Research Methods for Business and Management

MA / MBA
MOD001105
Introduction to RMBM
Student Number :
Assessing the imact of mar!eting mi" on customer satisfaction in #$ ban!ing industr%& 'he case of
Barc(a%s )(c
Mar!er: Mar!: *+,*
Introduction to RMBM
-irst Mar!er .omments
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'it(e 1*034
Initially this might be regarded as a
working title, and ideally should
mirror closely the content of the
Introduction.
Introductor% )art 1*034
This informs the reader of the
problem or situation and the context
you are interested in.
The goal is to give the reviewers
some basic academic information
they can use to evaluate the
significance of the research
proposal.
A marketing related topic has been
chosen, however it could have been
developed with more research scope.
The introduction is very average and
basic; it fails to provide any significant
information related to the importance
of the areas being researched.
The significance and importance of the
research could have been highlighted
further.
Reference to the company provided
could have been enhanced with specific
reference to the current marketing mix
in the bank and customer satisfaction
levels.
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Rationa(e for the stud% 1+034
'oes the document inform the
reader of the rationale of this study(
a) *hat is the research issue(
+%#,)
b) *hy is it an issue( +%#,)
c) *hy is it an issue now( +%#,)
d) *hat could this research shed
light on( +%#,)
-se of academic sources is nil, which
is not appropriate at all.
a) A generic explanation has been
provided. There is no reference made
to the bank in .uestion to /ustify why
this research needs to be conducted.
The problem statement needs to be
included here. *hat you have at
present is a repetition of the topic,
which is not appropriate. The problem
statement needs to be developed with
specific reference to the bank chosen.
b) Again this is too generic and lacks in
terms of reference to the bank and
academic sources.
c) 0ome brief mention on the -1
context is included, however yet again
the answer is mostly generic.
d) 2o significant input included here
on the benefits that the industry and the
bank can gain.
There is no indication of research
.uestions been developed.
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2
References:
3ou are re.uired to identify
previously conducted research in
the area that you are focusing on.
These sources need to be referred
within your rationale section. 4ake
it clear that you know what has
been done in your area in the past
and where your research will fit in.
-ormat and )resentation :
3ou have to make your
introduction appealing. 0implify
and include only relevant
information. 5e attentive to the
structure and placement of your
content. *rite clearly. 4ake sure
your introduction includes complete
sentences and accurate spelling and
punctuation.
An ade.uate number of sources have
been included in the list. Their
references within the paper in not
evident. 3ou are encouraged to use
more sources.
6ormatting and presentation is
ade.uate, however more headings
subheadings and bullets could have
been used to improve clarity of the
answer.
27A 27A 27A
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