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Queen of the Beaches Reproduction Order Form
Queen of the Beaches
Long Beach as a Tourist Destination
Historical Society of Long Beach
On display June 13, 2014-October 2014
Historical Society of Long Beach
4260 Atlantic Ave. Long Beach, CA 90807
562.424.2220 www.hslb.org
Made Possible By
HSLB Board of Directors
Evan A. Braude, Co-President
Roxanne Patmor, Co-President
Kaye Briegel, Vice President
Niki Tennant, Treasurer
Craig Hendricks, Secretary
Kristi Fischer, Past President
Zadie Cannon
Julian DelGaudio
Lousie Ivers
Betty Karnette
Denis McCourt
Charles Parks
Curt Pederson
Ron Sylvester
Joan Van Hooten
Melanie Werts
HSLB Staff
Julie Bartolotto
Ashley Franks-McGill
Lindsey Cranton
Manuel Mendoza
The HSLB collects, preserves and presents local history. Using
historical documents, photographs, artifacts, oral, and
written stories we create exhibits and public programs that
connect people to the past and to the place they live.
Upcoming Events
See, Sip, & Savor July 11, 2014
19th Annual Historical Cemetery Tour October 25, 2014
Gallery Wrapped Canvas
Reproductions
Long Beach Area
Convention & Visitors Bureau
RMS Queen Mary
Downtown Long Beach Associates
Evan A. Braude & Asm. Bonnie Lowenthal
Julian & Rose DelGaudio
Harbor Breeze Cruises
Stan Orrett
Long Beach Airport
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Queen of the Beaches Reproduction Order Form
Local boosters have been celebrating Long
Beachs coastline and sunny weather since
1884. They surveyed the shoreline and the waves
crashing on the sand, and proclaimed that it was
Queen of the Beaches.
Entrepreneurs and civic groups highlighted
the beach to promote their attractions. Early
photos show visitors splashing in the surf, and
travel brochures advertise the Municipal Pier,
Auditorium, and band shell. As the city was
linked to the national rail network, and the rest of
southern California, by Pacifc Electric trolleys, an
amusement zone grew up on the beach, called
the Pike. Attracted by the vivid advertising, visitors
came to spend the day or several weeks.
As the city expanded to the east, promoters
continued to feature the beachfront with Belmont
Pier, Alamitos Bay, and Naples. At the same time,
engineers saw the potential for a harbor along the
beach. Soon they had begun a breakwater to
stop the crashing waves and protect shipping. The
First World War and the discovery of oil on Signal
Hill accelerated the development of shipping and
recreation. The Navy built a shipyard and base to
support the Pacifc Fleet, and World War II brought
the city a more diverse population. As time went
on, an expanding airport and freeways replaced
trains and trolleys.
After the war, the city continued to highlight
the beach with the Miss Universe pageant and the
purchase of the RMS Queen Mary. The signifcance
of oil production, the Port, and related businesses
eclipsed tourism and recreation. Downtown,
the focus shifted from sunning and swimming
to the convention center, marina, aquarium,
restaurants, and retail shops. Although its uses
have changed, the beach continues to be the
citys defning feature. The pieces presented in
this exhibit are iconic artifacts in our collection.
Created as advertising and promotional materials
for various locations and events in the city, these
images display an idyllic account of Long Beach
as a destination.
Queen of the Beaches
Long Beach as a Tourist Destination
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