PROPONENT/S:

Caraga Tour Guide Association (CARTOGA)

NAME OF PROJECT / PROPOSED BUSINESS:
Voyage of Discovery The Agusan River Cruise Tour
LOCATION:
c/o Mr. Try G. Chiu! Rosaes "treet! #arangay "an $gnacio! #utuan City!
%&'' (hii))ines.
BRIEF DESCRIPTION OF THE PROPOSED BUSINESS:
The Agusan river cruise tour )ro*ect is a guided historica / heritage tour of
the Agusan river fro+ #utuan City to the Munici)aity of Magaanes (#utuan Vie*o).
This )ro*ect re,uires the foo-ing ste)s. /irst! the )rocure+ent of 0a)es and
+ega)hones as the a))ro)riate voice +echanis+ device1 "econd! the insta+ent of
the infor+ation! reservation and 2oo3ing syste+1 and Third! the i+)e+entation!
+onitoring and )ro+oting of the )ro*ect enter)rise.
PROJECT OBJECTIVES:
Generate e+)oy+ent for additiona inco+e of the co++unity
Contri2ute to )overty aeviation and increase the )urchasing )o-er of the
co++unity
(atronage of oca )roducts and services
(ro+ote environ+enta a-areness of the co++unity and tourists
(ro+ote co++unity42ased and sustaina2e ecotouris+
Advocate 2aanced and heathfu ecoogy
AMOUNT OF CAPITAL NEEDED / START-UP BUDGET:
/ifty Thousand (esos ((5'!'''.'')
TARGET MARKET: VOLUME & DESCRIPTION:
The target +ar3et of this )ro*ect is co+)osed +a*ority of do+estic and
oca tourist. This -i co+)rise different sectors i3e students and teachers!
)artici)ants fro+ different nationa and oca Meetings $ncentives Convention and
6ntertain+ent (M$C6)! #ai342ayans and internationa tourist.
The target +ar3et share is ony one )ercent (78) of the tota nu+2er of
tourist arriva -hich -i constitute a vou+e of around t-o thousand (9!''') tourist
in its first year of o)eration.
DISTRUBUTION SCHEME / OUTLETS
(ro+otiona +aterias i3e fyers! 2rochures and )osters -i 2e distri2uted
to different target +ar3ets. (u2ic areas i3e sho))ing +as! different schoos and
coeges! +otes and hotes! restaurants! trans)ortation coo)eratives! govern+ent
and non4govern+ent agencies and touris+ assistant centers.
PROPOSED RETURN ON INVESTMENTS / PROJECTED NET PROFIT:
Return on $nvest+ent (RO$) : Average Annua ;et $nco+e : ( 5%!%''.'' : 77<.&8
$nvest+ent ( 5'!'''.''
(ay2ac3 (eriod : ======$nvest+ent====== : ( 5'!'''.'' : '.%5'>
Average Annua ;et $nco+e ( 5%!%''.''
: 7' +onths and 9 -ee3s
6?)ected $nco+e
@ee3y Monthy Annua
Average ;et $nco+e (7!995.'' (A!B''.'' (5%!%''.''
COMMUNICATION PLAN:
To attract custo+ers! different )ro+otiona sche+e -i 2e resorted 2y the
organiCation. Discounted )rice can 2e avaied of for guest -ho -i 2oo3 t-o -ee3s
advance. /ree souvenir ite+s on s)ecia )ac3ages. Target institutions -i 2e ta))ed
i3e govern+ent and non4govern+ent organiCations. ;et-or3 of the different
Touris+ Reated 6sta2ish+ents (TR6Ds) -i aso 2e utiiCed to he) )ro+ote this
)ac3age. Tri4+edia and internet co++unication +ay aso 2e resorted.
IN WHAT WAY WILL THE BUSINESS SUSTAIN THE CULTURE AND THE
NATURAL RESOURCES OF THE ECO-TOURISM SITE?
Eaving a 2aanced ecoogy and safeguarding the environ+ent is constant
chaenge es)eciay in the i+)e+enters of this )ro*ect. Carrying ca)acity +ust 2e
stricty ensured and +ust not 2e a2use es)eciay in e?change of financia re-ards
in e?cessive co++erciaiCation. /unds -i 2e set aside for ensuring the
environ+enta a-areness and advocacy )rogra+s )ut forth 2y the )ro)onent and
revenues that -i 2e generated fro+ other sources -i aso 2e use for the
deveo)+ent and gro-th of the )ro*ect.
WILL THE BUSINESS GENERATE JOBS FOR THE LOCAL COMMUNITY? IF
YES, HOW MANY JOBS DO YOU PROJECT? IF NO, WHY?
This )ro*ect is e?)ected to directy generate a2out four (A) to seven (<)
*o2s )er tri)! average around t-enty five (95) *o2s )er +onth and around three
hundred (>'') *o2s )er year. The -i aso generate indirect *o2s a+ong Touris+
Reated 6sta2ish+ents (TR6Ds) -ithin its vicinity.
Voyage of Discovery 4 The Agusan River Cruise Tour
1 INTRODUCTION
R!"#$%!&':
The +ighty Agusan River is the ongest and 2iggest river in the entire
Mindanao $sand. $t is aso considered as one of the +ost ancient and +ost
naviga2e. $ts na+e is derived fro+ the #utuanon -ord! FAgasG -hich +eans!
F@here the -ater fo-sG. This ancient river of the great Agusan Vaey founded
the )re4historic civiiCation of the )ace! caed F#utuanG.
At )resent! #utuan City is the regiona ca)ita of Caraga Region H$$$. $t
)ays a significant roe as the center of 2usiness and trade in the area. $t is ocated
in the northeastern )art of Caraga. #utuanDs history! cuture arts and )eo)e dates
2ac3 as eary as the A
th
century. $t is in this )ace! that the discovery of nine (B)
#aanghai #oats -here found. Aong -ith these 2oats! archaeoogist e?cavated god
*e-ery! death +as3! coffins and )orceains -hich evidenced the thriving eary
civiiCation of the )ace.
This Agusan River has great )otentia as a +a*or tourist destination.
Eo-ever! at )resent there is ess activity )resent -ithin these areas. There is a
great need and i+)ortance to deveo) these areas 2ecause this can 2e a source of
econo+ic activity as -e as having the )eo)e a))reciate the historica significance
of the )ace.
As a start! city tour -ithin #utuan City -as the )ri+ary service that has
2een offered to the )u2ic. Eo-ever! there is a considera2e de+and for tour
guides! since there is an increase of tourist arrivas -ithin the region. There is a
need of co+)etent oca ground handers and front iners that -i 2e res)onsi2e
for receiving and guiding 2oth do+estic and foreign tourist. Due to this fact!
intensive se+inars and actua and on4site trainings -ere conducted 2y the
De)art+ent of Touris+. This -i ensures the ,uaity of the tour guides that -i 2e
handing this 3ind of tours are duy accredited and had )ass the +ini+u+ standards
set 2y the de)art+ent.
This )ro*ect -as conce)tuaiCed to 2e an aternative destination 2esides
having city tour -ithin #utuan.

O()'*"#+',:
The Agusan River Cruise Tour (ro*ect -i 2eco+e 2e the eading touris+
activity -ithin the city. $t -i feature not ony the historicity of the city 2ut an
avenue of fun and en*oy+ent for the entire fa+iy. $t -i feature the Agusan River
as the third ongest river in the (hii))ines! the different fora and fauna -ithin
the vicinity. And! it -i enhance environ+enta a-areness and a))reciation of the
)eo)e and -e as the tourists visiting the )ace.
This )ro*ect -i aso generate additiona inco+e for the co++unity and the
)eo)e )artici)ating in these activities. This -i generate *o2s thru the e+)oy+ent
of )orters! dis)atchers! -atchers! )u+) 2oat drivers! tricyce and van drivers! tour
guides! tour escorts and coordinators. This -i aso have a Fdo+ino effectG in the
area that -i generate inco+e to different activities -ithin the co++unity that -i
2e covered! 2y seing souvenirs ite+s! native deicacies! and oca arts and crafts.
- TECHNICAL ASPECT
D',*.#/"#$%:
The Agusan river cruise tour )ro*ect is a guided historica / heritage tour of
the Agusan river fro+ #utuan City to the Munici)aity of Magaanes (#utuan Vie*o).
@hat is envisioned 2y the )ro)onent is a #aanghai #oat re)ica uni,uey found in
this area shoud 2e the +eans of trans)ortation. $nstead! a +otoriCed 2u+2oat
-ith a ca)acity of thirty (>') to fifty (5') )assengers -i 2e use. The river cruise
tour -i start fro+ the (hii))ine (ort Area @arf as the doc3ing area and *u+)4off
)oint of the tour. $t -i go u)strea+ )assing thru The Magssaysay #ridge! the
odest 2ridge constructed in the city! na+ed after the ate (hii))ine (resident!
Ra+on Magsaysay. Then further u)strea+ )assing thru the ne- 2ridge! -hich is
considered to 2e the ongest sus)ension 2ridge in Mindanao! na+ed after the
for+er )resident and ate father of our )resent )resident Goria Maca)aga4
Arroyo! The Diosdado Maca)aga #ridge. Vie-ing in this river area! one can see the
highest )ea3 of #utuan! The Mount Maya)ay! -hich at )resent is undergoing
reha2iitation and reforestation.
/ro+ the Diosdado Maca)aga #ridge! the 2oat -i turn 2ac3 )assing
#arangay Agao! the ast transfer of the co++unity and )resent day sette+ent of
the )eo)e of #utuan. The ne?t sto) is #anCa Church Ruins ocated at #arangay 0io!
#anCa. $t is considered as the +ost 2eautifu church in Mindanao 2efore its
destruction. $t is aso fro+ here! is -here the second sette+ent of the #utuanonDs
2efore #arangay Agao. /urther do-nstrea+! )assing thru the Agusan River are
different ogging and og42ased industries -here #utuan City is fa+ous for.
6s)eciay during the 7B<'Ds to 7B%'Ds -here #utuan City is considered to 2e the
FTi+2er City of the "outhG.
The Munici)aity of Magaanes -i 2e the doc3ing area of the river cruise
tour. $t is here -here one can find the Magean Mar3er. $t is in this +ar3er -here
the first Christian Co++unity in Mindanao is co++e+orated. $t is aso here -here
the first sette+ent of the #utuanons is ocated 2efore its transfer. Then! one -i
ride the oca trans)ort! to go to #arangay Caoc4an! Munici)aity of Magaanes for
the ast destination! the 5'' year od #itaug tree! is the (hii))ine Centennia Tree.
M'*0!%#*,:
The )ro)onent of this )ro*ect is! Caraga Tour Guide Association (CARTOGA).
$t is an organiCation created after )assing the regiona tour guiding se+inar and
-or3sho) training conducted 2y the De)art+ent of Touris+. $ts +e+2ers are
co+)osed of duy icensed and accredited tour guides of the region that -i aso 2e
the i+)e+enters of this )ro*ect. $ts goa is to )roduce a )rofessionay trained!
+echanicay e,ui))ed and duy accredited in the )ractice of tour guiding as a
)rofession. $t aso envisioned the e+)o-ering of the ocas thru )atroniCing their
+eans of iveihood that -i increase econo+ic activities in their co++unity.
This )ro*ect re,uires the foo-ing ste)s. /irst! )rocure+ent of 0a)es and
+ega)hones as the a))ro)riate voice +echanis+ device1 "econd! the insta+ent of
the infor+ation! reservation and 2oo3ing syste+1 and Third! the i+)e+entation!
+onitoring and )ro+oting of the )ro*ect enter)rise.
T'*0%$&$12 / M!"'.#!&,:
The Voice Mechanis+ Devices that -i 2e use in this )ro*ect is a -ireess!
heavy duty and high grade 0a)e! -hich can 2e used in an o)en4s)ace area. Chea)
and easiy 2e 2ro3en a)e are not advisa2e and )referred choice of the )ro)onent
since it has a short ter+ usage vaue! co+)ared to the dura2e and e?)ensive ones.
Another voice +echanis+ device is the Mega)hone. This is very usefu in areas
-here a+)ifiers and s)ea3ers are not avaia2e and in areas -here the tour guides
are -a3ing or hi3ing.
S$3.*', $4 R!5 M!"'.#!&,:
0a)es and Mega)hones are avaia2e in #utuan City! "ound Chec3 Digita
Audio and Video 6,ui)+ents for the 0a)e and Gaisano #utuan for the Mega)hone.
This e,ui)+ents can aso 2e )urchased in Metro Mania -here the )riced of this
ite+s are chea)er.
D3.!"#$% "$ C$6/&'"':
Activity @ee3
7
@ee3
9
@ee3
>
@ee3
A
(rocure+ent of 0a)es I Mega)hones /
$nsta+ent of $nfor+ation Reservation I #oo3ing
"yste+
/ /
$+)e+entation! Monitoring I (ro+oting the
(ro*ect
/ /
The duration for the co+)etion of the )ro*ect is around four (A) -ee3s to
co+)ete. /or the )rocure+ent of 0a)es and +ega)hones as the a))ro)riate voice
+echanis+ devices -i co+)rise the first -ee3 of the )ro*ect. The insta+ent of
the infor+ation! reservation and 2oo3ing syste+ -i 2e on the second and third
-ee3. And the i+)e+entation! +onitoring and )ro+oting of the )ro*ect -i 2e for
the third and fourth -ee3 of the )ro*ect.
#ased on other river cruise tour around the country! the idea out)ut
nu+2er is at east once a day. #ut since the conceived )ro*ect is in its )rei+inary
stage! the conservative vou+e of services to 2e )roduced is at east once every
-ee3. Graduay as the enter)rise is introduced to the +ar3et! the vou+e -i
eventuay goes u) in the future.
7 MARKETING ASPECT
S#"3!"#$%:
The Agusan river cruise tour is another tourist destination of discovering
the rich cutura heritage of #utuan City aternative to the usua City Tour of
#utuan. $t -i trace 2ac3 the roots of the #utuanon )eo)e iving in this great river
2an3s. There is a considera2e de+and for ne- destinations since there are a
nu+2er of tourists -ho co+es 2ac3 to the )ace -ho have aready seen and avaied
the city tour of #utuan. /urther! there is significant increase of the nu+2er of
tourist arrivas -ithin the city and the region.
@hat +a3es this )roduct uni,ue is the destination itsef. $t is a *ourney of
discovery of the chronoogica order of the transfer of the #utuanon )eo)e to
different ti+e )eriods! using the river as a +eans of trans)ortation.
I8'%"#42 "0' G!/ 9S3//&2 +, D'6!%8::
The de+and of #utuan City for touris+ activity is reativey seasona. #ut
there is a reativey high de+and for aternative destination that is reevant!
afforda2e! and +e+ora2e and at the sa+e ti+e educationa activities for guests
and visitors. At 2est! there is a need to ca)itaiCe on our resources 2y e?)oring
these river -ater-ays as )otentia eco4touris+ activities that can +eet their
needs. #y this activity! this +ay encourage the )roiferation of s)orts reated
activities such as1 river 3aya3ing! canoeing! 2oating and other touris+ reated
esta2ish+ents such as1 foating restaurants and souvenir sho)s.
Eo-ever! due to ac3 of deveo)+ent of the area! there are a fe-
aternative choices to esta2ish the destination. (oory +aintained! out4dated and
underdeveo)ed archeoogica site )ays a significant factor that tourist and guest
-i tend to oo3 for other aternative destinations. Another factor that +a3es the
su))y of the +ar3et is o- is that infrastructures in )aced are not that deveo)ed
and the )eo)e ac3s the attitude! cuture and +entaity of touris+.
M!.;'" S#<':
Tourist arrivas in #utuan City constitute an esti+ated nu+2er of T-o
Eundred Thousand (9''!''') arrivas annuay as a )otentia target +ar3et.
/actoring a 3inds of diverse interest grou)s! do+estic arrivas are considered to
constitute at around si?ty )ercent (&'8). 0oca arrivas co+)rise thirty )ercent
(>'8) and foreign arrivas at ten )ercent (7'8).
The target of this )ro*ect is to get a +ar3et share of one )ercent (78) of
the tota nu+2er of tourist arriva -hich -i constitute a vou+e of around t-o
thousand (9!''') tourist in its first year of o)eration.
T!.1'" C&#'%",:
The target +ar3et of this )ro*ect is varied de)ending on the ty)e of guest
and tourist. This -i co+)ose +a*ority of do+estic and oca tourist. This -i
co+)rise different sectors i3e students and teachers fro+ the acade+e that goes
to educationa fied tri)s. (artici)ants fro+ different nationa and oca Meetings
$ncentives Convention and 6ntertain+ent (M$C6)! #ai342ayans and internationa
tourist during the +onth of May and Dece+2er! -i aso 2e targeted as )otentia
cients.
P.#*#%1:
The Agusan river cruise tour is )egged at (7<5.'' )er )erson +ini+u+ of
thirty (>'). This incudes river ta?i transfer! tri4cyce +otor transfer! and tour
guide fee. This is reativey afforda2e a+ount to a greater +a*ority of )eo)e. The
a+ount -i 2e esser if there are +ore )eo)e -i *oin and avai of the )ac3age.
Add4ons i3e food and -ater -i aso 2e charged at reasona2e )rices. /or s+aer
grou)s! the river ta?i can 2e chartered se)aratey to essen the )rice cost.

C$6/'"#"#$%:
The use and access of )u2ic trans)ortation using the river ta?i fro+ #utuan
City to the Munici)aity of Magaanes! -here the usua trave of )eo)e in these
areas is )erceive as co+)etitors in this )ro*ect. @hat differs fro+ this usua to
and fro of this river ta?i is going u)strea+ and sto))ing and vie-ing the different
and+ar3s aong the -ay. And aso! this tri) is ,uite 2oring if there is no tour guide
e?)aining and educating the historica significance of the )ace! -hich -i +a3e
this )ro*ect a )referentia difference.
P.$6$"#$%:
To attract custo+ers! different )ro+otiona sche+e -i 2e resorted 2y the
organiCation. Discounted )rice can 2e avaied of if guest -i 2oo3 t-o -ee3s
advance 2oo3ings. Discounted grou) )ac3ages can aso 2e avaied of. /ree souvenir
ite+s on s)ecia )ac3ages and other ite+s -i 2e given. Target institutions -i aso
2e ta))ed i3e govern+ent and non4govern+ent organiCations. ;et-or3 of the
different Touris+ Reated 6sta2ish+ents (TR6Ds) -i aso 2e utiiCed to he)
)ro+ote and avai this )ac3age. Tri4+edia and internet +ay aso 2e resorted in
)ro+oting this activity.
D#,".#(3"#$%:
(ro+otiona +aterias i3e fyers! 2rochures and )osters -i 2e distri2uted
to different target +ar3ets. (u2ic areas i3e sho))ing +as! different schoos and
coeges! +otes and hotes! restaurants! trans)ortation coo)eratives! govern+ent
and non4govern+ent agencies and touris+ assistant centers.
= FINANCIAL ASPECT
A6$3%" $4 C!/#"!&:
(ro*ect Cost / "tartu) Ca)ita
Juantity Descri)tion $te+ Knit Cost A+ount
9 Knits Eeavy Duty @ireess 0a)e (9'!'''.'' (A'!'''.''
9 Knits Eeavy Duty Mega (hone (5!'''.'' (7'!'''.''
Tota Cost (5'!'''.''
E>/'%,',:
(ossi2e 6?)enditures
$te+s @ee3y Monthy Annua
#oat Renta (>!'''.'' (79!'''.'' (7AA!'''.''
Tour Guide (5''.'' (9!'''.'' (9A!'''.''
De)reciation (7'5.'' (A9'.'' (5!'A'.''
Mar3eting I (ro+otion (97'.'' (%A'.'' (7'!'%'.''
Misceaneous (97'.'' (%A'.'' (7'!'%'.''
Tota 6?)enses (A!'95.'' (7&!7''.'' (7B>!9''.''
R'+'%3':
6?)ected $nco+e
@ee3y Monthy Annua
(ac3age (rice (5!95'.'' (97!'''.'' (959!'''.''
Average ;et $nco+e (7!995.'' (A!B''.'' (5%!%''.''
L#?3#8#"2:

Return on $nvest+ent (RO$) : Average Annua ;et $nco+e=
$nvest+ent
Return on $nvest+ent (RO$) : ( 5%!%''.''
( 5'!'''.''
Return on $nvest+ent (RO$) : 77<.&8
(ay2ac3 (eriod : ======$nvest+ent======
Average Annua ;et $nco+e
(ay2ac3 (eriod : ( 5'!'''.''
( 5%!%''.''
(ay2ac3 (eriod : '.%5'>
(ay2ac3 (eriod : 7' +onths and 9 -ee3s
The Agusan river cruise tour )ro*ect re+ains i,uid and sta2e throughout
the year since there are no ia2iities incurred during the entire o)eration. $f this
-i +eet the )ro*ected target! the Return of $nvest+ent (RO$)! -i 2e one
hundred seventeen and si? )ercent (77<.&8) and the initia )ro*ect cost is
esti+ated to 2e )aid 2ac3 in ten (7') +onths and t-o (9) -ee3s ti+e.

P.$)'*"#$%,:
/or the first year of o)eration! the average annua net inco+e is fifty eight
thousand eight hundred )esos ((5%!%''.'') -ith the initia invest+ent of fifty
thousand )esos ((5'!'''.''). (ay2ac3 )eriod is esti+ated to 2e after ten (7')
+onths and t-o (9) -ee3s. The )rofit +argin is around eight thousand eight
hundred )esos ((%!%''.'') for the first year of o)eration. $nco+e for the second
year is esti+ated to 2e si?ty seven thousand si? hundred )esos ((&<!&''.'').
@ ECONOMIC ASPECT:
M3&"#/&#'. E44'*":
This )ro*ect is e?)ected to directy generate a2out four (A) to seven (<)
*o2s )er tri)! average around t-enty five (95) *o2s )er +onth and around three
hundred (>'') *o2s )er year. These *o2s are tour guides or escorts! -ater ta?i
driver! 2oat+en and dis)atcher! )orters! tricyce +otor and van drivers. The -i
aso generate indirect *o2s a+ong Touris+ Reated 6sta2ish+ents (TR6Ds) i3e
trans)ort / transfer of visitors! food and 2everage outets! entertain+ent services
and souvenir sho)s -ithin its vicinity.
The infu? of tourist in the city not ony generates e+)oy+ent 2ut aso the
info- of ca)ita invest+ent that -i generate different 2usiness activities. These
activities -i )otentiay yied an i+)rove ,uaity of ife a+ong the co++unity.
O"0'. E*$%$6#* F!*"$.,:
Co+)ared to other regions! Caraga ran3s second a+ong the highest nu+2er
of )overty incidence in the (hii))ines. "o+e factors contri2uting to this incidence
incudes1 there are fe- industries e?isting -ithin the area! high ta? rate! and o-
e+)oy+ent generation.
@ith this )ro*ect 2e i+)e+ented! it -i contri2ute in its o-n -ay in the
)overty aeviation of the co++unity. @ith the *o2 generated! it -i contri2ute to
the increase of the )urchasing )o-er of the co++unity. As an advocacy of the
organiCation to he) is to focus and )atroniCe +ore on the )roducts and services of
the #arangay +icro4entre)reneurs! coo)eratives! )eo)e organiCation! socia
enter)rise and co++unity iveihood )rogra+s rather than esta2ished 2usiness
enter)rises.
A SOCIAL / ENVIRONMENTAL ASPECT
P.$)'*" S$*#!& A**'/"!(#&#"2:
Generay! the oca )eo)e of #utuan are tourist friendy and hos)ita2e.
Athough ,uite a fe- are sti shy and fee inferior in the )resence of foreign
tourist. Others are -iing to e?tend hos)itaity and interact )ositivey es)eciay to
)eo)e -ho are ne- to their )ace. /ii)ino vaues are sti )resent and strong.
OrganiCing these co++unities for )re)aration of tourist arrivas are aso
underta3en 2oth 2y the govern+ent and the )rivate sector to ensure suita2iity in
the )ace. Trainings and se+inars are aso conducted to )re)are the+ i3e 2asic
tourist rece)tion! souvenir +a3ing! etc. At )resent! The Munici)aity of Magaanes
has deter+ined that their One To-n One (roduct (OTO() )ro*ect of the 0oca
Govern+ent Knit (0GK) is touris+ itsef as a )roduct.
I6/.$+'8 S$*#!& / C3&"3.!& / W!2 $4 L#4':
(eo)e iving in this co++unity +a*ority are fisher+en and fisher fo3s.
Their -ay of ife in this river +outh is has 2een the sa+e for generations. O)ening
their environs for the visitors of #utuan is an attraction in itsef. Touris+ in these
co++unities +a3es the ives of the )eo)e +ore )ressing and reevant. They -i 2e
a2e to a))reciate +ore on their history! cuture! and traditions. $t -i +a3e the+
)ersona and econo+ic sta3ehoders in )reserving these destinations. $t -i
)ositivey enhance their cutura e?changes a+ong visitors. $t -i graduay ead
the+ to the a))reciation and understanding 2asic cutura differences and +utua
res)ect a+ong the+. $n the ong ter+! res)onsi2e and sustaina2e touris+
)ractices -i 2e i+)e+ented can have a huge i+)act in their econo+ic! socia!
cutura as)ect of ife.
I8'%"#"2 E%0!%*'8:
/or tourist! it is i+)ortant aso to infor+! educate and res)ect the oca
)ractices! nor+s and tradition of the )ace. #y this! it can have a )ositive i+)act on
the co++unities. $t -i 2oost their +orae and i+)rove their dignity and )ride of
)ace. Eaving the+ in the )anning and decision +a3ing as )ri+ary sta3ehoders -i
e+)o-er the )eo)e and constant )ositive reations a+ong the+ -i he) esta2ish
and give the+ true identity as oca co++unity in the )ace. @ith this! the
co++unity -i not 2e greaty affected -ith the assi+iation of other cutures and
that their -ay of ife +ust not 2e disru)ted.
B!&!%*'8 E*$&$12 P.$6$"'8 / S!4'13!.8'8:
Eaving a 2aanced ecoogy and safeguarding the environ+ent is everyoneDs
concern. $t is a constant chaenge es)eciay in the i+)e+enters of this )ro*ect to
constanty act in accordance -ith the fra+e-or3 of the 2asic advocacy )rogra+s
)ut for-ard in carrying the activity. Carrying ca)acity +ust 2e stricty ensured and
+ust not 2e a2use es)eciay in e?change of financia re-ards in e?cessive
co++erciaiCation for this -i defeat the )ur)ose of sustaina2iity of ecotouris+.
/unds -i 2e set aside for ensuring the environ+enta a-areness and advocacy
)rogra+s )ut forth 2y the )ro)onent and revenues that -i 2e generated fro+
other sources -i aso 2e use for the deveo)+ent and gro-th of the )ro*ect.
B CONCLUSION
#utuan City is a )otentia destination 2eing the center of history and
heritage destination in the region. Voyage of Discovery 4 The Agusan River Cruise
Tour -i greaty he) in the )ro+otion of #utuan City as a )ri+e historic
destination. To +a3e the touris+ industry -or3! there is a need for +utua
coo)eration a+ong the )eo)e and different sectors in the society. @ith these
historic and cutura treasures -e have! -e can ca)itaiCe on it and 2e a source
unifying factor as a touris+ fa+iy1 the great #aanghai 2oats that once traverse
and navigate this +ighty Agusan River that is -orthy of our voyage and *ourney of
discovery and re4discovery.