SITE %AGE

BRAND SITE NAME FULL MONTH MONTH TARGET LY FULL MONTH -/+ GROWTH
CODE ACHIEVEMENT
PENSHOPPE P068 P-BTQ VALENCIA BUKIDNON 876,100.00 843,000.00 3.93% 821,078.00 6.70%
P151 P-BTQ MALAYBALAY 500,822.00 530,000.00 -5.51% 461,059.00 8.62%

GRAND TOTAL 1,376,922.00 1,373,000.00 0% 1,282,137.00 7%

COMPARATIVE SALES DRIVERS

SALES DRIVERS LY SALES DRIVERS 1st 15 DAYS %AGE FULL MONTH %AGE
SALES DRIVERS
1ST 15 DAYS FULL MONTH 1ST 15 DAYS FULL MONTH GROWTH GROWTH
HEADCOUNT 4,268 8,567 3,914 7,813 9.04% 9.65%
TRANSACTION COUNT 1,282 2,429 1,122 2,371 14.26% 2.45%
AVERAGE CHECK 297.34 328.39 374.74 299.69 -20.66% 9.58%
CLOSING RATIO 30.04% 28.35% 28.67% 30.35% 4.78% -6.57%

DEPARTMENT STORE COMPARATIVE

DEPARTMENT STORE BRAND SALES
PROBLEMS / UPDATES
For the FULL MONTH
Instruction : Indicate only the TOP 3 concerns that have most affected sales and operations for the week.
Limit to the space provided for each department below.

MERCHANDISING
* Price breaks on selected product groups affect sales positively
* New scents B-side and SPF is quit moving

INVENTORY PLANNING AND ALLOCATION

* Need more allocation on bigger size of PYM tops than smaller.

LOGISTICS AND DELIVERIES

* received deliveries regularly / mostly once in a week.

VISUAL MERCHANDISING

MARKETING COMMUNICATIONS
Launching of new promo GO LOCO OVER LOMO

HUMAN RESOURCES
Transfer of CU(Ms. Ocampo to P-btq Gaisano Mall CDO

SOPC

RTD
none

DESIGN CONSTRUCTION MANAGEMENT

ACCOUNTING

TREASURY
none.

ITSD
none

Instruction : Limit feedback to competitor's only; include market situation & competitor's product highlights.

MALL

DEPARTMENT STORE
CUSTOMER COMMENT on MERCHANDISE
For the FULL MONTH
Instruction: Indicate customer 's most requested merchandise and any positive and negative feedback
gathered. Limit to the space provided below

YOUNGMENS
* Requested mdse : Jackets in denim & cotton twill, sweat shirts w/o collar
* feedback : some cloth of the B-sides shirt was too soft and crumpled.

JUNIORS
* Requested mdse : Jackets, woven tops & more designs of ltees .

INNERWEAR
Feedback : color combination of our Ybfash was so colorfull. Sizes also of the hipster cut was not consistent. Some small
are too big and some are not.YM looking for hipter with wide garter

ACCESSORIES
requetsed mdse : socks ( colored & white ), more designs of optics, backp.

FRAGANCES
* New b-side and SPF are selling .

COSMETICS
* 9in 1 lipgloss palette was very demand and also with the duo blush ( sweet cheeks )
E Brand PENSHOPPE

ative feedback

onsistent. Some small