INTRODUCTION

Stationery items like note books, exercise books, log books, etc are always in demand for
students. The demand for note books is more in the months of June to August in every
year. Similarly, registers are essential in every office, institutions, organizations, etc. The
size of the products will be decided as per the local market demands. There is increasing
demand for note books as stationery items in view of rapid growth in institutions and
offices of government and commercial establishments. The market is good particularly in
tribals areas due to non!availability.
The pro"ect intends to decipher the satisfaction level as well as the preferences of retailer
pertaining to the various stationery brands launched by #T$. %e aim to analyze the
success, marketability and future growth prospects stationery brands. &asically we in tend
to find out the most popular stationery brand in the market from our sample. Stationery
brands as such are a very minor part of the '($) industry because '($) sector is
largely organized. *ere we will also look into the market trends in stationery brands. 'or
this a survey was conducted in +une where respondents were asked to fill a ,uestionnaire.
The data was collected and analyzed to obtain conclusions. This report carries an
introduction of the company profile, detail of the methodology followed detailed data
analysis and the results so obtained with the variety of graphs along with given. Summer
training gives us an insight into the working of the real corporate world. #t givesus the
practical knowledge of the working of the organizations. -uring the short time within the
industry, we get to learn the various aspects of an organization like the culture followed,
the functional aspects etc. The main ob"ective of the summer internship is to experience
the various concepts that we learn in our first year of management course, as learning the
.
concepts is very different from experiencing them at a concrete level. %e learn to face the
various situations by establishing relationships between real and significant factors in a
situation. %e also learn that in a given situation all the functional aspects are inter!
related/
Manufacturing process-
The manufacturing process of note books, registers, etc is ,uite simple. #n this process,
first of all white papers are ruled with the help of ruling machine as per the local
re,uirement. The ruled paper sheets are folded into the re,uired size of note book 0123.12
pages4 and then after binding it with grey boards, labels and covers and pasted on it.
These labels can also be printed by the entrepreneur in his own unit and various multi
color attractive covers can be purchased from the market. After pasting the covers, cutting
is done to give them the finishing touch. The same procedure is followed for making the
registers also.
Various Notebook brands are:-
$lassmate
(adhu
5avneet
#T$
Aniket 6 others
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Market analysis -
A market analysis studies the attractiveness and the dynamics of a special market within a
special industry. #t is part of the industry analysis and thus in turn of the global
environmental analysis. Through all of these analyses the strengths, weaknesses,
opportunities and threats 0S%7T4 of a company can be identified. 'inally, with the help
of a S%7T analysis, ade,uate business strategies of a company will be defined. The
market analysis is also known as a documented investigation of a market that is used to
inform a firm8s planning activities, particularly around decisions of inventory, purchase,
work force expansion3contraction, facility expansion, purchases of capital e,uipment,
promotional activities, and many other aspects of a company.
Diensions of arket analysis
7utlined the following dimensions of a market analysis9
(arket size 0current and future4
(arket trends
(arket growth rate
(arket profitability
#ndustry cost structure
-istribution channels
:ey success factors
:ey success -etails
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The goal of a market analysis is to determine the attractiveness of a market, both now and
in the future. 7rganizations evaluate the future attractiveness of a market by gaining an
understanding of evolving opportunities and threats as they relate to that organization8s
own strengths and weaknesses. 7rganizations use the finding to guide the investment
decisions they make to advance their success. The findings of a market analysis may
motivate an organization to change various aspects of its investment strategy. Affected
areas may include inventory levels, a work force expansion3contraction, facility
expansion, purchases of capital e,uipment, and promotional activities
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Ob!ecti"es of t#e study
The following are the ob"ectives of the report
To study the promotional strategy 6 effect on note book in ghazipur.
To find the extent of brand loyalty of consumers that exists among different note
book in ghazipur.
To identify how the brand building helps in meeting the customers expectations
to meet their satisfaction and investment ob"ectives.
To study the influence of various aspects on buying behavior. These factors are9!
- price $ ,uality - &rand name 6 others features.
To study about the market availibity of notebook in ghazipur city.
S%7T of notebook market.
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Iportance of t#e study
The importance of a pro"ect report is following.
The study will help to know that what additional features 6 what facilities should
be increase.
$ustomer is satisfied with the product and services provided by companies or he
is dissatisfied.
#t helps in identify reason behind dissatisfactions.
The importance of study is that it is helpful to make future policy of the company.
#t is important to create a new plan for products 6 services in future with uni,ue
,uality 6 facilities that will be preferred by the customers.
To know the factor behind purchase of notebook.
To know the recent technologies and growth rate of note book industries in #ndia.
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%cope of t#e study
The scope of this pro"ect is the study the product ,uality and growth of the company. #t
covers a wide range analysis of the company that what kind of product ,uality services
has been provided by the company, what are the ,ualities of products, what are the
satisfaction level of the customer by the of the company, working and promotional
process of the company, *ow the company satisfy the customer by its product.
This study also shed light on the relationship of company with customers. The study also
covers the behavioral pattern of company employees with the customer at the time of
complains for any product and how they provide service to them and satisfaction
according to choice of notebook in ghazipur.
The response of the centre towards the customer also covered in this study. After analysis
the researcher comes to know that the customer response centre gives good response to
each and every complaint and do its best of satisfy the customers by its service and
products provided by the water purifier industries in #ndia. After analysis the researcher
comes to know that the recent technologies and growth rate of notebook in ghazipur.
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Researc# Met#odology
@esearch in a common language refers to a search of knowledge. @esearch is scientific 6
systematic search for pertinent information on a specific topic, infect research is an art of
scientific investigation. @esearch (ethodology is a scientific way to solve research
problem. #t may be understood as a science of studying how research is dont
scientifically. #n it we study various steps that are generally adopted by researchers in
studying their research problem. #t is necessary for researchers to know not only research
method techni,ues but also technology. The scope of @esearch (ethodology is wider
than that of research methods.
The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. %hy a research has been defined,
what data has been collected and what a particular methods have been adopted and a host
of similar other ,uestions are usually answered when we talk of research methodology
concerning a research problem or study. The pro"ect is a study where focus is on the
following points9
Researc# Design:-
A research design is defined, as the specification of methods and procedures for ac,uiring
the #nformation needed. #t is a plant or organizing framework for doing the study and
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collecting the data. -esigning a research plan re,uires decisions all the data sources,
research approaches, @esearch instruments, sampling plan and contact methods. T#e
study &as descripti"e kind of researc#'
@esearch design is mainly of following types9
(-Bxploratory research.)--escriptive studies.*-$ausal studies3Bxperimental studies
(' +,ploratory researc#:-
The ma"or purposes of exploratory studies are the identification of problems, the more
precise 'ormulation of problems and the formulations of new alternative courses of
action. The design of exploratory studies is characterized by a great amount of flexibility
and ad!hoc veracity
.)' Descripti"e researc#:-
-escriptive research in contrast to exploratory research is marked by the prior
formulation of specific research Cuestions. The investigator already knows a substantial
amount about the research problem. +erhaps as a @esult of an exploratory study, before
the pro"ect is initiated. -escriptive research is also characterized by a +replanned and
structured design.
*' Causal studies-+,periental studies
A casual design investigates the cause and effect relationships between two or more
variables. The hypothesis is tested and the experiment is done. There are following types
of casual designs
a. After only with control design
b. &efore after with control design
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c. &efore after without control design
d. $onsumer panel design
e. Bx!post facto design
@esearch -esign has been classified into four subsections they are9
('Sample selection and size).Sampling procedure/*.-ata collection/ and Analytical tools
%apling .rocedure
There are basically two methods of sampling9!
.robability sapling
#t is also known as random sampling. Dnder this sampling design every item of the
universe has an e,ual chance of inclusion in the sample. #t is, so to say, a lottery method
in which individual units are picked from the whole group not deliberately but by some
mechanical process. *ere it blind chance alone that determines whether one item or the
other is selected. The results obtained from probability sampling can be assured in terms
of probability.
Non .robability sapling
5on +robability sampling is that sampling procedure which does not afford any basis for
estimating the probability that each item in the population has been included in the
sample. #n this type of sampling, items for the sample selected deliberately by the
researcher/ his choice concerning the items remains supreme.
.E
/or t#e study t#e consuers are selected by t#e con"enience sapling
et#od' The selection of units from the population based on their easy availability and
accessibility to the researcher is known as convenience sampling
Data Collection et#od
Data Collection Met#od
.riary %econdary
-irect personal #nterview
#ndirect personal #nterview )ovt. publication
#nformation from correspondents @eport $ommittees
(ailed ,uestionnaire 6 $ommissions +rivate +ublication
Cuestion filled by enumerators @esearch #nstitute
The task data collection begins after research problem has been defined. There are two
methods for data collection.
.riary data
+rimary data may be described as those data that have been observed and recorded by the
researcher for the first time to their knowledge.
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+ublished Sources Dnpublished Sources
%econdary data
Secondary data are those data which have been already collected and analyzed by some
earlier agency for its own use/ and later the same data are used by a different agency.
'or the present study, the survey method was used for collecting primary data. A
structured ,uestionnaire was used for the purpose. The ,uestionnaire included multiple
choice ,uestions.
0nalytical Data
The data thus collected, was tabulated, interpreted and analyzed with a view to make the
study meaningful. #n the present study, hypothesis testing, percentage, fre,uency and
cross tabulation methods have been used for analysis.
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1iitations of t#e Researc#
.. This report covers whole #ndia growth of notebook in ghazipur, which is very
difficult to get.
2. #n a rapidly changing industry, analysis on one day or in one segment can change
very ,uickly. The environmental changes are vital to be considered in order to
assimilate the findings.
;. Sometime the gap of communication was come in between the interaction.
<. The time available to conduct the study is little/ it being a wide topic has a
limited time.
=. Fimited resources are available to collect the information about the notebook in
ghazipur.
>. 5otebook in ghazipur is so much volatile and it is difficult to forecast anything
about it.
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?. Some of the aspects may not be covered in my study, its gives knowledge about
trading of notebook in ghazipur in small prospects and its challenges.
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