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Abraham Maslow's Hierarchy of Needs (1943) was applied to offer an explanation of

how the work environment motivates employees. In accordance with Maslow's


theory, which was not specifically developed to explain behavior in the workplace,
employees strive to satisfy their needs in a hierarchical order.
[4]

At the most basic level, an employee is motivated to work in order to satisfy basic
physiological needs for survival, such as having enough money to purchase food.
The next level of need in the hierarchy is safety, which could be interpreted to mean
adequate housing or living in a safe neighborhood. The next three levels in Maslow's
theory relate to intellectual and psycho-emotional needs: love and belonging, esteem
(which refers to competence and mastery), and finally the highest order need,self-
actualization.
Although Maslow's theory is widely known, in the workplace it has proven to be a
poor predictor of employee behavior.
[4]
Maslow theorized that people will not seek to
satisfy a higher level need until their lower level needs are met. There has been
little empirical support for the idea that employees in the workplace strive to meet
their needs only in the hierarchical order prescribed by Maslow.
Building on Maslow's theory, Clayton Alderfer (1959) collapsed the levels in
Maslow's theory from five to three: existence, relatedness and growth. This theory,
called the ERG theory, does not propose that employees attempt to satisfy these
needs in a strictly hierarchical manner. Empirical support for this theory has been
mixed.
[4]

Need for achievement[edit]
Atkinson & McClelland's Need for Achievement Theory is the most relevant and
applicable need-based theory in the IO psychologist's arsenal. Unlike other need-
based theories, which try to interpret every need, Need for Achievement allows the
IO psychologist to concentrate research into a tighter focus. Studies show those
who have a high need for achievement prefer moderate levels of risk,
seek feedback, and are likely to immerse themselves in their work. Achievement
motivation can be broken down into three types:
Achievement seeks position advancement, feedback, and sense of
accomplishment
Authority need to lead, make an impact and be heard by others
Affiliation need for friendly social interactions and to be liked.
Because most individuals have a combination of these three types (in various
proportions), an understanding of these achievement motivation characteristics can
be a useful assistance to management in job placement, recruitment, etc.
[7]

The theory is referred to as Need for Achievement because these individuals are
theorized to be the most effective employees and leaders in the workplace. These
individuals strive to achieve their goals and advance in the organization. They tend
to be dedicated to their work and strive hard to succeed. Such individuals also
demonstrate a strong desire for increasing their knowledge and for feedback on their
performance, often in the form of performance appraisal .
[4]

The Need for Achievement is in many ways similar to the need for mastery and self-
actualization in Maslow's hierarchy of needs and growth in the ERG theory. The
achievement orientation has garnered more research interest as compared to the
need for affiliation or power.





MASLOW'S HIERARCHY OF NEEDS
Abraham Maslow was an American psychologist born in 1908 and he died in
1970. Maslow's primary contribution to psychology was rather than focus on
the negatives of what made some people psychologically sick and how to make
them better, he thought outside the psychological box of the time. Maslow
focused on psychological positives and believed each of us has a strong desire
to realize our full human potential (what he termed becoming fully actualized).
He developed a psychological roadmap which he felt helped or inhibited us from
reaching personal self actualization.

In 1943, at the age of 35, Maslow was teaching at Brooklyn College and he
wrote a paper titled A Theory of Human Motivation. In the paper, he focused on
trying to describe what motivates us as humans to want to reach our full
potential and the different stages of our psychological development along that
path. He felt our psychological growth toward self-actualization was intrinsically
tied to our basic human needs and how well we mastered each of those needs.
Over the next 11 years, he refined his theory and presented it in full detail in
his 1954 book which he titled Motivation and Personality.

Defining this basic human desire and the path to reach our full potential was
really Maslow's primary contribution to the field of psychology which eventually
became known as Maslow's Hierarchy of Needs and is most often displayed in
the form of a triangle.

Maslow's Triangle


Maslow's original triangle had 5 levels of basic needs. He later further
delineated the hierarchy to include three other levels breaking our human
needs into 8 levels. He arranged them in a hierarchy such that we are
motivated primarily by a need only if the lower level needs have been met.
Thus before one feels compelled to address cognitive and aesthetic needs,
one needs to have taken care of things like biological, safety, etc. needs.
Also, one cannot transcend and help others become self-actualized unless
one has already become personally self-actualized.

How To Interpret the Triangle
The triangular visual aid Maslow created to explain his theory, which he coined
Hierarchy of Needs, depicts the levels or steps of human, psychological and
physical needs human beings have to ascend to reach self-actualization. Going
from the bottom up:

1. Basic Needs or Physiological Needs - these are somewhat obvious and
necessary for basic human survival. Without food, air, drink, warmth and
sleep, the human body cannot continue to function.
2. Safety Needs - Once physical needs are somewhat satisfied, focus on
safety needs take precedence and dominate our behavior. These needs
being satisfied quell our need for an orderly predictable world where
unfairness and inconsistency are under control.
3. Belongingness and the Need for Love - Once basic and safety needs
are met, human needs become social and involve a need for acceptance
and to love and be loved. If these elements are absent, social anxiety and
depression can arise.
4. Esteem Needs - This level is is attained when individuals feel
comfortable with what they have accomplished from a success and status
standpoint.
5. Cognitive Needs - At this point, we feel a need to increase our
intelligence and we chase knowledge to gain a better understanding of the
world around us. We now feel a need to explore and desire new
experiences.
6. Aesthetic Needs - With the previous needs satisfied, we now find we
need to refresh ourselves with the presence of beauty, nature, art, music
and the other aesthetically beautiful things the world has to offer. This
leads to a beautiful feeling of intimacy and oneness with nature and
everything beautiful.
7. Self-actualization - This is our instinctual need as humans to make the
most of our abilities and to strive to be the best we can be. Quoting
Maslow "What a man can be, he must be." It is also at this level that
individuals experience extraordinary moments called Peak Experiences
which include transpersonal and ecstatic states tinged with themes of
euphoria, harmonization and interconnectedness.
8. Transcendence - Having personally self-actualized, there is a desire to
help others self-actualize. In doing so, we connect with something beyond
the ego and we experience states beyond normal human consciousness
and take things to another level of being.
Some Additional Things to Consider
Maslow's depiction of human needs seems basic to all societies. However, local
societal programming and personal egos have a lot to do with how much we
feel is personally required of each need before we feel motivated to reach for
the next higher level need.

In Western societies, we tend to feel we require much more of the lower level
needs (food, shelter, clothing, objects, safety, love, accomplishments, status,
etc.) to be satisfied with those levels than individuals in Eastern societies.
Consequently, our Western egos and desires for more objects and status often
slow our progress toward self-actualization and transcendence over our Eastern
counterparts who do not place such high premiums on lower level needs once
those basics are provided. In fact, being overly prosperous and status oriented
are often inhibitors to seeking and achieving self-actualization and
transcendence.

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