1

BBM521/03 Research Methods

Jan 2014

Tutor-Marked Assignment 2 (TMA 2 20%)
Submission deadline: 26
th
April 2014

Instructions:

1. This is an individual assignment, i.e. you have to write your own
assignment and thus, you are advised not to share your work with
others in order to avoid plagiarism.

2. Answer ALL questions in Part A and Part B.

3. This assessment covers topics in Unit 2 and 3 of your reading material.

4. Send your TMA 2 to Turnitin. Re-write your assignment if
necessary so that the index of similarity is below 30%. You can submit
your assignment to Turnitin as many times as you wish before the
submission deadline.

5. Submit your final TMA 2 through the OAS (Online Assignment
Submission System).


Technical requirements:
1. Font: Times New Roman/Arial, size 12.
2. Double spaced.
3. Standard margins.
4. Free of typing errors (please use spell-check).
Grading:
1. Total marks for TMA 2 is 100.
2. This contributes 20% towards the grand total marks for this course.









2

Part A (50%)
Answer all questions
Question 1
Differentiate the following:

(a) Reliability and validity of research. (5 marks)
(b) Sampling error and non-sampling error (5 marks)

Question 2

(a) Describe the three important issues in attitude measurement. (6 marks)

(b) Give an example where the use of observational technique with the
presence of the researcher might interfere with the measurement itself.
(4 marks)

Question 3
Explain briefly the purpose of a factor analysis. (5 marks)


Question 4
Based on the article given, answer the following questions.

a) What is the theoretical framework of each article. (5 marks)
Mention the theories that the author(s) use(s) as basis of his/her research.


b) Provide two possible hypotheses. (5 marks)

c) What is the sampling method (5 marks)
State whether it is a probability or non-probability sampling method, and what
sampling technique is used (for example, stratified sampling, convenience
sampling etc)

d) Describe how data is collected. (5 marks)
e) Explain the findings. (5 marks)

3

Part B (50%)
Continue with your proposal doe the research project that you have written for TMA
1. Attach your Part B f TMA 1 to Part B of TMA 2. For TMA 2, your proposal must
answer the following questions. For this TMA 2, your proposal should be between 8
(minimum) and 10 (maximum) pages long.


Question 5

Theoretical Framework of the article (10 marks)

Question 6

Three possible hypotheses (10 marks)


Question 7 Research design (5 marks)

Question 8 Sampling method used (5 marks)


Question 9

Data collection (5 marks)

Question 10
Three major findings (10 marks)

Question 11
Limitations of study (5 marks)


END OF TMA 2