MARKETING TERMS:

1. A lead means A prospective buyer

2. Benchmark means set standards

3. Customization means specific products for each
customer

4. Customer retention means customers dealing with
same organization for long time

5. Value Added Service means additional service

6. The sequence of the sales process is Lead, call,
presentation and sale

7. POS means Point Of Sale.

8. Market Research is useful for deciding proper
marketing strategies

9. A call means visiting prospective customer.

10. Online marketing is the function of - I.T Department

11. Customization is useful for Designing customer
specific products.

12. The key challenge to market driven strategy is
Delivering superior values to the customers.

13. Effective selling skills depends on knowledge level
of the sales team.

14. Generation of sales leads can be improved by
increasing personal and professional contacts.

15. A market plan is Documented marketing
strategies

16. Marketing channel mean Delivery outlets.

17. Social Marketing means - marketing for a social
cause.

18. Service marketing means - Relationship Marketing

19. Market driven Strategies include positioning the
organization and its brand in the market place.

20. Innovation in marketing means Creativity
.
21. Personal loan can de canvassed among Salaried
persons

22. A presentation means explaining the utility of
products

23. Conversion means converting a prospective client
into a buyer

24. Modern style of marketing include digital
marketing, telemarketing, e-commerce, e-mail
solicitation

25. e-marketing is same as digital marketing

26. Aggressive marketing is necessitated due to
increased competition


27. Efficient marketing style requires proper planning,
good communication skill, team work, knowledge
of products.

28. The performance of a sales person depends on
ability and willingness of the sales person.

29. The sole aim of marketing is to increase sales.

30. Lead generation means likely sources for
prospective clients.

31. CRM Customer Relationship Management

32. CRM is A pre sale activity/ a tool for lead
generation/ an ongoing daily activity/the task of a
DSA.

33. Bancassuranse can be sold to All existing and
prospective bank customers.

34. A successful Blue Ocean Strategy requires
effective communication/innovative
skills/motivation.

35. Cross selling is the basic function of all sales
persons.

36. Data mining means analysing the data stored with
the back office staff.

37. SME means small and medium enterprises

38. The first step in the transaction processing cycle is
data entry

39. Collecting personal information and effectively posing
as another individual is known as the crime of
spoofing

40. A presentation means: Explain the utility products

41. Relationship Marketing is useful for: Cross-selling of
products
42. Good Public Relation indicate: Improved
marketing skills, Improved brand
image, Improved customer service.
43. Networking helps in marking marketing
function: An easy task


44. Delivery channel means Place where products
are made available to the buyers



45. One of the methods for market monitoring is - To
discuss with other sales persons



46. A scenario in which a customer has too much
awareness of the Brand is called: Over Positioning



47. Creating a distinctive place in the minds of customer
means: Brand Positioning



48. Says Law of Markets states that____ Supply creates
its own demand



49. Greshams Law states that
Bad money drives good money out of circulation




50. Investment is defined as a
Change in the stock of capital
GENERAL AWARENESS

Ques : 1 Who among the following has won the
mens doubles title of the French Open tennis
tournament, recently?
1) Spain Marcel Granollers and Marc Lopez
2) Julien Benneteau and Edouard Roger-Vasselin
3) Michael Llodra and Nicolas Mahut
4) Bob Bryan and Mike Bryan
5) None of these


Ques. : 2 Sam Kutesa has been elected president
of the UN General Assembly, recently. He was
erstwhile the foreign minister of which of the
following countries?
1) Chile
2) Uganda
3) Jordan
4) South Korea
5) None of these

Ques. : 3 The air exercise Garuda-V concluded
successfully, recently. India conducted this
exercise with which of the following countries?
1) Germany
2) France
3) US
4) Israel
5) None of these

Ques. : 4 India becomes permanent member of
Washington Accord (WA), recently. WA is an
international agreement among prominent nations
of the world, with the charter of promoting
mobility and quality assurance of
_________across international boundaries.
1) Engineers
2) Doctors
3) Nurses
4) Software developers
5) None of these

Ques. : 5 Name the Ugandan writer who won the
overall Commonwealth Writers Short Story Prize
for Let's Tell This Story Properly, recently.
1) Thomas Piketty
2) Damon Galgut
3) Jennifer Nansubuga Makumbi
4) Ranjit Hoskote
5) None of these

Ques. : 6 As per the recent list published by the
Forbes, who among the following has been
declared the richest cricketer in the world for the
third year running?
1) Graeme Craig Smith
2) Kevin Pietersen
3) Alastair Cook
4) Mahendra Singh Dhoni
5) None of these

Ques. : 7 Name the South Korea President who
went on revamping his/her Cabinet in response to
intense criticism over his/her administrations
handling of the ferry disaster in Apr this year.
1) Chong Jong-Sup
2) Hyun Oh-Seok
3) Choi Kyoung-Hwan
4) Park Geun-Hye
5) None of these

Ques. : 8 India has established ATS Message
Handling System (AMHS) connectivity with which
of the following countries, recently? It is a part of
Indias commitment to the International Civil
Aviation Organization (ICAO).
1) Sri Lanka
2) Nepal
3) Bangladesh
4) Bhutan
5) None of these

Ques. : 9 Which of the following pairs of leading
IT services companies and their present CEOs is
NOT matched correctly?
1) TCS N Chandrasekaran
2) Wipro TK Kurien
3) Cognizant Francisco Dsouza
4) iGate Ashok Vemuri
5) None of these

Ques. : 10 Indias largest warship INS
Vikramaditya was dedicated to the nation by the
PM Narendra Modi, recently. Which of the
following is correct about INS Vikramaditya?
1) It is a 44,500-tonne aircraft carrier with an overall
length of about 284 metres and a maximum beam of
about 60 metres.
2) It has been acquired from Russia for over Rs
15,000 cr and the deal for the aircraft carrier was
signed during the previous NDA regime in 2004.
3) Various naval aircraft, including MiG 29K, Sea
Harriers, P 8I and IL-38SD along with Kamov and Sea
King helicopters will operate from it.
4) All the above
5) Only 1) and 3)



ANSWER
1. 2) Julien Benneteau and Edouard Roger-Vasselin
2. 2) Uganda
3. 2) France
4. 1) Engineers
5 3) Jennifer Nansubuga Makumbi
6 4) Mahendra Singh Dhoni
7 4) Park Geun-Hye
8 2) Nepal
9 5) None of these
10 4) All the above

Computers

1. A collection of 8 bits is called byte.

2. A website containing periodic posts is called blog


3. Starting up on operating system is called booting.

4. A program used to browse the web is called browser.

5. Vacuum tube was used in First Generation
Computer

6. The 1st commercially produced and sold computer
(1951) was UNIVAC.

7. http stands for hyper text transfer protocol.

8. The part of a computer that works with the
data/programs is called CPU.

9. The code for a Web page is written using Hypertext
Markup language

10. The first computers were programmed using Machine
language

11. A filename is a unique name that you give to a file of
information

12. This can be another word for program software

13. Any data or instruction entered into the memory of a
computer is considered as storage

14. Which part of the computer displays the work
done monitor

15. A series of instructions that tells a computer what to
do and how to do it is called a program

16. Hardware is the part of a computer that one can touch
and feel .

17. Supercomputers refers to the fastest, biggest and
most expensive computers

18. Executing is the process of carrying out commands

19. The rectangular area of the screen that displays a
program, data, and or information is a window

20. The process of a computer receiving information from
a server on the internet is known as - downloading

21. Disk drive is the part of the computer helps to store
information

22. Arithmetic operations include addition, subtraction,
multiplication, and division

23. A keyboard is the king of input device

24. A collection of related information sorted and dealt
with as a unit is a file

25. Sending an e-mail is similar to writing a letter

26. IT stands for information technology

27. A menu contains commands that can be selected

28. Plotter, printer, monitor are the group consists
of output devices

29. Edit menu is selected to cut, copy and paste

30. The most important or powerful computer in a typical
network is network server

31. The primary purpose of software is to turn data
into information

32. The ability to find an individual item in a file
immediately direct access is used.

33. To make a notebook act as a desktop model, the
notebook can be connected to a docking station
which is connected to a monitor and other devices

34. You can use the tab key to move a cursor across the
screen, indent a paragraph.

35. A collection of related files is called record.

36. Storage that retains its data after the power is turned
off is referred to as non-volatile storage.

37. A syntax contains specific rules and words that
express the logical steps of an algorithm.

38. Changing an existing document is called the editing
documentation

39. Virtual memory is memory on the hard disk that the
CPU uses as an extended RAM.

40. Computers use the binary number system to store
data and perform calculations.

41. The windows key will launch the start buttons.

42. To move to the beginning of a line of text, press
the home key.


43. When sending an e-mail, the subject lines describe
the contents of the message.

44. Tables, paragraphs and indexes work with
when formatting text in word.

45. TB is the largest unit of storage.

46. The operating system tells the computer how to use
its components.

47. When cutting and pasting, the item cut is temporarily
stored in clipboard.

48. The blinking symbol on the computer screen is called
the cursor.

49. Magnetic tape is not practical for applications where
data must be quickly recalled because tape is a
sequential because tape is a sequential access
medium.

50. Rows and columns are used to organize data in a
spread sheet.

51. When you are working on documentation on PC, the
document temporarily stored in flash memory.

52. One megabyte equals approximately 1 million bytes.

53. Information travels between components on
the motherboard through buses.

54. RAM refers to the memory in your computer.

55. Computer connected to a LAN can share information
and or share peripheral equipment

56. Utilities can handle most system functions that arent
handled directly by the operating system

57. If you receive an e-mail from someone you dont know
then you should delete it without opening it.

58. A set of instructions telling the computer what to do
is called program

59. LAN refers to a small single site network

60. A collection of programs that controls how your
computer system runs and processes information is
called operating system.

61. Device drivers are small, special-purpose programs

62. Transformation of input into output is performed by
the CPU

63. Data going into the computer is called input.

64. Binary choice offer only two options

65. To indent the first paragraph of your report,
you should use tab key

66. A website address is a unique name that identifies a
specific web site on the web

67. A set of computer programs used for a certain
function such as word processing is the best definition
of a software package

68. Alt, Ctrl & Shift keys in a keyboard are known
as: Modifier key



69. Caps lock, Num lock & Scroll lock in a keyboard are
known as: Toggle key

70. F1 to F12 keys in a keyboard are known as: Function
keys