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Dawood Hercules Limited Organization Research Report Page.

STRATEG! T "A#AGE"E#T RESEAR!H REPORT


O# DA$OOD HER!%LES L"TED
Document re&uirement
MBA-Executive
Strategic IT Management Research Report Project
Su'mitted To
Mr.Adnan Ali
Resource Person
Strategic IT Management
MT !ahore
Su'mitted ()
"roup #ame $Extroverts%
Shahid Imran &asraa$"!% $'()*+*-'++%
Adnan Aslam $'()++*-'',%
mair #ajee& $'()*+*-'+,%
#a-ir .aider $'()*+*-'*'%
Ammar /asir $'()*+*-'+)%
0aheem Alam $'()++*-''1%
#o*em'er +,- +../
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2ate #ovem&er +(3 +'',
Adnan Ali
Resources Person
MT3 !ahore
Su&ject4 Strategic IT Management Research Report on 2a5ood .ercules !imited
2ear Mr. Adnan Ali4
6e are su&mitting the 7inal project o7 Strategic IT Management on 2a5ood
.ercules !imited 8ompan9 that 9ou assigned on :cto&er +'',.
Strategic IT Management su&ject is ver9 important 5hile having its signi7icant
contri&ution in the success o7 an9 organi-ation as 5hole. Strategic IT Management
is &asicall9 a 7ile o7 stud9 that investigates the impact that individuals3 groups and
structure have on IT needs 5ithin organi-ation3 7or the purpose o7 appl9ing such
;no5ledge to5ard improving an organi-ational e77ectiveness. Pro7essional and
5or;ing peoples are relativel9 re<uired 5ith more learning and understanding o7
Strategic IT Management s;ills and need to ;no5 ho5 it is important 7or an9
organi-ation purpose. Strategic IT Management in7luence on all three levels o7 IT
needs 7or individuals3 groups and organi-ation.
Thus 5e concluded that Strategic IT Management proper learning and s;ills 5ill
helps ever9 individual 3 group and organi-ation to achieve goals3 stronger decision
ma;ing3 pro&lem solving3 steadier 5o; 7lo53 increased productivit93 coordination
etc.
6e 5or;ed on the topic 5hile having various intervie5s3 discussions3 <uestionnaire
and research 5or; 5ith all availa&le primar9 and secondar9 sources 7rom &oo;s to
internet3 6e clearl9 7ocused on =Strategic T "anagement> core research areas>
as mentioned in project detail3 using extensive research approach 7rom ordinar9 li7e
to pro7essional li7e3 organi-ational aspect and all components o7 organi-ation pla9ing
as role o7 Strategic IT Management 7or its gro5th. Through extensive research
approach 5e 5ere a&le to understand and point out the importance o7 Strategic IT
Management3 and especiall9 7ocused on research 7or learning on Strategic IT
Management s;ills at organi-ational level 7or success and gro5th in this era o7
competition and challenges.
Than;s 7or giving us an opportunit9 to 5or; on this report 5hich helped us in
research and learning o7 Strategic IT Management in real scenario that is a need o7
our academic3 educational and pro7essional li7e.
Sincerel93
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Dawood Hercules Limited Organization Research Report Page.
MBA-Executive Participants
"roup #o.? $Extroverts%
TABLE OF CONTENTS
Sr. #o !O#TE#TS PAGE. #O
1 Letter of transmittal 2
2 Executive summary 4
3 ntro!uction "
4 ntro!uction To #a$oo! %ercules Limite! &
" O$ner S'i( )
& Com(any *ission an! +ision ,
) T +ision ,
, -oals.O/0ectives 1cor(orate2 3
3 -oals.O/0ectives 1T #e(artmental2 3
14 5ast an! 5resent 5erformance 11
11 Or6ani7ational C'art 12
12 Com(etitive A!vanta6es 13
13 nformation Nee!s 14
14 S8OT Analysis 1)
1" Com(etitive Five Force Analysis 13
1& Strate6ic O((ortunity *atrix 21
1) Future En'ancement an! m(lementation strate6ies 23
1, Conclusion9 :ecommen!ation an! Su66estions 24
13 :eferences 2"
24 A((en!ix 2&
E;EC<T+E S<**A:=
The scope o7 this report is to stud9 7or Strategic IT Management s;ills implication in
real scenario at 2a5ood .ercules !imited3 a &est urea 7ertili-er producing compan9
in Pa;istan. In 2a5ood .ercules Strategic IT Management applied e77ect are
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&rought in to research stud9 to 7ind out the IT strengthen and 5ea;ness 5ith
learning scope 5ith Strategic IT Management in real 5orld applications.
6e 7ollo5ed a step-&9-step method to complete our report
6e meet 5ith compan9 .R manager3 Technical manager3 Senior S9stem Anal9st3
8ompan9 Secretar9 3 Manager engineers 3 Incharge 8ommunication @ #et5or;ing3
shi7t incharges and production sta77 almost at all levels. Regional IT manager
7ollo5ed 5ith our <ueries &ased on communication standards and needs 7or a
s9stem.
6e 5ent to the organi-ation and o&served and anal9-ed the Strategic IT
Management applied &9 conducting intervie53 discussions3 <uestionings3 visiting
o77ice and 7ace to 7ace discussion 5ith various levels o7 emplo9ees.
Assem&lage o7 all the availa&le in7ormation
ses all possi&le means and resources o7 research 5or; 7or understanding the
importance o7 communication
:ur major source o7 in7ormation 5as the Imran Ahmed Shah the Senior S9stems
Anal9st. 8ompan9As 5e&site 5as also a source o7 in7ormation 7or our report. In this
stud9 5e posed various concept o7 Strategic IT Management applied in organi-ation
5hile de7ining core research areas o7 Strategic IT Management 7or project
assignment. 6hile stud9ing the topic 5e ascertained that ho5 to learn 5ith
Strategic IT Management strength @ 5ea;ness and to overcome3 7or long term
success and gro5th. This research 5or; gives us the capa&ilit9 to di77erentiate
&et5een successive and parameters o7 Strategic IT Management3 and to understand
and suggest various learning aspects o7 Strategic IT Management.
NT:O#<CTON
In real 5ord Strategic IT Management importance can not &e avoided and ignored3
7or organi-ational success and gro5th. Inside organi-ations most &usiness people
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are still adopting old traditional organi-ational structure and management 5hich
remained unclear 5ith their purpose and o&jectives o7 &usiness3 organi-ation3
emplo9ee3 people3 and groups.
6ith poor or 5ea;er Strategic IT Management structure inside an organi-ation3 it is
di77icult to ensure3 e77icienc93 gro5th and productivit9 o7 an organi-ation3 individual
and groups. 6hile considering Strategic IT Management importance3 it is 7ocused to
overcome3 improve and strengthen the :rgani-ation &ehavior s;ills 7or an
organi-ation. :rgani-ational success and gro5th is inconsistent and unproductive.
To emphasi-e on &eing more com7orta&le and e77ective at di77erent organi-ational
levels through proper Strategic IT Management. To anal9-e and implement3 to
educate and training o7 &usiness people 5ith e77ective IT s;ills 7or productive and
consistent gro5th o7 an organi-ation. 6e pre7er to research 7or the 5hole
organi-ations major departments.
6hile preparing this report3 5e pre7er to closel9 loo; and anal9-e external and
internal environments o7 2a5ood .ercules organi-ation. 6e 7aced various Strategic
IT Management challenges involved in toda9 5or;place and then compared and
anal9-ed these challenges 5ith di77erent concept and theories o7 IT management.
Through research intervie5 at 2a5ood .ercules organi-ation 3 5e calculated
Strategic IT Management 7acts and pro&lems o7 various companies li;e ine77ective
decision ma;ing3 lac; o7 o&jectives 3 lac; o7 motivation 3 that are e77ecting on
companies gro5th3 then to suggest various conclusions emphasi-ing and insisting
a&out the importance o7 learning and adopting the Strategic IT Management to 7ace
and see;s 5ith various challenges o7 organi-ation.
6e recommended 5ith Readings o7 &oo;s3 anal9-ing on situations3 research 5or;s
and case stud9 t9pe e77orts 7or learning an e77ective Strategic IT Management s;ills
could help to a &usiness managers and pro7essionals at 5or; places $inside and
outside% the organi-ation to delivering the their purpose 3 responsi&ilit9 3 to
persuade the people 7or overall o&jectives3 importance o7 Strategic IT Management
7or success.
.ence concluded that &usiness and organi-ational 5orld is rapidl9 changing as 5ell
as Strategic IT are also changing according3 so proper Strategic IT Management
implementation in an organi-ation to develop a strong organi-ational is core
element 7or the gro5th and productivit9 o7 all entities o7 an organi-ation and to
achieve their goals and o&jectives.
NT:O#<CTON TO CO*5AN=
(RE7 HSTOR8
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Dawood Hercules Limited Organization Research Report Page.
2a5ood .ercules 8hemicals !imited 5as incorporated as a pu&lic limited compan9
on *(
th
April *1?,3 as a joint venture &et5een 2a5ood "roup o7 Industries and .ercules Inc.
SA. It 5as the 7irst private sector venture in Pa;istan to receive a loan 7rom the 6orld Ban; and
5as the largest ammoniaBurea plant in countr9 at that time.
Initiall9 the plantCs capacit9 5as D)E3''' metric tons o7 urea per annum. The plant 5as revamped
in *1,1 B *11* to enhance the capacit9 to ))E3E'' metric tons o7 urea per annum. Also3 it made
the manu7acturing 7acilities more energ9 e77icient and environment 7riendl9
In recent 9ears3 2a5ood .ercules has made a colossal investment to incorporate the latest
technolog9 the most signi7icant are the construction o7 ne5 Prilling to5er in a record timeF the
tallest industrial structure in Pa;istan3 replacement o7 Primar9 6aste .eat Exchanger. Primar9
Re7ormer .arps Assem&lies and conventional instrumentation $5ith 2istri&uted 8ontrol S9stem%.

2a5ood .ercules has the privilege o7 &ecoming the 7irst 7ertili-er manu7acturing
compan9 to o&tain IS:-1'''4 +''' certi7ication. 2a5ood .ercules also 5on
numerous sa7et9 and excellence a5ards.
5:O#<CT>
%rea 7ertilizer
2a5ood .ercules manu7actures urea and mar;ets urea under the &rand =Bu&&er
Sher
G
>. Bu&&er Sher
G
has consistentl9 delivered <ualit9 and value 7or more than
DE 9ears and toda9 it has &ecome a household name 7or the 7armers.
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O8NE:S%5 ST:<CT<:E
4:!hairman
.ussain 2a5ood
+:2!hie0 E;ecuti*e O00icer3
Shah-ada 2a5ood
5:(oard o0 Directors<
1? Hha5aja Amanullah
2? Shah-ada 2a5ood
3? Samad 2a5ood
4? A.". "ohar
"? S. M. Asghar
&? .aroon Mahenti
Location o0 O00ice
Registered O00ice<
DE-A3 Shahrah-e-A&dul .ameed Bin Baadees $Empress Road%3 !ahore3 Pa;istan.
Plant<
+,-Hm !ahore Shei;hpura Road3 8hicho;i Malian Shei;hpura3 Pa;istan.
#um'er o0 Total Emplo)ees
O%R $OR=7OR!E S O%R GREATEST ASSEST
Emplo9ee E*+
Personals Trained *+E+
Mar;eting net5or; provides jo& opportunities to over +E'' people3 indirectl9.
Head o0 Administration Department
Manager Administration Raja Hhan Baig
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=e) People ?Designations o0 Administration Department
Senior Admin :77icer Raja "hulam Sar5ar
+SON AN# *SSON OF CO*5AN=>
To excel in the 7ertili-er and allied &usiness at national and international level &9
maintaining highest standards o7 product <ualit9 there&9 pla9ing our role in the
development o7 the countr9Cs econom9 and adding value to the shareholdersA
investment.
To ma;e 7armers communit9 prosper
To o77er consistent dividend to shareholders
To chal; out a plan to improve production techni<ues and <ualit9 standards.
I To provide career-grooming opportunities to the talented pro7essionals.
I To &ecome a good corporate citi-en.
I To develop long-term relationship 5ith the emplo9ees
To create high per7orming :rgani-ational Environment in 5hich ideas are
generated @ nurtured.
To inculcate honest and ethical &ehavior.
To create sa7e3 health9 environment and 7riendl9 atmosphere 7or the emplo9ees.
To improve <ualit9 o7 li7e 7or the emplo9ees.
+SON OF T #E5A:T*ENT>
The Jision o7 In7ormation Technolog9 2epartment is to 7acilitate organi-ational
Resources 5ith latest state o7 the art computers3 mo&ile phone @ Blac;&err9
devices3 in7ormation s9stems @ ERP solutions and technical support to increase their
e77icienc9.
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-OALS AN# OB@ECT+ES OF T%E CO*5AN=
!ORPORATE O(@E!TAES
-OALS AN# OB@ECT+E OF T #E5A:T*ENT>
Services of Integrated ERP Solution with Zero down time.
Services of Java & based web based DSS with Zero down time.
Enhancement & Modification to eisting s!stem as re"uired.
Pro#osal for the re#lacement of Datacenter server machines w.r.t the factors of
utili$ation criticalit!% hardware obsolesce% storage ca#acit! constraints and future
develo#ment re"uirements.
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&o #rovide s!stem administration services to su##ort 'lac('err! Enter#rise
Server.
&imel! deliver! of information through #ush email and )ava based DSS to the
management.
&o enhanced the utilit! of our business critical a##lications on 'lac('err! for
better management and timel! decision ma(ing.
S!stem *dministration Services & technolog! su##ort for Email Messaging &
&eam +ollaboration tools at geogra#hical dis#ersed I&,Datacenters.
I& de#artment will also tr! its best the com#letion of MS Echange Server -../
with the hel# of Inbo &eam.
I& de#artment will ensure maimum utili$ation of the Microsoft Enter#rise
*greement to incor#orate latest Microsoft technologies within the organi$ation.
Maimum utili$ation of -.,stations staff training #rograms for &D0 staff
members.
*rrange courses for the awareness of 'lac('err! usage.
I& de#artment will tr! to ca#ture maimum coverage of latest news and
technologies & better s!stems & users.
I& de#artment will su##ort to enhance securit! & safet! measurements
1monitoring & control2 with su##orting securit! surveillance s!stem 1SSS2 using
*is IP based 3ideo +ameras that #rovide -4 hour 1da! & night2 video
recording and monitoring facilit!.
I& will ensure better #ro)ect management for local area networ(ing 15*62
enhanced #ro)ect with 7iber 8#tic bac(bone at D9,Plant site.
I& de#artment will ensure to configure both ::,mb#s communication lin(
between cor#orate office and #lant with redundanc! & load balancing.
I& de#artment will also su##ort dedicated data lin( & &andberg e"ui#ments
which are #roviding video conferencing facilities between D9,5hr% D9,;hi%
D9,Isb offices.
I& de#artment will ensure the im#lementation of I& #olicies to secure
communication lin(s between remote locations through secure virtual #rivate
networ( 13P62% +IS+8 Routers and 7irewalls. I& Policies will also be
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continued to be im#lemented on the com#uters with a s#ecial (ind of software
which maintains bac(u# of health! state and restores with a single clic( or on
dail! basis.
I& de#artment will ensure timel! com#letion of an! other assignment give b! the
management.
I& de#artment team will ensure to su##ort all grou# com#anies in 9ardware &
Software selection & installation% troubleshooting of 3irus & S#ammers attac(s
and communication #roblems etc.
5AST AN# 5:ESENT 5E:FO:*ANCE OF T%E CO*5AN=>
Dawood 9ercules #erformance in urea fertili$er is consistentl! increasing since last
decade the! have been achieving their targets in sales and #roduction as #er their long
and short term ob)ectives.
In -../ the! achieved the highest sale record in the histor! of the com#an! which was
RS. <.:: million as com#ared to RS. =>>- million for the !ear of -..?. &he gross #rofit
with the #eriod under review stood RS :>?- million against the gross #rofit of RS :=:-
million of the com#ared #eriod for the !ear of -..?. &he o#erating #rofit shows a
health! increase of 4-.?@ for the !ear -..? and -../.
7or the !ear of -..> the management of Dawood 9ercules and board of directors have
said their target to achieve the mile stone of sales RS /... million for this the!
increased their #roduction from :<.. bags #er da! to --.. bags #er da!.
PER7OR"A#!E A#D DEAELOP"E#T # T DEPART"E#T O7 DA$OOD
HER!%LES<
&he use of I& was introduced in Dawood 9ercules in ver! earl! ages of it bac( in :A>>.
Dr. 9uma!on gave the first training to the engineers for the :
st
time in D9. &he! a##lied
a s!stem develo#ed in +obol and 7ortran and the! used bac( servers of B'5 5td. 7rom
:AA= to :AA4 installed I'M *S 4.. Server and develo#ed their own software
develo#ment de#artment and develo#ed new s!stems with features re"uired for fertili$er
industr!. :AA? I&D of D9 u#graded their servers with I'M <.. sever. Cith the time the
it re"uirements were increasing as new wa!s communication and develo#ment was
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added new s!stems were develo#ed to increase the #roduction and em#lo!ee
#erformance. I& was involved in all de#artments and data trefic and bac(u#
re"uirements were increased. Servers were u#graded with I'M I series >-. in -....
*nd now the! are installing MS Echange server -..=.
ORGA#CATO#AL !HART
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CO*5ETT+E A#+ANTA-ES
Transportation is arranged &9 compan9 7or <uic; dispatch o7 urea to the dealers
8rop management and advisor9 services are provided to the 7armers 7ree o7
cost
An e77ective customer 7eed &ac; s9stem is place 5ith 2a5ood .ercules in
7orging a sustaina&le relationship 5ith customers.
To improve the <ualit9 o7 urea prills emplo9ing the latest availa&le technolog9 a
ne5 prilling to5er 5as &uilt .The construction 5as carried out 5ith the
colla&oration o7 MBs 868E8 8hina.
Tallest Industrial Structure in Pa;istan 5ith a height o7 D), 0eet.
2a5ood .ercules has implemented Balancing3 Moderni-ation and Replacement3
ever9 industr9 need timel9 BMR to &alance and conserve energ93 ac<uire
modern technolog9 and to replace outdated e<uipment in order to enhance
capacit9
Better energ9 conversation and product <ualit9
KMS is a continuous improvement process in all our operations
Environment protection3 2a5ood .ercules has implemented s9stem3 5hich
7osters continuous improvement in sa7et93 health3 and environmental
per7ormance3 engagement 5ith sta;eholders3 5or;ing 5ith the authorities and
enhancing &etter product management along 5ith suppl9 chain.
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NFO:*ATON NEE# OF T%E CO*5AN=>
Sources of nformation>
Internet is a ma)or source of gathering information about an! industr! %
technolog! enhancement
R & D de#artment of Dawood 9ercules has a ver! ma)or im#act on new in ever!
de#artment of the com#an!.
&he com#an! secretar! and his assistance the! assist and guide to head of
de#artments and with latest innovations in techni"ues in all the de#artments and
#rovide them with case studies% latest article% and researches related with urea
fertili$er industr! and its needs.
+E8 and Directors (ee# heir e!es o#en about latest technologies and as( to
develo#ment de#artment to wor( on latest innovations and loo( how the! can
increase efficienc! of the com#an!.
International seminars and wor(sho#s where Dawood 9ercules #rofessionals
alwa!s go and attend for learning and research.
+om#etitors anal!sis about there new develo#ments% #erformance and core
com#etencies.
ST:ATE-C NEE#S>
+urrentl! the! are using I'M I Series >-.% <..% -<. and *SD4.. and Email
Messaging Servers including 5otus Domino ?.< Primar!DSecondar! Servers% MS
Echange Server -..= for bac( u# server and to handle the their com#uter
networ(. 6ow the! are switching at Email echange server -../ with :- other
servers for bac(u# at ;arachi head office and 5ahore cor#orate office. &he need
of echange server is to secure email and other communication because if one
s!stem #owered off due some reason the other s!stem choc( over for bac( u#.
D*P is another relevant #roduct of fertili$ers which is manufactured b! their
ma)or com#etitor Engro chemicals and Dawood 9ercules im#ort D*P to serve
their dealers and users. &he higher management has advised to the R&D
de#artment to research and develo# the #rograms to fulfill the re"uirement of
D*P manufacturing #lant so the! can manufacture in house D*P. &he! have
as(ed to I& de#artment to ma(e the strateg! to su##ort this #ro)ect and to start
develo# the re"uired a##lications for D*P manufacturing #lant.
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*ANA-E:AL NEE#S>
BlacA /erry tec'nolo6y>
Dawood 9ercules :
st
row management is using blac( berr! technolog! with 0PRS
facilit! for fast communication. &he! have their own develo#ed #rogram which installed
at server and wor(ing as bac( end commander for blac( berr! s!stem to handle the
communication and data traffic through blac( berr! 0PRS.
6ow the! are wor(ing on Bol! an! Storm latest version of 'lac( berr! which is
advised b! their +E8.
*rrange training for the awareness of the 'lac('err! usage.
8alAyBtalAy system>
Cal(!,tal(! is also channel fast communication at #lant and the! have to develo# their
own I3R t!#e of software for wal(!,tal(! communication. &hat hel#s to (ee# strong
and clear communication and (ee# com#lete records of communication being done
through wal(!,tal(!. &he! use these recordings if there is an! confusion or
misunderstandings later.
O5E:ATONAL NEE#S>
5rima +ira soft$are>
E#B Tool Turn Aroun!C is a in house develo#ed software for engineers which creates
a chart for ever! )ob of engineers which tells what t!#e of )ob isF% what are the
necessar! area to research onF and how long it will ta(e to the )obF. &he! are using this
software currentl!.
Prime 3ira is a software #rogram which is used for gra#hical interface for chemical
engineers in fertili$er industr!. &his is a new technolog! which is being used in Euro#e
and India in fertili$er and chemical manufacturer com#anies. Dawood 9ercules
engineer went on a training #rogram in BS* and learned about this #rogram and now
their need is Prima 3ira software and there in,house software develo#ment de#artment
is wor(ing on this #rogram.
SA5 System>
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&he! are using in house develo#ed E:5 s!stem which is not #roviding full features for
the fertili$er manufacturing industr! so SA5 is under consideration but as #er their
#rofessionals SA5 is also not #roviding full su##ortive features for fertili$er industr!
unless an Indian fertili$er manufacturing com#an! has edited SA5 software according
to the needs of fertili$er industr! so thatGs what the higher management of Dawood
9ercules re"uiring from their I& develo#ment de#artment.
Time *ana6ement 5ro6ram>
&here is a need of Time *ana6ement 5ro6ram that will ensure timel! com#letion
of an! other assignment given b! the management.
Safety an! security measurement>
&o enhance securit! and safet! measurements 1monitoring and control2 with
su##orting securit! surveillance s!stem using IP based video cameras &o #rovide
-4D/ video recording and monitoring facilit!.
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S8OT ANAL=SS>
SC8& anal!sis is a sim#le framewor( to for generating strategic alternatives
from a situation anal!sis. It is a##lied on cor#orate level or% business unit level
or for an! mar(eting #lans.
ST:EN-T%S 8EADNESS
Dawood 9ercules has the #rivilege of
being first fertili$er manufacturing
com#an! to obtain IS8 A..:H-... in
Pa(istan
Training and nurturing the 9oung
minds &9 providing training to 9oung
engineering graduates3 operators3
diploma holders3 and matriculate
apprentices.
Sa7e and smooth operations3 2a5ood
.ercules compromises on the sa7et9
o7 its personnelAs and plant3 the
compan9 sa7et9 record is ).Emillion
sa7e hours 5ithout an9 lost time
injur93 5hich is still active.
Best corporate a5ard has &een
a5arded 7or =Best Presented Annual
A5ard> &9 I8AP and I8MA Pa;istan3
and ran;ed third in chemical and
7ertili-er categor9.
2a5ood .ercules #ames among ,
th
HSE top +E companies 7or the 9ear
+''E.This achievement signi7icant
compan9 consistenc93 progressive
policies and stringent <ualit9 control
standards.
An e77ective customer 7eed &ac;
5ow Production according to need of
the mar(et.
5ow &urnover is the ma)or reason for
shortage of !oung and innovative
#rofessionals.
Dawood 9erculess is not
manufacturing D*P fertili$er which is
most im#ortant ingredient for the
#roduction of Brea.
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Dawood Hercules Limited Organization Research Report Page.
s9stem is place 5ith 2a5ood .ercules
in 7orging a sustaina&le relationship
5ith customers.
Emplo9ees at 2a5ood .ercules are
5ell compati&le 5ith o5n values and
organi-ational values.
.9giene and Motivational 0actors
applied 7or motivation at 2a5ood
.ercules.
:5n Electricit9 production o7 *)H6
5here as the demand 7or plant is *D
H6.
O55O:T<NT= T%:EATS
&here is a ver! high demand of BRE*
in Pa(istan as com#are to #roduction of
Brea 7ertili$ers.
&he 0overnment is giving subsidies to
the Brea 7ertili$ers to e#and their unit
and to increase their #roduction while
(ee#ing #rice in control.
'u!ing #ower of farmers is getting
better as the #rices of wheat and rice
are increase in local and international
mar(et.
*s the demand of wheat and other
agriculture resources leaving an
im#ortant effect on urea demand.
Dawood 9ercules can get maimum
mar(et share b! installation of new
#lant to increase the #roduction.
E60R8 BRE* is e#anding there
#lants to get the maimum mar(et
share.
Different com#uter 3irus *ttac(s.
Political and Economical instabilit! of
Pa(istan.
'omb 'last and suicide 'ombing.
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CO*5ETT+E F+E FO:CES ANAL=SS>
T%:EAT OF NE8 ENT:ANTS>
&here is a huge ga# between #roduction and demand of fertili$ers which give a great
o##ortunit! to new entrants to enter in the business of fertili$er. It is a severe threat for
the eisting com#etitors.
T%:EAT OF S<BSTT<TE>
&he ma)or substitutes of 'abar Sher Brea brand are Engro Brea% Sona Brea and
&here are normal bu!erGs willingness of substitutes as com#ared to their #rices
and "ualit!.
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:ivalry
T'reat of Su/stitute
Bar6ainin6
5o$er of
su((liers
Bar6ainin6
5o$er of
Customers
T'reat of Ne$
Entrants
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Dawood Hercules Limited Organization Research Report Page.
7or the bu!ers it is not that much difficult to choose an! substitute on the basis
of features of formulation and "ualit!.
&here are some other chemicals and #esticides use instead of urea for #rotection
and fertili$ation of the cor#s. Due to low #roduction and shortage in the mar(et
of the urea users use other substitute for fertili$ation.
Exam(le>
*nimal dung or ecrements of domestic animals.
BA:-ANN- 5O8E: OF S<55LE:S>
*s the #roduction of Brea is low according to Demand of the Pa(istani Mar(et
and onl! few number com#anies are dominant in fertili$er business due to that
the bargaining #ower of su##liers are high.
&he brand name of Dawood 9ercules Brea has mad an image in the mind of
customers as com#ared to the com#etitors to D9 Brea has a ver! #otential
mar(et in the industr!.
&here is no chance of bac(ward and forward integration in the fertili$er industr!.
BA:-ANN- 5O8E: OF B<=E:S>
&he bargaining #ower of bu!ers is ver! low due to few dominant manufacture of
Brea in the industr!.
&he #roducts are u# to the level of the bu!ers re"uirements.
*s the #o#ulation is increasing and the demand of wheat and other raw material
of fertili$es is increasing the farmers need to cultivate maimum #er acre
#roduction for that the! are forced to use urea and #esticides and D*P.
&here is not difference of "ualit! and #rices of different brands available in the
mar(et due to which bu!ers can easil! switch at other brands.
CO*5ETTO:S>
&he Ma)or com#etitors of 'aber SherBrea are Engro Brea% Sona Brea.
:+AL:=>
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&he direct com#etitor of Dawood 9ercules in urea manufacturing are 7u)i 7ertili$ers%
Engro +hemicals so the rivalr! of the industr! is high intensive because com#etition is
high in relevance to one another.
&he mar(et leader Engro is increasing their #roduction to (ee# a com#etitive edge on
the com#etitors.
In urea manufacturing industr! there is less fluctuation in variable cost and the fied
cost is according to the #roduction ca#acit! so this is an encourage #oint for new
com#etitors.
In urea manufacturing it is hard to differentiate one brand to another on base of "ualit!
and #roduct ingredients.
ST:ATE-C O55O:T<NT= *AT:;>
Current 5ro!uct>
'aber Sher Brea
Ne$ 5ro!uct
D*P 7ertili$er
Current *arAet>
*griculture Sector
Increase Production 6ew Product Strateg!
Ne$ *arAet>
*griculture Sector
Product,Design
Strateg!
Product Diversification
Strateg!
C<::ENT *A:DET>
&he current Mar(et for Dawood 9ercules is agriculture sector of Pa(istan.
C<::ENT 5:O#<CT>
&he current #roduct of Dawood 9ercules is 'aber Sher Brea.
ST:ATE-= FO: C<::ENT 5:O#<CT N C<::ENT *A:DET>
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&he new strateg! for current #roduct in current mar(et is to increase the #roduction to
meet the current mar(et needs.
NE8 *A:DET>
*griculture Sector of Pa(istan.
ST:ATE-= FO: C<::ENT 5:O#<CT N NE8 *A:DET>
&he current strateg! of current #roduct in new mar(et is #roduct #enetration strateg!.
5ro!uct #esi6n Strate6y>
E&he #roduct Design strateg! deals with the degree of standardi$ation of a #roduct.I
&o increase the econom! of the scale of the com#an! through #roduct design fleibilit!
and modifications in #ac(ing and distribution.
NE8 5:O#<CT>
&he #roduct which is recommended b! etroverts to Dawood 9ercules to start
manufacturing of #A5 fertili7e.
ST:ATE-= FO: NE8 5:O#<CT N C<::ENT *A:DET>
Dawood 9ercules would use Ne$ 5ro!uct Strate6y for launching of D*P 7ertili$er in
current mar(et. &here is a big demand of D*P in current mar(et of agriculture and onl!
two su##liers are manufacturing in Pa(istan and fulfilling onl! <.@ demand of the
mar(et while Dawood 9ercules is fulfilling the demand of its current actual mar(et
1who are using their 'abar Sher 'rand2 b! im#orting from different international
mar(ets.
Ne$ 5ro!uct Strate6y>
E* set of o#erations and activities to introduce a new #roduct to its #revious line of
#roduct satisf! new t!#e of need and want of the customers.I
ST:ATE-= FO: NE8 5:O#<CT N NE8 *A:DET>
Dawood 9ercules would use 5ro!uct #iversification Strate6y for launching of D*P
7ertili$er in new mar(et because *s mentioned above that there is a huge demand of the
D*P in mar(et and s#ending a lot more mone! on im#ort than manufacturing.
5ro!uct #iversification Strate6y
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Dawood Hercules Limited Organization Research Report Page.
E&he strateg! for a new #roduct introduce is related to the eisting one in term of mar(et
and usage.I
F<T<:E EN%ANCE*ENTS 8T% T%E S<55O:T OF T>
Cireless towers are installed at their #lant and 5ahore cor#orate office to control
the data traffic and communication.
Revises #lan to install :- MS Echange server -../ at ;arachi and 5ahore each.
+urrentl! the! are using -. 5inu base cameras at different location at #lant and
/ in cor#orate office and < at head office now the! are develo#ing a new
#rogram to su##ort :<. cameras networ( at #lant and :< at cor#orate office and
:. at head office with bac(u# s!stem.
&he research and develo#ment is in #rocess to get (nowledge about some
software% a##lication and #rogram to increase #roduction with in available
resources.
&he develo#ment of an a##lication which will (ee# all the records individuall!
according to the +6I+ 6o% duration at Dawood 9ercules% in out timings and all
the activities with in the #lant #remises.
In house develo#ment of a new S*P s!stem with all the new features as re"uired
in fertili$er manufacturing industr!.
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Dawood Hercules Limited Organization Research Report Page.
Research and develo#ment for D*P #lant.
*L*ETATON ST:ATE-ES>
8ne of the im#ortant as#ects of strategic im#lementation is efficient MIS de#artment of
an! com#an!. MIS Dawood 9ercules is #la!ing a vital role in continues flow of
information% #erformance evaluation and correct decision ma(ing #rocess. Secondl!
em#lo!ee s(ills in I& de#artment are eactl! in match to their relevant tas( this because
of #ro#er em#lo!ee selection and training.
7or em#lo!ee evaluation and com#ensation D9 is im#lemented outcome and behavior
based s!stems. *n out come based s!stem strateg! evaluates and com#ensates
em#lo!ees based on measureable and "uantitative standards. E.g. s!stem develo#ment
tas(s
'ehavior based s!stem strateg! evaluate and com#ensate em#lo!ees based on
"ualitative standards such as effort% motivation% teamwor( and friendliness towards
cowor(ers.
&he consensus strateg! is being used in D9 to achieve the over all goals of the
organi$ation with cohesiveness of I& with other de#artments.
CONCL<SONS9 :ECO**EN#ATONS AN# S<--ESTONS
*fter the dee# research and anal!sis at given to#ic and com#an! Dawood 9ercules we
can conclude that it was a great o##ortunit! for us to read about a growing industr!
moreover a successful grou#. Ce have a ver! critical stud! to find out some wea(nesses
and threats for the com#an!. It was good to see that Dawood 9ercules have more no of
strengthens than their wea(nesses. &he! are using latest technologies relevant to there
needs and demands of the business. Ce find some wea(nesses and found about the
substitutes and alternatives and recommended some new s!stems software and #rograms
that can su##ort Dawood 9ercules to im#rove their o#erations and #erformance of their
em#lo!ees.
:ECO**EN#ATONS>
Pro#er budgeting control 1it also includes #ro#er costing2
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Dawood Hercules Limited Organization Research Report Page.
9iring of !oung #rofessionals to ma(e some innovative ideas for effective and
efficient a##lication of I&
Set u# enhancement to increase #roduction
Prima 3ira Software should be #rovided to Engineers for #ro#er gra#hical
re#resentation which ease their wor( and increase efficienc!.
&he! Should ado#t new #rocedures for minimi$ing waste to increase #roduction
Dawood 9ercules should im#lement S*P s!stem #ro#erl! after necessar!
changes as #er re"uirement of fertili$er industr!.
Dawood 9ercules should install a new #lant for D*P #roduction to cut down the
cost of the com#an!.
&*PE '*+; BP. 7or Pro#er 'ac(u#,1&here must be - bac( u#s one should be #laced
an! where in wor(ing #lace and other outside the wor(ing #lace 8R office and the main
thing to high light is that outside the office bac( u# should be in safe hands either at
+E8 #lace or ban( loc(er. Moreover &*PE '*+;BP is the a##ro#riate one to be used
as it will minimi$e loss% and less sensitive li(e if a hard dis( will get a little )er( it might
get damage even if fell down2.
:EF:ENCES>
Intervie5 5ith Mr. Imran Ahmed shah senior anal9st.
Intervie5 5ith Mr. Sultan Butt secretar9 o7 8E:.
Intervie5 5ith Mr. Muhammad Aslam "M production.
!ecture slides provided &9 class instructor.
2iscussion and coordination 5ith respected teacher Sir Adnan Ali.
555.5i;ipedia.com
555.google.com
2a5ood .ercules 6e& Site. $555.da5oodhercules.com%
%ni*ersit) o0 "anagement 1 Technolog) 2%"T3 Strategic T
"anagement
+9
Dawood Hercules Limited Organization Research Report Page.
2a5ood "roup 6e& Site $555.da5oodgroup.com%
Business Recorder 6e& Site $555.&recorder.com%
Engro 0ertili-ers 6e& site $555.engro.com%
008 $0auji 0ertili-ers 5e&site%
8ourse Pac; 823 !ectures Slides3 8lass Material. Provided &9 MT
Pa;istan 0ertili-ers Sector Revie5 Report $555.igisecurities.com.p;%
',''-+-D)-D)'
A55EN#;>
Anh)drous Ammonia< Anh9drous Ammonia is provided 7or the manu7acture o7 soda ash3
7ructose and other miscellaneous chemicals. :ur major valued customers include
(u''er Sher
D
rea 0ertili-er< 2a5ood .ercules manu7actures urea and mar;ets urea under
the &rand =Bu&&er Sher
G
>. has consistentl9 delivered <ualit9 and value 7or more than DE 9ears and
toda9 it has &ecome a household name 7or the 7armers.
("R< Balancing3 Modernisation and Replacement. Ever9 industr9 needs a timel9 BMR to &alance
and conserve energ93 ac<uire modern technolog9 and replace outdated e<uipment in order to
enhance the capacit93 relia&ilit93 e77icienc9 and on stream 7actors. :ur last BMR 5as in *1,1-1*.
!ore !ompetence< The organi-ation major value creating s;ills and capa&ilities
that determine its competitive 5eapon
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Dawood Hercules Limited Organization Research Report Page.
!ompetiti*e Ad*antages< superiorit9 7ocusing on <ualit9 and sustaina&ilit9.
@o' n*ol*ement< The degree to 5hich an emplo9ee identi7ies 5ith his or her jo& 3
activel9 participate in it and consider his or her jo& per7ormance to &e important to
sel7-5orth
Turno*er< the voluntar9 and involuntar9 permanent 5ithdra5al 7rom an
organi-ation
Time management<
#E+ELO5*ENT AN# :ESEA:C% OF 5:O-:A*S 8T%
#FFE:ENT :ESO<:CES TO NC:EASE T%E 5:O#<CT+T=?
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