UK COLLEGE

BUSINESS AND COMPUTING

Module Booklet
Course:EDEXCEL BTEC (HND) TA!EL AND TOUISM MANAGEMENT
Grou": Ed e#$el Le%el &
Module: U'(t ) TOUIST DESTINATIONS
Module t*"e: Module Code: K+,-.+./&0
Module Cred(t: .1
Te2$3('4 Per(od: (.1 5eeks)
Le%el:& (6C7)
Co't2$t Hours: (.189:/1 ; 1,:<1)
Le$turers: .1 5eeks
e%(s(o' Cl('($: 9 5eeks
7eed=2$k 2'd 2ss(4'>e't 4u(d2'$e: 9 5eeks
Le$turer: ?2o Se>2r$o
St2rt d2te: -9 O$to=er <-.9
D2*: T3ursd2*
T(>e: .&:9- @ ./:9-
oo>: !2r*('4
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CONTENTS
1
.: INTODUCTIONA AIMS AND OBBECTI!ES
<: MODULE OUTLINE AND TEACHING METHODS
9: EADING AND COUSE PEPATION
&: LECTUE CITH DETAILED COUSE POGAMME AND OBBECTI!ES
1: ASSESSMENT DETAILS
2
.: INTODUCTION
Tourism is very important to the economy of UK and to the countries
which are strong tourist destinations. Tourism provides jobs,
infrastructures, income revenue, and generally provides investment
throughout the country (Gillian, 2!". #ncreasingly overseas tourists
are choosing the UK for their holidays, where $ondon is set as a
major tourist destination in the %uropean mar&et and considered to
be one of the major tourist destinations that overseas tourists wish to
visit when travelling to %urope. #n the mean while in recent years
'staycation( is a term that has become very familiar for the )ritish
tourists who, during the recession times since 2*+,, have
preferred to spend their holiday in UK introducing a boost in the
domestic tourism sector, increasing profits in the )-) .otels and in
the low budget accommodation sector. /evertheless %urope and
worldwide tourist destinations still are the major actors in the tourism
industry, and every year a new tourist destination with a strong
appealing factor is introduced in the tourism mar&et and strongly
advertised in the travel newspapers, eg Tur&ey, )ra0il, 1hina and
#ndia.
This unit introduces learners to the main UK and worldwide tourist
destinations in terms of visitor numbers and income generation and
their location. $earners will loo& into the cultural, social and physical
features of those destinations and the issues and trends that affect
their popularity, as part of the essential selling s&ills and &nowledge
needed by managers within the travel and tourism sector.
Through studying visitor numbers, statistics and other relevant data,
learners should be more aware of past issues affecting tourism,
enabling them to appreciate the impact they can have on
a destination and its continued popularity.
3
A(>:
The aim of this unit is to enable learners to gain understanding of UK
and worldwide destinations, their cultural, social and physical
features, their characteristics and issues affecting their popularity
Le2r'('4 Out$o>es 2'd 2ssess>e't $r(ter(2:
On successful completion of this unit a learner will:
1 Understand the scope of key UK and worldwide tourist destinations
2 Understand the cultural, social and physical features of tourist destinations
3 Understand how the characteristics of destinations affect their appeal to
tourists
4 Understand issues likely to affect the popularity of tourist destinations.
Indicative content:
$2 3 Understand the scope of key UK and worldwide tourist
destinations
Main destinations4 by income generated, visitor numbers and tourism
statistics
Tourist destinations4 major tourist destinations selected from UK,
%urope and the rest of the world
Generators4 source of tourists
$2 2 Understand the cultural, social and physical features of
tourist destinations
Cultural4 resources eg museums, monuments, churches, megaliths,
festivals, food, drin&, music
Social4 social groups eg national, regional, religious5 needs of
different customer groups5 impact of tourism on resources and the
local community5 carrying capacity5 sustainability5
local and national government policies5 alternatives to mass mar&et
Physical4 landscape eg geology of la&es, mountains, coastline, profile
of beaches, flora and fauna, preferences of landscape5 effects of
people and the need for conservation eg urban infrastructure, water
supply, sanitation, transport networ&s
4
$2 6 Understand how the characteristics of destinations affect
their appeal to tourists
Economic characteristics4 economic growth and development5 the
process of economic development in countries eg pre7industrial
society, industrial to a service economy5 components of gross
domestic product5 provision of consumer goods5 e8portation of
primary products5 fluctuation of process in e8port mar&ets5
dependency on industrial countries5 tourism as an economic
alternative
Physical characteristics4 physical conditions eg poor urban
infrastructure, lac& of clean water supply, inade9uate sanitation, lac&
of utilities, poor transport networ&
Social characteristics4 eg population pressures, infant mortality, life
e8pectancy, migration from rural to urban living, levels of poverty,
construction and roles of family units, 9uality of life, incidence of
disease, literacy levels, role of women and children
Political characteristics4 forms of government eg absolutist,
democratic, emergent democracy, tribal, theocratic5 corruption,
international lin&s5 use of tourism as a political tool
eg 1uba, )urma
Destinations4 selected from UK, %urope and the rest of the world,
leading destinations, developing destinations
Appeal4 popularity, change in visitor numbers, types of visitor eg
business, pleasure, visiting friends and relatives5 change, product life
cycle.
$2 : Understand issues likely to affect the popularity of tourist
destinations
Issues4 eg climate, global warming, ;rctic flows, ocean current,
natural disasters, natural phenomena5 sustainability5 political eg use
of tourism as a political tool, human rights, growth
of nationalism and religious fundamentalism5 terrorism5 economics5
trade lin&s, sports lin&s, linguistic lin&s, ethical, role of the media,
conflict with agriculture
Popularity4 visitor numbers, statistics, economic data5 tourist
generation eg factors determining demand, reason for growth5 world
distribution < domestic and international
5
Pro4r2>>e S"e$(D($2t(o'
A$$red(t('4 Bod*: ED EXCEL
Course: BTEC HND (' Tr2%el 2'd Tour(s> M2'24e>e't
U'(t: ) Tour(st Dest('2t(o's
Ceek Le$ture S$3edule Out$o>e oD sess(o' A$t(%(t*+se>('2r 2'd
Dor>2t(%e 2ssess>e't
esour$es
1
30/9/13
Introduction to the course module
Introduction to the LO 1 - Understand the
scope of key UK and worldwide tourist
destinations
Introduction to LO 1 and to the Assin!ent "ass
criteria 1.1 analyse !ain tourist destinations and
enerators of the world in ter!s of #isitor nu!$ers
and inco!e eneration
Workshops, stud to
work in pirs nd
nl!se the tourism
destintions in "urope
nd worldwide in the
tr#el prospectuses
White $ord, I% we&sites
%r#el 'encies nd tour
opertors prospectuses,
tr#el m'(ines
2
0)/10/13
. Introduction to the LO 1 - Understand the
scope of key UK and worldwide tourist
%estinations
Introduction to the assin!ent , and to &ask
1
'orkin towards task 1
&o understand the pass criteria for task 1 ( "1.1
and "1.2 1.2 analyse statistics to deter!ine
touris! destination trends and predict future
trends
'orkin towards task 1 ,
)o!ework* task 1 to co!plete durin the +aster
holidays
Workshops nd
seminrs,
*tudents to work in
'roups
Internet, +ower points,
tr#el prospectuses
&rou'ht &! the lecturer
nd the students,
-eo'rphic mps &rou'ht
&! students
Week 3
14/10/13
."/I*IO0 102 2I*34**IO0 O0
1**I-05"0% W.I%I0-
I% 6 we& sites serch,
++% , 47 nd world
'eo'rphicl mps nd
tr#el prospectuses,
W7 4
21/10/13
Introduction to LO 2 - Understand the
cultural, social and physical features
of tourist destinations
e%(s(o' t2sk . E De2dl('e Dor t2sk . E
<,+-&+.9
&o understand "2.1 analyse cultural, social and
physical features of tourist
destinations e,plainin their appeal to tourists
Lecturer, seminrs nd
workshops8 *tudents
to work in pirs
++%
We&sites serch 6
I% support,
%r#el m'(ines nd
tr#el prospectuses
9
Week 5
2:/10/13
LO2 6 Understand the cultural, social and
physical features of tourist destinations
'orkin towards task 2
To 2ssess 2ss(4'>e'ts E t2sk . @
%o nl!se pss criteri tsk 2 +2,2 - co!pare
features of de#elopin and leadin tourist
destinations
Lecturer nd
seminrs,
++%
I% support,
%r#el m'(ines nd
newspper;s rticles
W79
04/11/13
Introduction to LO 3 - Understand how the
characteristics of destinations affect their
appeal to tourists
Workin' towrds +3,1 %o understnd and
co!pare the appeal of current leadin tourist
destinations with that of currently de#elopin
tourist destinations
1cti#ities
Lectures nd seminrs
<nd-outs
++%
White&ord
%r#el &rochures,
%r#el supplement
rticles/newsppers
W7 )
11/11/13
Working towards P3.1 !ask
3
=id7term assessment
Workin' towrds +3,2 3.2 e#aluate how
characteristics of a tourist destination
affect its appeal
!idter! assess!ent
3se studies,
1cti#ities 6 student;s
indi#idul work8
workin' towrds tsk
2/3 ssi'nments
<ndouts
++%
Internet ccess, we&
serch 6I% use o= e-
lernin' pl=orm
W7 :
1:/11/13
=a&e up session
Introduction to LO 3 - Understand how the
characteristics of destinations affect their
appeal to tourists
>or&ing towards tas& 6 < ?6.2
Workin' towrds +ss criteri 4,1 to analyse
issues that affect the popularity of tourist
destinations
3se studies,
cti#ities
<ndouts
++%
W7 9
Mo'd2*
<1+..+ .9
M2ke u"
#ntroduction to $2:
Understand issues likely to
affect the popularity of
tourist destinations
%o work towrds tsk 4
Introduction to +4,2 to discuss the potential for
responsi$le touris! to enhance the host
co!!unity at worldwide tourist destinations
3se stud!, seminrs ,
1cti#ities,
Workin' towrds the
ssi'nment
<nd outs
++%
%e>t&ook
I% 6 ?outu&e
-3*"&itsi(e,co,uk
)
sess(o' @
Mo'd2*.
&HE.0H
#ntroduction to assignment 7Tas&
: 7 ?:.3
&&c,co,uk/news
W7 10
02/12/13
$2:
Understand issues likely to
affect the popularity of
tourist destinations
Workin' towrds tsk 4 +4,2
%o work towrds tsk 4
.e#ision o= the ssi'nments %sk 1-3
*tudent;s indi#idul
work towrds tsk 4
<nd outs c
%e>t&ook
White&ord
W7 11
09/12/13
@evision tas& 6 and tas& : %o work towrds tsk 4
.e#ision o= the ssi'nments %sk 1-3
*tudent;s indi#idul
work towrds tsk 4
<nd outs c
%e>t&ook
White&ord
W7 12
19/12/13
@evision tas& 3 and tas& 2 %o work towrds tsk 1 nd tsk 2
.e#ision o= the ssi'nments %sk 1-2
*tudent;s indi#idul
work towrds tsk 4
<nd outs c
%e>t&ook
White&ord
W7 13
09/01/14
@evision tas& 6 and tas& : %o work towrds tsk 4
.e#ision o= the ssi'nments %sk 1-3
*tudent;s indi#idul
work towrds tsk 4
<nd outs c
%e>t&ook
White&ord
W7 14
13/01/14
1ssi'nment *u&mission
W7 15
20/01/14
1ssessment =eed&ck
e$o>>e'ded te#t 2'd l('ks:
-illin, 2, @2010A %r#el nd %ourism , $%"3 ede>cel <02 Le#el 3, &ook 1 nd $ook2 ,
%r#el nd %ourism 5n'ement , $%"3 <02 %%5 Le#el 4 nd 5
Worldwide 2estintions 8 %he -eo'rph! o= %r#el nd %ourism &! $, $oni=ce, 3, 3ooper nd .o&!n 3ooper @2012A
:
%ourism8 +rinciples nd +rctices @2005A &! 3hris 3ooper, *tephen Wnhill, Bohn Cletcher nd 2#id -il&ert
Bour'2ls 2'd 'e5s"2"ers
%r#el supplement =rom weekl! nd dil! newsppers 6 e', %he -urdin , %imes, %he 2il! %ele'rph
%r#el prospectuses e', Intrepid, %homson, *i'nture 6 %homs 3ookD
47 nd Worldwide 'eo'rphicl mps
/isit "n'lnd , *cotlnd nd Wles =l!ers nd prospectuses
!(deos
?outu&e
&&c,co,uk/news
Ce=s(tes
&&c,co,uk/news
$i(ed,co,uk
enEo!en'lnd,com
#isit&ritin,com
#isit,en'lnd,com
#isitscotlnd,com
'oo'le,com/countr! destintions
ntionl 'eo'rphic we&site
9
Ck Sess(o' U"d2te D2te S(4'2ture
1 Introduction to the course lernin' outcomes , Introd to Lo1
2 Introd to the course module &ooklet, 4ndertsnd LO 1 nd tsk 1
3 Workin= towrds tsk 1
4 Introduction to LO 2
5 3on to LO 2, Introduction to tsk 2
9 5id-term ssessment
) Workin' towrds +2 nd +2,1 nd +2,2 6 tsk 2
: Workin' towrds tsk 2 nd Lo3
9
10
11
12
13
14
15
Le$turer: ?2o Se>2r$o
C2>"us: Ce't5ort3 3ouse
Co't2$t det2(ls8 Lecturer ?o *emrco - 3olle'e;s switch&ord telephone num&er
10
Assess>e't:
T3e >odule 5(ll =e 2ssessed >eet('4 2ll t3e LO 2s s"e$(D(ed =* t3e 252rd('4 =od*A Ed E#$el:
Ple2se re2d t3e ('stru$t(o's $2reDull* 53(le 2ddress('4 t3e t2sks s"e$(D(ed:
Co'tr(=ut(o': oD t3e >odule
Outl('e Det2(ls: re"ort 2""ro# &--- 5ords: Det2(ls e'$losed (' t3e 2ss(4'>e't =r(eD:
Te2$3('4 2'd Le2r'('4 A$t(%(t(es
%he module tutor@sA will im to com&ine lectures with tutoril cti#ities, %his en#ironment will pro#ide opportunities =or the student to understnd the course
mteril throu'h cse stud! nd te>t nd to ppl! it in prcticl w!, %he intent is to =cilitte intercti#e clss cti#ities, nd discussion &out the si'ni=icnt
role o= reserch in 'lo&l nd locl &usiness en#ironment,
<:9 Te2$3('4 Et3os
%he colle'e;s pproch towrds techin' nd lernin' is simple nd e==ecti#e, %he min im o= 473$3 is to ssist lerners in m>imisin' their potentil &!
ensurin' tht the! re tu'ht clerl! nd e==ecti#el!, %his will en&le students to en''e in the lernin' en#ironment nd promote success in &oth their
cdemic studies nd su&seFuent creer,
<:9:. Met3ods oD Del(%er*:
LECTUES:
%hese will &e de#eloped round the ke! concepts s mentioned in the indicti#e course content nd will use rn'e o= li#e e>mples nd cses =rom &usiness
prctice to demonstrte the ppliction o= theoreticl concepts, %his method is primril! used to identi=! nd e>plin ke! spects o= the su&Eect so tht lerners
cn utilise their pri#te stud! time more e==ecti#el!,
SEMINAS:
%hese re in ddition to the lectures, %he seminrs re desi'ned to 'i#e lerners the opportunit! to test their understndin' o= the mteril co#ered in the
lectures nd pri#te stud! with the help o= re=erence &ooks, %his methodolo'! usull! crries set o= Fuestions identi=ied in d#nce, *eminrs re intercti#e
sessions led &! the lerners, %his method o= stud! 'i#es the lerner n e>cellent opportunit! to clri=! n! points o= di==icult! with the tutor nd simultneousl!
de#elop their orl communiction skills,
CASE STUDIES: 1n importnt lernin' methodolo'! is the e>tensi#e use o= cse studies, %he! en&le lerners to ppl! the concepts tht the! lern in their
su&Eects, %he lerners h#e to stud! the cse, nl!se the =cts presented nd rri#e t conclusions nd recommendtions, %his ssists in the ssessment o= the
lerner;s &ilit! to ppl! to the rel world the tools nd techniFues o= nl!sis which the! h#e lernt, %he cse stud! ser#es s supplement to the theoreticl
knowled'e imprted throu'h the course work,
11
Pl24(2r(s>:
1n! ct o= pl'irism will &e seriousl! delt with ccordin' to the colle'es nd wrdin' &odies; re'ultions, In this conte>t the de=inition nd scope o=
pl'irism re presented &elow8
+l'irism is presentin' someone;s work s !our won, It includes cop!in' in=ormtion directl! =rom the we& or &ooks without re=erencin' the mterilD
su&mittin' Eoint coursework s n indi#idul e==ortD cop!in' nother student;s courseworkD stelin' coursework =orm nother student nd su&mittin' it s !our
own work,*uspected pl'irism will &e in#esti'ted nd i= =ound to h#e occurred will &e delt with ccordin' to the colle'e procedure, @Cor =urther detils
plese re=er to the pl'irism polic! nd the student code o= conduct,A
Assess>e't:
T3e >odule 5(ll =e 2ssessed >eet('4 2ll t3e LO 2s s"e$(D(ed =* t3e 252rd('4 =od*A Ed E#$el:
Ple2se re2d t3e ('stru$t(o's $2reDull* 53(le 2ddress('4 t3e t2sks s"e$(D(ed:
Co'tr(=ut(o': .--F oD t3e >odule
Outl('e Det2(ls: re"ort 2""ro# &--- 5ords: Det2(ls e'$losed (' t3e 2ss(4'>e't =r(eD
12
ASSESSEMENT
U'(t: ) TOUIST DESTINATION
Le2r'('4 Hours: ,9:-Hours: SelDEle2r'('4 3ours: 0/ 3ours:
Course: HND Bus('ess @ Le%el & CEDIT !ALUE: .1 CEDITS
Ter>: O'e Se"t <-.9 @ B2' <-.&
Le$turer: ?AO SEMACO !er(D(er: Ms S: Kott2r
Lerners 0me
e4(str2t(o' Nu>=er
Le2r'ers De$l2r2t(o': I $ert(D* t32t t3e 5ork su=>(tted Dor t3(s u'(t (s >* o5':
S(4'ed:
H2'd out D2te: Su=>(ss(o' D2te:
T3e 7ollo5('4 Se$t(o's to =e $o>"leted =* t3e 2ssessor:
Ce'ter N2>e: UKCBC
Ce'ter Nu>=er:
+lese note tht the ssessors si'nture &elow denotes con=ormtion tht he/she hs in no
w! in=luenced the outcome o= the ssessment8
Assessors N2>e:
Assessors S(4'2ture:
H2s t3e u'(t =ee' I'ter'2ll* !er(D(edG ?+N
D2te oD %er(D($2t(o':
I'ter'2l %er(D(ers s(4'2ture:
I'ter'2l %er(D(ers 2ss(4'>e't =r(eD:
Due D2tes
Issue D2te
Due T2skE . 9-+..+.9
Due T2skE < .)+.<+.9 7('2l Due d2te <&+-.+.&
Due T2skE 9 -)+-.+.&
Due T2sk E & .1+-.+.&
U'(t Out$o>es
Out$o>e E%(de'$e Dor t3e $r(ter(2 to
"2ss:
Assessors
de$(s(o'
I'ter'2l
%er(D($2t(o'
de$(s(o':
(24reeA
d(s24ree)
13
%1*7 1
Address t3e LO . 2'd t3e $2se stud* =elo5 Dor t3e "ur"ose oD t3e 2ss(4'>e't (' t2sk .
(2""ro# .--- 5ords):
Task 1
You work in the product development department of a leading Tour Operator. The
managing Director has requested that you investigate the UK travel destinations and
a worldwide country chosen by you in which you will be the companys travel e!pert
for that destination "eg. #ndia$.
P 1.1You have been especially requested to analyse the main tourist destinations
for each country (UK and worldwide country) and to research the main
generators in the world in terms of visitor numbers and income generation.
Your manager wants to have an update to the actual and future tourism trends in the
UK and worldwide destinations in order to become competitive towards other tour
operators in the UK and %ondon market. &e has requested you to write a report
describing your findings and to present a table identifying the number of visitors '
nights and spending by purpose and by country of visit in recent data available "eg.
()**$.
P 1.2 nalyse statistics to determine tourism destination trends and !redict
future trends.
14
P.
Understand the scope
of key UK and
worldwide tourist
destinations
+1,1- analyse !ain tourist
destinations and enerators of
the
world in ter!s of #isitor nu!$ers
and inco!e eneration
P.:.
(PAMAD)
P.:.
(PAMAD)
+1,2-
Analyse statistics to deter!ine
touris! destination trends and
predict future trends
P.:<
(PAMAD)
P.:<
(PAMAD)
Su>>2r(Hed
7eed=2$k Dor T2sk
.(reDle$t('4 .:. 2'd
.:< P2ss >er(t 2'd
d(st('$t(o':)
I! $o>>e'ts
to52rds
T2sk .
%1*7 2
B2sed o' t3e 5orld5(de tour(st dest('2t(o's *ou 32%e $3ose' Dor t2sk . (e:4: Br2H(l or
C3('2) 2ssess t3e Le2r'('4 out$o>e < 2'd 2's5er t3e Dollo5('4 Iuest(o's (2""ro#: .---
5ords)

P<:
Understand the
cultural,
social and physical
features
of tourist destinations
P<:.E
Analyse the cultural, social and
physical features of the
worldwide tourist %estination
selected $y you e,plainin their
appeal to tourists
P<:.
(PAMAD)
P<:.
(PAMAD)
15
P<:<E
-o!pare features of a tourist
destination in a de#elopin
country and leadin tourist
%estinations .
P<:<
(PAMAD)
P<:<
(PAMAD)
Su>>2r(Hed
7eed=2$k Dor T2sk
<(reDle$t('4 <:.A <:<A
P2ss >er(t 2'd
d(st('$t(o':)
I! $o>>e'ts
to52rds
T2sk <
%1*7 3
3se *cenrio
You work in the product development department of a +ignature the department of
lu!urious and adventure tourism of the tour operator Thomas ,ook. You are required
to investigate a leading worldwide tourist destination and a new and emerging
destination from a developing country "e.g. -hurma or .epal$.
7or t2sk 9 *ou 5(ll 'eed to "ro%(de 2 re"ort 2s reDerred (' t3e 2=o%e s$e'2r(o 2'd Dor t3e
"ur"ose 2's5er t3e Dollo5('4 (2""ro#: .--- 5ords)
TASK 9
P9:
Understand how the
characteristics of
destinations affect their
appeal to tourists
+3,1
-o!pare the appeal of current
leadin tourist destinations with
that of currently de#elopin
tourist
destinations
P9:.
(PAMAD)
P9:.
(PAMAD)
+3,2-
+#aluate how characteristics of a
tourist destination
affect its appeal
P9:<
(PAMAD)
P9:<
(PAMAD)
19
Su>>2r(Hed
7eed=2$k Dor T2sk
9(reDle$t('4 9:.A 9:<
P2ss >er(t 2'd
d(st('$t(o':)
I! $o>>e'ts
to52rds
T2sk 9
%1*7 4
3se *cenrio
You work as a Tourism /anagement ,onsultant for the department of tourism of an
emerging worldwide tourist destination selected by you"e.g. are #ndia' #vory ,oast'
0hana' .epal' etc$ . Your 1ob is to create a report addressing the 2*.*. and 2*.3
below. #n summary the aim of your 1ob will to evaluate how the development of the
tourism industry can have an impact in the emerging tourism destination you have
selected. 4hat are the implications of tourism impacts and which sustainable
resolutions can be put into practice.
Address t3e LO& 2'd t3e $2se s$e'2r(o 2=o%e 2'd Dor t3e "ur"ose 2'd 2's5er t3e
Dollo5('4 (2""ro#: .--- 5ords)
TASK &
P&:
Understand issues likely
to affect the popularity
of
P&:.
Analyse issues that affect the
popularity of tourist
destinations
P&:.
(PAMAD)
P&:.
(PAMAD)
1)
tourist destinations
P&:<
%iscuss the potential for
responsi$le touris! to enhance
the host co!!unity at the
worldwide tourist destination
selected $y you.
P&:<
(PAMAD)
P&:<
(PAMAD)
Su>>2r(Hed
7eed=2$k Dor T2sk
&(reDle$t('4 &:.A &:<A
&:9A P2ss >er(t 2'd
d(st('$t(o':)
I! $o>>e'ts
to52rds
T2sk &
Mer(t 4r2des
252rded
M. M< M9 P. P< P9 P&
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This is an internally assessed unit. #n this assignment you will have the
opportunity to show your &nowledge and understanding of the UK,
%uropean and worldwide tourist destinations. Aou need to be able to
understand and e8plain the main appealing factors of the different
tourist destinations and to be able to locate the worldwide tourist
destinations in a geographic map. The purpose of this unit is to enable
you to become familiar with the tourist products, major popular tourist
destinations in UK, %urope and worldwide and to enable you to become
familiar with its culture, geography, economy, temperature and factors
which appeal and deter tourists to visit those touristic places.
Ultimately the aim of this unit is to prepare you to wor& in the travel
and tourism industry. The e8ample will be that you will be able to wor&
either for a tour operator or for a travel agency where you need to
9uic&ly locate and assess the tourist destination re9uested by your
client, in terms of its potential factors that might attract your potential
clients to visit it and therefore which will enable you to sell the tourist
product efficiently.
#n order to pass this assignment you will have to successfully complete
T;BK 3 to T;BK :. Cor these you are re9uired to follow the instructions
as specified towards each tas& and support with research by using
supportive materials li&e boo&s, websites, articles from newspapers
and travel maga0ines, online articles, to visit the countryDs tourist
destination embassy and collect promotional flyers and prospectuses,
etc, and give a feedbac& on the findings by relating your arguments to
the relevant case studies as specified towards each tas&.
?lagiarism from other projects or studentDs projects or online resources
will not be tolerated. 1opies from websites will not be accepted. Aou
can, however, copy 9uotations from an online article. ?lagiarism and
references to literature review cannot e8ceed on 6 per cent. ;ll
9uotations need to be clearly mentioned and a bibliography and a
reference system in place according to .arvard reference system or as
used on social sciences.
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!ask 1
"ddress ()1 and the case study *elow for the purpose and
answer the following +appro,. 1--- words..
/ase study
You work in the product development department of a leading Tour Operator.
The managing Director has requested that you investigate the UK travel
destinations and a worldwide country chosen by you in which you will be the
companys travel e!pert for that destination "eg. #ndia$.
P 1.1You have been especially requested to analyse the main tourist
destinations for each country (UK and worldwide country) and to research
the main generators in the world in terms of visitor numbers and income
generation.
Your manager wants to have an update to the actual and future tourism trends in
the UK and worldwide destinations in order to become competitive towards other
tour operators in the UK. &e has requested you to write a report describing your
findings and to present a table identifying the number of visitors' nights and
spending by purpose and by country of visit in recent data available "i.e. ()*( or
()**$.
P 1.2 5nalyse statistics to determine tourism destination trends and predict
future trends.
!ask 0
"ddress () 0 and the case study and answer the following
+appro, 1--- words..
P 0.1 analyse cultural, social and physical features of tourist
destinations e8plaining their appeal to tourists
P 0.0 compare features of developing and leading tourist destinations
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!"#K 3
"ddress () 3 and the case study and answer the following
+appro, 1--- words..
P 3.1 compare the appeal of current leading tourist destinations with
that of currently developing tourist destinations
P 3.0 evaluate how characteristics of a tourist destination
affect its appeal
TASK &
ddress "# $ and the case study and answer the following (a!!ro% 1&&&
words).
? :.3. ;nalyse issues that affect the popularity of tourist destinations
? :.2 Eiscuss the potential for responsible tourism to enhance the host
community at worldwide tourist destinations
"ssign1ent $uidelines:
Use a standard report structure, >ord7process the report and
use /ormal script of a proper font si0e 32.
?roduce an academic report, detailing the above issues with a
word limit of : words.
1omplete the title page and sign the statement of authenticity.
The ;ssignment sheet should be attached in the front.
Bubmit the document in a folder in the form of a file as well as a
soft copy on the submission date.
#t should be uploaded on %7$earning platform before the deadline
and submitted to 77777777 and sign the submission form of the
college.
;ssignments submitted after the deadline will not be accepted
unless mitigating and may be entitled for a late fee.
1ollusion and ?lagiarism must be avoided.
Btart each answer on a new page and pages should be
numbered..ighlight each 9uestion clearly.
#nclude a )ibliography at the end of the assignment and use the
.arvard referencing system.
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;ll wor& should be comprehensively referenced and all sources
must be fully ac&nowledged, such as boo&s and journals,
websites (include the date of visit", etc.
Try to give the page numbers, publishersF details and the year of
publication
#n order to pass you need to address all the $2
#n order to get a merit you need to address the characteristics of
=3, =2,=6
#n order to get a Eistinction you need to address the
characteristics of E3, E2 and E6.Use a common format for the
9uestions, for e8ample4
#ntroduction (analy0e the 9uestion."
Underpinning Knowledge (write about the relevant
theory+points"
;pplied &nowledge(Eata ;nalysis"
1onclusions and @ecommendations (summari0ing the whole
scenario &eeping in view pass, merit, distinction criteria."
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5, Identi=! nd ppl!
strte'ies to =ind pproprite
solutions,
, .ele#nt theories nd
techniFues h#e &een pplied,
, "==ecti#e Eud'ments h#e
&een mde,
22
, 3omple> pro&lems with
more thn one #ri&le h#e
&een e>plored,
, 1n e==ecti#e pproch to
stud! nd reserch hs &een
used,
52, *elect/ desi'n nd ppl!
pproprite methods/
techniFues,
, 1 rn'e o= methods nd
techniFues hs &een pplied,
, 1 rn'e o= sources o=
in=ormtion used,
, %he selection o= methods nd
techniFues Eusti=ied,
, 3omple> in=ormtion/dt
h#e &een s!nthesi(ed nd
processed,
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methods/ techniFues pplied,
53, +resent nd
communicte pproprite
=indin's,
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pproch hs &een used,
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r'uments h#e &een
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, Cmilir nd un=milir
conte>ts h#e &een used,
, It is pproprite =or =milir
nd un=milir udiences,
2istinction 2escription8
21, 4se criticl re=lection to
e#lute own work nd
Eusti=! #lid conclusion,
, *!nthesis hs &een used to
'enerte nd Eusti=! #lid
conclusions
, %he #lidit! o= results hs
&een Eud'ed
, *el=-criticism o= pproch
hs tken plce,
, "#lution hs tken plce
usin' de=ined criteri
, .elistic impro#ements h#e
&een proposed 'inst de=ined
chrcteristics =or success,
1utonom!/independence
demonstrted
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22, %ke responsi&ilit! =or
mn'in' nd or'ni(in'
cti#ities,
*u&stntil cti#ities/proEects
or in#esti'tions h#e &een
plnned, mn'ed nd
or'ni(ed,
%he un=oreseen hs &een
ccommodted,
%he importnce o=
interdependence hs &een
reco'ni(ed,
23, 2emonstrte con#er'ent,
lterl nd creti#e thinkin'
Ides 'enerte nd decisions
tken
3on#er'ent nd lterl
thinkin' h#e &een pplied
3pcit! =or inno#tion nd
creti#e thou'ht hs &een
used,
.ecepti#eness to new ides
hs demonstrted,
4n=milir conte>ts h#e &een
pplied,
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