Syllabus for Fifth Semester

(ELECTIVE I)
(a) CUSTOMER RELATIOS MAA!EMET
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Data that has relevance for managerial decisions is accumulating at an incredible
rate due to a host of technological advances. Electronic data capture has become
inexpensive and ubiquitous as a by-product of innovations such as the internet, e-
commerce, electronic banking, point-of-sale devices, bar-code readers, and intelligent
machines. Such data is often stored in data warehouses and data marts specifically
intended for management decision support. Data mining is a rapidly growing field that is
concerned with developing techniques to assist managers to make intelligent use of these
repositories. number of successful applications have been reported in areas such as
credit rating, fraud detection, database marketing, customer relationship management,
and stock market investments. !he field of data mining has evolved from the disciplines of
statistics and artificial intelligence.
!his course will examine methods that have emerged from both fields and proven
to be of value in recogni"ing patterns and making predictions from an applications
perspective. #e will survey applications and provide an opportunity for hands-on
experimentation with algorithms for data mining using easy-to- use software and cases.
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ELECTIVE I
(b) TELECOM SERVICES MAA!EMET
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$& Tele'om Te'h(olo)ies*
&lobal !rends in telecommunication developments and !echnological
obsolescence, 'onvergence of services and technologies, 'ircuit Switching versus
(acket Switching, 'omparative dvantages.
+& Tele'ommu(i'atio( et,or-s*
a) et,or- Com.o(e(ts* !ypes, Switch*routers, +ackbone links and
&ateways, +roadband access ,etworks, -ntelligent ,etworks, ,ext
&eneration ,etworks .,&,), /&, and $& ccess ,etworks, (hysical and
0irtual ,etworks, ,umber (ortability, 'ellular ,etworks 1,, #,, 2,,
-ntranet and -nternet, 'orporate ,etworks, #i3i, #i2ax.
b) et,or- To.olo)ies* 2a4or .star, mesh, overlay etc), ,etwork
Synchroni"ation
c) Tele%traffi' E()i(eeri() basi's* !raffic, traffic units, routing , grade of
service. 1oss Systems, Delay systems, queuing systems.
/. !elecom Services5
2odern !rends, !ype of services, 6niversal Service 7bligation .6S7) and
6niversal ccess 7bligation .67), 2illennium Development &oals in !elecom
Sector5 Service (enetrations.
#& O.eratio( Ma(a)eme(t*
,etwork availability, ,etwork (erformance -ndicators, Development of Efficiency
-ndicators for 7perators, Divisions*Departments and Section*offices8 Safety and
2aintenance of !elecom ,etworks, 3ault analysis, typical fault rates of network
components, Spares dimensioning basis, -nventory 2anagement. -nformation
System .2-S)5 7b4ectives, 9ey indicators
/& !e(eral Ma(a)eme(t*
:oles and responsibilities of Senior 2anager, 2anagement of time, (roblem
solving and decision making, 1eadership, 2otivation of staff, 'ommunication skills,
-nterpersonal relation, 'onflict management, ,egotiation skills, 2anagement of
staff performance.
0& "ro1e't Ma(a)eme(t*
'oncept of pro4ect planning and management and processes, :ecent pro4ect
planning approaches, (ro4ect cycle, 1inkages between (lans* (rograms and
pro4ects, (ro4ect feasibility study ; demand*need forecasting and analysis, technical
analysis, financial analysis .,(0, :7-, -::), economic analysis, social analysis,
environmental analysis, (ro4ect planning matrix- logical framework, pro4ect
appraisal and screening, :isk and uncertainty analysis and management, (ro4ect
negotiation, (ro4ect organi"ation, (ro4ect implementation plan .(E:!, '(2,
,etwork diagram, &antt 'hart), :ole and
<=
2& Mar-eti() Ma(a)eme(t*
:ole of marketing in service industries, marketing strategies ; product*service
strategies, pricing strategies, place strategies, promotion strategies. Demand
*supply forecasting, market survey, pricing of ,!, 2arketing management issues
and challenges of ,! :atios.
REFERECE 3OO4S
>. !elecom (ro4ect 2anagement - ?arold 9ern"er
@. !he art of pro4ect management - Scott +erkun
Lo'al Area (et,or-s % S&4 3asa(ra5S&&6ais,al
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"ERSOALIT7 8EVELO"MET A8 3E9AVIOUR SCIECE
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:ee- $ (sychology5 Science or -ntuitionA
-ntroduction to (sychology - 3oundation
-ntroduction*:esearch 2ethods
:ee- + :esearch 2ethods
Development
:ee- ; Development
:ee- # Development*ging
1earning
:ee- / 1earning*2emory
:ee- 0 2emory
'ognition*1anguage
:ee- 2 -ntelligence
:ee- < 2otivation*Emotion
:ee- = +rain*+iological +ases of +ehavior
Sensation*(erception
:ee- $> Sensation*(erception
'onsciousness
:ee- $$ 'onsciousness
(ersonality
:ee- $+ Stress*'oping
(sychopathology
:ee- $; (sychopathology
:ee- $# Social (sychology
REFERECE 3OO4S
>. (ersonality Development B (sychopathology
@. Dynamic approach-norman 'ameron Coseph 3 :ychlak
/. (ersonality5 behavioral science - E. Earl +aughman, &eorge schlager
$. (ersonality Development - !ransform yourself - :a4iv 9 2ishra
<. (ersonality B Social +ehavior - rrian fuauuam and (atrick ?eaver
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Cyber Se'urity ? Cyber La,s
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"art A Cyber Se'urity
$& Se'urity "ers.e'ti@e
a) +asics of 'omputer Systems from the Security (erspective
b) Security 3eatures in an 7perating System- #indows*1inux
c) ,etworks and Security 'hallenges
+& I(ter(et Se'urity Issues
a) !echnology of -nternet and -nternet (rotocols
b) -nternet Security :isks
;& 8i)ital Si)(atures for Se'uri() I(formatio( Assets
a) 'ryptography
b) Digital Signatures
c) Security (rotocols...SS1, SE! and ?!!(S
#& "rote'ti() I(formatio( Assets
a) 3irewalls
b) -ntrusion Detection Systems
c) Ethical ?acking
d) 'yber 3orensic !ools
/& Se'urity "oli'ies
a) Developing a (olicy 3ramework.
b) -mplementing a 'yber Security (lan
"art 3 Cyber la,*
$& 3asi' Co('e.ts of Te'h(olo)y a(A La,
a) 6nderstanding the !echnology of -nternet
b) Scope of 'yber 1aws
+& La, of 8i)ital Co(tra'ts
a) !he Essence of Digital 'ontracts
b) !he System of Digital Signatures
;& I(telle'tual "ro.erty Issues i( Cyber S.a'e
a) Domain ,ames and :elated issues
b) 'opyright in the Digital 2edia
c) (atents in the 'yber #orld
#& Ri)hts of etiBe(s a(A E%!o@er(a('e
a) (rivacy and 3reedom -ssues in the 'yber #orld
b) E-&overnance
c) 'yber 'rimes and 'yber 1aws
/& I(formatio( Te'h(olo)y A't +>>>
a) -nformation !echnology ct-@===-> .Sec > to >/)
</
b) -nformation !echnology ct-@===-@ .Sec >$ to $@ and 'ertifying authority :ules)
c) Data (rotection 1aws in E6 and 6S
d) 'hild buse (rotection 1aws in E6 and 6S
e) 'yber 1aws - the 2alaysian pproach
0& Cyber La, Issues for Ma(a)eme(t
a) 'yber 1aw -ssues in E-+usiness 2anagement
b) 2a4or issues in 'yber Evidence 2anagement
REFERECE 3OO4S
>. 3undamental of computer security technology ; Edward moroso
@. 'yber security operations handbook ; Dr. Cohn # :iitnghouse
/. ?andbook of cyber laws ; Sharma, 0akul
$. 'yber law simplified ; Sood 0ivek
<. !rust in cyber space ; 3red +. Schnneifer
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E%Commer'e ? M%Commer'e
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$& ITRO8UCTIO
nfrastucture for Electronic 'ommerce - ,etworks - (acket switched networks -
!'(*-( internet protocol - Domain name services - #eb service protocol - -nternet
applications - -ntranets and Extranets - 0irtual private network - Strategies for e-
commerce - 7rgani"ational and business barriers.
+& E%COMMERCE ARC9ITECTURE
Electronic commerce models - Shopping cart technology - E-commerce solutions
using --S architecture - Domain model - Site server application - -ntelligent agents -
-nternet marketing - D21 and E-'ommerce - Development of +@+ and +@' web
sites.
;& ELECTROIC "A7MET S7STEM
:eal #orld (ayment System - Electronic funds transfer - Digital payment - -nternet
(ayment System - 2icro payments - 'redit 'ard transactions - 'ase studies.
#& SECURIT7
!hreats to ,etwork security - (ublic key cryptography - Secured sockets layer -
Secure electronic transactions - ,etwork security solutions - 3irewalls.
/& ITERCITRA OR!AIDATIOAL ELECTROIC COMMERCE
ED--ED- application in business legal, Security and (rivacy issues - ED- and
Electronic commerce - Standards - -nternet commerce - #orkflow automation and
coodination - 'ustomi"ation and -nternet commerce - Supply chain management -
+ack-End integration.
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A8VACE8 COM"UTER S7STEM ARC9ITECTURE
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!he student will get familiar with different types of motherboard, architecture and bus
standards. !he single user system base on $EF, (entium 22D, (entium---, (entium----
and (entium--0 will get emphasis.
8etaileA Co(te(ts
>. Salient features and block diagram-$EF, (entium-22D, (---, (---- and (--0.
@. +us standards5 -S, E-S, 0ES B ('-.
/. -nterface standards5 :S @/@', S'S----, 3ast B wide S'S-, -EEE $EE.
$. Detailed rchitecture5 $EF, (-22D, (---, (----, (--0.
<. -ntroduction to :-S' processor based computer systems .(ower (').
F. (arallel (rocessing5 (ipeline 'omputing-classification of pipeline processor, array
processor-S2-D processor and their inter connection networks.
G. 2ultiprocessor systems5 1oosely coupled multiprocessor, tightly coupled multi
processor and their interconnection networks.
E. -ntroduction to -:-D rchitecture5 -:-D root directory, important -:-D system files,
-:-D commands configuring user accounts, -:-D login shell, disk drive supported by
-:-D, system Disk, 7ption disk, and partition layout, -:-D file system, -:-D
networking.
%. S*$==5 Salient features, +lock diagram, rchitecture of S*$==.
>=. 'omparison of (entium (' and 1aptop motherboard.
LIST OF "RACTICALS
>. Study of the mother boards of $EF B (entium processors.
@. -dentification of chipsets and functional aspects of different subsystems on each
card.
/. Study of the bus system and identifying various signal lines.
$. Study of peripherals used their speeds B capacities B study of -ntegration of the
peripherals into the systems.
<. (ractical based on S*$==.
- 7perations and procedure
- 1og on, 1og off, shutdown
- Cobs and subsystems .-nteractive, +atch, uto start, spooling).
- +ackup and :estores.
- !erminals and user to the system.
- 'reating multiple S*$== sessions.
- +asic ob4ects and library concepts.
- S*$== naming conventions.
- '1 commands.
- -ntroduction '1 programming
<F
F. "ra'ti'al baseA o( sili'o( )ra.hi's
- 'reating a login account
- (ractical based on -:-D command- pwd, cd, -s, dirview, mkdir, cp, ln, mv,
rm,rn-r, rmdir, -p, lpstat, chmode, man, man-t
- dding user account using shell command
- 'onfiguring for a network
Refere('e 3oo-s
>. &ovind :a4u5 -+2 (' and 'lones.
@. :affiqu""man5 'omputer rchitecture.
/. 3airhead5 E=/EF*E=$EF*+(+ publication.
$. 'omputer rchitecture and parallel processing - 9ai ?wang, 3aye + +riggs.

<G
COM"UTER !RA"9ICS
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!his sub4ect will enable the students to have awareness about fundamental graphics
which can be generated through computer using programming language c. !hey will be
able to make pictures and introduce motion in them using basic transformations.
8etaileA 'o(te(ts
>. O@er@ie, of !ra.hi's systems
:aster scan displays, 0ector scan displays, 'olour ':! monitors and 3lat
panel display, input and output devices.
@. Out.ut .rimiti@es
1ine drawing algorithms-DD lgorithm and +resenhamHs algorithm
'ircle generating algorithms-'ircle algorithm, midpoint circle algorithm
-ntroduction to :egion filling, flood filling and boundary filling.
/. !ra.hi's .rimiti@es i( C
$. T,o Aime(sio(al tra(sformatio(s
+asic transformation-!ranslation, :otation, Scaling
2atric representation B homogenous coordinates, 'omposite transformations-
translation, :otation, Sealing
7ther transformations-Shear and :eflection
<. Vie,i() a(A Cli..i()
#indow to view port coordinate transformation
(oint clipping, 'ohen-Sutherland line clipping algorithm
Sutherland ?odgeman polygon clilpping
F. Three%8ime(sio(al !ra.hi's
!hree dimensional transformations, -ntroduction to wire-frame model, +e"ier
curves.
G. "ro1e'tio(s
(arallel pro4ections
(erspective pro4ections
E. A(imatio(
'onventional and computer animation
Design of animation sequences
<E
2orphing
9inematics and dynamics
LIST OF "RACTICALS
>. (rogramming using graphic primitives in '
@. 1ine drawing using DD algorithm
/. 1ine drawing using +resenham algorithm
$. +resenhamHs circle algorithm
<. @D translation technique
F. @D rotation technique
G. @D scaling technique
E. 'reating animations
Refere('e 3oo-s
>. 'omputer &raphics - ?earn +aker
@. 'omputer &raphics - Schaum Series
/. 'omputer &raphics (rogramming approach - Steven ?arrigton
$. (rinciples of -nteractive computer graphics - ,ewman and sproul
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Commu(i'atio( Lab (E()lish ? Fre('h)
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$& English * 37:E-&, 1,&6&E
+& English 1anguage Skills
;& :eadings from (opular Science #riting
#& :eadings from Drama
/& :eadings from (rose and (oetry
0& 1inguistics
2& (honetics and Spoken English
<& 'reative #riting
=& Effective Speaking
$>& Semantics
$$& (rose
$+& 1iterary 'riticism
$;& 3iction
$#& Science #ritings
$/& Effective (ublic Speaking
$0& Drama -
$2& Drama --
$<& (oetry -
$=& (oetry --
+>& 2odern 3iction
REFERECE 3OO4S
>. Essentials of +usiness communication ; :a4endra (al B C S 9orlahalli8
@. &uide to business correspondence ; , 9apoor.
F=