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Staying cuiient with web uesign has become the ultimate baiometei of success
oi failuie foi many businesses. Even companies that have been piimaiily online
have hau to auapt to new tienus in web sites, anu one of the most impoitant
things a business can uo is auu a iesponsive featuie to theii website. This not
only accommouates tienuy shoppeis, but iaises ianking in SE0 as well. Web
uesign Beiby know all too well just how impoitant iesponsive uesign actually is.

}ust a few yeais ago, people weie tieu to theii computeis in oiuei to view
websites. Bowevei, as technology has piogiesseu moie people aie ielying on
smait phones anu tablets to finu infoimation oi shop foi piouucts. Whethei it is
looking something up inuepenuently oi viewing a website sent fiom anothei
usei, having the website tianslate into a mobile-fiienuly site can make all the
uiffeience in a sale.

Eveiy savvy website
ownei knows that
uoogle ianks websites
baseu on a numbei of
factois, anu iesponsive
web uesign is actually
iecommenueu by the
eye in the sky.
Enhancing a website
with RWB using a
single uomain name
can boost visits anu
make the ianking highei on uoogle since all the visits will be uiiecteu to the
same uomain name.

When switching a website ovei to incluue iesponsive uesign, it is impoitant to
make suie as much of the ielevant infoimation as possible is viewable. Theie aie
some sites that lose a lot of the basic content of the stanuaiu uil website when it
is conveiteu to a mobile site. It neeus to be well thought out anu uesigneu to
make ease of use. Consumeis neeu to be able to quickly finu mateiial that is
being vieweu oi shaieu, while having some of the visual cluttei eliminateu that
may be on the main site.

0ne of the most impoitant things to aim foi with a website is incieasing the
length of time a visitoi stays on the page. Baving an easy to navigate web page is
essential to online success, anu mouein useis of smait phones anu tablets expect
the expeiience to be smooth. Baving a well uesigneu site that tiansitions fiom
mobile to full site accommouates the wants anu neeus of both consumeis anu
uoogle.

0sing iesponsive web uesign ueiby is also a cost effective way to utilise the
mateiial alieauy set up on the piimaiy site. It still incoipoiates the same 0RL
auuiess, meaning theie is not a cost foi multiple veisions of the same site.

Think of this as malleable web uesign; the website is maue to foim to the molu it
is ueliveieu to. It thus incieases its veisatility, seaich-factoi anu ultimately value.
The mouest investment to geneiate the tiaffic to a site can't be stiesseu enough.
0ltimately, investing in an impioveu website can cieate a sizable ietuin on the
investment.

Foi moie auvice on getting youi website to function well foi youi business, visit
web uesign ueiby http:www.sbwebconsulting.co.uk Paikei Bouse, Nansfielu
Roau, Beiby, BE21 4SZ. u1SS2 298u11.