NAU will become the Portuguese reference for premium

handcraft beers.

We aim to be a part of every special moment that
deserves uniqueness.
The fantastic five
Diogo
Fernandes
Joo Muller Bruno Pinto Lus Lima Pedro Carvalho
Vision
The Visionary
The PR The Aventurer The Beer
Lover
The Financial
Geek
Problem
Solution
?
Strategic Restaurants

Gourmet Shops

Website

Strategic Bars
Traction: 100% of Restaurant owners showed interest
in incorporating our beer in their menus potential
sales.
100% of Gourmet shops stated it want a beer such as
ours in their stands.
Where can you find us
First Mover Advantage as Wine replacement
o Early adopters
o Positioning

Brand Image
NAU, NAU and NAU
Aware, Aware, Aware !!
In
Invest on Brand
dinamism
Fashionable
Samples
Promote
in Menus
Social
networks
Promoters
Guilty
event
Bottle
rewards
Whats next
2014 2015 2016
30 restaurants
5 Gourmet shops
50.000
PORTO
Money Money Money
-100,000
100,000
300,000
500,000
700,000
Year 1 Year 2 Year 3
Sales, COGS and Net Income evolution
Sales
COGS
Net Income
42%
29%
29%
Cost Structure Year 1
COGS Marketing S&A
50%
15%
25%
10%
Typical Cost Structure
COGS Personnel Marketing S&A
Turning point
-60,000
-40,000
-20,000
-
20,000
40,000
60,000
80,000
1 4 7 10 13 16 19 22 25 28 31 34
Cumulative cash and BEP
Break-Even - month 26
Help us start!
* Includes Inventory
Investment
Office and warehouse
equipment / Trade Mark
7 250
9 months of expenses 46 421
Total 53 671
*
Nothing as unique
NAU BEER
Backgrounds
Diogo
Fernandes
(PT)
Pedro
Carvalho
(PT)
Diogo Fernandes holds a Bachelor in Management & Business
Administration and currently is taking a Masters in Strategy,
Entrepreneurship and Finance. He has previous experience in Investment
banking (London & Lisbon) and Consultancy (Rome & Lisbon).

Pedro Carvalho is currently taking the Master degree in Corporate Finance.
He is passionated about friends, family, sports and entrepreneurship. His
previous work experience is at Delta Cafs.
Backgrounds
Joo Muller
(PT)
Lus Lima
(PT)
Joo Diogo Muller is from Porto, where he took is Bachelor at Catolica
Porto in Management. He loves to travel around the world and adapt to
other cultures. He is currently taking his Master degree at Catlica Lisbon
after spending 6 months in Rio de Janeiro for his exchange period.

Lus Lima studied at NOVA SBE and he is taking a Master in Strategy &
Entrepreneurship at Catlica Lisbon. He recently spent a great deal of his
time in Belgium, a country that has a huge passion for Beer.
Backgrounds
Bruno Pinto
(PT)
Bruno Pinto holds a management degree from ISEG and he is taking the
Masters in Strategy & Entrepreneurship at Catlica Lisbon. He enjoys
helping others and given that he just spent 6 months in Timor
establishing micro-credit projects with the natives.
Business Model Canvas
Organizational structure
CEO
CMO
Beer
Master
COO
CFO
Possible exit strategies
IRR for investor and
founders
Merger
with other
handcraft
brand
Acquisition
by major
player
IPO
Financials
Naus Balance Sheet from year 1 to year 5
Year 1 Year 2 Year 3 Year 4 Year 5
Cash 7 619 50 363 120 357 283 094 331 634
Accounts Receivable 15 125 31 421 49 492 55 034 57 568
Inventory 17 702 31 133 49 629 54 297 70 673
Net fixed assets 6 111 4 971 6 165 5 093 7 353
ASSETS 46 557 117 888 225 644 397 518 467 229
Accounts Payable 0 9 205 15 253 16 637 23 662
Social Sec Payable 0 610 1 108 1 108 2 743
VAT payable -4 619 8 276 14 482 16 685 14 358
Tax payable 0 11 449 26 613 48 725 28 026
Short term loans 0 0 0 0 0
LIABILITIES -4 619 29 540 57 456 83 156 68 789
Long term loans 0 0 0 0 0
Capital 54 000 54 000 54 000 54 000 54 000
Retained Earnings -2 824 34 348 114 187 260 362 344 440
EQUITY 51 176 88 348 168 187 314 362 398 440
LIABILITIES + EQUITY 46 557 117 888 225 644 397 518 467 229
Financials
Year 1 Year 2 Year 3 Year 4 Year 5
Sales 89 965 309 966 536 438 773 652 828 043
COGS 38 985 134 319 223 516 309 461 331 217
Gross Margin 50 980 175 647 312 922 464 191 496 826
Gross margin 57% 57% 58% 60% 60%
Personnel 0 38 115 56 306 69 300 171 518
Marketing 26 240 61 993 107 288 154 730 165 609
S&A 25 872 23 872 34 672 34 672 34 672
Provisions 553 1 906 6 598 9 516 10 185
EBITDA -1 685 49 761 108 058 195 973 114 843
Depreciations 1 139 1 139 1 606 1 073 2 739
EBIT -2 824 48 622 106 452 194 900 112 103
Interests 0 0 0 0 0
EBT -2 824 48 622 106 452 194 900 112 103
Tax 0 11 449 26 613 48 725 28 026
Net Income -2 824 37 172 79 839 146 175 84 077
% of Sales -3% 12% 15% 19% 10%
Naus Income Statement from year 1 to year 5
Financials
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
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Seasonality factor
Seasonality factor -
Nau
Seasonality factor -
Arriba
Seasonality Factor of Nau and Arriba

Financials
-20,000
-10,000
-
10,000
J
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F
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Net Cash Flow Year 1
-5,000
-
5,000
10,000
15,000
J
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F
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M
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Net Cash Flow Year 2
-10,000
-
10,000
20,000
J
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F
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M
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A
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M
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Net Cash Flow Year 3
-
10,000
20,000
30,000
J
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F
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A
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Net Cash Flow Year 4
-10,000
-
10,000
20,000
Net Cash Flow Year 5
Financials
Description
Annual
Amount
Comment
Rent (warehouse
+ office)
6 000
Office and Warehouse in the same space, in Lisbon or nearby suburbs,
500 month
Insurance 600 Insurance of inventories, 50 month
Cleaning +
Security +
Accounting
3 732
One cleaning lady, once per week, 6 hours per day at 6 per hour +
security system 30 per month + accounting 1500 per year
Marketing 31 488 35% of sales - 1st year, 20% of sales following years
Utilities +
Telecommunicat
ions
2 040
Water and energy 100 per month + RED phones + internet 70 per
month
Web Site
maintenance
100 100 per year
Leasing (cars) +
Gasoline
4 800
gasoline for two cars in year 1; 1 leasing car 500 month in year 2; 2
leasing cars 500 month each in year 3 onwards plus gasoline for 4 cars
Beer Master 1st
year outsourcing
8 000 Beer master 1st year
Others 600 Office materials, 50 month
Fixed operation expenses

Financials
Employe
es/Year
1 2 3 4 5
CEO 550 800 800 2 000
CFO 550 800 800 2 000
CMO 550 800 800 1 800
Beer
Master
550 800 800 1 800
COO 800 800 1 800
Assistant 500
Personnel expenses

NAU BEER