Barill

the italian food company. since 1877.

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Candice Luong. Product Redesign.
Contents
1............................................................................................................................Product Plan
2..............................................................................................................................Style Guide
3.............................................................................................................................Logo Design
4................................................................................................................................Packaging
5..............................................................................................................Product Photography
6.........................................................................................................................Advertisement
Product Plan
Te Product:
Barilla Pasta
Target Audience:
College age students and young families between the
age of 18 and 30.
Brief History:
The Barilla Pasta Company, which is, The Italian Food
Company has been operating since 1877. They have strong
traditions and classic favors which show in
every single item they sell. A major slogan that
represents the company is We help people live better by
bringing wellbeing and the joy of eating into their
everyday lives.
Te Plan:
We want to maintain this strong tradition and culture with an all new product redesign.
We do not need to improve the ingredients they have proven themselves for almost
two centuries. With that being said we want to create a new and modern display of the
product that will capture the attention of shoppers and remind them of the reason why
Barilla is the best. We will be creating a new jar design and logo to bring in a simple
vintage Italian look to the pasta.
Although the blue and red are eye catching many pasta brands on the market use those
same colors, we want to bring out a new, simple and unique display that will draw you to
Barilla, not just because of our quality food but our quality design as well.
The major design plan as hinted above is a simple and clean look, we want the
product to do the talking. The basic idea that we have in mind is a mason jar with the
simple logo and design, a statement of quality food. The label will be a black white and
include hints of green.
Although Barilla is a well-known product the branding has not stood out among crowds,
there is a sea of the same color on pasta shelves and we want to remind customers
why Barilla Pasta Company is the best and produces the best product. We want to catch
the eye of our audience and to drive sales. By creating a unique product look that
improves customer loyalty and increases sales we will reconnect with customers and
increase the amount of product that comes off of the shelves and the amount of money
that our company produces. With a new distinct look and clean display Barilla products
are bound to be fying off the shelves into hot pans and boiling water.
Style Guide
Color Choices:
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
Pantone: Hexachrome Black C
HEX: # 272425
CMYK: 67, 29, 100, 12
RGB: 93, 132, 32
Pantone: 392 C
HEX: # 5D8420
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Pantone: 7541 C
HEX: # ffffff
Font Choices:
Lobter 1.4
Regular
This font should be used
between 40 pt and 150 pt font
size (varying with use). This
font will only be used in the
regular style.
Franklin Gothic Book
Regular
This font should be used
between 12 pt and 24 pt font
size (varying with use). This
font will only be used in the
regular style.
BLACK GREEN BASIL
WHITE
Logo Design
Logo:
Logo Sie:
Logo Placement:
The recommended size for the logo 4.04 in
width by 3.5 in high. This will allow for a premi-
um size on the logo, which will be displayed at
the front of the box.
The logo will be placed on the center tasg at
the front of the bo which the product will be
sold in. As the tak will be hanging down ththe
length of the box, it is recommended that it lie
about a quarter of the way down the box,
to display the product.
the italian food company. since 1877.
Barill
the italian food company. since 1877.
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Barill
the italian food company. since 1877.
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Photography
NEW: OLD:
Advertisement
New Look.
Same Classic Taste.
Barill
the italian food company. since 1877.
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photography & design