3D

Research of 3D Digital Creation and New Media Art Exhibition Design

A Thesis
Submitted to
Department of Applied Design
Shu-Te University
In Partial Fulfillment of the Requirements
For the Degree of
Master of Design

August 2011

3D
Research of 3D Digital Creation and New Media Art Exhibition Design

3D
i

College of Applied Design, Shu-Te University

Research of 3D Digital Creation and
New Media Art Exhibition Design

StudentRona Wang

AdvisorDr. Chun-Wei Chen

Abstract
Traditionally, Arts are usually performed in the static displays. Nowadays, the way
of expression has been combined the digital technology and multimedia tool to pursue a
more interactive way to the exhibition by using the variable design to integrate the
virtual and reality. Besides, arts could generate a new model to create an interesting
platform.
This research is primarily made for the characters and recognition on interactive
media design. Secondly, collect relative literature of tiger to create some digital
sculpture products. Finally, apply technologic media design to submit the concept and
entire designing flowchart on interactive media advertising display space.
The new model provides the visitors to have the intuition interactive operation.
This kind of exhibition is an innovative display by not only having the commercial art
space advertisement performance but also with the unique aesthetic value. Its deepen
connection of art and technology has strongly stimulated visual effect and internal
information conveyed. The exploration of this subject is worth studying and persuading.

Keywords: 3D Digital Creation, New Media Art, Interactive design

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1.1
1.2
1.3

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10

2.2
2.3
2.3.1
2.3.2
2.3.3

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36

2.4
3.1
3.2
3.3

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3.3.2
3.4
3.5
3.5.1

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3.5.2
3.6

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4.1

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4.2

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4.3
5.1
5.2
5.2.1

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5.2.2
5.2.3
5.2.4
5.2.5
5.3

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6.1
6.2


1.

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1-1
1-2
1-3

-------------------------------(Show story)---------------------------------------------

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4
4

1-4
1-5
1-6
2-1
2-2

-------------------------------------- ----------------------------------------------------------------------- ----------------------- --------------------------------

5
6
9
11
12

2-3
2-4
2-5
2-6
2-7

-----------------------------(The Legible City)-------------------Eyecatch -------------------------------------------------------------------

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16
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17

2-8
2-9
2-10
2-11
2-12

T2 -----------------------------From the Great Beyond-------------------------- ------------------ Transnic----------------------------------------------------------------------------

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22

2-13
2-14
2-15
2-16
2-17

------------------------------ I---------------------------- II--------------------------- I------------------------------ II------------------------------

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25

2-18
2-19
2-20
2-21
2-22

--------------------------------- 2010 TRANSFUTURE ------------------------------------------------------------------------------------------------------------------

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32
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32

2-23
2-24
2-25
2-26

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34

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 2-27

()--------------------------------------

34

2-28
2-29
2-30
3-1
3-2

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35
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48

3-3
4-1
4-2
4-3
4-4

-----------------------------------------------------------------------------3ds MAX --------------------- UV ---------------------------------

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4-6
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4-9

ZBrush-----------------------------------------------------------------------------------------------------------------------------------

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ix

60 (Andy Warhol)
( 1-1
1967)

(Andy Warhol)( 1970

)
(Andy Warhol)
1999

()

2004

- 1 -

 1-1

1967

:Andy Warhol Museum

1-1

(
)

- 2 -

( 1-2
)
360

( 1-2(Show story)
( 1-3 )

- 3 -

 1-2 (Show story)

(http://www.setpixel.com/content/?ID=Shadowstory)

1-3

()
- 4 -


2007

( 1-4 )( 1969

ARPANET )

1-4 (
40 )(())

(Martin Heidegger)

1-5

2000

- 5 -

....
2000

2007

1-5

1887

(http://whpsart.blogspot.com/2009/07/980701_4240.html)

- 6 -

1.2

()

1998

1998

3D

- 7 -

1.3
( 1-6)

3D

1-6

- 8 -

1.1

1.2
1.3
2.1
2.2

2.3
2.4
3.1 3D
3.2

3.3
3.4
3.5
3.6
4.1
4.2

4.3

5.1

5.2

5.3
6.1

6.2
1-6

- 9 -

2.1

(Morinetl)
(Balla)

Science Art
Machine ArtMedia Art
Art and Technology

1989

- 10 -

 1975

(
1800-1900)
( 2-1)

2-1

The Nude Desending a Staircase N.2) 1912

14689cm(Philadephia Museum of Art)

- 11 -

(Sottsass Jr.)

1996
1960

()

(Cubic Tragedy)( 2-2)

( 2-3) 3D
ACM SIGGRAPH

2-2

2005 (http//blog.yam.com)

- 12 -

 2-3 1937
()

Window Shopping

Polo Ralph Lauren

2011

- 13 -

2.2

...

2006

2D 3D ()

- 14 -

Jeffrey Shaw Dirk Groeneveld

( 2-4) Stephanie Owens

( 2-5)

( 2-6)

2007( 2-42-52-62-7
)

- 15 -

 2-4 (The Legible city)

(
http://www.jeffrey-shaw.net/html_main/show_work.php3?record_id=93#)

2-5 eyecatch
(http://www.diytrade.com/china/3/manufacturers/1191829/main/
.html)
- 16 -

 2-6
(http://content.chinavisual.com/data/6/5/d90f8797.html)

2-7

()

- 17 -

2009 9

1.

( 2-8 )

- 18 -

 2-8

T2 2002

( http://mfa.techart.tnua.edu.tw)

2.

2005
From the Great Beyond

(
2-9)

- 19 -

 2-9 Fromthe Great Beyond 2005

(:epochtimes.com)

3.
80
( 2-10 )

1989

1994
- 20 -

 2-10 : 2002
(:)

4.
Edwin Van der Heide 2008.2009.2010

()
( 2-11 )

- 21 -

 2-11 TranSonic 2010

5.
3D
( 2-12)

2-12 2005 ACM SIGGRAPH

(http//blog.yam.com)

- 22 -

6. ( 2-13)

2-13

2008 (www.digiarts.org.tw)

7. 3D
( 2-142-15)

LED

- 23 -

 2-14

2010 (http://w2.khcc.gov.tw/dccf/p2.htm)

2-15

II

2010 (http://w2.khcc.gov.tw/dccf/p2.htm)

( 2-162-17 )

- 24 -

 2-16

( SUNG HENG LOG)

2-17 II

( SUNG HENG LOG)

8.

2002 2 2002 9
(Ascending-Tech &
Art) 2-18 2002 10 27

- 25 -

2-18 2002

(http://projl.sinica.edu.tw-sychu/cow/techart.html)

1984



2-19

- 26 -

 2-19

2010 TRANSFUTURE

(http://www.qaf.org.tw)

1994

2004

( 2-1)

3D

- 27 -


2007

2004

(Media)(Text)(Graph)
(Audio)(Video)

- 28 -

2.3

- 29 -

()()
()

2.3.1

(
2-20)

- 30 -

( 2-21)
( 2-22)
( 2-232-24)
( 2-25)

( 2-26 )
( 2-27 ) 2-28
( 2-29 ) 2-30

2-20

- 31 -

 2-21
(http://www.google.com.tw/search?hl)

2-22
(http://w2.khcc.gov.tw/dccf/p2.htm)

- 32 -

 2-23
(http://w2.khcc.gov.tw/dccf/p2.htm)

2-24
(http://w2.khcc.gov.tw/dccf/p2.htm)

2-25
( 1998)

- 33 -

 2-26 ()
( 1998)

2-27

2-28

()

( 1998)

(http://www.gogle.com.tw/searc)
- 34 -

 2-29
( 1998)

2-30
( 2002)

2.3.2
1.

- 35 -

2.

3.

2.3.3

1.

2.
- 36 -


3.

4.

5.

6.

- 37 -

 1 ()

- 38 -

2.4

- 39 -

- 40 -

(3DS MAXZBruch)

1994
()
()

3-1 3D

3D

- 41 -

3D

3D

....
- 42 -

2007

3-2

- 43 -

PC
3D 3D
360

24

3D

RPID

- 44 -

(
)

3.3

3.3.1
3D

3-1

- 45 -

3D M AX . Z- Br us h

Fl as h

3-1

3.3.2

(
)

- 46 -

()

3.4
3ds MAX
Border
cap

Symmetry UV

3-2

- 47 -

1.
2. (3ds MAX. ZBrush)

3.

4. (FlashAfter Effect)

Flash

1.
2.

3.PC
4.

1.
2.

3.
4.
5.
6.

3-2
- 48 -

3.5

(1)()
(2)

(3)
(4)

3.5.1
(3ds MAXMAYA
SolidWORKS) 2D
3D

3D

(ZBruch)

- 49 -


(3ds MAXZBruch)
After Effect F lash

3.5.2

2D3D

()
3-3

- 50 -

3-3

3.6

- 51 -

2004

()

- 52 -


3ds MAX
ZBrushPhotoshopFlashAfter Effect

4.1
(3ds MAX MAYA
SolidWORKS) 2D 3D

3D

(ZBruch)

- 53 -

(3ds MAXZBruchRP )
3D
4-1 4-2

()
()
()

()

4-1

- 54 -


3D




4-2

4.2

4-3

4-3 3ds MAX

- 55 -

3ds MAX UV ( 4-4)

ZBrush( 4-5)( 4-6)

4-4 UV

- 56 -

 4-5 ZBrush

4-6

( 4-7)

- 57 -

4-7

ZBrush

- 58 -

 4-8

( 4-9)

( 4-10)

4-9
( 1998)

- 59 -

 4-10

( 4-11)
( 4-12)

4-11
(http://www.google.com.tw/search?q)

- 60 -

 4-12

( 4-13)

( 4-14)

4-13
(http://www.google.com.tw/search?q)

- 61 -

 4-14

( 4-15)

( 4-16)( 4-174-18)

4-15
- 62 -

 4-16

4-17

- 63 -

 4-18

( 4-19)

( 4-20)

( 4-21)

4-19

- 64 -

 4-20

4-21

4.3

Flash

- 65 -

3D 3ds MAX 2010

ZBrush 3.5 R3
ZBrush
ZBrush
( 4-53 4-57) ZBrush
3ds MAX UV
3ds MAX UV ZBrush

- 66 -

5.1

DIY
LED
LED

3D 3ds MAX
Flash

- 67 -

Flash

5.2
2011 3

5-1 5-2

5-1

- 68 -

 5-2

5.2.1

3D

5-3 5-6

5-3

- 69 -

 5-4

5-5

5-6

- 70 -

 3D

PC

5-7

5-7

( 5-8 5-12)

- 71 -

5-8

5-9

- 72 -

5-10

5-11

- 73 -

5-12

5.2.2
LED

LED

- 74 -

5-13

5-14

5.2.3

- 75 -

 5-15

5.2.4

- 76 -

 5-16

5-17

5.2.5
3D

- 77 -

5.3
(1) RP

ZRrush
RP

(2)
3ds MAX ZBrush
3ds MAX FLASH

PC

(3)

- 78 -


RP

3D

- 79 -


6.1

1.

2.

3.

4.
5.

2D3D

- 80 -

()

RP

6.2

20
24

- 81 -


(
)

- 82 -


1. Jennifer Preece, Yvonne Rogers, Helen Sharp 2006(
)
2. Peter Frank 198714 4
3. <->,,165
(1989.02), 159~160
4. 2008 3DVR
5. 2004

6. 2008 e
7. 2000

8. 1996
9. 2004
10. 1994
11. 2006
12. 2001
13. 2007
14. 2009
15. 1998
16. 1998
17. 2007

- 83 -

18.

2007

19.

2003

20. 2001
21. 2007
22. 2002
23. 1989
24. 2005

25. 1999

- 84 -