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Name Gender Female Male
This is to explore that to what extent you agree with each of the following statements. Please tick () only one number (from 1 to 5) for each of the 17 items that follows. (Fresh produce means fresh fruit and vegetable) S t r o n g l y
D i s a g r e e
D i s a g r e e
N e i t h e r
A g r e e
N o r
D i s a g r e e
A g r e e
S t r o n g l y
A g r e e
Sn Statements 1 My fresh produce retailer does not sale altered items, which are unsafe and hazardous for health 1 2 3 4 5 2 My fresh produce retailer has no past records of adding hazardous material in their items 1 2 3 4 5 3 My fresh produce retailer always sale clean and hygiene items 1 2 3 4 5 4 My fresh produce retailer is well known, as I and my known always prefer to purchase from the same retailer 1 2 3 4 5 5 My fresh produce retailer has good reputation among the buyers 1 2 3 4 5 6 My fresh produce retailer has huge range of fresh produce 1 2 3 4 5 7 My fresh produce retailer has enough space so that one can select the item by oneself 1 2 3 4 5 8 There is always a sense of human touch whenever I interact with My fresh produce retailer 1 2 3 4 5 9 There is always sense of friendliness whenever I do interact with My fresh produce retailer 1 2 3 4 5 10 There is always sense of belongingness whenever I do interact with My fresh produce retailer 1 2 3 4 5 11 There is always sense of assurance whenever I do interact with My fresh produce retailer 1 2 3 4 5 12 I do believe that the fresh produce from My fresh produce retailer is always safe and of high quality 1 2 3 4 5 13 I do believe that shopping on My fresh produce retailer is always reliable 1 2 3 4 5 14 I dont think that fresh produce will be altered by the My fresh produce retailer 1 2 3 4 5 15 I am confident that My fresh produce retailer will never sell an altered or low quality of produce to me 1 2 3 4 5 16 I do believe that My fresh produce retailer always keeps my best interest 1 2 3 4 5 17 Best on my past experience I can say that My Fresh produce retailer is trust worthy 1 2 3 4 5
Thank you for your co-operation in completing this questionnaire.
Signature: Date: Age Group Below 18 18-24 25-34 35-44 Above 45 Occupation Yearly Income Less than 1 Lakh 1 Lakh 3 Lakh 3 Lakh 5 Lakh More than 5 Lakh