By : JACKED

*Ashish Ghelani - 15
*Dimple Duggal - 13
*Esha Joshi - 21
*Jaspreet Banga - 06
*Khushboo Varadkar - 52
*Kulbir Sachdev - 40
* TOURISM in India
ATHI TI DEVO BHAVA
*Contents
Introduction
Tourism market in India
Foreign Tourist arrivals in India
Tourism - Major Engines of Economic Growth
Export of Travel Services
National Tourism Policy
Strategic Interdependence
Non price Competition in Tourism Industry
*What is TOURISM?
Tourism is a term which is very complex and difficult
to define it has been defined as the temporary
movement to destinations outside the normal home
and workplace, the activities undertaken during the
stay and facilities created to cater for the needs of
tourists &
Tourism is travel for predominantly recreational or
leisure purpose or the provision of services to
support their leisure travel(by WTO)
*Introduction of TOURISM
TOURISM IS PERCIEVED AS A GREAT CONTRIBUTOR FOR
EXCHANGE OF CULTURES, WORLD PEACE, UPLIFTMENT OF
LESSER KNOWN REGIONS AND SOCIAL AND ECONOMIC
DEVELOPMENT.

THE POTENTIAL TO GENERATE FORIEGN CURRENCY
REVENUE AND OFFER AMPLE WORK OPPURTUNITIES HAS
MADE IT A HIGH PRIORITY FOR GOVERNMENT AND
ENTREPRENEURS.
*Tourism Market in India
Tourism is the key area which can yield large benefits for the society
India is a land of vast attraction, ranging from diverse natural formations to historical
monuments and relics going back to more than two millennia, there is vast scope for
expansion of tourism in India.

In 2010 the total number of foreign tourists that arrived in India was 5.58 million and
they brought in a foreign exchange earnings of Rs. 648.89 billion.

It should be possible for India to get more inbound tourists than it currently does.

*Do You Know??
Tourism in India is the largest service industry

Contribution to the national GDP 6.23%
Contribution to the employment 8.78%
Annual foreign tourist arrivals in India 17.9 million and
740 million domestic tourism visits.
Revenue Generated US$100 billion in 2008
Expected to have annual growth rate of 9.4% and
revenue to increase to US$ 218 billion by 2018.
India is one of the fastest growing travel & tourism market in the world.

The demand for travel & tourism in India is expected to increase at a compound annual
growth rate (CAGR) of 11.8 % between 2005 and 2011, to reach INR 6778.2 billion.

The demand for travel and tourism is expected to reach INR 24,252.4 billion by 2020.

The Indian hotel industry, being a direct beneficiary of the growth in the economy and the
tourism industry, has also recorded strong growth over the past few years.

3528
3952
4776
5696
4960
6778
24252
0
5000
10000
15000
20000
25000
30000
2005 2006 2007 2008 2009 2010E 2020F
India Travel & Tourism Demand
INR
Million
*Market Overview
*Foreign tourist arrivals
Indias performance in tourism sector has been quite impressive over this decade.
FTA in India jumped to 5.58 million in
2010 compared to 5.17 million in 2009.
Similarly, FEE increased to $ 14193 million
as compared to $ 11394 million in 2009.




There is a need to offer unique
experience to international tourists.

International tourist are use to
booking their stay online.

In India, tourist have to depend on
local travel agents to find a place to
stay.
5.17
5.58
2.92
-2.2
8.1
10.9
-4
-2
0
2
4
6
8
10
12
2009 2010
(Provisional)
2011 (Jan -
June
Provisional)
Foreign Tourist Arrivals (FTAs) in India, 2009-
2011 FTAs in India
11394
14193
7811
-3.7
24.6 14.2
2009 2010 2011 (Jan - June)
ForeignExchange Earnings
(FEE)(in US$ Million) from
Tourism
FEE from Tourism in India (in US$ Million)
Percentage (%) change over the previous year
* Tourism Major Engines of Economic
Growth.
Tourism is one of the major engines of economic growth in most part of the world
including India.
* Since Tourism doesnt fall under a single heading in the national accounts statistics, its
contribution has to be estimated.

According to UN World tourism organisation, Tourism provides 6-7% of the worlds total
job directly and millions more indirectly through the multiplier effect in this sector.
Contribution of tourism in employment in India increased from 5.92% in 2009 to 9.24 %
2010

*Exports of travel services
*World export of travel services were valued at $ 870 billion in 2009.
- In 2009, in all commercial services sectors were affected by the global
crisis but not to the same extent. Travel was the least impacted segment
with a negative growth of 9% In 2009.
India is moving towards a
services - dominated GDP. The
share of software and
business services are
increasing.

However, the cause of
concern is the decline of
exports of travel services from
21.5% in 2000-2001 to 12.4% in
2010 -2011

India has not yet tapped the
vast tourism potentials.
*National tourism policy 2002
To strengthen the national tourism policy 2002s critical pillar of suraksha
(safety), the government has adopted the code of conduct for Safe and honorable
tourism on 1
st
July 2010.

*National toursim policy evolves around six broad areas such as Welcome
(Swagat), information (Suchana) , Facilitation (Suvidha), Safety (Suraksha) ,
Cooperation (Sahyog) and Infrastructure development (Samrachana)

*The Key aim of the Safe and honorable tourism is to ensure that indian tourism
follows international standards of safe tourism practices, applicable to both
tourists and local residents, i.e. local people and communities who may be
impacted by tourism in some way.

*The code has been sensitize travellers and the travel industry, close all
possibilities of exploitation, specifically of women and children, and make India a
safe tourism destination.
* KEY FOCUS AREAS STRATEGIC OBJECTIVES OF INDIA
* Marketing objectives of overseas offices
* The Ministry of Tourism, Government of India, through its 14 offices overseas endeavors to
position India in the tourism generating markets as a preferred tourism destination, to
promote various Indian tourism products to increase Indias share of the global tourism
market.
* The above objectives are met through an integrated marketing and promotional strategy
campaign in association with the Travel Trade, State Governments and Indian Missions. The
specific elements of promotional efforts undertaken overseas include Advertising in the
Print & Electronic Media, Participation in Fairs & Exhibitions, Organizing Seminars,
Workshops, Road Shows & India Evenings, Printing of Brochures and Collaterals, Brochure
Support/Joint Advertising with Travel Agents / Tour Operators, Inviting the Media and Travel
Trade to visit the country under the Hospitality Programme etc.

* Incredible India International Campaigns
* Ministry of Tourism commenced its International TV Campaign (2009-10 Extended to
2010-11) for Europe and Americas region, which finished in the first half of the 2010-11.
* In December, 2010, the Ministry launched its International TV Campaign 2010-11 - Europe.
Leading TV channels of pan-regional reach are part of the Media Plan of the Ministry .


*INCREDIBLE INDIA!!!
*International Accolades
*India has been voted as the 7th best destination in the
world in the Conde Nast Readers Travel Awards 2010.
*World Travel Award 2010 for Worlds Leading Destination
Marketing Campaign 2010.
*Asian Guild Award 2010 recognizing the contribution
made by the Incredible India campaign in creating
awareness about India among Britishers and British Asians
living in UK.
*Global Traveler Award 2010 : India has been voted as the
Best International Tourism Destination by readers of the
Global Traveler Magazine, USA.

* International Participations & Promotions
* Participation in Travel Fairs and Exhibitions
* India tourism offices overseas have participated in the major international Travel Fairs and
Exhibitions in important tourist generating markets the world over as well as in emerging
and potential markets to showcase and promote the tourism products of the country.
These include Arabian Travel Market (ATM) in Dubai, PATA Travel Mart in Macau, World
Expo 2010 in Shanghai, China International Travel Mart in Shanghai, ITB Asia in Singapore,
World Travel Market (WTM) in London, IMEX in Frankfurt, FITUR in Madrid and ITB in
Berlin.
* India tourism, Beijing was awarded the Best Tourism Promotion Award at the World
Travel Fair in Shanghai.

* Some Major Promotional Activities Undertaken for Overseas Promotion
* The Ministry of Tourism, Govt. of India undertook a series of promotional initiatives to
aggressively promote tourism to India.
* Indiatourism Toronto undertook massive advertising and outdoor publicity during the
Vancouver Winter Games 2010 in Vancouver and also Paralympics Games 2010 from
February to March 2010.
* Indiatourism, Dubai organized the Golf Tournament at Ras Al Khaimah, United Arab
Emirates. Indiatourism Johannesburg organised Know India seminar to the group of 12
people travelling to India and for the group of 6 ladies travelling to south India giving
information about shopping, hotels, Ayurveda and spas and safe travelling for women.
*NON PRICE COMPETITION
*Non-price competition is a marketing strategy "in which one firm tries
to distinguish its product or service from competing products on the
basis of attributes like design and workmanship
*The firm can also distinguish its product offering through quality of
service, extensive distribution, customer focus, or any other sustainable
competitive advantage other than price.
*It can be contrasted with price competition, which is where a company
tries to distinguish its product or service from competing products on
the basis of low price.
*Non-price competition typically involves promotional expenditures,
(such as advertising, selling staff, the locations convenience, sales
promotions, coupons, special orders, or free gifts), marketing research,
new product development, and brand management costs.
*Firms will engage in non-price competition, in spite of the additional
costs involved, because it is usually more profitable than selling for a
lower price, and avoids the risk of a price war.

Operator Thomas Cook Cox & Kings
Brand My India My Way Bharat Dekho
Package Enchanting Nainital - 4D/3N Nostalgic Nainital - 4D/3N
Cost/ Person 13,900 13,900
Even though the cost of the package for 6D and 5N is same , Cox and Kings created a
great impact with their marketing, advertisement and after sales campaign.
*Brand Promotion Cox and Kings
Cox and Kings promoted Nainital by publishing articles in
tourism magazines, journals and newspapers like Go World,
NatGeo,Traveller, etc.

Cox and Kings Published advertisements in various tourism and
photography magazines (Travel and Living, Asian Photography,
etc.)

Testimonials of happy customers on Cox & Kings website, Radio
and Newspapers were published

Cox and Kings gave 50% off on the extension package cost with
addition of destinations into the package

Provided Free SamsoniteTravel Bags to first time customers


*THANK YOU
SOURCES: National informatics Centre
Ministry of tourism
National tourism policy 2002