Brand Shares (by Global Brand Name) Historic

Retail Volume % breakdown

Brand
Latin America

Company name (GBO)

2007

2008

2009

2010

2011

2012

19.1

19.5

20.0

19.6

18.6

17.4

Computers and Peripherals

HP

Hewlett-Packard
Development Co LP

Samsung

Samsung Corp

3.7

4.7

5.0

8.0

10.6

13.7

Acer

Acer Inc

2.7

4.4

7.3

7.6

7.3

7.4

Positivo

Positivo Informtica
SA

5.1

4.5

4.9

5.3

5.6

5.5

LG

LG Corp

5.0

4.6

4.5

4.1

3.9

3.9

Lenovo

Lenovo Group Ltd

1.5

1.9

1.6

2.4

3.0

3.8

Epson

Seiko Epson Corp

5.2

4.9

4.1

4.1

4.2

3.4

Sony Vaio

Sony Corp

0.8

0.9

2.1

2.6

2.5

3.0

Dell

Dell Inc

4.1

4.4

4.1

3.8

3.2

2.9

Toshiba

Toshiba Corp

3.1

2.3

2.8

2.9

2.9

2.7

iPad

Apple Inc

0.4

1.5

2.5

CCE

CCE da Amazonia
SA

2.3

2.6

2.5

2.0

Compaq

Hewlett-Packard
Development Co LP

1.6

1.4

1.2

2.2

2.2

2.0

Intelbrs

Intelbrs SA

1.3

2.1

2.4

2.1

1.1

Itautec

Itautec S/A

1.1

0.7

0.7

0.6

0.9

1.1

AOC

Aoc International

2.8

2.4

1.9

1.7

1.4

1.1

DL

Dl Comrcio E
Indstria De
Produtos
Eletrnicos Ltda

0.1

1.0

Canon

Canon Inc

1.4

1.1

1.1

0.9

0.9

0.8

Asus

AsusTek Computer
Inc

0.4

0.4

0.3

0.3

0.2

0.8

Megaware

Megaware Industrial
Ltda

1.1

0.5

1.0

1.6

2.1

0.6

Lanix

Corporativo Lanix
SA de CV

0.1

0.1

0.1

0.6

0.6

0.6

MacBook

Apple Inc

0.6

0.6

0.4

0.4

0.5

Space BR

Space BR Industria
de Computadores e
Acessorios para
Informtica

0.3

0.6

0.7

0.5

Philco

Philco
Eletrodomsticos

0.2

0.6

0.5

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Ltda
Philips

Koninklijke Philips
Electronics NV

1.5

1.4

1.1

0.7

0.7

0.5

Lexmark

Lexmark
International Inc

0.6

0.7

0.7

0.8

0.7

0.5

Phaser

Phaser Tecnologia e
Informtica Ltda

0.5

Qbex

Qbex
Computadores Ltda

0.6

0.4

Galaxy Tab

Samsung Corp

0.0

0.1

0.4

Bangh

PC Arts Argentina
SA

0.2

0.3

0.3

0.2

0.6

0.4

Sony

Sony Corp

0.3

0.5

0.5

0.6

0.3

0.3

Viewsonic

ViewSonic Corp

0.7

0.6

0.5

0.4

0.4

0.3

Brother

Brother Industries
Ltd

0.4

0.4

0.3

0.3

0.3

0.3

Asus Eee

AsusTek Computer
Inc

0.1

0.2

0.2

0.2

0.3

Sragon

Sragon CA

0.2

0.2

0.3

0.2

0.2

0.2

BenQ

BenQ Corp

0.2

0.3

0.3

0.3

0.3

0.2

Olivetti

Olivetti SpA

0.1

0.2

0.2

0.1

0.3

0.2

Motorola

Google Inc

0.2

Mac

Apple Inc

0.2

0.1

0.1

0.1

0.2

PC Smart

PC Smart SA

0.1

0.1

0.1

0.1

0.2

0.2

Admiral

Frvega SA

0.0

0.1

0.0

0.1

0.3

0.1

Coby

Coby Electronics
Corp

0.1

0.1

Compumax

Compumax Zona
Franca SA

0.1

0.1

0.2

0.2

0.2

0.1

Gateway

Acer Inc

0.5

0.2

0.2

0.1

0.1

0.1

Positivo BGH

Informatica
Fueguina SA

0.1

0.1

X-View

Acegame SA

0.1

0.1

Enova

BGH SA

0.0

0.1

0.1

0.0

0.1

0.1

Packard Bell

Acer Inc

0.1

0.2

0.2

0.3

0.1

iMac

Apple Inc

0.4

0.3

0.2

0.1

0.1

Assetech

Bazar Avenida SA

0.1

0.1

0.1

0.1

0.1

0.1

Axus

Soluciones
Integrales
Corporativas SA

0.1

0.1

0.1

0.1

0.1

0.0

Olidata

Olidata SpA

0.1

0.1

0.1

0.0

0.0

0.0

Kyocera

Kyocera Corp

0.3

0.2

0.2

0.2

0.0

0.0

Blackberry

Research in Motion
Ltd

0.0

0.0

Motorola

Motorola Mobility
Inc

0.1

Palm

Palm Inc

0.0

0.0

0.0

Macbook

Apple Computer Inc

0.4

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Mac

Apple Computer Inc

0.4

Packard Bell

Packard Bell BV

0.1

Gateway

Gateway Inc

IBM

International
Business Machines
Corp (IBM)

Packard Bell

NEC Corp

Private label

Private Label

0.8

1.2

0.9

1.0

0.4

0.2

Others

Others

33.8

31.9

24.9

18.6

14.8

14.4

Total

Total

100.0

100.0

100.0

100.0

100.0

100.0

Research Sources:
Consumer Electronics: Euromonitor from trade sources/national statistics

2014 Euromonitor International

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