GLOBAL DEMAND GENERATION : THE NEED OF THE HOUR

Compiled By :

Sagar B. Mahindrakar
Team Lead Demand Generation
Email : sagar.mahindrakar@neilsoft.com

ACTIVITIES INVOLVED IN DEMAND GENERATION

1. Defining the target countries and companies on global grounds

2. Study the structure , size , trends and sales potential of the region.

3. Watch and listen to potential buyers and clients through various research
activities.

4. Extensive cold callings , data base compilation and its maintenance.

5. Publish and circulate information of value and interest to enquirers
(catchy flyers via email campaigns)

6. Registration on online directories , vendor registration.

7. Attending business meetings , conferences , trade shows.

8. Respond and attend to online enquiries and fast paced lead
THE DEMAND GENERATION STRATEGY
1. Research and gather information on live and upcoming major to medium sized
projects & companies ( for eg. EPC , Contractors , Consultants) involved in those
projects.

2. Get introduced and emphasize on integration & our value addition with local / native
firms who are actively involved in projects and well positioned in revenues.

3. Look in for MNC firms who can have their low cost / offshore engg. center in India.

4. Reach out max. firms and its concerned people to hit their minds with Neilsoft and
its engineering offerings. Increasing possibilities of references
(concerned people giving out our references or we getting from them)

5. Aggressive and on track cold calling for new lead generation.

6. Leveraging old point of contacts and database for cold calling, validating
of old database.

Records of DG are maintained via monthly dash board and consolidated
Report.
RESOURCE ALLOCATION AS PER TERRITORY

Countries Covered for DG Activities :

USA , UK , DACH Region (Germany , Switzerland , Austria)
Sweden , Denmark , Australia
NO. DG RESOURCE REGION OFFERINGS ASSIGNED TO SALES
MANAGER
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3
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8
Sample Responsibility Matrix
Leads Generated
Opportunities
RFI , RFQ , Inquiries,
Vendor Registration
Proposal Submissions
New Clients Cracked
DEMAND GENERATION OUTPUT , FY : 2013 - 14
Globally 180 leads
30 inquiries
35 proposals
10 clients
SAMPLE FLYERS COMPILED BY MARKETING DEPT. FOR DG INITIATIVES
Flyer on BIM offerings
Flyer for Precast offerings
DEMAND GENERATION MONTHLY UPDATES DASHBOARD
DEMAND GENERATION CONSOLIDATED SHEET (GLOBAL)
THANK YOU
As a DG team , always striving towards generating awareness and interest in Neilsofts engineering services.