Nick Ritota

Denver, NC 28037
M: (518) 376-7047
n.ritota@yahoo.com
LinkedIn profile

Creative, skilled marketing leader with C-suite access, strategic planning experience and a high-level
proficiency for brand and promotion. Extensive board room experience, managing functional leadership
across all business disciplines.

SUMMARY OF QUALIFICATIONS
Product & brand management and promotion-
Direct responsibility for product lines up to $65M (including P&L)
Innovation in both product ideation and promotion
Deep B2B marketing experience
Strategic thinker with tactical and analytical planning experience
Marketing management and sales support-
Product and program launches across channels with private labeling to reduce channel
conflict
Digital marketing campaigns to drive fresh leads
Training program development for program roll-outs (internal & external)
Demonstrated ability to competently manage multiple deadlines, motivate and lead diverse
stakeholder groups
Business Development in start-up manufacturing and software as a service-
Audience identification (including focus groups, UAT, demos), integrated campaigns and
target metric tracking responsibilities
New market development in manufacturing and SaaS leading to organic revenue growth
Coach, mentor and lead personnel within a technical team environment

ACCOMPLISHMENTS & PROFESSIONAL EXPERIENCE
BreakFront Software (formerly CompanionCabinet, LLC); Charlotte, NC October 2011 Present
VICE PRESIDENT, Sales & Marketing
Redefined customer base, branding and program strategy as well as multi-year product roadmaps to
deliver the companys growth objectives. Utilized digital (permission based) and traditional
(interruption based) marketing. 50% YOY revenue growth attained. Management of a team of 10+
as well as outside agencies and remote employees. Currently contract based.
Masco Cabinetry, Ann Arbor, MI November 2010-October 2011
DIRECTOR OF MARKETING, Countertop Division, North America
Direction for the marketing, sales and P&L of all countertop sales across three channels; builder
direct, dealer/distributor, Lowes & Home Depot. Management of all consumer touch points, annual
marketing plans, advertising, media, consumer promotion, partnership marketing, and PR. Identified
& developed new product and channels. Awarded two patents for digital marketing breakthroughs.
Developed & launched a consumer facing app for product selection. Masco Business Office
Committee, Innovation Team member.






Masco Cabinetry April 2007 November 2010
BUSINESS DEVELOPMENT MANAGER, Merillat Masterpiece, DeNova Countertops
Drove continual sales growth in a down market. Responsible for P&L, managing relationships with a
sister company for production as well as product development and product marketing. Full authority
over a sales force of over 75 remote reps as well as area managers selling and supporting the
product to dealers and builders. Managed and developed an upstart countertop division with
manufacturing on both coasts. Managed countertop customer care unit. Responsibilities included
US, Canada and International sales. Key member, Oracle business transformation team.

Masco Cabinetry, Adrian, MI June 2003- April 2007
ACCOUNT MANAGER/NATIONAL TRAINER
Responsible for NY State, NYC and Northern NJ territories for sales to dealers & distributors.
Maintained territory while training dealers nationwide on design, design software and sales.
Managed territory sales in excess of $30M including the #2 US product distributor. Designed
and facilitated three day onsite learning programs promoting the Merillat Masterpiece product
line nationally.


EDUCATION & TRAINING
Johnson & Wales University-Providence, RI
Bachelor of Science-Marketing

OTHER SKILLS & TRAINING
CAD experience on 3+ platforms, Oracle implementation experience, SalesForce proficient
Digital marketing & lead development on HubSpot and Word Press
Software development, focus group, UAT and beta testing
Trade show planning, development and staffing
Sales training and negotiation workshop leader
?What IF Innovation program manager
Kaizen participant and leader