BACHELOR OF BUSINESS ADMINISTRATION (HONS) MARKETING WITH MULTIMEDIA Intake JUNE 2008

Beta Level Gamma Level Delta Level TOTAL

Trimester 1 Trimester 2 Trimester 3 Trimester 1 Trimester 2 Trimester 3 Trimester 1 Trimester 2 Trimester 3 CR HOURS
UNIVERSITY Malaysian Studies 3 Managerial 3 Bahasa Kebangsaan 3 9
Communication A/B or Foreign
Language
SUBJECTS
Preparatory 3 Co-Curriculum 2 Islamic Studies or 3 8
Management English Moral Ethics
Introduction to 1 1
Cyberpreneurship
FOUNDATION Management 3 University 3 Management 3 E-Commerce 3 12
MANAGEMENT Learning Techniques Accounting I
Critical Thinking and 3 Microeconomics 3 Managerial 3 9
Applications in Statistics
Management
Managerial 3 Principles of 3 6
Mathematics Marketing
Information Systems 3 Macroeconomics 3 6
& Multimedia
Financial 3 Financial 3 6
Accounting I Management I
Advanced Mgmt 3 3
English
CORE Advanced Managerial 3 Management 3 Programming for 3 Industrial 6 Multimedia & 3 Strategic Management 3 21
Statistics Information Systems Business Application Training Management
MANAGEMENT
Organisational 3 Research Methodology 3 Seminar in Web 3 9
Behaviour Marketing
Digital Media I 3 Business Law 3 6

Malaysian Economy 3 3

Industrial Marketing 3 3

MAJOR Consumer 3 Marketing 3 Marketing Strategy 3 9

MANAGEMENT Behaviour Communication
Multimedia Marketing 3 Product Planning & 3 6
Management
Marketing 3 Global Marketing 3 6
Research
ELECTIVES Foreign Language 1 3 Foreign Language II 3 6

TOTAL SUBJECTS 6 4 6 7 4 6 1 3 6
TOTAL CREDIT HOURS 18 11 18 21 10 18 6 9 18 129
*Malaysians who have fulfilled the Bahasa Malaysia requirement (either having passed Bahasa Malaysia with a credit at SPM level; or having passed the MPW2113 Bahasa Kebangsaan A during FOSEE/Diploma or other previous studies) shall be required take a 3CH foreign
language subject. They shall only take a foreign language course which is not their native language and they have no formal education in. International students are to choose a foreign language which is not their native language and which they have no formal education in but
they are highly encouraged to take up MPW2123 - Bahasa Kebangsaan B.

Course Structure Credit Hour University Subjects Credit Hour Core Management Credit Hour Electives Credit Hour

University Subjects 18 Preparatory Management English 3 Advanced Managerial Statistics 3 One foreign language (Part 1 & 2). 6
Foundation Management 42 Islamic Studies (OR) Business Law 3
Core Management 42 Moral / Ethics Studies 3 Research Methodology 3 Sub-total 6
Major Management 21 Malaysian Studies 3 Seminar in Web Marketing 3
Electives 6 Managerial Communication 3 Management Information Systems 3
Co-Curriculum 2 Malaysian Economy 3 Foreign Language Electives
Total credit hours 129 Bahasa Kebangsaan A/B or Foreign Language 3 Strategic Management 3 Mandarin for Business Communication (Part 1&2) 6
Introduction to Cyberpreneurship 1 Digital Media I 3 Japanese for Business Communication (Part 1&2) 6
Sub-total 18 Programming for Business Application 3 Spanish for Business Communication (Part 1&2) 6
Multimedia and Management 3
Industrial Marketing 3 Industrial Training
Organisational Behavior 3 Four Months Industrial Training at Delta Level during Trimester 1 6
Industrial Training 6
Sub-total 42

Foundation Management Credit Hour Major Management Credit Hour

University Learning Techniques 3
Management 3 Consumer Behaviour 3
Critical Thinking and Applications in 3 Marketing Strategy 3
Management
Information Systems and Multimedia 3 Marketing Communication 3
Managerial Mathematics 3 Multimedia Marketing 3
Financial Accounting I 3 Product Planning and Management 3
Management Accounting I 3 Global Marketing 3
Microeconomics 3 Marketing Research 3
Macroeconomics 3 Sub-total 21
Financial Management I 3
Managerial Statistics 3
Electronic Commerce 3
Principles of Marketing 3
Advanced Management English 3
Sub-total 42