This thesis brings together the topics of e-commerce strategy, high-tech entrepreneurial firms, B2B strategy, internationalization, and online marketing. The focus of the thesis is on a stage process of e-commerce implementation. The tendency to sell online is visible in different sectors of the economy, in both B2C and B2B environments, and in both large and small firms. There are multiple benefits recognized in a B2B e-commerce context, for example the improvement of inter-organizational processes which lead to efficiency and a competitive advantage.
Original Title
Master Thesis E-commerce Adoption and Implementation Strategy - Svetlana Golubovaaster
This thesis brings together the topics of e-commerce strategy, high-tech entrepreneurial firms, B2B strategy, internationalization, and online marketing. The focus of the thesis is on a stag…