Craig Halliday

Charleston, South Carolina Area | (704) 315-9549

www.linkedin.com/in/craigmhalliday | craigmhalliday@gmail.com

DIGITAL MARKETING SUCCESS SNAPSHOT
Incorporated Inbound Marketing methodologies generating 17% more sales for Nationwide Homes. Sales
from digital marketing were 32% of overall sales from Jan Sept 2013.
Implemented a ballpark pricing estimator amid negative concerns from our partners and sales team. As a
result we had a 54% increase in leads and 33% increase in website user visits. My decision to include
ballpark pricing was based on quantitative and qualitative data, which overruled the concerns.
Provided and led monthly performance data intelligence reporting to executive team so I could recommend
performance improvement strategies and continue industry leading digital marketing dominance.
Due to my success at Nationwide Homes, I was recruited by Q4Launch to create new and improved
integrated digital marketing strategies to grow the agency and their national hospitality client base.
Personality: my colleagues would tell you that Im passionate, responsible, team & goal oriented, helpful,
trendsetter, a leader, always available, take ownership, honest, respectful and the go-to guy.

PROFESSIONAL EXPERIENCE
Marketing Director | Digital, Online | Q4 Launch
10/2013 4/2014 | Mount Pleasant, SC
I was recruited for this senior management role to lead overall strategy and execution team.
Integrated SaaS CRM provider Infusionsoft into our marketing campaigns and marketing automation.
Communicated quarterly digital marketing strategies with client base before execution so they could
provide feedback and feel involved with the process.
Utilized SEO and keyword research to improve organic traffic performance and helped drive revenue.
Managed monthly client performance data and implemented performance improvement strategies so we
would stay ahead of the competition.
Internet Marketing Manager | Digital, Online | Nationwide Homes (Palm Harbor Homes subsidiary)
7/2008 10/2013 | Martinsville, VA
Recruited by executive management to start and oversee digital marketing strategies.
Email Marketing: Planned, researched, executed and managed all online and email lead generation
campaigns using Internet Marketing channels and SaaS CRM software OpenLeads.
Lead Generation: Generated 17% additional customer sales that contributed to 17% of company net
income, which equates to over $9.5 million in Internet sales from 2010 2012.
Had a 600% click through rate increase since inception of the Internet marketing program in 2009.
SEO: Planned, organized and executed Search Engine Optimization (SEO) to ensure highest organic
search engine ranking (cost savings with no PPC).
My SEO strategies were averaging a 10% traffic increase YOY.
CMS: Managed website content & development to maintain fresh content and enhance UE. Proficient with
HTML and CSS.
Internet Intelligence: Provided business intelligence and performance analytics using CRM software and
Google Analytics tools to report on KPIs and user trends and determine implications for future planning.
Social Media Marketing: Partnered with the social media channels to integrate community features, grow
reviews and other engagement related content.
Customer Insights: Reviewed, studied and maintained expertise in online marketing trends and made
recommendations based on industry trends and competitive activities.
Graphic Design: Created and executed email marketing and website initiatives using Adobe
Dreamweaver, Photoshop, Illustrator and/or 3
rd
party agencies.
Senior Project Manager | Zanzico (now One Creative House)
12/2006 4/2008 | Davidson, NC
This is the position where digital marketing became a passion and I knew this would be the future of
marketing.
Prepared, coordinated and executed marketing initiatives for client base, including website design, creative
campaigns, direct mail, product launches and comprehensive marketing communications.
Prepared detailed project creative strategies that included project overview, objectives, target audience,
promise, and timelines.
Planned and led the production of new website designs and content with budgets of $20K - $60K.
Maintained and managed website content for clients to ensure timeliness, relevance and accuracy.
Researched, implemented and renegotiated online and print advertising campaigns to maximize return on
investment.
Developed and tracked project budgets and schedules to meet and exceed client expectations.
Performed Internet Intelligence reporting using programs such as Google Analytics, Google Adwords, Moz
and Nichebot.
Marketing Manager/Sales Zone Manager | R-Anell Homes
8/2004 12/2006 | Denver, NC
Created and led multi-generational plan for website with budget of $40K which netted a 25% increase in
website traffic.
Implemented regional marketing campaigns targeting new and existing customers resulting in a 10%
increase in revenue for the company.
Developed and executed concepts for product marketing and sales training.
Partnered with marketing agency to develop company marketing strategy and campaigns that would
increase product awareness and excel revenue.
Grew market share in new markets of Florida and Georgia by 75% over a 12-month period.
District Sales Manager | Palm Harbor Homes
3/2000 8/2004 | Siler City, NC
Collaborated with divisional retail management to ensure display of highest selling models and options.
Developed the sales departments entire product training aids and presentations for use in sales training
and product seminars held at the factory and in the field.
Cultivated B2B relationships in established areas as well as developing an average of 10 prospective
accounts per month.
Tracked consolidated inventory reporting and sales metrics on a monthly basis.

EDUCATION

Bachelor of Science Business | University of Phoenix, Phoenix, AZ
Majors: Marketing and Management
Business and Engineering Course Work | Indiana University-Purdue University, Fort Wayne, IN

CERTIFICATIONS

HubSpot Inbound Marketing Certified
HubSpot Certified