This document provides an overview of consumer preferences for premium sports shoe brands in Ghazipur City, India. It discusses the history and importance of sports shoes, key brands like Nike and Adidas, and factors that influence brand image. The report is based on a survey conducted in the author's fourth semester of a BBA program to study consumer preferences and analyze the data.
This document provides an overview of consumer preferences for premium sports shoe brands in Ghazipur City, India. It discusses the history and importance of sports shoes, key brands like Nike and Adidas, and factors that influence brand image. The report is based on a survey conducted in the author's fourth semester of a BBA program to study consumer preferences and analyze the data.
This document provides an overview of consumer preferences for premium sports shoe brands in Ghazipur City, India. It discusses the history and importance of sports shoes, key brands like Nike and Adidas, and factors that influence brand image. The report is based on a survey conducted in the author's fourth semester of a BBA program to study consumer preferences and analyze the data.
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The importance of any academic courses would gain advantage and the acceptance of the true form, only through practical experiences. Hence it is quite necessary to put theories as into task. Someone has greatly said that practical knowledge is far better than classroom teaching. During this proect ! fully reali"ed this and come to know about the present real world .The present report entitled as Consumer Preference for premium sport shoes brands in Ghazipur City #a fruitful outcome of my survey done during the course of my fourth semester of BBA programmed. This survey report forms an integral part of my $$% course at Technical Education Research Institute P!G! College Ghazipur. % shoes is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. %dditionally fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones. &ontemporary footwear varies widely in style, complexity and cost. $asic sandals may consist of only a thin sole and simple strap. High fashion shoes may be made of very expensive materials in complex construction and sell for thousands of dollars a pair. 'ther shoes are for very specific purposes, such as boots specially designed for mountaineering or skiing. Shoes have traditionally been made from leather, wood or canvas, but are increasingly made from rubber, plastics, and other petrochemical(derived materials. )ntil recent years, shoes were not worn by most of the world*s population+largely because they could not afford , them. 'nly with the advent of mass production, making shoes available very cheaply, has shoe(wearing become predominant. The foot contains more bones than any other single part of the body. Though it has evolved over hundreds of thousands of years in relation to vastly varied terrain and climate conditions, the foot is still vulnerable to environmental ha"ards such as sharp rocks and hot ground, which shoes can protect against. The first chapter is dedicated to the history of the Sports $ike, introduction of Sports $ike, companies of Sports $ike. !t also deals the factors affecting $rand !mage of Sports $ike. This chapter gives detail about the Sports $ike preference with reference to !ndian industries. The second chapter deals with the 'bective of the study and !mportance of the study- also included the Scope of the study. The third chapter is a summary of the various .esearch /ethodology used for the development of the proect. The methodology used for the implementation of the assigned proect is based on secondary data. The whole study is based on secondary data. The fourth chapter deals the data analysis and interpretation &hapter five deals with the findings and recommendations related to the survey report. The conclusion- 0imitation of the proect is provided in. chapter six and this chapter also 1uestionaires deals with the $ibliography - .eference of this proect. Pa"an #umar 2 AC#$%&'E(GE)E$T $efore ! thank anybody for the compilation of this work ! would like to thank %lmighty for providing guidance and me all the necessary help. !t is grace only that ! have completed this work. %n understanding of the study like this is never the outcome of the efforts of an individual3 rather it bears the imprint of a number of individuals who directly helped me in completing the present study. 4irst - foremost, ! would like to express my regard to )r! Rahul Anand *ingh +,!%!(! of B!B!A!-. ! would also like to express immense gratitude towards supervisor, )rs! .ati *hafaat for providing the knowledge, guidance and cooperation in survey report. ! am also sincerely thankful to all my friends for giving me opportunity and resource to work on the survey report and giving me support whenever necessary. Pa"an #umar
5 I$TR%(/CTI%$ The !ndian scooty market over the years has managed to get quite a number of women users. Designed mostly to suit to the trendy !ndian woman scooty*s introduced by the top automobile companies in !ndia have carved a niche for themselves in the world of two wheelers. /ostly metrosexual in their appearance these scooty*s are powerful yet sleek and light weight.The popularity of /opeds in !ndia as one of the most convenient personal transport vehicle has taken shape since its introduction. 4irst manufactured mopeds in !ndia were by the T6S &ompany, at Hosur in Tamil 7adu. The mopeds and the scooters combined constitute nearly ,89th of the total market share of the two(wheelers in !ndia. Honda started selling gearless scooter in !ndia in the year 2::, with Honda %ctiva and Honda Dio! Honda grabbed lion*s share of gearless scooter market rapidly with these scooters and threw conventional scooters away from the market which was dominated by $aa %uto only at that time. 7ow only gearless scooters are in production and each and every company has at least one product in the segment. ,onda )otor Company
Honda &ompany came to the !ndian shores in 2::9 with the launch of the sleek Honda )nicorn. Honda followed up its success with motorbikes by ground breaking scooties like the Honda %ctiva, which has owners all over the country beaming with pride and pleasure. Hero Honda undoubtedly among the Top Scooty $rands in !ndia has recently created waves with its various scooty models. The scooty a hot favorite among the college goers is known for its fuel efficient four stroke engine and highest ground clearance levels. Honda has been updating their scooter range frequently to maintain 9 consumer interest in their products. The company is also working on enhancing their production capacities to meet the growing demand in the !ndian market. ,onda *cooty )odels0 Brands
The scooter is also known as a family two(wheeler for its higher load carrying capacity. The vehicle has the option of kick( and self(starts. %ctiva incorporates better rider comfort and includes the puncture(resistant #tuff(up; tire and tube combination. !t has low riding height and low noise 9(cycle engine. !t gives the mileage of about 9< km per liter in the long run. =unch line fit the new %ctiva is #>oy '7 - '7?. Honda %ctiva can be owned in various shades vi". pearl sunbeam white, metallic, black, lucid red, force silver metallic, wild purple metallic and geny grey. < ,onda Acti1a Honda %ctiva is the incorporation of innovative design for better riding posture3 ease of driving for great stability on the road3 and convenient body line for easier and faster maintenance. %ctiva provides @ bhp of maximum power through its ,:A cc engine. Bith all these features Honda %ctiva takes a strong lead in the ungeared scooter market. ,onda A1iator Honda /otorcycles launched the new ,,:cc Honda %viator with new features like &ombo($rake where front and rear brakes get activated ointly when the left lever is applied, telescopic front suspension to achieve smoother handling, lower vibration and more stable high(speed control. The ,,:cc %viator also has features like viscous air filter which needs less maintenance. % maintenance free battery is also part of the package along with the patented Tuff )p Tube tires. The %viator was introduced in the market as the third offering from Honda in the scooter segment. Since this scooter is powered by the same engine that runs in the %ctiva or the Dio, there is nothing exceptionally different in its performance. However, completely new looks with some added features make the %viator stand apart from the competition. %n unusual and futuristic design philosophy, which Honda has adapted from the latest version of the 4ire blade, adds a touch of muscle to the scooter and targets the adult male buyers. This comes as the most important change in the %viator as compared to the %ctiva, which is targeted more towards the female population and the Dio which is more of a youth friendly vehicle. The new Honda %viator scooter has been launched with a brand new punch line C0ive Dour StyleE. The 7ew Honda %viator is available in following five shadesF G H 7eo 'range /etallic H =earl $lue H /onsoon Irey /etallic H .ebel .ed /etallic H =earl $lack ,onda Pleasure The Hero Honda =leasure has made its name in the scooter*s market, being fitted with features meant specifically for the modern woman. $esides its established appeal and glamour, the Hero Honda =leasure comes with attributes that makes it one of the most convenient and reliable scooters in the market. 0aunched in early 2::G, Hero Honda =leasure has achieved more than J.<K market share in its category within a year and has become the fastest growing phenomenon in the J<(,2< cc gearless scooter market in !ndia. Bith a marketing message of ;Bhy should boys have all the funL; this gearless scooter is going places. The company wanted to target the young lady riders who want more fun. Hero ,onda Pleasure is launched with nine stunning shades. The colors areF dream orange, candy bla"ing red, aqua green, sports red, monotone black, dual tone black, envoy grey, light purple and force silver. J ,onda Eterno Honda Mterno can be compared with Su"uki %ccess, Ninetic 4ly and Honda %ctiva. The looking of the scooter is classical. 4ront shape of the scooter is improved. The face is broad and side indicators attracts as well. The body color is bright. The dashboard is wide and having analogue format. 4uel gauge and speedometer is fitted on the console. )nder the handlebars, there is wide storage space for your stuffs. 'ne can put lunch box, documents, bottles and bag in it. Mnough space is there under seat to store a full si"e helmet, enough room even to store two normal large(si"e lunch boxes. Honda Mterno comes with a neutral lock that prevents the scooter from accidental umping while starting. Honda Mterno comes in vibrant black, silver beige metallic, plasma silver metallic, geny grey metallic colors. $ody color dominates the scooter. ,onda dio @ % slimmer footboard with more legroom lets the rider touch the ground with greater ease. This makes the new Dio a comfort filled ride for both guys and girls.The 7ew Honda Dio is available in following five shadesF H $lack H 0eblon 6iolet /etallic H &andy =alm Ireen H Sports .ed H 6ibrant $lue /etallic T2* )otor Company T6S /otor &ompany is the third largest two(wheeler manufacturer in !ndia and is among the world*s top ten. !t is the flagship company of the parent T6S Iroup employing over 9:,::: people with an estimated ,< million customers. !t manufactures motorcycles, scooters, mopeds and auto rickshaws. !t is !ndia*s only two(wheeler company to have won the Deming =ri"e awarded for commitment to quality control, received in 2::2. T6S Scooty has come up with all the salient features which are really essential for good scooterettes. !t is available with several features which are truly required to make the riding safer and secured. T6S Scooty is marketed in different variants likeF o T6S Scooty Streak o T6S Scooty =ep o T6S Scooty =ep O A T2* *cooty Pep !ts J9.G cc 9 stroke single cylinder air(cooled engine produces maximum power of 5.: kw P G<:: rpm. T6S Scooty =ep is spreading its success wings all over the market due to its sleek dual tone body with complementary colored mirrors, appealing body lining and < different types of metallic colors. !ts better mileage is the result of auto(choke for instant start, auto reserve fuel tap and power8economy mode. &omfort of the passenger is determined by the excellent arrangement for wider and relaxing seats. =resence of hydraulic shock absorber is the key factor for smoother riding. !t is also equipped with various features for the safety and security of the passenger like side reflectors, multi reflector headlamp, puncture resistant tyre, side stand alarm etc. !t is found in different colorsF $lack, $lue, .ed, and Ireen. T2* *cooty Pep 3 ,: T6S Scooty =epO for its stylish design and better performance is the choice of many trendy youngsters. !ts A:: cc engine is now available with .oller 4ollower /echanism. !tEs easy mobile charging socket has the option for charging the mobile by avoiding the inconvenience caused while mobile gets switched off. !ts easy center stand makes the parking facility more comfortable. !ts key ring with glow surrounding makes it more eye(catching even at night. !t is found in different colorsF 'range trap, Mlectric .ed, =urple /ischief, 7ight $lack. T2* scooty *trea4 *cooty strea4 !n keeping with its intention to lead innovation in the scooter segment for young girls and in an effort to take the very popular Scooty brand to the next level, T6S /otor &ompany has launched the all new Stylish and 4uturistic T6S Scooty Streak. The Scooty Streak will be a no compromise option for young girls, providing the right mix of performance, style, convenience. T6S Scooty Streak comes with a smart and sleek unisex styling. The sharp head lamps, 0MD tail(lamps and contemporary styling takes the Scooty Streak into a different league making it the most stylish scooter for young girls. The 0iTech engine makes the Scooty Streak light, "ippy and the most fuel efficient bike in its class. )ahindra )otor Company %fter starting off as a four wheeler utility vehicle manufacturer, /ahindra recently forayed into the two wheeler segment buying the ailing Ninetic /otors in %ugust 2::@. The first product from their stables was the ,2<cc 4lyte which essentially is the same Ninetic Sym 4lyte with /ahindra QSymR budging. The scooter won accolades from everywhere for being a fantastic product but sadly, these accolades did not transform into sales maorly because of the concerns of the future of the company and lack of sales and service support. Soon after, in true /ahindra style, the company launched two brand new ,, scooters albeit with same engines and christened them .odeo and Duro. The very look and design of the products were attractive . )ahindra Rodeo )ahindra (uro Duro ,2 The .odeo draws maority of its cues from its sibling, the 4lyte. Bhile 4lyte looked a little feminine, .odeo has been given a meatier feel to cater to both the sexes. .ight from the front the scooter oo"es a lot of style. !t has a well crafted mudguard Qwhich was not present in 4lyteR, bigger oval eye shaped clear lens front indicators, and small chrome plated designing element right at the chest of the scooter, a /ahindra badge and number plate on the front with a lot of design curves running around and glit"y decals to give that flamboyant look. /ahindra .odeo is available in attractive seven colors. Duro, the scooter again finds inspiration from its bigger sibling, the Ninetic 7ova. The overall design makes the scooter look a little big especially from the rear with a sweet looking front. Duro has been made basic but the amount of detailing which has gone into the designing is praiseworthy. $oth the scooters look fantastic but .odeo steals the show for us. $uild quality seems to be very good especially on the Duro. The power scooter, /ahindra Duro has various color options such as Iolden $eige, =earl Bhite, 4iery $lack, /ystique Irey, &appuccino $rown and /aestic /aroon )ahindra #ine
,5 The new avatar of Nine is fitted with a 2 strokes, single cylinder, and air cooled engine along with J,.<cc of displacement. This compact power plant of the )ahindra #ine 56cc pumps out 5.@ bhp of peak power at <,<:: rpm and develops <.: 7m of top torque at 9<:: rpm.)ahindra #ine 56cc is provided with a 9 liter of fuel tank. %s per the engine and other specifications of the scooter, it might deliver around << kmpl of fuel economy in city. 0ess weight and small tires would be responsible for more fuel efficiency. The all new )ahindra #ine 56cc has been introduced in four colour options. These colours are black, sporty red, fresh green and pink. %b7ecti1es The follo"ing are the ob7ecti1es of the report To know the different sport shoes brand available in Iha"ipur city. To identify how the brand building helps in meeting the customersE expectations to meet their satisfaction and investment obectives. To study the influence of various factors on buying behavior. To identify the factors affecting the choice of Q!ndian youthR consumers for sport shoes. ,9 Importance The importance of a pro7ect report is follo"ing! The study will help to know that what additional features - what facilities should be increase. &ustomer is satisfied with the product and services provided by companies or he is dissatisfied. !t helps in identify reason behind dissatisfactions. The importance of study is that it is helpful to make future policy of the company. !t is important to create a new plan for products - services in future with unique quality - facilities that will be preferred by the customers. To know the factor behind purchase of sport shoes. To know the recent technologies and growth rate of sport shoes brands in !ndia. ,< *cope The scope of this proect is the study the product quality and growth of the company. !t covers a wide range analysis of the company that what kind of product quality services has been provided by the company, what are the qualities of products, what are the satisfaction level of the customer by the of the company, working and promotional process of the company, How the company satisfy the customer by its product. This study also shed light on the relationship of company with customers. The study also covers the behavioral pattern of company employees with the customer at the time of complains for any product and how they provide service to them and satisfaction according to choice of sport shoes in !ndia. The response of the centre towards the customer also covered in this study. %fter analysis the researcher comes to know that the customer response centre gives good response to each and every complaint and do its best of satisfy the customers by its service and products provided by the water purifier industries in !ndia. %fter analysis the researcher comes to know that the recent technologies and growth rate of sport shoes industries in !ndia. ,G Research )ethodology .esearch is a common language refers to a search of knowledge. .esearch is scientific - systematic search for pertinent information on a specific topic, infect research is an art of scientific investigation. .esearch /ethodology is a scientific way to solve research problem. !t may be understood as a science of studying how research is donEt scientifically. !n it we study various steps that are generally adopted by researchers in studying their research problem. !t is necessary for researchers to know not only know research method techniques but also technology. The scope of .esearch /ethodology is wider than that of research methods. The research problem consists of series of closely related activities. %t times, the first step determines the native of the last step to be undertaken. Bhy a research has been defined, what data has been collected and what a particular methods have been adopted and a host of similar other questions are usually answered when we talk of research methodology concerning a research problem or study. The proect is a study where focus is on the following pointsF Research (esign89 % research design is defined, as the specification of methods and procedures for acquiring the !nformation needed. !t is a plant or organi"ing framework for doing the study and collecting the data. Designing a research plan requires decisions all the data sources, research approaches, .esearch instruments, sampling plan and contact methods. The study "as descripti1e 4ind of research! .esearch design is mainly of following typesF ,. Mxploratory research. ,J 2. Descriptive studies 5. &ausal studies8Mxperimental studies :! E;ploratory research89 The maor purposes of exploratory studies are the identification of problems, the more precise 4ormulation of problems and the formulations of new alternative courses of action. The design of exploratory studies is characteri"ed by a great amount of flexibility and ad(hoc veracity. <! (escripti1e research89 Descriptive research in contrast to exploratory research is marked by the prior formulation of specific research 1uestions. The investigator already knows a substantial amount about the research problem. =erhaps as a .esult of an exploratory study, before the proect is initiated. Descriptive research is also characteri"ed by a =replanned and structured design. =! Causal studies0E;perimental studies % casual design investigates the cause and effect relationships between two or more variables. The hypothesis is tested and the experiment is done. There are following types of casual designs a. %fter only with control design b. $efore after with control design c. $efore after without control design d. &onsumer panel design e. Mx(post facto design .esearch Design has been classified into four subsections they areF ,. Sample selection and si"e3 ,@ 2. Sampling procedure3 5. Data collection3 and 9. %nalytical tools *ampling Procedure There are basically two methods of samplingF( Probability sampling !t is also known as random sampling. )nder this sampling design every item of the universe has an equal chance of inclusion in the sample. !t is, so to say, a lottery method in which individual units are picked from the whole group not deliberately but by some mechanical process. Here it blind chance alone that determines whether one item or the other is selected. The results obtained from probability sampling can be assured in terms of probability. Con1enience *ampling9 Con1enience sampling is also 4no" as accidental sampling it is a type of non probability sampling "hich in1ol1es the sampling being dro"n formthat part of the population "hich is close to hand that is a population is selected because it is readily a 1ailable and con1enients
$on Probability sampling 7on =robability sampling is that sampling procedure which does not afford any basis for estimating the probability that each item in the population has been included in the sample. !n this type of sampling, items for the sample selected deliberately by the researcher3 his choice concerning the items remains supreme. ,A I ha1e selected the probability sampling for this sur1ey (ata Collection method (ata Collection )ethod Primary *econdary Direct personal !nterview !ndirect personal !nterview Iovt. publication !nformation from correspondents .eport &ommittees /ailed questionnaire - &ommissions =rivate =ublication 1uestion filled by enumerators .esearch !nstitute The task data collection begins after research problem has been defined. There are two methods for data collection. *econdary data Secondary data are those data which have been already collected and analy"ed by some earlier agency for its own use3 and later the same data are used by a different agency.4or the present study, the survey method was used for collecting primary data. % structured questionnaire was used for the purpose. Analytical (ata 2: =ublished Sources )npublished Sources The data thus collected, was tabulated, interpreted and analy"ed with a view to make the study meaningful. !n the present study, hypothesis testing, percentage, frequency and cross tabulation methods have been used for analy"e. 11: Bhich types of shoes do you preferL QaR $randed (b) 7on $randed
Table9: =articular 7o of respondent =ercentage $randed A: A: 7on $randed ,: ,: Chart9: 2, Analysis %fter the survey the researcher found the 90 % respondents use Branded shoes, :6% Non Branded shoes. Interpretation 4rom the above analysis the researcher came to know that most of the persons use Branded shoes. 22 12: !f branded, which brand do you preferL QaR %ddidas QbR .eebok QcR .ed chief QdR 7ike QeR =uma Table9 < =articular 7o of respondent =ercentage %ddidas 2J 50 .eebok ,: ,,.,, .ed chief 2: 22.22 7ike ,@ 2: =uma ,< ,G.GG Total A: ,:: Chart9< 25 Analysis %fter the survey the researcher found the 90% respondents of Branded shoes, in this 30% respondents use ddidas, ::!::> respondents use !ee"o#, <<!<<> respondents use !ed chief, <6> respondents use $i4e and :?!??> respondents use $u%a. Interpretation 4rom the above analysis the researcher came to know that most of the respondents use ddidas. 29 13: Bhich type of footwear does you like mostL QaR 0eather QbR 7on(0eather
Table9 = =articular 7o of respondent =ercentage 0eather 9: 9: 7on(0eather G: G: Total ,:: 100 2< Chart9= Analysis %fter the survey the researcher found the 9:K of respondents use 0eather shoes and G:K of respondents use 7on( 0eather shoes. Interpretation 4rom the above analysis the researcher came to know that most of respondents use 0eather shoes. 2G 14: Bhich brand does provide more varietyL QaR %ddidas QbR .eebok QcR 7ike QdR =uma QeR .ed chief Table9@ =articular 7o of respondent =ercentage %ddidas 5: 5: .eebok ,< ,< 7ike 2: 2: .ed chief ,@ ,@ =uma ,J ,J Total ,:0 ,:: Chart9@ 2J Analysis %fter the survey the researcher found that 5:K %ddias brand provide more variety, ,<K .eebok brand provide more variety, 2:K .ed chief brand provide more variety, ,@K 7ike brand provide more variety and ,JK =uma brand provide more variety. Interpretation 4rom the above analysis the researcher came to know that %ddias brand provide more variety. 2@ 15: Bhat factor dose influences you to prefer particular brand give your preference on the following criteria please rate , for most preferred factor and so onSS. Table9A &.!TM.!% .%T!7I $rand 7ame , =rice 5 Durability , &omfort 2 0ooks 2 6erity 9 =roduct 5 =romotion 9 Chart9A 2A Analysis %fter the survey the researcher found that the gives rating which factor influences him to purchase shoes , rate to brand name, 5 rates to price of shoes, , rate to durability of shoes, 2rates to comfort of shoes, 2 rates to looks of shoes, 9 rates to variety of shoes, 5 rates to product of shoes, 9 rates to promotion of shoes. Interpretation 4rom the above analysis the researcher came to know that most of respondents give rating which factor influences him to purchase shoes is brand name. 5: 16: Bhich brand do you prefer for durability and comfort abilityL QaR %ddidas QbR .eebok QcR .ed chief QdR 7ike QeR =uma Table9? =articular 7o of respondent =ercentage %ddidas 5: 53.33 .eebok ,< ,G.GG .ed chief 2: 22.22 7ike ,< ,G.GG =uma ,: ,,.,, Total A: 100 Chart9? 5, Analysis %fter the survey the researcher found that the 53 % of respondents choose Addidas for durability - comfort, 16.66 % respondents choose Reebok for durability - comfort, 22.22% respondents choose Red chief for durability - comfort, ,J % respondents choose Nike for durability - comfort and ,,.,,% respondents choose !"a for durability - comfort. Interpretation 4rom the above analysis the researcher came to know that most of the persons choose ddidas for durability - comfort! 52 1#: Bhat is your source of information regarding the purchaseL QaR %dvertising (b) .etail 'utlets (c) 4amily and 4riends (d) 'thers Table9B =articular 7o of respondent =ercentage %dvertising 9: 9: .etail 'utlets 2< 2< 4amily and 4riends ,: ,: 'thers 2< 2< Total ,:: ,:: Chart9 B 55 Analy sis After the s!r$e% the researcher fo!nd that the 40% respondent sa% the% &et infor"ation fro" ad$ertise"ent' 25% respondent sa% the% &et infor"ation fro" Retai( )!t(et' 10% respondent sa% that the% &et infor"ation thro!&h 4amily and 4riends and 2<% respondent sa% that the% &et infor"ation thro!&h others. Interpretation 4rom the above analysis the researcher came to know that opinion towards source of information is most of respondent get infor%ation through ad&ertise%ent. 59 1*: %re you satisfied with you chosen brandL QaR Strongly satisfied (b) Satisfied QcR 7either satisfied nor dissatisfied QdR Dissatisfied QeR Strongly Dissatisfied Table9 5 =articular 7o of respondent =ercentage Strongly satisfied 9< <: Satisfied 5: 55.55 7either satisfied nor dissatisfied < <.<< Dissatisfied J J.JJ Strongly Dissatisfied 5 5.55 Total A: 100 Chart9 5 5< Analysis After the sur1ey the researcher found that <:K of respondents strongly satisfied with their brand of shoes, 55.55K respondents satisfied with their brand of shoes, <.<<K respondents 7either satisfied nor dissatisfied with their brand of shoes,J.JJK respondents Dissatisfied with their brand of shoes, and J.JJK respondents Strongly Dissatisfied with their brand of shoes. Interpretation 4rom the above analysis the researcher came to know that mostly respondents strongly satisfied with their brand of shoes. 5G 1+: Bhich company advertisement( do you like mostL QaR %ddidas QbR .eebok QcR .ed chief QdR 7ike QeR =uma Table9C =articular 7o of respondent =ercentage %ddidas 5: 55 .eebok ,< ,G.GG .ed chief 2: 22.22 7ike ,< ,J =uma ,: ,,.,, Total A: 100 Chart9 C 5J Analysis %fter the survey the researcher found that the 33 % of respondents (ike Addidas advertisement, ,G.GG % respondents (ike Reebok advertisement, 22.22% respondents (ike Red chief advertisement, ,J % respondents (ike Nike advertisement and ,,.,,% respondents like =uma advertisement. Interpretation 4rom the above analysis the researcher came to know that most of the respondent like %ddidas advertisement. 5@ 1,0F Bhat does influence you to purchase premium sports shoeL (a) =rice (b) &olor QcR 0ook QdR &omfort Table9:6 =articular 7o of respondent =ercentage =rice 5: 5: &olor ,< ,< 0ook 5: 5: &omfort 2< 2< Total ,:: 100 Chart9 :6 5A Analysis %fter the survey the researcher found that the 30% of respondent sa%s rice inf(!ence at the ti"e of p!rchase pre"i!" sport shoes' 15% respondent sa%s ,o(or inf(!ence at the ti"e of p!rchase pre"i!" sport shoes' 30% respondent sa%s -ook inf(!ence at the ti"e of p!rchase pre"i!" sport shoes' and 25% respondent sa%s ,o"fort inf(!ence at the ti"e of p!rchase pre"i!" sport shoes. Interpretation 4rom the above analysis it can be interpreted that the maximum respondent are saying =rice - 0ook influence at the time of purchase premium sport shoes. 9: .I$(I$G* The above report on the basis of !se of shoes sho.s that +0 % respondents !se /randed shoes' ,:K 7on $randed shoes. The above report on the basis of +0% respondents of /randed shoes' in this 30% respondents !se Addidas' ,,.,,K respondents !se Reebok' 22.22K respondents !se Red chief' 2:K respondents use 7ike and ,G.GGK respondents !se !"a. %fter the survey the findings of 9:K of respondents uses 0eather shoes and G:K of respondents use 7on( 0eather shoes. %fter the suvey the findings of 5:K %ddias brand provide more variety, ,<K .eebok brand provide more variety, 2:K .ed chief brand provide more variety, ,@K 7ike brand provide more variety and ,JK =uma brand provide more variety. The above report on the basis of respondents gives rating which factor influences him to purchase shoes , rate to brand name, 5 rates to price of shoes, , rate to 9, durability of shoes, 2rates to comfort of shoes, 2 rates to looks of shoes, 9 rates to variety of shoes, 5 rates to product of shoes, 9 rates to promotion of shoes. The above report on the basis of 33 % respondents choose Addidas for durability - comfort, ,G.GG K customers choose .eebok for durability - comfort, 22.22K respondents choose Red chief for durability - comfort, ,J K respondents choose Nike for durability - comfort and ,,.,,K customers choose =uma for durability - comfort. The above report on the basis of 40% respondent sa% the% &et infor"ation fro" ad$ertise"ent' 25% respondent sa% the% &et infor"ation fro" Retai( )!t(et' 10% respondent sa% that the% &et infor"ation thro!&h 4amily and 4riends and 2<K respondent say that they get information through others. The above report on the basis of <:K customer strongly satisfied with their brand of shoes, 55.55K customer satisfied with their brand of shoes, <.<<K customer neither satisfied nor dissatisfied with their brand of shoes, J.JJK customer Dissatisfied with their brand of shoes, and J.JJK customer Strongly Dissatisfied with their brand of shoes. The above report on the basis of like to suggest sports bike to your friends shows that <G.2<K respondent to say yes - 95.J< K says no. The above report on the basis of 33 % c!sto"ers (ike Addidas advertisement, ,G.GG K customers like .eebok advertisement, 22.22K customers like .ed chief 92 advertisement, ,J K customers like 7ike advertisement and ,,.,,K customers like =uma advertisement. The above report on the basis of 30% respondent sa%s rice inf(!ence at the ti"e of p!rchase pre"i!" sport shoes' 15% respondent sa%s ,o(or inf(!ence at the ti"e of p!rchase pre"i!" sport shoes' 30% respondent sa%s -ook inf(!ence at the ti"e of p!rchase pre"i!" sport shoes' and 25% respondent sa%s ,o"fort inf(!ence at the ti"e of p!rchase pre"i!" sport shoes. Recommendations .ecommendation refers to the outcome of the research work done and the suggestions for implementation i.e. findings. The &ompanyEs clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into %didas*s current official logo. .eebok !nternational 0imited, a subsidiary of the Ierman sportswear company adidas, is a producer of %thletic shoes, apparel, and accessories. ,. !t is suggested that manufacturer should make all efforts to control cost. 2. 7ew technology should be applied according to the requirement of the customer. 5. =rovide various schemes which attract the customers. 9. &olor and Design of the shoes should be easily available in the market. <. Shoes should be comfort to wear. 95 G. Shoes should be available in different colors so as to attract college going students. J. Shoes should be given sportier look. Conclusion This study was conducts in Iha"ipur city with a broad obective of consumer preference of premium shoes. ,:: customers were selected and obtained the various responses based on the questionnaire method. The data was collected and consolidated using simple percentage method, and chi(square analysis, Iraphic and charts, tables were used for representation to achieve the obective of the study. High fashion shoes may be made of very expensive materials in complex construction and sell for thousands of dollars a pair. 'ther shoes are for very specific purposes, such as boots specially designed for mountaineering or skiing. Shoes have traditionally been made from leather, wood or canvas, but are increasingly made from rubber, plastics, and other petrochemical(derived materials. )ntil recent years, shoes were not worn by most of the world*s population+ largely because they could not afford them. 'nly with the advent of mass production, making shoes available very cheaply, has shoe(wearing become predominant. The foot contains more bones than any other single part of the body. Though it has evolved over 99 hundreds of thousands of years in relation to vastly varied terrain and climate conditions, the foot is still vulnerable to environmental ha"ards such as sharp rocks and hot ground, which shoes can protect against. 4rom above analysis and survey we can conclude as follows /ost of the persons use $randed shoes. /ost of the persons use %ddidas. /ost of customers use 0eather shoes. %ddias brand provide more variety. /ost of customers give rating which factor influences him to purchase shoes is brand name. /ost of the persons choose %ddidas for durability - comfort. 'pinion towards source of information is most of respondent get information through advertisement. /ostly respondents strongly satisfied with their brand of shoes. /ost of the respondent likes %ddidas advertisement. The maximum respondent is saying =rice - 0ook influence at the time of purchase premium sport shoes. 9< 'imitations of the Research ,. This report covers whole !ndia growth of soap industries in !ndia, which is very difficult to get. 2. !n a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. 5. Sometime the gap of communication was come in between the interaction. 9G 9. The time available to conduct the study is little3 it being a wide topic has a limited time. <. 0imited resources are available to collect the information about the sport shoes industries in !ndia G. Sport shoes industries in !ndia are so much volatile and it is difficult to forecast anything about it. J. Some of the aspects may not be covered in my study, its gives knowledge about trading of soap industries in !ndia in small prospects and its challenges. @. .eforms allowed increased integration between domestic and international markets, and created a need to manage risk. D/E*TI%$$AIRE (EAR RE*P%$(E$T /yself Pa"an #umar =ursuing $.$.% at T.M...!. =.I. IH%T!=).. ! seek your responses and kind co(operation for the purpose of successful of my survey proect report. T,A$# E%/ Pa"an #umar $.$.%.9 th Sem. T.M...!. =. I. &ollege Iha"ipur $ame8 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF 9J Age8FFFFFFFFFFFFFFFFFFGender8FFF!FFFFFFFFF! Address8 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF Education8 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF %ccupation8 FFFFFFFFFFFFFFFFFIncomeFFFFFFFFFF! 1(,( Bhich types of shoe do you preferL %. $randed $. 7on $randed 1(2( !f branded, which brand do you preferL %. %ddidas $. .eebok &. .ed&hief D. 7ike M. =uma 1(5( Bhich type of footwear does you like mostL %. 0eather $. 7on(0eather 1(9( Bhich brand does provide more varietyL %. %ddidas $. .eebok &. .edchief D. 7ike M. =uma 1(<Bhat factor dose influences you to prefer particular brand give your preference on the following criteria please rate , for most preferred factor and so onSS. CRITERIA RATI$G $rand 7ame =rice Durability &omfort 0ooks 6erity =roduct =romotional 1(G( Bhich brand do you prefer for durability and comfort abilityL %. %ddidas $. .eebok 9@ &. 7ike D. .edchief M. =uma 1(J( Bhat is your source of information regarding the purchaseL %. %dvertising $. .etail 'utlets &. 4amily and 4riends D. 'thers 1(@( %re you satisfied with you chosen brandL %. Highlysatisfied $.Satisfied &.7either neither satisfied nor dissatisfied D. Dissatisfied M. Highly Dissatisfied 1(A( Bhich company advertisement( do you like mostL %. %ddidas $. .eebok &. 7ike D. .edchief M. =uma 1,:( Bhat does influence you to purchase premium sports shoeL %. =rice $. &olor &. 0ook D. &omfort 1(,,( Tagline of your brandL (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( (((((((((((((((((( 1(,2( =lease give your Suggestion for further improvementL (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( (((((((((((((((((( 9A Bibliography Boo4s0)agazines Referred89 #otler Philip G Armstrong Gra"9 Principle of )ar4etingH =earson Mducation, 7ew Delhi 2::J. =ublisher( Dorling Nindersley Q!ndiaR =vt. 0td. #otler Philip9 #)ar4eting )anagementH8 Analysis planning Implementations G control =earson Mducation, 7ew Delhi 2::5, ,, t h Mdition! #othari C! R! I Research )ethodologyH 2 nd revised edition 2::9 published by 7ew %ge !nternational 0td. Beri9 #)ar4eting ResearchH +Tata )c Gra"9,ill- ,AA5 2 nd Mdition. )ar4eting *trategy and )anagementH9 )r! )ichael J! Ba4er! Gupta CB9An Introduction to *tatistical )ethod Q6ikasRH ,AA<, A t h Mdition! E1eready In9house $e"sletters! B/*I$E** )AGAKI$E G $E&* PAPER8 The Times of !ndia The Mconomic Ti mes 9=s, =itch, $usiness - Mconomy $usiness Bord- $usiness Standard $usiness Today $usiness <: Internet8 """!google!com """!shoesbrand!com """!search!com <,