Marketing Quick Notes For

SBI Exam
Dear, readers we are presenting you a Marketing
Quick notes which will be helpful in your SBI PO
& SBI Clerk Exam.

Quick Notes:


1. A lead means A prospective buyer

2. Benchmark means set standards

3. Customization means specific products for
each customer

4. Customer retention means customers dealing
with same organization for long time

5. Value Added Service means additional
service

6. The sequence of the sales process is Lead,
call, presentation and sale

7. POS means Point Of Sale.

8. Market Research is useful for deciding proper
marketing strategies

9. A call means visiting prospective customer.

10. Online marketing is the function of - I.T
Department

11. Customization is useful for Designing
customer specific products.

12. The key challenge to market driven strategy is
Delivering superior values to the customers.

13. Effective selling skills depends on knowledge
level of the sales team.

14. Generation of sales leads can be improved by
increasing personal and professional
contacts.

15. A market plan is Documented marketing
strategies

16. Marketing channel mean Delivery outlets.

17. Social Marketing means - marketing for a
social cause.

18. Service marketing means - Relationship
Marketing

19. Market driven Strategies include positioning
the organization and its brand in the market
place.

20. Innovation in marketing means Creativity
.
21. Personal loan can de canvassed among
Salaried persons

22. A presentation means explaining the utility
of products

23. Conversion means converting a prospective
client into a buyer

24. Modern style of marketing include digital
marketing, telemarketing, e-commerce, e-
mail solicitation

25. e-marketing is same as digital marketing

26. Aggressive marketing is necessitated due to
increased competition


27. Efficient marketing style requires proper
planning, good communication skill, team
work, knowledge of products.

28. The performance of a sales person depends on
ability and willingness of the sales person.

29. The sole aim of marketing is to increase
sales.

30. Lead generation means likely sources for
prospective clients.

31. CRM Customer Relationship Management

32. CRM is A pre sale activity/ a tool for lead
generation/ an ongoing daily activity/the task
of a DSA.

33. Bancassuranse can be sold to All existing
and prospective bank customers.

34. A successful Blue Ocean Strategy requires
effective communication/innovative
skills/motivation.

35. Cross selling is the basic function of all sales
persons.

36. Data mining means analysing the data
stored with the back office staff.

37. SME means small and medium enterprises

38. The first step in the transaction processing cycle
is data entry

39. Collecting personal information and effectively
posing as another individual is known as the
crime of spoofing

40. A presentation means: Explain the utility
products

41. Relationship Marketing is useful for: Cross-
selling of products
42. Good Public Relation indicate: Improved
marketing skills, Improved brand image,
Improved customer service.
43. Networking helps in marking marketing
function: An easy task


44. Delivery channel means Place where
products are made available to the buyers

45. One of the methods for market monitoring is -
To discuss with other sales persons

46. A scenario in which a customer has too much
awareness of the Brand is called: Over
Positioning

47. Creating a distinctive place in the minds of
customer means: Brand Positioning

48. Says Law of Markets states that____ Supply cr
eates its own demand

49. Greshams Law states that
Bad money drives good money out of circul
ation


50. Investment is defined as a
Change in the stock of capital


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