This document provides an overview and outline of a study on customer loyalty programs at Pantaloons retail stores. The study aims to understand customer attitudes and brand loyalty toward Pantaloons, identify the factors that attract customers, and measure shopping satisfaction. A survey was conducted with 100 respondents at a Pantaloons store in Bangalore, India using a questionnaire. The results will be analyzed using statistical tools to provide insights into improving Pantaloons' customer loyalty program. The document outlines the chapters that will comprise the full study report, including an introduction, research methodology, data analysis, findings, and conclusion.
This document provides an overview and outline of a study on customer loyalty programs at Pantaloons retail stores. The study aims to understand customer attitudes and brand loyalty toward Pantaloons, identify the factors that attract customers, and measure shopping satisfaction. A survey was conducted with 100 respondents at a Pantaloons store in Bangalore, India using a questionnaire. The results will be analyzed using statistical tools to provide insights into improving Pantaloons' customer loyalty program. The document outlines the chapters that will comprise the full study report, including an introduction, research methodology, data analysis, findings, and conclusion.
This document provides an overview and outline of a study on customer loyalty programs at Pantaloons retail stores. The study aims to understand customer attitudes and brand loyalty toward Pantaloons, identify the factors that attract customers, and measure shopping satisfaction. A survey was conducted with 100 respondents at a Pantaloons store in Bangalore, India using a questionnaire. The results will be analyzed using statistical tools to provide insights into improving Pantaloons' customer loyalty program. The document outlines the chapters that will comprise the full study report, including an introduction, research methodology, data analysis, findings, and conclusion.
A study on loyalty program towards apparels at Pantaloons
Submitted in partial fulfilment of the requirements of University of Bangalore University for the award of degree of MASTER OF BUSINESS ADMINISTRATION
Submitted by DILIP SAHA Registration no 12SKCMA100
Under the Guidance of PROF.ARIJIT ROY
Leadership Institute of AIMS Peenya, Bangalore 2011-2012
EMPOWERING MINDS Leadership Institute of AIMS 1st cross, 1st stage, Peenya, Industrial area Bangalore 560 058
INDEX 1. INTRODUCTION 2. STATEMENT OF PROBLEM 3. OBJECTIVE OF THE STUDY 4. SCOPE OF THE STUDY 5. RESEARCH DESIGN \ METHODOLOGY 6. SAMPLE DESIGN 7. TOOLS FOR DATA COLLECTION 8. LIMITATIONS OF THE RESEARCH 9. CHAPTERS SCHEME
Program Director/Manager Date
INTRODUCTION
Introduction of Retail Industry:- Retail consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Statement of Problem: The loyalty program provides gratification to those who require rewards for purchases and avoids additional costs for those who would buy even without them. Top retail players like pantaloons, shoppers stop, Globus have adopted loyalty card and the Loyalty program is used as a tool for retaining a customers now, In India the retailers play a vital role in selling goods to the ultimate customer and day by day number of retailers are increasing tremendously and ultimate end users are being confused and customers keep on changing the retail store.
OBJECTIVES OF STUDY: This marketing research aims to study: 1. Consumer attitude towards Pantaloons and why people prefer visiting it over other retail outlets. 2. Check the brand loyalty of customers towards Pantaloons. 3. To know the variety of goods attracts customers towards Pantaloons. 4. To measure the satisfaction level of overall shopping experience at Pantaloons.
SCOPE of the Study:
This research will help Pantaloons to identify their competitors in Bangalore and all the areas in which they can have an edge on them. 1. Pantaloons gives various discounts and offers. This report will also help inknowing whether various discounts and offers given by Pantaloons are enoughfor attracting customers or not. 2. This research will also be helpful in knowing the loyalty of customers towards Pantaloons.By Green card status we can get an idea about it. 3. Very general attributes of customers like visits per month, importance given to attributes like ambience, parking also become clear.
RESEARCH DESIGN AND METHODOLOGY:
Research method is an academic activity and as such as the term should be used in a technical sense. This research comprises of defining and redefining problem, formulating hypothesis or suggested solution; collecting; organizing and evaluating data; making deduction and reaching conclusion; and at last carefully testing the conclusion to determine they fit the formulating hypothesis. By this way proper methodology is an essential step in conducting research study.
A descriptive research design has been followed for this marketing research which highlights both the qualitative and quantitative aspects of the identified problem. A systematic Questionnaire is formed to achieve the pre define objective. A survey is done on specific location to get response of respective questionnaire. Response of respondent should feed and represent through bar chart and pie chart. Analyze and comparison of data can be done to interpret results through these charts.
SURVEY DESIGN/STUDY AREA: Random stratified sampling was chosen for research. Mantri Square Mall is selected as the study area and people from this area were selected for filling up of questionnaires and collecting responses due to convenience of location.
SAMPLING PLAN: Sampling plan for this research project is divided into following four steps:
Sample size: A sample size of 100 respondents will be chosen because of time constraint.Though small sample size but it consists of varied type of respondents so as to overcome any error at the time of generalization of result.
Sample unit: Pantaloons store at Mantri Square Mall, Bangalore was chosen as sample unit. Survey was conducted in February 2014.
Sample procedure: Due to time and various other constraints convenience was restored. But efforts were made to check the accuracy of responses.
Contact method: Questionnaire method was used to establish direct contact with respondents.
Tools for Data Collection Data collection - Primary Data.
Primary data: Through survey researcher obtains primary data directly from the Reader through following method. Interview method. Questionnaires.
Analytical tool - Percentage, cross tabulation.
Limitations:
This project report suffers from following limitations: 1. Questionnaires were filled in evenings, when most of the people are in hurry and they might not have responded truly to all the questions. 2. Our research is limited to only one store of Pantaloon at Mantri Square Mall and sample size is of 100 respondents so errors may crop in while generalizing the results. 3. Those who came out of Pantaloon Store after shopping were chosen for getting the questionnaires filled but they held bulky polyethylene bags due to which they found it difficult to stand for long and answer the questions.
Chapters Scheme
Chapter 1 INTRODUCTION It includes the theoritical aspect of the study and intoduction about retail industry.
Chapter 2 DESIGN STUDY
It includes statement of the problem,objectives of the study, research methodology , sampling plan etc.
Chapter 3 COMPANY PROFILE
Here it includes evolution of Pantaloons, about Future group, management hierchy, Swot analysis etc.
Chapter 4 DATA ANALYSIS
In this it includes analysis and interpretation.
Chapter 5 RESEARCH FINDINGS
Here comes findings , recommendations and suggestions.
Chapter 6 CONCLUSION
In this chapter comes the conclusion of the study.
Chapter 7 BIBLIOGRAPHY AND ANNEXURE
It contains the reference of the books , and websites used for the project along with questionnarie used for the data collection.