Brand Shares (by Global Brand Name) Historic

Retail Volume % breakdown

Brand
World

Company name (GBO)

2007

2008

2009

2010

2011

2012

19.2

19.2

19.1

18.0

16.1

13.8

3.8

8.6

12.5

Computers and Peripherals

HP

Hewlett-Packard
Development Co LP

iPad

Apple Inc

Acer

Acer Inc

6.2

7.8

9.5

9.3

8.3

7.6

Samsung

Samsung Corp

6.1

6.2

6.0

6.1

6.4

6.6

Dell

Dell Inc

8.3

8.2

8.5

8.3

7.2

5.9

Lenovo

Lenovo Group Ltd

4.2

4.2

4.5

5.0

5.4

5.5

Galaxy Tab

Samsung Corp

0.2

0.6

3.5

Canon

Canon Inc

4.6

4.6

4.3

4.1

3.9

3.5

Asus

AsusTek Computer
Inc

1.3

2.3

2.7

2.9

3.0

3.0

Epson

Seiko Epson Corp

4.0

3.9

3.6

3.4

3.2

2.9

Toshiba

Toshiba Corp

2.3

2.6

3.1

3.2

2.9

2.6

LG

LG Corp

3.1

2.8

2.5

2.2

2.0

1.7

Kindle

Amazon.com Inc

1.0

1.7

MacBook

Apple Inc

1.0

1.2

1.5

1.6

1.6

Sony Vaio

Sony Corp

1.1

1.2

1.5

1.5

1.3

1.2

AOC

Aoc International

1.5

1.5

1.4

1.1

1.0

0.9

Asus Eee

AsusTek Computer
Inc

0.0

0.8

1.3

1.3

1.1

0.9

Fujitsu

Fujitsu Ltd

1.2

1.1

0.9

0.8

Compaq

Hewlett-Packard
Development Co LP

0.9

0.9

1.0

1.0

0.9

0.6

Mac

Apple Inc

0.6

0.7

0.7

0.7

0.6

Brother

Brother Industries
Ltd

0.9

0.9

0.8

0.7

0.6

0.6

Nook

Barnes & Noble Inc

0.2

0.8

0.5

Philips

Koninklijke Philips
Electronics NV

1.1

1.0

0.8

0.7

0.6

0.5

Positivo

Positivo Informtica
SA

0.4

0.3

0.4

0.4

0.4

0.4

NEC

NEC Corp

0.7

0.4

0.4

0.3

0.4

0.4

Lenovo Lepad

Lenovo Group Ltd

0.2

0.4

Lexmark

Lexmark
International Inc

1.1

1.1

0.9

0.7

0.5

0.3

Hasee

Shenzhen Hasee
Group Co Ltd

0.2

0.3

0.4

0.4

0.3

0.3

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Sony

Sony Corp

0.3

0.3

0.3

0.4

0.4

0.3

Gateway

Acer Inc

0.5

0.4

0.3

0.3

0.3

0.3

Tsinghua Tongfang

Tsinghua Tongfang
Co Ltd

0.5

0.4

0.3

0.3

0.3

0.3

Medion

Lenovo Group Ltd

0.3

0.2

Viewsonic

ViewSonic Corp

0.4

0.3

0.3

0.3

0.3

0.2

Packard Bell

Acer Inc

0.4

0.4

0.3

0.3

0.2

Founder

Founder
Technology Group
Corp

0.2

0.3

0.3

0.3

0.2

0.2

Blackberry

Research in Motion
Ltd

0.0

0.2

0.2

BenQ

BenQ Corp

0.3

0.3

0.2

0.2

0.2

0.2

Nexus

Google Inc

0.2

gPad

G-Net Express Co
Ltd

0.1

0.2

Haier

Haier Group

0.1

0.2

0.2

0.2

0.2

0.2

CCE

CCE da Amazonia
SA

0.2

0.2

0.2

0.2

Archos

Archos SA

0.0

0.0

0.1

0.1

Micromax

Micromax
Informatics Ltd

0.0

0.0

0.0

0.1

HCL

HCL Infosystems
Ltd

0.1

0.1

0.1

0.1

0.1

0.1

Casper

Casper Computer
AS

0.1

0.2

0.1

0.1

0.1

0.1

Intelbrs

Intelbrs SA

0.1

0.2

0.2

0.2

0.1

Itautec

Itautec S/A

0.1

0.1

0.1

0.0

0.1

0.1

Great Wall

China Great Wall

Computer Group
Co Ltd

0.1

0.1

0.1

0.1

0.1

0.1

Megaware

Megaware Industrial
Ltda

0.1

0.0

0.1

0.1

0.2

0.0

TCL

TCL Corp

0.1

0.1

0.1

0.1

0.0

0.0

Sambo

TriGem Computer
Inc

0.1

0.1

0.1

0.1

0.1

0.0

Casio

Casio Computer Co
Ltd

0.1

0.1

0.0

0.0

0.0

0.0

Hedy

Hedy Holding Co
Ltd

0.1

0.1

0.1

0.1

0.0

0.0

FujiFilm

Fuji Photo Film Co

Ltd

0.1

0.1

0.1

0.0

0.0

0.0

Panasonic

Panasonic Corp

0.1

0.1

0.0

0.0

0.0

Hitachi

Hitachi Ltd

0.0

0.0

0.0

0.0

0.0

0.0

Medion

Medion AG

0.3

0.3

0.4

0.3

Palm

Palm Inc

0.3

0.1

0.0

Fujitsu Siemens

Siemens AG

0.7

0.6

Fujitsu

Siemens AG

0.5

0.5

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Macbook

Apple Computer Inc

0.8

Mac

Apple Computer Inc

0.6

Packard Bell

Packard Bell BV

0.5

Panasonic

Matsushita Electric
Industrial Co Ltd

0.1

Gateway

Gateway Inc

IBM

International
Business Machines
Corp (IBM)

LG-IBM

International
Business Machines
Corp (IBM)

Packard Bell

NEC Corp

Private label

Private Label

0.3

0.4

0.3

0.3

0.2

0.2

Others

Others

25.4

22.8

19.9

17.7

15.8

15.3

Total

Total

100.0

100.0

100.0

100.0

100.0

100.0

Research Sources:
Consumer Electronics: Euromonitor from trade sources/national statistics

2014 Euromonitor International

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