calfee, 1998).
c. Due to lack of information some products may have negative image on the
eye of consumers although the products are good. Advertising allow
manufacturers explain the benefits of the products.

ii. Other than that, advertising also can reduce time and cost to buy products to
consumers.
a. Advertising helps consumers to gather the information about the variety of
products and make the best choices.
b. Advertising also can reduce costs of products and service, minimizing
shopping time and increase the enjoyment of consumers (Paul A. P., David W.
S., 2000).

iii. Besides that, as the world becomes technology advance the advertisers now can
advertise and promote their products on various ways.
a. The advertisers can use many methods to promote their products such as the
internet, television or radio.
b. Consumers can collect and provide information by searching and navigating
through Web sites, they can post and customize their preferences, and they can
communicate with other consumers as well as product and service providers (Paul
A. P., David W. S., 2000).
c. Through advertisement consumers are aware that a product is available and the
manufacturers can inform their consumers about their new products.
E. Another positive effect of advertising is can increase the economy for the nation.
i. Advertising increase sales and profit so it will lead for the growth of economic for the
nation.
a. Manufacturers spend much money every year to make advertisement. The value is
increasing every year and indirectly it will lead the growth of economy for the
nation.
b. For example, Advertising Age (2005) reports that, in 2003 in the U.S., General
Motors spent $3.43 billion to advertise its cars and trucks; Procter and Gamble
devoted $3.32 billion to the advertisement of its detergents and cosmetics; and
Pfizer incurred a $2.84 billion dollar advertising expense for its drugs.
Advertising is big business indeed (Kyle Bagwell, 2005).
c. Advertisement also provide employment to workers.
ii. In addition, advertising make the brand to be well known and beat its opponent.
a. Advertising can influence consumers to buy their products. So indirectly it will
boost their sales and increasing the economics.
b. Advertising turns wants into needs. By advertising regularly it will establish sales
every year.
iii. Furthermore, effective advertisement also can change the habits and attitudes of
consumers towards better life.
a. Effective advertisement such as health, tobacco and drugs can influence
consumers. By example, the bad effect of using drugs is shown in the advertising
so indirectly it will make consumers especially children not to take it.
b. Public health experts described convincing evidence that people who eat more
fiber are less likely to get cancer, especially cancer of the colon, which happens to
be the second leading cause of deaths from cancer in the United States. By 1979,
the U.S. Surgeon General was recommending that people eat more fiber in order
to prevent cancer (John E. Calfee, 1998).



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